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Latest / How Fitting: design a slow fashion business that fits

This Fit Is Not For Everybody (and that’s okay) with Kalia Carter of BodyCon The Brand

In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of women in her niche that get it and support what she’s building.

Kalia started BodyCon the Brand as a fuller-bust clothing brand. Growing up she had always struggled to find pieces she was comfortable in, that flattered her, and that actually fit. This applied…

The skinny

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