Latest / Wedding Pros who are ready to grow - with Becca Pountney / How to stay successful for decades. With Kevin Dennis

Transcript

How to stay successful for decades. With Kevin Dennis · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  That
• 0:00
  it's
• 0:00
  okay
• 0:01
  to
• 0:01
  be
• 0:01
  guarded
• 0:02
  with
• 0:02
  your
• 0:02
  time
• 0:02
  and
• 0:03
  it's
• 0:03
  okay
• 0:03
  to
• 0:03
  have
• 0:03
  the
• 0:04
  boundaries
• 0:04
  with
• 0:04
  your
• 0:05
  clients
• 0:05
  because,
• 0:06
  you
• 0:06
  know,
• 0:06
  like,
• 0:06
  I
• 0:06
  only
• 0:06
  do
• 0:07
  client
• 0:07
  meetings
• 0:07
  on
• 0:07
  certain
• 0:08
  days
• 0:08
  and
• 0:08
  I
• 0:08
  only
• 0:09
  do,
• 0:10
  you
• 0:10
  know,
• 0:10
  like
• 0:10
  Tuesdays
• 0:11
  is
• 0:11
  an
• 0:11
  internal
• 0:12
  day.
• 0:12
  We
• 0:12
  only
• 0:13
  do
• 0:13
  internal
• 0:13
  meetings
• 0:14
  and
• 0:14
  all
• 0:14
  that
• 0:14
  kind
• 0:14
  of
• 0:14
  stuff.
• 0:15
  Like
• 0:15
  we've
• 0:15
  really
• 0:16
  kind
• 0:16
  of
• 0:16
  set
• 0:16
  boundaries
• 0:17
  on
• 0:17
  how
• 0:17
  we
• 0:18
  operate
• 0:19
  and
• 0:19
  it's
• 0:20
  become
• 0:21
  like
• 0:21
  such
• 0:21
  a
• 0:21
  stress
• 0:22
  relief
• 0:22
  to
• 0:23
  have
• 0:24
  like
• 0:24
  this,
• 0:24
  a
• 0:24
  routine.
• 0:25
  And
• 0:26
  I
• 0:26
  find
• 0:26
  that
• 0:26
  I'm
• 0:27
  a
• 0:27
  little
• 0:27
  bit
• 0:27
  more
• 0:27
  relaxed
• 0:28
  and
• 0:28
  I
• 0:28
  spend
• 0:28
  more
• 0:28
  time
• 0:28
  with
• 0:29
  my
• 0:29
  family.
• 1:17
  I'm
• 1:17
  Becca
• 1:18
  Pountney,
• 1:18
  wedding
• 1:19
  business
• 1:19
  marketing
• 1:19
  expert,
• 1:20
  strategist,
• 1:21
  speaker
• 1:21
  and
• 1:21
  author.
• 1:22
  Over
• 1:23
  the
• 1:23
  last
• 1:23
  decade,
• 1:23
  I've
• 1:24
  combined
• 1:24
  my
• 1:24
  love
• 1:24
  of
• 1:24
  marketing
• 1:25
  with
• 1:25
  my
• 1:25
  knowledge
• 1:26
  of
• 1:26
  the
• 1:26
  wedding
• 1:26
  industry
• 1:27
  to
• 1:27
  help
• 1:27
  thousands
• 1:27
  of
• 1:28
  wedding
• 1:28
  pros
• 1:28
  and
• 1:28
  venues
• 1:29
  just
• 1:29
  like
• 1:29
  you
• 1:30
  learn
• 1:30
  new
• 1:30
  skills,
• 1:31
  strategize,
• 1:32
  get
• 1:32
  re
• 1:32
  energized
• 1:33
  and
• 1:33
  grow
• 1:33
  their
• 1:33
  businesses.
• 1:34
  Because
• 1:35
  after
• 1:35
  all,
• 1:35
  that's
• 1:36
  how
• 1:36
  you
• 1:36
  stay
• 1:36
  top
• 1:37
  of
• 1:37
  your
• 1:37
  game.
• 1:37
  Whether
• 1:38
  you're
• 1:38
  brand
• 1:38
  new
• 1:38
  into
• 1:39
  this
• 1:39
  industry
• 1:39
  or
• 1:39
  been
• 1:40
  here
• 1:40
  forever,
• 1:41
  I
• 1:41
  want
• 1:41
  to
• 1:41
  help.
• 1:42
  So
• 1:42
  grab
• 1:42
  a
• 1:42
  cup
• 1:42
  of
• 1:43
  tea.
• 1:43
  Tea
• 1:43
  or
• 1:43
  a
• 1:43
  cocktail,
• 1:44
  sit
• 1:44
  back
• 1:45
  and
• 1:45
  enjoy
• 1:45
  a
• 1:45
  brand
• 1:45
  new
• 1:46
  episode
• 1:46
  of
• 1:46
  my
• 1:46
  award
• 1:47
  winning
• 1:47
  podcast,
• 1:48
  Wedding
• 1:48
  Pros
• 1:48
  who
• 1:48
  are
• 1:49
  Ready
• 1:49
  to
• 1:49
  Grow.
• 1:50
  Let's
• 1:50
  get
• 1:50
  going
• 1:50
  with
• 1:51
  today's
• 1:51
  episode.
• 1:55
  Today
• 1:56
  I'm
• 1:56
  chatting
• 1:57
  with
• 1:57
  Kevin
• 1:57
  Dennis,
• 1:58
  founder
• 1:58
  of
• 1:58
  Fantasy
• 1:59
  Sound
• 1:59
  Event
• 1:59
  Services,
• 2:00
  Wedding
• 2:00
  IQ
• 2:01
  and
• 2:01
  host
• 2:01
  of
• 2:02
  the
• 2:02
  Mind
• 2:02
  you'd
• 2:02
  Wedding
• 2:03
  Business
• 2:03
  podcast.
• 2:04
  With
• 2:04
  over
• 2:04
  30
• 2:05
  years
• 2:05
  in
• 2:05
  the
• 2:06
  wedding
• 2:06
  industry
• 2:06
  and
• 2:06
  having
• 2:07
  sat
• 2:07
  on
• 2:07
  many
• 2:07
  wedding
• 2:08
  industry
• 2:08
  boards
• 2:08
  across
• 2:08
  the
• 2:09
  US
• 2:09
  he
• 2:09
  has
• 2:10
  seen
• 2:10
  the
• 2:10
  industry
• 2:10
  shift
• 2:11
  hugely
• 2:11
  over
• 2:12
  the
• 2:12
  last
• 2:12
  three
• 2:12
  decades
• 2:13
  and
• 2:13
  he
• 2:13
  knows
• 2:14
  the
• 2:14
  importance
• 2:14
  of
• 2:14
  keeping
• 2:15
  up
• 2:15
  and
• 2:15
  staying
• 2:16
  relevant.
• 2:16
  He
• 2:17
  was
• 2:17
  first
• 2:17
  a
• 2:17
  guest
• 2:18
  on
• 2:18
  this
• 2:18
  very
• 2:18
  podcast
• 2:19
  back
• 2:19
  in
• 2:19
  May
• 2:20
  2024.
