#70 - Guiding your customers through the buying process by refining their problem set (Andy Paul, Host of Sales Enablement Podcast)

30 Minutes to President's Club | No-Nonsense Sales · Aug 25, 2021 · 25m

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Four Actionable Takeaways:

* Avoid no-decisions by focusing on the impact of inaction to drive a business case.

* Always know the next steps (value) for every deal in your pipe + the result once you provide it.

* Establish the agenda for your next meeting at the end of your current meeting.

* Double down on the high priority items in an RFP and put the other questions on the backburner.

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Andy’s Path to President’s Club:

* Host of Sales Enablement Podcast

* Author of two award-winning sales…