Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Evolving from a SaaS Agency to a Successful Email Marketing Agency
Considering adding software as a service to your offering? Do you have a SaaS idea in mind? Having proprietary agency software is a great way to meet the needs of your clients. However, building it is no easy task and often takes longer than expected. Today's guests created an email marketing system which led to building their agency back in the early 2000s. They share lessons learned and challenges overcome in the process of building their email marketing agency out of a SaaS model.
Robert Dodd and Joe Solano are the founders of XL Technologies, a digital agency specializing in helping…
The skinny
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