• 2:21
  So
• 2:22
  I'm
• 2:22
  delighted
• 2:22
  to
• 2:22
  have
• 2:23
  him
• 2:23
  back
• 2:23
  here
• 2:23
  again.
• 2:24
  Kevin,
• 2:24
  welcome
• 2:25
  back
• 2:25
  to
• 2:25
  the
• 2:25
  podcast.
• 2:26
  Thank
• 2:27
  you
• 2:27
  for
• 2:27
  having
• 2:27
  me
• 2:27
  back.
• 2:28
  It's
• 2:28
  an
• 2:28
  absolute
• 2:29
  pleasure.
• 2:29
  I
• 2:29
  love
• 2:30
  to
• 2:30
  have
• 2:30
  returning
• 2:30
  guests.
• 2:31
  And
• 2:31
  did
• 2:31
  you
• 2:31
  know,
• 2:32
  Kevin,
• 2:32
  since
• 2:32
  the
• 2:32
  last
• 2:33
  time
• 2:33
  you
• 2:33
  were
• 2:33
  on
• 2:33
  the
• 2:33
  podcast?
• 2:34
  This
• 2:34
  podcast
• 2:35
  is
• 2:35
  now
• 2:36
  award
• 2:36
  winning.
• 2:37
  Ooh,
• 2:38
  I
• 2:38
  love
• 2:38
  that.
• 2:39
  I
• 2:39
  love
• 2:39
  that.
• 2:40
  You
• 2:40
  could
• 2:40
  just
• 2:40
  point
• 2:40
  to
• 2:40
  the
• 2:41
  award.
• 2:41
  That's
• 2:41
  very.
• 2:42
  It's
• 2:43
  right
• 2:43
  there
• 2:43
  for
• 2:44
  people
• 2:44
  watching
• 2:44
  visually,
• 2:45
  people
• 2:45
  listening
• 2:46
  to
• 2:46
  this
• 2:46
  podcast
• 2:47
  know
• 2:47
  I
• 2:47
  love
• 2:47
  to
• 2:47
  mention
• 2:48
  it
• 2:48
  because
• 2:48
  it
• 2:49
  won
• 2:49
  the
• 2:49
  best
• 2:49
  business
• 2:50
  podcast
• 2:51
  at
• 2:51
  the
• 2:51
  British
• 2:51
  Podcast
• 2:52
  Awards,
• 2:52
  which
• 2:53
  is
• 2:53
  an
• 2:53
  achievement
• 2:53
  that
• 2:54
  I'm
• 2:54
  so
• 2:54
  proud
• 2:54
  of
• 2:55
  and
• 2:55
  I'm
• 2:55
  still
• 2:55
  clinging
• 2:56
  onto
• 2:56
  while
• 2:56
  I
• 2:56
  am
• 2:57
  still
• 2:57
  the
• 2:57
  champion
• 2:57
  before
• 2:58
  someone
• 2:58
  else
• 2:59
  around.
• 2:59
  I
• 2:59
  was
• 2:59
  going
• 2:59
  to
• 2:59
  say
• 2:59
  you
• 2:59
  should
• 2:59
  as
• 3:00
  long
• 3:00
  as
• 3:00
  you
• 3:00
  can.
• 3:01
  Absolutely.
• 3:02
  Now,
• 3:03
  some
• 3:03
  people
• 3:03
  may
• 3:03
  have
• 3:03
  heard
• 3:04
  you
• 3:04
  on
• 3:04
  a
• 3:04
  previous
• 3:04
  episode,
• 3:05
  you
• 3:05
  were
• 3:05
  last
• 3:05
  of
• 3:06
  the
• 3:06
  podcast.
• 3:06
  As
• 3:07
  I
• 3:07
  said,
• 3:07
  back
• 3:07
  in
• 3:07
  May
• 3:07
  2024,
• 3:09
  episode
• 3:09
  111.
• 3:10
  So
• 3:11
  if
• 3:11
  anyone
• 3:11
  wants
• 3:11
  to
• 3:11
  Go
• 3:11
  back
• 3:11
  and
• 3:12
  listen.
• 3:12
  They
• 3:12
  can.
• 3:13
  But
• 3:13
  if
• 3:13
  anyone
• 3:14
  hasn't
• 3:14
  heard
• 3:14
  of
• 3:15
  you
• 3:15
  before,
• 3:15
  didn't
• 3:15
  listen
• 3:15
  to
• 3:16
  that
• 3:16
  episode.
• 3:16
  Can
• 3:16
  you
• 3:16
  give
• 3:17
  us
• 3:17
  a
• 3:17
  brief
• 3:17
  history
• 3:18
  how
• 3:19
  you
• 3:19
  got
• 3:19
  to
• 3:19
  the
• 3:19
  point
• 3:19
  where
• 3:19
  you
• 3:20
  are
• 3:20
  today?
• 3:20
  Sure.
• 3:21
  I
• 3:21
  started
• 3:22
  my
• 3:22
  company
• 3:22
  back
• 3:22
  in
• 3:23
  1989,
• 3:24
  a
• 3:24
  long
• 3:24
  time
• 3:25
  ago.
• 3:25
  So
• 3:25
  I'm
• 3:25
  old,
• 3:26
  so
• 3:26
  hence
• 3:27
  what
• 3:27
  we're
• 3:28
  gonna
• 3:28
  talk
• 3:28
  about
• 3:28
  today.
• 3:29
  But
• 3:30
  I
• 3:30
  started
• 3:30
  out
• 3:31
  as
• 3:31
  a
• 3:31
  DJ
• 3:31
  many
• 3:31
  years
• 3:32
  ago
• 3:33
  and
• 3:34
  I'm
• 3:34
  pretty
• 3:34
  brutally
• 3:35
  honest
• 3:35
  about
• 3:35
  this.
• 3:36
  I
• 3:36
  was
• 3:36
  a
• 3:36
  nerd
• 3:37
  and
• 3:37
  DJs
• 3:38
  got
• 3:38
  the
• 3:38
  chicks.
• 3:39
  And
• 3:39
  I
• 3:39
  was
• 3:39
  the
• 3:39
  way
• 3:39
  to
• 3:40
  meet
• 3:40
  girls
• 3:40
  when
• 3:40
  I
• 3:40
  was
• 3:40
  19
• 3:41
  years
• 3:41
  old
• 3:41
  was
• 3:42
  being
• 3:42
  the
• 3:42
  DJ.
• 3:43
  So
• 3:43
  that's
• 3:43
  how
• 3:43
  I
• 3:43
  became
• 3:44
  a
• 3:44
  DJ.
• 3:44
  But
• 3:45
  it
• 3:45
  was
• 3:45
  about
• 3:46
  when
• 3:46
  I
• 3:46
  turned
• 3:46
  about
• 3:47
  22,
• 3:47
  when
• 3:47
  I
• 3:48
  was
• 3:48
  like,
• 3:48
  man,
• 3:48
  I
• 3:48
  can
• 3:48
  actually
• 3:49
  really
• 3:49
  make
• 3:50
  a
• 3:50
  business
• 3:50
  out
• 3:50
  of
• 3:50
  of
• 3:51
  this.
