Latest / The Scene Projects / Roy Coughlan on Podcasting, Sovereignty, and Building Community in The Scene Projects

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Roy Coughlan on Podcasting, Sovereignty, and Building Community in The Scene Projects · The Scene Projects

• 0:03
  Today's guest is Roy Coughlin, a serial entrepreneur who's founded 20 companies across
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  five countries and now hosts six top ranked podcasts.
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  Podcasts.
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  From rebuilding his life after massive setbacks to helping others find their voice through
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  podcasting, Roy's story is all about resilience, truth, and transformation.
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  Let's get to the show.
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  This program is part of the Scene Projects podcast network.
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  Scene Project features interviews with independent musicians, comedians, and artists
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  from across the Midwest.
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  Become part of our community and support local art wherever you are.
• 1:00
  Welcome in to another exciting episode of the scene.
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  I am your host, Bubba Starts, and with me today is Roy Coughlin.
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  Roy, welcome to the show.
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  Thank you very much for having me, Bubba.
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  From the other side of the world.
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  Yeah.
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  I'm well, I'm Irish, but I'm living in Poland, so that's in the center of Poland.
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  Fantastic, man.
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  Well, I appreciate you taking some time for us today.
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  Quite the background that you have.
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  So I'm gonna give you the floor, let you tell us a little bit about yourself, and I think
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  we're gonna talk about some podcasts today.
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  Fair enough.
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  Yeah.
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  Yeah.
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  So, I mean, I'm kinda supposed serial entrepreneur from a young age, washing cars and
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  things like that.
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  And at 11, newspapers did that up to college.
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  Then at 14, bought a lawnmower, started cutting grass, making money from that, studied
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  construction economics and management, did a diploma in that, then started working for
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  mechanical contractor and worked my way up to contracts manager, did another diploma, applied
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  project management.
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  Then I joined another company as a regional manager.
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  And through all that, kinda dated a Polish girl and went across and saw property was cheap.
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  And I had bought three properties in Ireland at that stage and set up a business, called the
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  Polera.
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  Pol for Polish.
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  Era is the Irish for Ireland.
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  And, basically, yeah, built, a lot of stuff.
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  Built 30 apartments, done a lot of houses, probably 200 plus renovations, and everything
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  was going well.
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  And then the crash happened, And it took a while to come across the pond.
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  I was doing good.
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  I had 14 people on my books, and I was a small boy in a syndicate of a lot of you know, we
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  diff lot of different syndicates.
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  Some of them were worth, like, 10,000,000 plus, and they lost everything.
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  And I thought it would come right.
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  So I started putting money in thinking, look.
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  You know, I charge you 10% interest.
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  If you do if you can't pay me, I'll increase my shareholding, never thinking that everything
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  would kinda.
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  And in the end, the whole lot came tumbling down.
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  And I know I'm gonna get into the podcasting.
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  Oh, I start the podcast because it's all kind of related.
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  Everything came tumbling down.
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  And, usually, as an entrepreneur, it's kinda like, lessons learned.
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  Let's start again.
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  Nobody told me when you're the president of the company in Poland, you're personally labeled.
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  So I was personally labeled for about $5,000,000.
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  We talk in dollar terms.
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  Yeah.
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  And, of course, all the other syndicate, all those, they were looking after their own
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  problems, so I was kinda left with the crying baby.
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  Trudas had about a 100 court cases, saw loads of corruption with courts, with bailiffs,
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  everything.
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  And then that kinda became my mission, went to an event, a AFEST event, which is Mindvalley,
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  and it was called what's your quest.
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  And at that, I said, alright.
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  I need to expose this.
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  I I don't because, unfortunately, some people throw in the towel.
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  I said, I need to expose what's going on so that they understand it.
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  And I did not like public speaking.
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  Even though I was running massive jobs in Ireland, I had my own businesses.
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  I'd had a lot of business.
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  Just didn't like it.
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  But I knew to get my message out, I'd have to overcome that fear.
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  So when I came back, I joined Toastmaster.
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  I tell you how shy I was.
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  I had to get two people to hold my hand to bring me there, and they were like, yeah.
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  This is great, but we don't have time.
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  And I was too shy to go back on my own.
