TME 42 | The Truth About Scaling Short Term Rentals Today with George Salas
What if short term rentals could be operated like institutional grade hospitality assets instead of simple vacation homes? In this episode of Raise the Bar, Seth Bradley sits down with George Salas, Founder and CEO of Empress Capital, to discuss how experiential hospitality, strategic market selection, and disciplined operations are transforming the short term rental space into a scalable investment strategy. George Salas shares the journey of building a vertically integrated hospitality company, launching a $15M investment fund, raising capital, and creating properties designed to deliver…
The skinny
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