844 Trip Randall: CEO of Superfeet
On today’s episode, we sit down with Trip Randall, CEO of Superfeet — a brand most people don’t think about… but probably should. Superfeet has been around for more than 50 years, originally built out of sports medicine and trusted by athletes who actually care about performance. But like a lot of legacy brands, it faced a question: stay relevant, or get left behind. Trip didn’t found the company — he stepped into it after decades at Nike and Denon, bringing a different lens on growth, digital, and what consumers actually pay attention to. Now he’s focused on evolving Superfeet into something…
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