Latest / Keys To The Shop : Equipping Coffee Shop Leaders
431: An Exercise in Listening to Coffee w/ Alexander Roach of Boycott Coffee + The Alphabet Book of Coffee
As professionals, our communication about coffee is only as good as our ability to truly tune in to the message that emerges from the many different voices that give shape to the story of coffee. In the noisy world innovating ways to connect people with meaningful narratives is crucial.
Today we are going to talk with someone whose coffee subscription project invites people to interact with coffee in a new and unique way by blending quality coffee with interviews captured on vintage audio. I am so happy to welcome Alexander Roach of Boycott Coffee and the Alphabet Book of Coffee!
Since 2010…
The skinny
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