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  And what I did is there was a new club opened two months later, and I said, I just go on.
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  It has to be all new people.
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  And I went there, and they said, you're signing up.
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  Yeah.
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  You're do the speech.
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  Yeah.
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  And I basically said yes for everything.
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  I became distinguished Toastmaster after three years, which is kind of rare.
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  And I was like and done over a 100 speeches for my own club, an entrepreneur's club in the
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  morning.
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  I was a coach for a Finnish club.
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  I did an open comedy, open TEDx, and got into the final of five countries.
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  So I went from one extreme to the next.
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  But during that whole process, then I went to another event, and the guy outside of the event
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  done a kind of workshop on podcasting.
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  And I was like, oh, this is interesting.
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  And I said, I can do this.
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  So the first one I did was speaking podcast.
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  So because of the Toastmasters and knowing so many speakers around the world because I went
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  to Greece and stuff like that.
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  I met loads of people.
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  I had plenty of guests for the show, and that was the first one.
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  Then I did meditation because when I lost everything, meditation actually helped me in
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  birth work.
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  And I came across a a six phase meditation, and it's kinda like what you're grateful for
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  because everybody's gone through their own battles in life when we all have them.
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  Nothing's when you think everything is great, you just get slapped into the head, and it just
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  changes.
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  So we have to and so being grateful because no matter what you're doing, when you're grateful,
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  you start attracting it instead of thinking the lack or, oh, I get bills.
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  And when you're thinking of bills, what happens?
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  The post comes with bills, so don't be thinking of that.
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  And the other one is the act of forgiveness.
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  So, like, when people whether it's a business partner, a relationship, or somebody's hurt
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  you, there's not really anger that you're holding and you're thinking about it.
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  You might not be able to sleep.
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  So I said, I need to forgive these people because, I mean, I was doing massive
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  developments and even construction companies had caught me, and I was like, I need to
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  forgive them.
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  So some were easy and others weren't, and I wasn't able to forgive them.
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  So what I did is I brought them back to the child.
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  I said, we've unconditional love for a child.
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  You know?
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  If you have a baby holding your finger or just looking at you, there's nothing better.
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  It's beautiful.
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  And I said, when they were born, they were free.
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  They were without any badness in them, and it was external external circumstances created who
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  they were.
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  And by doing that, I was able to forgive everybody.
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  But what what the the thing is is it actually frees it from you.
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  So it no longer pains you when you're reliving the story or just thinking about it.
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  So I'd encourage everybody, practice the act of forgiveness, and it's you benefit from it.
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  It's I just typed this up to some friends today, obviously, yesterday, a tragic moment in
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  the media world, the podcasting world as Charlie Kirk was assassinated.
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  And, the hateful rhetoric that we've dealt with here in The United States.
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  And hate's a parasite, and it ultimately kills the people that are in there.
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  Who whoever fired that weapon was so full of hate, their life is over now too.
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  And they may be still breathing and living, but their life is no less completely done.
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  And I think that, you know, obviously, that's the ex that's the farthest extreme, but we can
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  do that myself, you know, ourselves.
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  And myself, I have a lot of hate and resentment that I've held a long time in my life.
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  And through just recent conversation with some really brilliant people and, now yourself
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  included, that that hate isn't serving me, and it's not hurting the other person at all.
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  No.
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  Exactly.
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  And, you know, you mentioned Charlie.
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  Just today, there was somebody I don't know.
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  I was on Instagram or some and they were just putting out something nasty.
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  And I've seen them like, they're anti I don't care whether someone's left or right because
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  it's nothing to me because I'm not there.
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  But you just people hate.
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  And I just saw when they were writing about something like that and just mocking them, and
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  I just thought that is so nasty because we're talking about someone's life.
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  And I just unsubscribe, and it's like, I don't wanna give fuel to people as well that are
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  pushing negativity.
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  And it's like so much of it
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  now are they're bots.
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  They're not even real human beings.
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  These things are computers and algorithms that are trained to get that response from human
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  beings.
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  And, unfortunately, there's so many people out there that are engaging with this on social
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  media not realizing that.
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  Right?
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  And and at this point, I'm kind of a whether it's a real person behind there or not, if
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  they're just spewing, hey.
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  Like you said, unsubscribe.
