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7UP Reinvents Itself for Gen Z | Raleigh News
Keurig Dr Pepper is boldly reinventing 7UP with a sharper, lime-forward flavor and a modern redesign to win over Gen Z and Gen Alpha—whose 72% prefer citrus drinks. Facing stiff competition from Sprite and new entrants like Starry, the company bets big on this gamble, knowing that nostalgia alone won’t cut it. With a $5 billion U.S. market at stake and lessons from past missteps like New Coke, they’re aiming to turn 7UP into a modern disruptor—not just a legacy brand—with bold packaging and explicit “Lime Lemon” branding to signal the change. Listen in comfort:Get a discount on a Soli Pillow…
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