Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad spend’s impact on your entire business. So what should you use instead? In this episode, Richard and Taylor break down a new way to think about profit in an environment where capital isn’t cheap.
Show Notes:
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Watch Taylor’s video: How to Media Buy Like an Investor
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The skinny
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