• 3:51
  And
• 3:51
  then
• 3:51
  that's
• 3:51
  when
• 3:51
  I
• 3:52
  started
• 3:52
  taking
• 3:53
  it
• 3:53
  seriously.
• 3:53
  And
• 3:54
  then
• 3:54
  in
• 3:54
  95
• 3:55
  is
• 3:55
  when
• 3:55
  I
• 3:56
  decided,
• 3:56
  you
• 3:57
  know
• 3:57
  what,
• 3:57
  I'm
• 3:57
  done
• 3:57
  working
• 3:58
  for
• 3:58
  other
• 3:58
  people
• 3:58
  and
• 3:59
  I'm
• 3:59
  jumping
• 4:00
  full
• 4:00
  in.
• 4:00
  And
• 4:00
  then
• 4:01
  so
• 4:01
  95
• 4:01
  is
• 4:01
  when
• 4:02
  I
• 4:02
  have
• 4:02
  jumped
• 4:03
  in
• 4:03
  and
• 4:03
  I've
• 4:03
  been
• 4:03
  doing
• 4:04
  it
• 4:04
  full
• 4:04
  time
• 4:04
  ever
• 4:04
  since.
• 4:05
  So
• 4:05
  our
• 4:05
  company's
• 4:06
  evolved
• 4:06
  over
• 4:06
  the
• 4:07
  years
• 4:07
  from
• 4:07
  a
• 4:07
  dj.
• 4:07
  So
• 4:08
  we
• 4:08
  do
• 4:08
  a
• 4:08
  lot
• 4:08
  of
• 4:10
  drapery,
• 4:10
  chandeliers,
• 4:11
  decor,
• 4:12
  so
• 4:12
  we
• 4:12
  do
• 4:12
  a
• 4:12
  lot
• 4:12
  on
• 4:13
  the
• 4:13
  design
• 4:13
  side.
• 4:14
  We
• 4:14
  have
• 4:14
  a
• 4:15
  team
• 4:15
  of
• 4:15
  coordinators
• 4:16
  in
• 4:16
  house
• 4:16
  coordinators.
• 4:17
  And
• 4:17
  then
• 4:17
  we
• 4:17
  also
• 4:18
  of
• 4:18
  course
• 4:18
  have
• 4:18
  photo
• 4:18
  booths,
• 4:19
  because
• 4:19
  what
• 4:19
  DJ
• 4:20
  company
• 4:20
  shouldn't
• 4:20
  have
• 4:20
  photo
• 4:20
  booths?
• 4:21
  So
• 4:22
  that's
• 4:22
  where
• 4:22
  we
• 4:22
  are.
• 4:23
  I
• 4:23
  also,
• 4:23
  you
• 4:24
  mentioned
• 4:24
  we
• 4:24
  have
• 4:24
  Mind
• 4:25
  your
• 4:25
  Wedding
• 4:25
  business
• 4:25
  podcast,
• 4:26
  which
• 4:26
  I'm
• 4:27
  crawling
• 4:27
  up.
• 4:27
  We're
• 4:28
  at
• 4:28
  70
• 4:28
  something
• 4:29
  episodes
• 4:29
  right
• 4:29
  now,
• 4:29
  so
• 4:30
  we're
• 4:30
  not
• 4:30
  as
• 4:30
  cool
• 4:30
  as
• 4:30
  Becca
• 4:31
  yet,
• 4:31
  but
• 4:31
  we're
• 4:31
  trying
• 4:32
  to
• 4:32
  get
• 4:32
  there.
• 4:33
  But.
• 4:34
  And
• 4:34
  then
• 4:34
  I
• 4:34
  also
• 4:34
  am
• 4:35
  the
• 4:35
  host
• 4:35
  with
• 4:36
  my,
• 4:36
  one
• 4:37
  of
• 4:37
  my
• 4:37
  co
• 4:37
  workers.
• 4:38
  We
• 4:39
  host,
• 4:39
  now
• 4:39
  that
• 4:39
  I'm
• 4:39
  engaged,
• 4:40
  how
• 4:40
  do
• 4:40
  we
• 4:40
  get
• 4:40
  married?
• 4:40
  Which
• 4:40
  is
• 4:41
  for
• 4:42
  B2C,
• 4:43
  so
• 4:43
  helping
• 4:43
  couples
• 4:44
  get
• 4:44
  married.
• 4:44
  So
• 4:45
  you're
• 4:45
  doubling
• 4:46
  up
• 4:46
  on
• 4:46
  the
• 4:46
  podcast.
• 4:46
  What
• 4:47
  made
• 4:47
  you
• 4:47
  start
• 4:47
  the
• 4:47
  podcast?
• 4:48
  Because
• 4:48
  last
• 4:48
  time
• 4:48
  you
• 4:49
  were
• 4:49
  on,
• 4:49
  you
• 4:49
  hadn't
• 4:49
  had
• 4:50
  your
• 4:50
  own
• 4:50
  podcast.
• 4:51
  So
• 4:51
  just
• 4:51
  give
• 4:52
  people
• 4:52
  an
• 4:52
  insight
• 4:52
  about
• 4:53
  the
• 4:53
  world
• 4:53
  of
• 4:53
  podcasting.
• 4:54
  What
• 4:54
  made
• 4:54
  you
• 4:55
  start
• 4:55
  it?
• 4:55
  What
• 4:56
  do
• 4:56
  you
• 4:56
  love
• 4:56
  about
• 4:56
  it?
• 4:56
  What
• 4:56
  do
• 4:57
  you
• 4:57
  not
• 4:57
  love
• 4:57
  about
• 4:57
  it?
• 4:58
  Okay,
• 5:00
  I
• 5:01
  started
• 5:01
  it
• 5:02
  because
• 5:02
  I
• 5:03
  was
• 5:03
  done
• 5:03
  being
• 5:04
  a
• 5:04
  WIPA
• 5:04
  president
• 5:05
  and
• 5:05
  on
• 5:05
  the
• 5:05
  board.
• 5:06
  So
• 5:06
  I
• 5:06
  was
• 5:06
  on
• 5:06
  the
• 5:06
  national
• 5:07
  board
• 5:07
  for
• 5:08
  11
• 5:09
  or
• 5:09
  12
• 5:09
  years.
• 5:09
  It
• 5:10
  was
• 5:10
  a
• 5:10
  long
• 5:10
  time.
• 5:11
  And
• 5:11
  so
• 5:12
  I
• 5:12
  had
• 5:12
  the
• 5:13
  honor
• 5:13
  of
• 5:13
  being
• 5:14
  a
• 5:15
  two
• 5:15
  time
• 5:15
  president.
• 5:16
  So
• 5:16
  I
• 5:16
  was
• 5:16
  president
• 5:16
  for
• 5:17
  four
• 5:17
  years.
• 5:17
  So
• 5:18
  I
• 5:18
  got
• 5:18
  to
• 5:18
  really
• 5:19
  like
• 5:19
  travel.