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  I don't want anything to do with you, and I don't want you putting any of that energy into
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  my life.
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  I'm too busy, Roy, as I'm sure you are as well.
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  And I suppose this is important because there's a lot of creators out there, you know, whether
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  it's for music or something like that, and there's always hatred.
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  And it's a case of if you actually accept it in.
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  So what I do is if it's not too bad, I just ignore it.
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  And sometimes you wake up the next day, there's a big trade of people defending you and coming
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  in and attacking that person, and they disappear.
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  And the other thing is report it or delete it.
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  And what unfortunately, what a lot of people do is they could get 99 beautiful comments,
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  whether it's a musician and they're saying your music is brilliant and stuff like that, and
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  they get someone that does just saying something horrible.
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  They'll put their energy to that one person.
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  And what I recommend everybody does is have a notebook, whether you print it off or whatever.
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  And when you get that blues period or you get that negative person because sometimes it does
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  shake.
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  I mean, you see some of the comments.
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  Some comments are just so nasty.
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  You know there's something wrong with the person.
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  There's no normal person does that.
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  But just for yourself.
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  And even if you're not getting that, just look at the beautiful comments.
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  And it's just a nice thing.
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  Have a little book or have it in an envelope when you need that moment to just look and feel
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  the love instead of the hate.
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  Beautifully said, Roy, and I couldn't back you up more on that.
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  We we need to focus on love right now in this world.
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  We have been so divided for so long.
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  And, you know, just because you're living in a foreign country doesn't mean that you're immune
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  from it.
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  What's happening in America is happening all over the world.
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  And it is really a very few people who are, pulling strings and making decisions, to fuel
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  that hate.
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  And it really takes us all collectively as human beings to say, no.
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  We are going to love each other, and we are going to conquer this, these demons, right, by
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  loving and not by hate and violence.
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  It is just it's not the answer.
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  No.
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  Exactly.
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  And, I mean, because of, I suppose, everything that goes on in the world, it's just every day.
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  You're like, what's what's next?
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  It's true.
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  Like, I've had over a 100 court cases.
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  And what I did is I started studying sovereignty, common law, and stuff like that.
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  And what I would say to everybody is even if you're an entrepreneur, but even if you're not,
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  go away and learn that because sometimes people think governments or cities have control over
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  you, and we are way more powerful.
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  And when you realize that I've had so many people back off, courts, bailiffs, everything,
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  because, I mean, I had counts emptied, and I started going, how is this possible when
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  they're fraudulent?
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  I'm not wrong.
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  I'm not doing nothing nasty.
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  And I started learning this, and I say to people, learn the power of your signature.
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  Because if they're writing to you, they're going, mister Roy Collin, are all capitals Roy
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  Collin, and that's not me.
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  It's the corporate entity, and it's too deep to go into that.
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  And what I would just say to people, just use that as a pet to just go in.
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  Okay.
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  I'll spend a bit of time daily to just check this out or watch a few podcasts or something
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  like that.
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  And it's the best time you'll ever spend is understanding because we were born free, and
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  you can stay free when you don't listen to the crap that they're feeding us and pretending
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  that they have control over us.
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  I also have spent a lot of time in a courtroom, Roy, for much different reasons, but I I have
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  had more success going in and defending myself than I ever had walking in with an attorney.
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  And by just going and stating the truth, A lot of mine have been either, you know, drug charge
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  related from my younger years and in another life.
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  But, you know, now even more recently, we're actually helping a friend of ours who's
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  battling against a corrupt county and and officials who are trying to steal his
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  grandfather's 10,000 acre ranch here in South Dakota right out from under him.
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  They created a false will, and they are using the courts to just bleed this young man dry and
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  to use every tactic in their arsenal to do it.
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  They have lied.
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  They have perjured themselves.
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  They have committed an a treasure trove of felonies to try and silence this young man and
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  to get him to give up his rights to that land and to his family's legacy.
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  So I I feel you a 100% on everything that you're saying, and we've had some great
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  discussions on our Patreon broadcasting project, our sister station, about just those
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  things.
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  I think we're gonna have to have you back.
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  So can you pronounce your name for me?
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  I usually do this beforehand, but I've been doing the intro.
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  So is it call Colin?
