Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / How to Write a Professional Bio That Stands Out [template included]

Transcript

How to Write a Professional Bio That Stands Out [template included] · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:25
  Microphone (TONOR TC30 Audio Device): Hello and welcome to the clinic marketing podcast.
• 0:29
  Microphone (TONOR TC30 Audio Device): I'm your host Darcy Sullivan with propel marketing, and design.
• 0:34
  Microphone (TONOR TC30 Audio Device): Today, we're diving into one of our most visited blog posts on our website, which goes into detail about how to write a professional chiropractic bio.
• 0:46
  Microphone (TONOR TC30 Audio Device): Now stick around because I am sharing tips to help you craft.
• 0:51
  Microphone (TONOR TC30 Audio Device): Uh, standout bio.
• 0:53
  Microphone (TONOR TC30 Audio Device): And where you can grab a free template to help you get started.
• 0:58
  Microphone (TONOR TC30 Audio Device): Even though the example that we give in the blog post is for a chiropractic bio.
• 1:05
  Microphone (TONOR TC30 Audio Device): Even if you're not a chiropractor.
• 1:07
  Microphone (TONOR TC30 Audio Device): This template can still work for you.
• 1:11
  Microphone (TONOR TC30 Audio Device): Just tweak it to fit your specific profession.
• 1:14
  Microphone (TONOR TC30 Audio Device): Or field.
• 1:16
  Microphone (TONOR TC30 Audio Device): I get it.
• 1:17
  Microphone (TONOR TC30 Audio Device): Not all of us for born professional writers.
• 1:21
  Microphone (TONOR TC30 Audio Device): Writing a professional bio can sometimes feel overwhelming.
• 1:27
  Microphone (TONOR TC30 Audio Device): But it's one.
• 1:29
  Microphone (TONOR TC30 Audio Device): Um, of the most important parts of your website.
• 1:33
  Microphone (TONOR TC30 Audio Device): Y because in a competitive field, like healthcare, Your bio helps patients decide why they should choose you.
• 1:41
  Microphone (TONOR TC30 Audio Device): Your bio tells your story, who you are, what you've achieved and what makes you different.
• 1:48
  Microphone (TONOR TC30 Audio Device): And it's important to note that your bio isn't just your CV or resume.
• 1:56
  Microphone (TONOR TC30 Audio Device): Posted or pasted.
• 1:59
  Microphone (TONOR TC30 Audio Device): Onto a page.
• 2:01
  Microphone (TONOR TC30 Audio Device): Uh, well crafted bio creates trust connection, and a sense of him.
• 2:07
  Microphone (TONOR TC30 Audio Device): Maylee Arity.
• 2:08
  Microphone (TONOR TC30 Audio Device): All before a potential patient even steps into your clinic.
• 2:13
  Microphone (TONOR TC30 Audio Device): So, how can you make yours more effective?
• 2:17
  Microphone (TONOR TC30 Audio Device): Let's start with where your bio should live.
• 2:21
  Microphone (TONOR TC30 Audio Device): Most often it'll be on your, about me or about us page of your website.
• 2:28
  Microphone (TONOR TC30 Audio Device): Use this space to showcase your education, career history certifications.
• 2:35
  Microphone (TONOR TC30 Audio Device): And even personal insights, like why you went into the profession, you did.
• 2:42
  Microphone (TONOR TC30 Audio Device): On our website, we have a great blog post on what else you should include on your about us page.
• 2:49
  Microphone (TONOR TC30 Audio Device): You can find that by visiting.
• 2:51
  Microphone (TONOR TC30 Audio Device): Propel your company.com/your-about-us.
• 2:58
  Microphone (TONOR TC30 Audio Device): Dash page.
• 3:00
  Microphone (TONOR TC30 Audio Device): But don't stop there.
• 3:02
  Microphone (TONOR TC30 Audio Device): If you have a team, you want to make sure that you also give each team member an opportunity to add their own bio.
• 3:12
  Microphone (TONOR TC30 Audio Device): It doesn't have to be long.
• 3:14
  Microphone (TONOR TC30 Audio Device): It not only adds a unique content to your website, but also helps strengthens your SEO.
• 3:21
  Microphone (TONOR TC30 Audio Device): Strategy.
• 3:23
  Microphone (TONOR TC30 Audio Device): Now let's dig into some specifics.
• 3:26
  Microphone (TONOR TC30 Audio Device): Here are some questions to guide you through your writing.
• 3:30
  Microphone (TONOR TC30 Audio Device): Why did you become a chiropractor?