• 5:20
  I
• 5:20
  got
• 5:20
  to
• 5:20
  see
• 5:20
  all
• 5:20
  the
• 5:21
  growth
• 5:21
  of
• 5:21
  wipa,
• 5:21
  but
• 5:21
  I
• 5:21
  also
• 5:22
  got
• 5:22
  to
• 5:22
  like
• 5:22
  travel
• 5:23
  to
• 5:23
  all
• 5:23
  the
• 5:23
  local
• 5:23
  chapters
• 5:24
  and
• 5:25
  I
• 5:25
  was
• 5:26
  like
• 5:26
  continuing
• 5:27
  getting
• 5:27
  education
• 5:28
  by
• 5:28
  going
• 5:28
  to
• 5:28
  all
• 5:29
  these
• 5:29
  different
• 5:29
  chapter
• 5:30
  meetings
• 5:30
  and
• 5:30
  hearing
• 5:31
  from
• 5:31
  all
• 5:31
  these
• 5:31
  great
• 5:32
  speakers.
• 5:33
  And
• 5:33
  then
• 5:33
  in
• 5:34
  Covid
• 5:34
  hit,
• 5:34
  and
• 5:35
  then
• 5:35
  when
• 5:35
  Covid
• 5:35
  hit,
• 5:37
  I
• 5:37
  had
• 5:37
  nothing
• 5:37
  to
• 5:38
  do
• 5:38
  here
• 5:38
  in
• 5:38
  California
• 5:39
  because
• 5:39
  we
• 5:39
  were
• 5:39
  so
• 5:39
  locked
• 5:40
  down
• 5:40
  and
• 5:40
  we
• 5:40
  couldn't
• 5:40
  do
• 5:41
  events
• 5:41
  and
• 5:42
  all
• 5:42
  that
• 5:42
  kind
• 5:42
  of
• 5:42
  great
• 5:43
  stuff.
• 5:43
  And
• 5:43
  so
• 5:44
  one
• 5:44
  of
• 5:44
  the
• 5:44
  things
• 5:45
  I
• 5:45
  did
• 5:45
  during
• 5:45
  that
• 5:46
  time
• 5:46
  is
• 5:46
  I
• 5:47
  hosted
• 5:47
  the
• 5:47
  webinars
• 5:48
  for
• 5:48
  WIPA
• 5:49
  and
• 5:49
  I
• 5:49
  hosted
• 5:50
  over
• 5:50
  60
• 5:50
  of
• 5:50
  them
• 5:50
  in
• 5:51
  the
• 5:51
  year
• 5:51
  of
• 5:51
  2020
• 5:52
  and
• 5:52
  just
• 5:52
  kept
• 5:52
  having
• 5:53
  people
• 5:53
  come
• 5:53
  on
• 5:53
  and
• 5:53
  we
• 5:54
  talked
• 5:54
  about
• 5:54
  all
• 5:55
  kinds
• 5:55
  of,
• 5:55
  you
• 5:55
  know,
• 5:56
  how
• 5:56
  are
• 5:56
  we
• 5:56
  going
• 5:56
  to
• 5:56
  get
• 5:56
  out
• 5:56
  of
• 5:56
  this?
• 5:57
  And
• 5:57
  all
• 5:57
  kinds
• 5:57
  of
• 5:57
  different
• 5:58
  things.
• 5:58
  I
• 5:58
  interviewed,
• 5:59
  even
• 5:59
  interviewed
• 5:59
  David
• 6:00
  Tutera,
• 6:01
  like
• 6:01
  randomly
• 6:01
  just
• 6:02
  put
• 6:02
  an
• 6:02
  email
• 6:02
  out
• 6:03
  and
• 6:03
  said,
• 6:03
  hey,
• 6:03
  would
• 6:03
  you
• 6:03
  like
• 6:03
  to
• 6:04
  be
• 6:04
  on
• 6:04
  a
• 6:04
  webinar
• 6:04
  for
• 6:05
  wipa?
• 6:05
  And
• 6:05
  he
• 6:06
  said
• 6:06
  yes.
• 6:06
  And
• 6:06
  it
• 6:06
  was
• 6:07
  great.
• 6:07
  So
• 6:08
  doing
• 6:08
  that
• 6:09
  and
• 6:09
  you
• 6:09
  know,
• 6:09
  and
• 6:10
  kind
• 6:10
  of
• 6:10
  being
• 6:11
  done
• 6:11
  with
• 6:11
  my
• 6:11
  WIPA
• 6:12
  life
• 6:12
  was
• 6:12
  the
• 6:12
  reason
• 6:13
  I
• 6:13
  was
• 6:13
  like,
• 6:13
  as
• 6:14
  I
• 6:14
  was
• 6:14
  doing
• 6:14
  this,
• 6:14
  I
• 6:14
  kept
• 6:15
  telling
• 6:15
  Megan
• 6:16
  Ely,
• 6:16
  who
• 6:16
  we
• 6:17
  both
• 6:17
  know,
• 6:17
  I
• 6:17
  was
• 6:17
  like,
• 6:18
  you
• 6:18
  know,
• 6:18
  I
• 6:18
  think
• 6:18
  I'm
• 6:18
  going
• 6:18
  to
• 6:18
  do
• 6:19
  a
• 6:19
  podcast
• 6:19
  someday
• 6:19
  because
• 6:20
  I'm
• 6:20
  going
• 6:20
  to
• 6:20
  miss
• 6:20
  this,
• 6:21
  you
• 6:21
  know,
• 6:21
  talking
• 6:22
  to
• 6:22
  people.
• 6:22
  So
• 6:22
  yeah,
• 6:23
  it's
• 6:23
  absolutely
• 6:23
  my
• 6:24
  highlight
• 6:24
  of
• 6:24
  doing
• 6:25
  the
• 6:25
  podcast
• 6:25
  is
• 6:25
  just
• 6:26
  having
• 6:26
  great
• 6:26
  conversations
• 6:27
  with
• 6:27
  great
• 6:27
  people
• 6:28
  and
• 6:28
  calling
• 6:29
  at
• 6:29
  work.
• 6:29
  And
• 6:30
  I
• 6:30
  always
• 6:30
  say
• 6:30
  to
• 6:31
  my
• 6:31
  guests,
• 6:31
  just
• 6:31
  imagine
• 6:32
  we're
• 6:32
  just
• 6:32
  having
• 6:32
  a
• 6:32
  cup
• 6:32
  of
• 6:33
  coffee
• 6:33
  together
• 6:33
  and
• 6:34
  that's
• 6:34
  how
• 6:34
  I
• 6:34
  feel
• 6:34
  like
• 6:35
  this
• 6:35
  podcast
• 6:35
  goes.
• 6:36
  But
• 6:36
  it's
• 6:36
  not
• 6:36
  always
• 6:36
  easy.
• 6:37
  So
• 6:37
  tell
• 6:37
  us
• 6:37
  some
• 6:37
  of
• 6:37
  the
• 6:37
  challenges
• 6:38
  you
• 6:38
  find
• 6:38
  with
• 6:38
  podcasting.