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  Colin is the way I pronounce it.
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  Like, a lot of people would know it as Cockland because it's like even around Ireland and the
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  count I'm from Cork.
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  Even County Cork is Cocklin.
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  Everywhere else is Cocklin, but it's a city thing.
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  It's Collins.
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  So kinda grew up with Collins, so I stick with it.
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  My brother changed his name.
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  He just got sick of people saying Cocklin, but I don't mind.
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  At the end of the day, it's Roy.
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  That's the most important thing.
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  Right.
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  Right.
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  Well, I apologize for getting your name
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  on top of
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  the show.
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  And in in America, it looks like Coughlin to me.
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  So that's how I Exactly.
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  Beautiful stuff, man.
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  Well, not to not to distract us.
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  You've built some amazing podcasts.
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  And for me, I'm relatively new to the space.
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  But last this just this year, I was awarded a content creator of the year award because I
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  dove in and I supported the communities that I was in.
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  I'm a songwriter myself, a member of the Midwest Country Music Organization.
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  And when I started the podcast, I just started putting a microphone in all those musicians'
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  faces and saying, hey.
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  Welcome to the scene.
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  Tell me about your music.
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  You you spoke a little bit about the start of some of your podcasts, and they've all reached
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  that top echelon.
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  How does someone in this space is it the is it the content?
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  Is it the production of it?
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  What is it that really sets your shows apart and has allowed you to achieve that level of
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  success?
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  There's a few things.
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  And one, I think your success is your energy levels because I think people pick up on the
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  energy.
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  And I think, you know, that that that because I've even listened to to to episodes, you know,
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  before coming on, and it's like, it's entertaining where some people, they're
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  listening and, you know, it's like, it's painful.
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  So that's the most important thing is have an engaging conversation because people will come
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  back.
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  And if they really like it, they'll share it with a few people.
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  The thing is a lot of times, people, they'll prepare the time to for further podcast.
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  They might do questions and different things.
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  Okay.
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  What we discuss?
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  And then they're going on to the next one.
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  And you have to spend time marketing.
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  And, like, one, Shorts definitely helps so you kinda some people outsource it.
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  I I've done over 1,700 shows.
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  I edit every single one myself because I understand the content better than anyone that
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  I could outsource that.
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  Plus, I like listening again anyway.
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  So then I create the time stamps.
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  They're going in shorts.
• 15:32
  And what's important is, like, for you, if you're talking about music, like, sometimes you
• 15:36
  might just say, oh, I put it on a Facebook group.
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  I put it on LinkedIn or whatever.
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  Where you need to be is where your listeners are, who's interested in music.
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  So you find Facebook groups that are music related, and you start joining all of them and
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  then engaging and sharing your content in because there are people that appreciate music.
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  And, I mean, say the Polish one.
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  I'm in, I think, 48 groups.
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  You know, like, Polish in Chicago.
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  They're big there.
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  There's Polish in Ireland, Polish in The UK.
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  And then I share
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  the area.
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  We got plenty of Polocks over there.
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  Exactly.
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  So so when I do that, it's going to the the the right listeners.
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  And what happens is a lot of Poles, they go there and they marry locals.
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  So they're hoping that they'll start learning the language, which you know?
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  So it might indeed be the person.
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  It could be a poll that's listening and going, hey.
• 16:21
  You need to listen to this, or they want their kids to learn.
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  So I'm in the right groups.
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  Hence, I mean, that's got between the audio and the video, it's, like, over 3,000,000 views,
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  and it's because of that.
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  And the thing is if you're in Facebook groups as well, people give it a, a heart to thumb.
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  You can click on that and then invite them to your page.
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  Most people don't do that.
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  It takes a few seconds.
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  And just I just do it daily.
• 16:43
  Just quick you know, the comments just go in, invite, invite, invite.
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  A certain percentage will, and then it just keeps growing.
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  So then when you're posting new content, they're seeing it as well.
• 16:52
  And you'll see it's nearly always the same people then are actually liking it, which in
• 16:56
  turn shows Facebook or whatever platform you're on, hey.
• 16:59
  This is of interest, and it starts blasting it out to more people.
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  So kinda doing things like that video wise.
• 17:05
  I mean, I'm on a few channels.