• 3:33
  Microphone (TONOR TC30 Audio Device): Work get into your respective field.
• 3:36
  Microphone (TONOR TC30 Audio Device): What's your educational background.
• 3:39
  Microphone (TONOR TC30 Audio Device): What special trainings or certificates set you apart?
• 3:45
  Microphone (TONOR TC30 Audio Device): Do you have any community involvement or unique interest?
• 3:50
  Microphone (TONOR TC30 Audio Device): Answering these questions will help potential patients connect with you.
• 3:54
  Microphone (TONOR TC30 Audio Device): And see why you're the right fit for them.
• 3:57
  Microphone (TONOR TC30 Audio Device): And here is the exciting part.
• 4:01
  Microphone (TONOR TC30 Audio Device): You do not have to start from scratch.
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  Microphone (TONOR TC30 Audio Device): We've created a chiropractic bio template.
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  Microphone (TONOR TC30 Audio Device): To guide you step-by-step, it's easy to customize and it ensures your bio includes all the right elements to showcase your unique personality.
• 4:19
  Microphone (TONOR TC30 Audio Device): As I mentioned earlier, even if you are not a chiropractor, this template can still work for you.
• 4:26
  Microphone (TONOR TC30 Audio Device): Just tweak it to fit your specific profession or field.
• 4:32
  Microphone (TONOR TC30 Audio Device): You can grab the template vibe by visiting propel your company.com/chiropractic-bio.
• 4:40
  Microphone (TONOR TC30 Audio Device): Dash website dash template.
• 4:43
  Microphone (TONOR TC30 Audio Device): Again, that is propel your company.com/chiropractic-bio.
• 4:52
  Microphone (TONOR TC30 Audio Device): Dash website dash template.
• 4:54
  Microphone (TONOR TC30 Audio Device): And if that's all a little confusing to you.
• 4:58
  Microphone (TONOR TC30 Audio Device): It is also going to be in the show notes and linked as the episode webpage.
• 5:05
  Microphone (TONOR TC30 Audio Device): Grab it and start crafting your professional bio today.
• 5:10
  Microphone (TONOR TC30 Audio Device): You don't even have to download it.
• 5:12
  Microphone (TONOR TC30 Audio Device): And you can always go to our website, propel your company.com and scroll to the bottom to do a search for any topic that you hear us talk about on this website.
• 5:23
  Microphone (TONOR TC30 Audio Device): On this podcast.
• 5:25
  Microphone (TONOR TC30 Audio Device): And you can sign up to get this podcast delivered to you.
• 5:30
  Microphone (TONOR TC30 Audio Device): To your inbox weekly.
• 5:33
  Microphone (TONOR TC30 Audio Device): And that way you'll have all the links you need to get started.
• 5:37
  Microphone (TONOR TC30 Audio Device): And once you've taken the time to refine your bio.
• 5:40
  Microphone (TONOR TC30 Audio Device): Be sure to update it on LinkedIn and other online listings that you have.
• 5:46
  Microphone (TONOR TC30 Audio Device): And if you want to take your about us page to the next level, also check out the blog posts on our website.
• 5:54
  Microphone (TONOR TC30 Audio Device): Doing an about page and what do I put on it, which you can find by visiting propel your company.com/your-about-s-page.
• 6:08
  Microphone (TONOR TC30 Audio Device): Remember your bio doesn't have to be complicated.
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  Microphone (TONOR TC30 Audio Device): It just needs to connect with your audience.
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  Microphone (TONOR TC30 Audio Device): Highlight your passion for chiropractic care or whatever industry you're in.
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  Microphone (TONOR TC30 Audio Device): Sherry your unique journey.
• 6:24
  Microphone (TONOR TC30 Audio Device): And don't forget to include a call to action, to invite patients, to visit or contact you.
• 6:32
  Microphone (TONOR TC30 Audio Device): Thanks for tuning in.
• 6:33
  Microphone (TONOR TC30 Audio Device): If you found this episode helpful, don't forget to subscribe and share it with your colleagues.
• 6:40
  Microphone (TONOR TC30 Audio Device): And as always.
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  Microphone (TONOR TC30 Audio Device): If you need more help with your SEO and digital marketing strategy.
• 6:48
  Microphone (TONOR TC30 Audio Device): Reach out to us at propel.
• 6:50
  Microphone (TONOR TC30 Audio Device): Your company.
• 6:51
  Microphone (TONOR TC30 Audio Device): Dot com.