• 6:40
  I'll
• 6:40
  be
• 6:40
  honest
• 6:40
  with
• 6:41
  you.
• 6:41
  Some
• 6:41
  of
• 6:41
  the
• 6:41
  guests,
• 6:42
  so
• 6:44
  people
• 6:44
  don't
• 6:44
  read.
• 6:45
  So
• 6:45
  if
• 6:45
  you
• 6:45
  read
• 6:46
  and
• 6:46
  you
• 6:46
  should
• 6:46
  wear
• 6:47
  headphones
• 6:47
  and
• 6:47
  you
• 6:48
  should
• 6:48
  do,
• 6:48
  there's
• 6:48
  lots
• 6:49
  of
• 6:49
  things
• 6:49
  that
• 6:49
  you
• 6:49
  should
• 6:49
  do
• 6:50
  by
• 6:50
  being
• 6:50
  a
• 6:50
  guest.
• 6:50
  Being
• 6:51
  a
• 6:51
  quiet
• 6:51
  room,
• 6:52
  you
• 6:52
  know,
• 6:52
  so.
• 6:53
  And
• 6:53
  not
• 6:53
  like
• 6:54
  being
• 6:54
  a
• 6:54
  room
• 6:54
  with
• 6:54
  a
• 6:54
  window
• 6:55
  open
• 6:55
  to
• 6:55
  where
• 6:55
  we
• 6:55
  can
• 6:56
  hear
• 6:56
  the,
• 6:56
  you
• 6:57
  know,
• 6:57
  sirens
• 6:57
  go
• 6:57
  by
• 6:58
  as
• 6:58
  the,
• 6:59
  because
• 6:59
  you
• 6:59
  live
• 6:59
  in
• 6:59
  a
• 7:00
  busy
• 7:00
  city,
• 7:01
  that's
• 7:01
  happened.
• 7:02
  Or
• 7:03
  another
• 7:03
  challenge
• 7:04
  is
• 7:04
  the,
• 7:05
  you
• 7:05
  know,
• 7:05
  the,
• 7:05
  you
• 7:06
  know,
• 7:06
  you
• 7:06
  bring
• 7:07
  me
• 7:07
  on
• 7:07
  because
• 7:07
  you
• 7:08
  have
• 7:08
  something
• 7:08
  to
• 7:08
  talk
• 7:08
  about.
• 7:09
  And
• 7:09
  when
• 7:09
  they
• 7:09
  answer
• 7:09
  with
• 7:10
  yes,
• 7:10
  uh
• 7:10
  huh,
• 7:11
  oh
• 7:11
  sure,
• 7:11
  that's
• 7:11
  a
• 7:12
  good
• 7:12
  idea,
• 7:12
  you
• 7:12
  know,
• 7:12
  like,
• 7:13
  you
• 7:14
  know,
• 7:14
  expand
• 7:14
  or
• 7:15
  you
• 7:15
  know,
• 7:15
  like
• 7:17
  stretch,
• 7:18
  you
• 7:18
  know,
• 7:18
  like
• 7:18
  tell
• 7:18
  me
• 7:19
  more
• 7:19
  and
• 7:19
  you're
• 7:19
  having
• 7:20
  to
• 7:20
  like
• 7:20
  full
• 7:21
  teeth
• 7:21
  to
• 7:21
  get
• 7:21
  information
• 7:22
  out
• 7:22
  of
• 7:22
  the
• 7:22
  guests.
• 7:23
  That's
• 7:23
  always
• 7:23
  a
• 7:24
  challenge
• 7:24
  as
• 7:24
  well.
• 7:24
  But
• 7:25
  I
• 7:25
  think
• 7:25
  sometimes
• 7:26
  too
• 7:26
  it's
• 7:26
  just
• 7:27
  having
• 7:27
  time,
• 7:28
  you
• 7:28
  know,
• 7:28
  like
• 7:28
  trying
• 7:29
  to
• 7:29
  set
• 7:29
  away
• 7:29
  time
• 7:29
  to
• 7:30
  record
• 7:30
  the
• 7:30
  episodes.
• 7:32
  I
• 7:32
  feel
• 7:33
  like
• 7:33
  though
• 7:34
  we're
• 7:34
  in
• 7:34
  like
• 7:35
  company,
• 7:35
  we've
• 7:35
  gotten
• 7:36
  a
• 7:36
  good
• 7:36
  rhythm
• 7:36
  like
• 7:36
  it.
• 7:37
  We
• 7:37
  learned
• 7:37
  a
• 7:38
  lot
• 7:38
  over
• 7:38
  the
• 7:38
  years,
• 7:38
  like,
• 7:38
  I
• 7:38
  was
• 7:39
  hiring
• 7:39
  someone
• 7:39
  to
• 7:40
  edit
• 7:40
  it,
• 7:41
  and
• 7:41
  now
• 7:42
  we
• 7:42
  actually
• 7:43
  edit
• 7:43
  them
• 7:43
  in
• 7:43
  house,
• 7:44
  you
• 7:44
  know.
• 7:44
  And
• 7:45
  so
• 7:45
  there's
• 7:46
  lots
• 7:46
  of
• 7:46
  different
• 7:46
  things
• 7:47
  we've
• 7:47
  learned
• 7:47
  over
• 7:47
  the
• 7:47
  years.
• 7:48
  But
• 7:48
  I
• 7:48
  think
• 7:49
  the
• 7:49
  biggest
• 7:49
  challenge
• 7:50
  is
• 7:51
  just,
• 7:52
  unfortunately,
• 7:52
  some
• 7:53
  people
• 7:53
  come
• 7:53
  on
• 7:53
  and
• 7:53
  they
• 7:54
  don't
• 7:54
  talk.
• 7:54
  So
• 7:56
  that
• 7:56
  is
• 7:56
  a
• 7:57
  bit
• 7:57
  of
• 7:57
  a
• 7:57
  problem
• 7:57
  for
• 7:58
  a
• 7:58
  podcast.
• 7:58
  But
• 7:58
  it's
• 7:59
  interesting
• 7:59
  because
• 7:59
  if
• 8:00
  people
• 8:00
  are
• 8:00
  listening
• 8:00
  to
• 8:00
  this,
• 8:01
  quite
• 8:01
  a
• 8:01
  lot
• 8:01
  of
• 8:01
  people
• 8:01
  say
• 8:02
  to
• 8:02
  me,
• 8:02
  when
• 8:02
  I
• 8:02
  worked
• 8:02
  them
• 8:02
  once,
• 8:03
  I'd
• 8:03
  love
• 8:03
  to
• 8:03
  be
• 8:03
  a
• 8:04
  guest
• 8:04
  on
• 8:04
  more
• 8:04
  podcasts.
• 8:05
  I'd
• 8:05
  love
• 8:05
  to
• 8:05
  be
• 8:05
  on
• 8:05
  more
• 8:05
  podcasts.
