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Thinking Different About Apple AI
This week, Apple executives used the keynote address of the company’s annual developers conference to debut all of the artificial intelligence capabilities that are coming to iPhones, iPads, and Macs. The team showed off how generative tools will help users write emails, clean up iPhone photos, illustrate presentations, and make custom emoji characters.
Adding AI to everything is par for the course in 2024, as all of the big tech companies have been loading up their software with similar generative features. But Apple is late to this particular party. The company has been perceived as being…
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