Is Success Really Tied to Goals?

Entrepreneurship Archives - Dale Callahan · Apr 19, 2012

Any book or speaker on success points out the need for setting goals. In fact, if you have heard many motivational speakers or read books on the topic, you have heard the story of the 3% many times. It goes something like this.

Back in 1953, the graduates of Yale were surveyed to find out who had written definite goals for their future. The result was that only 3% of them did. Then, 20 years later (in 1973) these same graduates were again surveyed. And of all the graduates, those in the 3% who had written goals had achieved more and made more money than the other 97% of graduates.

Is the 3%…