• 8:06
  And
• 8:06
  I
• 8:06
  always
• 8:06
  say
• 8:06
  to
• 8:07
  them,
• 8:07
  you
• 8:07
  absolutely
• 8:07
  can,
• 8:08
  but
• 8:08
  please
• 8:08
  buy
• 8:09
  a
• 8:09
  microphone.
• 8:10
  If
• 8:10
  you
• 8:10
  want
• 8:10
  to
• 8:10
  be
• 8:10
  a
• 8:10
  guest
• 8:11
  on
• 8:11
  a
• 8:11
  podcast
• 8:12
  and
• 8:12
  you
• 8:12
  want
• 8:12
  to
• 8:12
  start
• 8:12
  doing
• 8:13
  this,
• 8:13
  get
• 8:13
  the
• 8:13
  equipment,
• 8:14
  get
• 8:14
  some
• 8:14
  stuff
• 8:15
  going,
• 8:15
  because
• 8:16
  a
• 8:16
  good
• 8:16
  podcast
• 8:16
  guest
• 8:17
  will
• 8:17
  have
• 8:17
  a
• 8:17
  decent
• 8:18
  microphone
• 8:18
  and
• 8:18
  they
• 8:19
  don't
• 8:19
  have
• 8:19
  to
• 8:19
  be
• 8:20
  that
• 8:20
  expensive.
• 8:21
  And
• 8:21
  you
• 8:21
  know
• 8:21
  what
• 8:21
  it's
• 8:22
  like.
• 8:22
  We're
• 8:22
  always
• 8:22
  looking
• 8:22
  for
• 8:23
  new,
• 8:23
  interesting
• 8:23
  guests.
• 8:24
  We're
• 8:24
  happy
• 8:24
  to
• 8:24
  hear
• 8:25
  from
• 8:25
  different
• 8:25
  people.
• 8:26
  But,
• 8:26
  yeah,
• 8:27
  please
• 8:27
  have
• 8:27
  the
• 8:27
  equipment.
• 8:28
  We
• 8:28
  wouldn't
• 8:28
  show
• 8:28
  up,
• 8:29
  I
• 8:29
  don't
• 8:29
  know,
• 8:29
  to
• 8:29
  a
• 8:29
  sports
• 8:29
  game
• 8:30
  without
• 8:30
  the
• 8:30
  right
• 8:30
  equipment.
• 8:31
  So
• 8:31
  we
• 8:31
  shouldn't
• 8:31
  set
• 8:31
  up
• 8:32
  to
• 8:32
  a
• 8:32
  podcast
• 8:32
  recording
• 8:33
  without
• 8:33
  the
• 8:34
  right
• 8:34
  equipment,
• 8:34
  right?
• 8:35
  Enough
• 8:35
  about
• 8:35
  podcasting.
• 8:36
  Now,
• 8:37
  you
• 8:37
  said
• 8:38
  you
• 8:38
  have
• 8:38
  been
• 8:38
  in
• 8:38
  this
• 8:38
  industry
• 8:39
  over
• 8:40
  30
• 8:40
  years,
• 8:41
  which
• 8:41
  is
• 8:41
  incredible.
• 8:42
  I
• 8:43
  want
• 8:43
  you
• 8:43
  to
• 8:43
  be
• 8:43
  honest,
• 8:43
  though,
• 8:44
  over
• 8:44
  that
• 8:44
  30
• 8:45
  years,
• 8:45
  have
• 8:45
  you
• 8:46
  ever
• 8:46
  felt
• 8:46
  like
• 8:46
  just
• 8:47
  walking
• 8:47
  away,
• 8:47
  just
• 8:48
  going
• 8:48
  to
• 8:48
  get
• 8:48
  a
• 8:48
  job
• 8:48
  in
• 8:49
  top?
• 8:49
  Or
• 8:49
  have
• 8:49
  you
• 8:49
  always
• 8:50
  loved
• 8:50
  what
• 8:50
  you
• 8:50
  did?
• 8:51
  I've
• 8:51
  always
• 8:51
  loved
• 8:51
  what
• 8:51
  I
• 8:51
  do.
• 8:52
  I
• 8:52
  would
• 8:52
  be
• 8:52
  honest
• 8:52
  with
• 8:52
  you,
• 8:53
  Covid,
• 8:53
  was
• 8:53
  the
• 8:53
  time
• 8:54
  that
• 8:54
  I
• 8:54
  was
• 8:54
  like,
• 8:54
  maybe
• 8:54
  I'm
• 8:55
  done,
• 8:55
  you
• 8:55
  know,
• 8:55
  like,
• 8:56
  because
• 8:56
  we.
• 8:57
  We
• 8:57
  did
• 8:57
  our
• 8:57
  last
• 8:58
  events
• 8:59
  the
• 8:59
  weekend,
• 9:00
  you
• 9:00
  know,
• 9:00
  before
• 9:00
  the
• 9:01
  world
• 9:01
  shut
• 9:01
  down
• 9:01
  on
• 9:02
  March
• 9:03
  17,
• 9:03
  which,
• 9:03
  you
• 9:04
  know,
• 9:04
  St.
• 9:04
  Patrick's
• 9:04
  Day.
• 9:05
  It's
• 9:05
  hard
• 9:05
  to
• 9:05
  not
• 9:05
  forget
• 9:06
  when
• 9:07
  we.
• 9:07
  That's
• 9:07
  when
• 9:07
  we
• 9:07
  shut
• 9:08
  down
• 9:08
  here
• 9:08
  in
• 9:08
  the
• 9:09
  US
• 9:09
  and
• 9:10
  so
• 9:11
  that
• 9:11
  last
• 9:11
  weekend,
• 9:11
  you
• 9:12
  know,
• 9:12
  we
• 9:12
  were
• 9:12
  doing
• 9:12
  stuff,
• 9:12
  and
• 9:13
  then
• 9:13
  we
• 9:13
  didn't
• 9:13
  do
• 9:13
  another
• 9:14
  event
• 9:15
  until
• 9:16
  Valentine's
• 9:17
  Day
• 9:17
  the
• 9:18
  following
• 9:18
  year.
• 9:18
  So
• 9:18
  we
• 9:19
  went
• 9:19
  almost
• 9:19
  a
• 9:19
  whole
• 9:20
  year
• 9:20
  with
• 9:21
  no
• 9:21
  events,
• 9:22
  and
• 9:22
  we
• 9:22
  kept
• 9:22
  getting
• 9:23
  like,
• 9:23
  this
• 9:23
  little
• 9:23
  carrot,
• 9:24
  oh,
• 9:24
  we're
• 9:24
  going
• 9:24
  to
• 9:24
  open
• 9:24
  up
• 9:25
  or
• 9:25
  we're
• 9:25
  going
• 9:25
  to
• 9:25
  allow
• 9:25
  this
• 9:26
  to
• 9:26
  happen.