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  I mean, on YouTube.
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  I'm on, Bit Shoot and Rumble.
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  Most people don't even know about them.
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  Like, my awakening has nearly half a million on on Bit Shoot.
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  So there there's other video channels that can get you good numbers.
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  And it's it's just a case of doing that.
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  It's just being consistent.
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  And if you can, like, I'd the Polish one is the best example.
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  I used to it.
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  Monday and Wednesday at the same time every day, I put them out.
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  The others are haphazard because I have six shows, and it's like I it's just I wish I but
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  if you can, if you can say, alright.
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  I'm putting up my shows on this day and this day because the ones I listen to, like, listen
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  to Blind Buy, it's just audio only.
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  Every Wednesday morning, I know it's there.
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  And it's like, shame on me for not doing that with all of them because people then go, okay.
• 17:51
  Every Saturday or every Wednesday, he's got to release an episode.
• 17:54
  I'm still getting them out weekly, but but if you can, it really benefits because your
• 18:00
  listeners will go, alright.
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  We know there's something coming, and they're looking forward to it.
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  It's about building listener habits.
• 18:07
  Right?
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  And for me, I'm big on community.
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  So through our website, we have a smaller community.
• 18:12
  You know, we can make our own from there.
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  I'm in a ton of Facebook groups.
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  I run several Facebook groups of my own.
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  But I've always been very good at networking with other people like me, whether it's our
• 18:22
  Midwest original music organization, which has almost 500 and some members, or it's our, you
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  know, scene projects group, which is really just to invite an artist.
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  What I've what I think I fail you know, fall into the wayside is is connecting with
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  listeners.
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  Right?
• 18:36
  It's really going out and seeking out fans because so much of the last year of my life,
• 18:41
  Roy, was just in, can we make what is content?
• 18:44
  What is our content?
• 18:46
  What is our voice?
• 18:47
  What is what do we wanna talk about?
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  And I myself have five or six shows now as well, Roy.
• 18:52
  It's just kind of an addiction at this point because each show speaks to a little bit
• 18:57
  different audience.
• 18:58
  And now this year and I just had a great conversation with a huge podcast podcast guru,
• 19:04
  I guess, would call him, Phil Better.
• 19:07
  Phil taught me a lot of the same things you're saying here.
• 19:09
  Go engage with these people.
• 19:11
  Go find out where your fans and your listeners are and go engage with them and start to
• 19:16
  introduce them to this content.
• 19:17
  And now that we're, you know, eighteen months in, we have over 250 episodes that are out on
• 19:21
  our network.
• 19:22
  We have 900 plus uploads on our YouTube page.
• 19:26
  There's plenty of content to go back and find.
• 19:29
  And that's what's actually going to generate a lot of our numbers in the future is that people
• 19:34
  will be able to come into our world, find us because of one piece of content, but then go
• 19:38
  back and find all of the other ones as well and start to get served that.
• 19:42
  So a little bit of consistency.
• 19:45
  Right?
• 19:45
  You know, engaging, but then also, building a routine.
• 19:49
  Right?
• 19:50
  The regular posting, and that's where we've been a lot better this year is being on a
• 19:54
  schedule of when certain shows are coming out and just building that that system in and then
• 20:00
  sticking to it, of course, is is its own animal.
• 20:04
  And do the same for, yeah, like, connecting with the community because you don't want it
• 20:09
  that you're just constantly going in and out.
• 20:10
  Like, I do these things in the morning.
• 20:12
  So whether it's Spotify, sometimes people now can comment on that or YouTube.
• 20:16
  And just just go in and check your Facebook groups.
• 20:20
  Just have a little comment.
• 20:21
  And if peep I always if somebody gives a nice comment on YouTube, give a heart at least and
• 20:25
  just and so you're just saying, hey.
• 20:27
  I hear you.
• 20:28
  And but just do it.
• 20:29
  Like, whatever time suits you, but set aside whether it's ten minutes or thirty minutes, but
• 20:33
  not because I see people and they just kinda have notifications and stuff like that.
• 20:37
  You get nothing done if you have your phone beeping.
• 20:39
  So set times, like like I said, but the thing, schedule everything.
• 20:43
  And that way, then you systemize the whole process, and then you just see it building.
