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Latest / Retail Media Breakfast Club

AI, Retail Media & First-Party Data: What Everyone Is Really Saying After RampUp 2026

I just got back from LiveRamp’s RampUp conference, one of the most interesting gatherings in commerce media right now. If you work in retail media, data collaboration, or advertising measurement, this event has become a must-watch moment for where the industry is heading. In 2026, the big theme running through the conference halls was offsite retail media and the role of first-party data. But the real insights came from the hallway conversations.

I grabbed a few industry peers and asked them for their honest takeaways from RampUp. We talked about the AI inflection point everyone is feeling…

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