• 9:26
  But
• 9:27
  what
• 9:27
  was
• 9:27
  driving
• 9:28
  us
• 9:28
  nuts
• 9:28
  is,
• 9:28
  like,
• 9:29
  the
• 9:29
  restaurants
• 9:29
  in
• 9:30
  our
• 9:30
  downtown
• 9:31
  were
• 9:31
  having,
• 9:31
  like,
• 9:31
  they
• 9:32
  allowed
• 9:32
  them
• 9:32
  to
• 9:32
  do
• 9:32
  outdoor
• 9:33
  dining,
• 9:33
  and
• 9:34
  then
• 9:34
  they
• 9:34
  allowed
• 9:34
  them
• 9:34
  to
• 9:35
  have
• 9:35
  bands.
• 9:35
  And
• 9:35
  I'm
• 9:36
  like,
• 9:36
  I
• 9:36
  go
• 9:36
  through
• 9:37
  downtown,
• 9:37
  you
• 9:37
  know,
• 9:38
  just
• 9:38
  walking
• 9:38
  with
• 9:38
  the
• 9:39
  dogs
• 9:39
  or
• 9:39
  whatever,
• 9:39
  and
• 9:39
  I'm
• 9:40
  like,
• 9:40
  this
• 9:40
  is
• 9:40
  a
• 9:41
  full
• 9:41
  on.
• 9:41
  This
• 9:41
  is
• 9:41
  worse
• 9:42
  than
• 9:42
  what
• 9:42
  we
• 9:42
  would
• 9:42
  do
• 9:42
  for
• 9:43
  a
• 9:43
  wedding
• 9:43
  right
• 9:43
  now.
• 9:43
  You
• 9:44
  know,
• 9:44
  like,
• 9:44
  so
• 9:44
  it
• 9:44
  was
• 9:44
  very
• 9:45
  frustrating.
• 9:46
  And
• 9:46
  that
• 9:46
  was
• 9:47
  probably
• 9:48
  the
• 9:48
  one
• 9:48
  time
• 9:48
  that
• 9:49
  I
• 9:49
  was
• 9:49
  like,
• 9:49
  you
• 9:49
  know,
• 9:50
  drop
• 9:50
  the
• 9:50
  mic,
• 9:50
  I'm
• 9:51
  out
• 9:51
  of
• 9:51
  here,
• 9:51
  I'm
• 9:51
  done
• 9:53
  kind
• 9:53
  of
• 9:53
  thing.
• 9:53
  But
• 9:53
  it
• 9:54
  was.
• 9:54
  I'll
• 9:54
  be
• 9:54
  honest
• 9:54
  with
• 9:54
  you,
• 9:55
  it
• 9:55
  was
• 9:55
  the
• 9:55
  community
• 9:56
  of
• 9:56
  people,
• 9:56
  you
• 9:57
  know,
• 9:57
  like,
• 9:57
  talking.
• 9:57
  Like
• 9:58
  I
• 9:58
  mentioned,
• 9:58
  I
• 9:58
  did
• 9:58
  all
• 9:59
  those
• 9:59
  webinars
• 9:59
  and
• 9:59
  just
• 10:00
  talking
• 10:00
  to
• 10:00
  everyone.
• 10:02
  I
• 10:02
  was.
• 10:02
  That
• 10:02
  year,
• 10:03
  I
• 10:03
  was
• 10:03
  still
• 10:03
  the
• 10:03
  president
• 10:03
  of
• 10:04
  wipa.
• 10:04
  It
• 10:05
  was
• 10:05
  my
• 10:05
  last
• 10:05
  year
• 10:05
  being
• 10:05
  president,
• 10:06
  and
• 10:06
  it
• 10:06
  was
• 10:07
  just,
• 10:07
  you
• 10:07
  know,
• 10:07
  just
• 10:07
  hearing
• 10:08
  whatever
• 10:08
  other
• 10:09
  people
• 10:09
  were
• 10:09
  going
• 10:09
  through
• 10:10
  and
• 10:10
  just,
• 10:10
  I
• 10:10
  don't
• 10:11
  know,
• 10:11
  it
• 10:11
  kind
• 10:11
  of
• 10:12
  kept
• 10:12
  the
• 10:12
  hopes
• 10:13
  alive
• 10:13
  and
• 10:13
  all
• 10:14
  that.
• 10:14
  And
• 10:14
  then
• 10:15
  we
• 10:15
  got
• 10:15
  all
• 10:15
  excited
• 10:16
  to
• 10:16
  actually
• 10:16
  do,
• 10:16
  like.
• 10:17
  Like
• 10:17
  in
• 10:18
  the
• 10:18
  month.
• 10:18
  We
• 10:18
  did
• 10:18
  two
• 10:19
  event,
• 10:19
  three
• 10:19
  events
• 10:20
  in.
• 10:20
  In
• 10:20
  February,
• 10:21
  and
• 10:21
  we
• 10:21
  thought
• 10:21
  we
• 10:21
  were
• 10:22
  a
• 10:22
  big
• 10:22
  deal,
• 10:23
  you
• 10:23
  know,
• 10:23
  and
• 10:24
  then
• 10:24
  it
• 10:24
  went
• 10:24
  from
• 10:25
  a
• 10:25
  few
• 10:25
  in
• 10:26
  March
• 10:26
  to
• 10:27
  a
• 10:27
  lot
• 10:27
  more
• 10:27
  in
• 10:28
  April
• 10:28
  to,
• 10:28
  like,
• 10:29
  all
• 10:29
  of
• 10:29
  a
• 10:29
  sudden,
• 10:30
  May
• 10:30
  started
• 10:30
  feeling
• 10:30
  normal,
• 10:31
  you
• 10:31
  know,
• 10:31
  and
• 10:32
  then,
• 10:32
  you
• 10:32
  know,
• 10:32
  it
• 10:32
  was
• 10:33
  normal.
• 10:33
  Like,
• 10:33
  we
• 10:34
  were
• 10:34
  allowed
• 10:34
  to
• 10:34
  have
• 10:34
  weddings
• 10:35
  without
• 10:35
  dancing,
• 10:36
  which
• 10:36
  is
• 10:36
  weird,
• 10:37
  you
• 10:38
  know,
• 10:38
  and
• 10:38
  people
• 10:38
  were
• 10:39
  allowed
• 10:39
  to
• 10:39
  stand
• 10:39
  up
• 10:39
  and
• 10:39
  dance
• 10:40
  at
• 10:40
  their
• 10:40
  table.
• 10:40
  It
• 10:40
  was
• 10:40
  the
• 10:41
  weirdest
• 10:41
  thing.
• 10:41
  But
• 10:41
  I.
• 10:41
  I
• 10:42
  look
• 10:42
  back
• 10:42
  at
• 10:42
  that
• 10:43
  time,
• 10:43
  like.
• 10:43
  Like,
• 10:44
  you
• 10:44
  know,
• 10:44
  I
• 10:45
  don't
• 10:45
  know.
• 10:45
  Hopefully
• 10:45
  we
• 10:45
  never
• 10:46
  go
• 10:46
  through
• 10:46
  that
• 10:46
  again
• 10:47
  in
• 10:47
  our
• 10:47
  lifetime.
• 10:48
  But
• 10:48
  it
• 10:48
  just.
• 10:48
  It
• 10:48
  was
• 10:49
  such
• 10:49
  a
• 10:49
  weird
• 10:49
  time.