• 20:46
  And once you see it building and more engagement, it gives you more fuel to keep
• 20:50
  going.
• 20:51
  Exactly.
• 20:52
  And something you touched on there that as podcasters, we want to be seen and heard.
• 20:57
  Right?
• 20:57
  We want those listeners, but listeners and viewers also want to feel like they are seen
• 21:03
  and heard.
• 21:04
  And that is what is so important, and that's why podcasting is changing the world because it
• 21:09
  provides that environment.
• 21:10
  It's real conversations.
• 21:12
  It's truth.
• 21:13
  It is not put into a box, to be delivered on a ninety second segment on a news program.
• 21:20
  So you can really have some great conversations and get this.
• 21:24
  I say it all the time on our show that this is how god is speaking through us.
• 21:28
  Whether you're religious or not, source, you can call it whatever you want.
• 21:31
  This is how the world is healing.
• 21:33
  It's through this media and through this form of communication.
• 21:37
  So really appreciate you kinda reiterating a lot of the things that our fans here say a lot.
• 21:42
  From someone who's had so much success in this industry, a lot of people who are watching it
• 21:46
  around us are becoming podcasters themselves.
• 21:49
  I say it's my mission, Roy, to get people off of the sidelines and into the game.
• 21:54
  My audacious goal is to start a million podcasters on this journey and doing everything
• 21:58
  in my power to set them on the right path, not to just say, oh, you should have a podcast,
• 22:03
  push them in the pool, and walk away.
• 22:06
  And the thing is a lot of people, they fear it.
• 22:10
  So I'm not a technical person.
• 22:13
  I what you can do is you can have a microphone that's a USB goes into it.
• 22:18
  Some people have mixers and everything, and that's okay.
• 22:20
  But as far as editing, uploading, it's simple.
• 22:23
  And I I cater for budgets as well.
• 22:26
  Like like, sometimes people, they're down on their luck.
• 22:29
  Ever like, I created videos, workshops that people can go in and look tickets there.
• 22:33
  You and Nobody
• 22:34
  knows more about being down on their luck than you, Roy.
• 22:38
  So I'm always conscious of that.
• 22:40
  And I it's like, yeah, if you wanna pay for to go through it and do it at different level,
• 22:44
  that's okay.
• 22:45
  Some people can, but there's others can't, and you can do without paying.
• 22:49
  Free version of Zoom and YouTube and be on your way for no money and to just start having
• 22:55
  conversations.
• 22:56
  And that's what I encourage everyone to do is just hit record and go.
• 23:00
  And before you know it, you could be like Roy with six, you know, shows in the top point 5%
• 23:06
  of their categories and to just be doing it.
• 23:09
  But it's a lot of work, and I'll never deny that.
• 23:12
  We've worked our butts off to get where we're at in this world, and we are nowhere close to
• 23:17
  the level that you've achieved.
• 23:19
  So, Roy, I wanna thank you for your time today.
• 23:21
  I know you have another meeting.
• 23:22
  I have another one as well, the life of a podcaster.
• 23:25
  Go ahead and tell everybody where they can find you and where they can find your shows.
• 23:30
  Yeah.
• 23:30
  So they can just go to my name, roycollin.com, and they'll find the the six shows as well as
• 23:37
  everything else.
• 23:37
  If if they're interested in virtual assistance, va.world, but they'll find all the six shows on
• 23:42
  Roy Collin.
• 23:43
  That's c o u g h l a n dot com.
• 23:47
  Well, fantastic, Roy.
• 23:48
  I appreciate you taking some time for us today, and I appreciate you being part of the scene.
• 23:54
  Thank you so much.
• 23:55
  Thank you very much.
• 23:56
  And what I would encourage the listeners because they don't realize how important it is,
• 24:01
  make sure they give you a thumbs up, a five star rating, and share with your friends.
• 24:05
  If it's Spotify, you hit the three dots, you can give a five star rating.
• 24:08
  If it's Apple, you just scroll down a bit, give the five star, but also give a comment because
• 24:12
  we see it, we appreciate it, and Bubba will really, really like it because it gets it out
• 24:17
  to more people.
• 24:19
  Thanks for that, Roy.
• 24:21
  No problem.