Matt Heinz Top 10 Reading List of Business Books 2016
Matt's annual, "What he read in the year" episode is here. This is a great place for a filtered reading list. Some familiar authors in this list and some you may not have had a chance to read. I love the One True Barbecue and how it applies to business. Have recommendations? Add them in the comments.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
Anything on the science of influence is absolutely fascinating to me – whether it’s about influencing fans, customers or myself. Cialdini’s book Influence is a classic, and this sequel/prequel is a must-read to…
The skinny
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