Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Fails at Scale
Most marketers treat marketing automation as a volume game, assuming more triggers and faster emails equal better results. But in October 2026, the data tells a different story. We break down why scaling automated workflows often leads to diminishing returns, using a specific case study of a mid-sized SaaS company that saw engagement drop by twenty percent after doubling their trigger frequency. Lucas and Luna explore the concept of 'automation fatigue' and how hyper-personalization is replacing broad segmentation. This episode dives into the structural changes needed in your CRM…
The skinny
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