• 10:49
  We,
• 10:50
  you
• 10:50
  know,
• 10:50
  we
• 10:51
  probably
• 10:51
  should
• 10:51
  have
• 10:52
  been
• 10:52
  journaling
• 10:53
  and
• 10:53
  taking
• 10:53
  notes
• 10:54
  so
• 10:54
  we
• 10:54
  could
• 10:54
  have
• 10:54
  probably
• 10:55
  wrote
• 10:55
  a
• 10:55
  good
• 10:55
  book
• 10:55
  about
• 10:56
  all
• 10:56
  that
• 10:56
  stuff.
• 10:57
  So,
• 10:57
  yeah,
• 10:57
  it's
• 10:57
  so
• 10:58
  true.
• 10:58
  And
• 10:58
  I
• 10:58
  always
• 10:59
  think
• 10:59
  that
• 10:59
  any
• 11:00
  wedding
• 11:00
  business
• 11:01
  that
• 11:01
  survived
• 11:02
  that
• 11:02
  time
• 11:02
  and
• 11:02
  stayed
• 11:03
  in
• 11:03
  business
• 11:04
  after
• 11:04
  it
• 11:04
  deserved
• 11:05
  a
• 11:05
  medal
• 11:05
  because
• 11:06
  that
• 11:06
  was
• 11:06
  a
• 11:06
  tough
• 11:06
  time
• 11:07
  for
• 11:07
  our
• 11:07
  industry.
• 11:08
  Like,
• 11:08
  people
• 11:08
  had
• 11:08
  no
• 11:09
  work.
• 11:09
  You
• 11:09
  know,
• 11:09
  it
• 11:09
  was
• 11:10
  so,
• 11:10
  so
• 11:10
  difficult.
• 11:11
  And
• 11:11
  you're
• 11:12
  right,
• 11:12
  that
• 11:12
  was
• 11:12
  definitely
• 11:13
  a
• 11:13
  time
• 11:13
  that
• 11:14
  I
• 11:14
  think
• 11:14
  a
• 11:14
  lot
• 11:14
  of
• 11:14
  people
• 11:14
  felt
• 11:15
  like
• 11:15
  giving
• 11:15
  up,
• 11:15
  but
• 11:15
  actually,
• 11:16
  a
• 11:16
  lot
• 11:16
  of
• 11:16
  people
• 11:16
  suck
• 11:17
  at
• 11:17
  it.
• 11:17
  A
• 11:17
  lot
• 11:17
  of
• 11:17
  people
• 11:18
  found
• 11:18
  ways
• 11:18
  through
• 11:18
  it,
• 11:19
  and
• 11:19
  we
• 11:20
  learn
• 11:20
  a
• 11:20
  huge
• 11:20
  amount
• 11:21
  from
• 11:21
  it.
• 11:21
  And
• 11:22
  I
• 11:22
  think
• 11:22
  it's
• 11:22
  normal.
• 11:23
  Over
• 11:23
  30
• 11:24
  years.
• 11:24
  There's
• 11:24
  got
• 11:24
  to
• 11:24
  be
• 11:24
  times
• 11:25
  for
• 11:25
  all
• 11:26
  of
• 11:26
  us
• 11:26
  when
• 11:26
  we
• 11:26
  feel
• 11:26
  like
• 11:26
  throwing
• 11:27
  the
• 11:27
  towel
• 11:27
  in.
• 11:27
  I
• 11:27
  speak
• 11:28
  to
• 11:28
  my
• 11:28
  members
• 11:28
  sometimes,
• 11:29
  and
• 11:29
  they
• 11:29
  say,
• 11:29
  sometimes
• 11:30
  I
• 11:30
  just
• 11:30
  wake
• 11:30
  up
• 11:30
  in
• 11:30
  the
• 11:30
  morning
• 11:31
  and
• 11:31
  think,
• 11:31
  I
• 11:31
  just
• 11:32
  wish
• 11:32
  I
• 11:32
  had
• 11:32
  a
• 11:32
  job
• 11:33
  at
• 11:33
  the
• 11:33
  supermarket
• 11:34
  today.
• 11:34
  And
• 11:34
  then
• 11:35
  five
• 11:35
  minutes
• 11:35
  later,
• 11:36
  they
• 11:36
  say,
• 11:36
  actually,
• 11:36
  I
• 11:37
  don't
• 11:37
  think
• 11:37
  I
• 11:37
  would
• 11:37
  want
• 11:37
  a
• 11:38
  job.
• 11:38
  I
• 11:38
  like
• 11:38
  my
• 11:38
  freedom
• 11:39
  too
• 11:39
  much.
• 11:39
  But
• 11:39
  we
• 11:40
  all
• 11:40
  have
• 11:40
  those
• 11:40
  moments.
• 11:40
  It's
• 11:41
  totally
• 11:41
  normal.
• 11:41
  And
• 11:42
  I
• 11:42
  think
• 11:42
  we
• 11:42
  need
• 11:42
  to
• 11:42
  help
• 11:43
  people
• 11:43
  understand
• 11:44
  that
• 11:44
  it's
• 11:44
  normal
• 11:45
  to
• 11:45
  think
• 11:45
  that
• 11:45
  sometimes.
• 11:46
  Yeah,
• 11:46
  I
• 11:46
  know.
• 11:46
  I
• 11:47
  think
• 11:47
  it's
• 11:47
  way
• 11:48
  normal
• 11:48
  to
• 11:48
  be
• 11:48
  thinking
• 11:49
  that.
• 11:49
  Especially
• 11:49
  like.
• 11:50
  Like
• 11:50
  right
• 11:50
  now
• 11:50
  we're
• 11:50
  in
• 11:51
  the
• 11:51
  middle
• 11:51
  of
• 11:51
  our
• 11:51
  busiest
• 11:52
  week
• 11:53
  of
• 11:53
  the
• 11:53
  entire
• 11:54
  year
• 11:54
  so
• 11:54
  far.
• 11:55
  And
• 11:55
  it's
• 11:55
  just
• 11:55
  like,
• 11:55
  you
• 11:56
  know,
• 11:56
  you
• 11:57
  need
• 11:57
  to
• 11:57
  have
• 11:57
  those
• 11:57
  little
• 11:58
  wins.
• 11:58
  Like,
• 11:58
  all
• 11:58
  right,
• 11:59
  I'm
• 11:59
  looking
• 11:59
  ahead.
• 11:59
  Like,
• 11:59
  all
• 12:00
  right,
• 12:00
  come,
• 12:00
  you
• 12:01
  know,
• 12:01
  Monday,
• 12:02
  we
• 12:02
  can
• 12:02
  relax
• 12:02
  a
• 12:03
  little
• 12:03
  bit
• 12:03
  because
• 12:04
  the
• 12:04
  going
• 12:05
  backwards.
• 12:05
  The
• 12:06
  last
• 12:06
  three
• 12:06
  Mondays
• 12:06
  we've
• 12:07
  had
• 12:07
  multiple
• 12:07
  weddings
• 12:08
  on,
• 12:08
  you
• 12:08
  know,
• 12:09
  so
• 12:09
  it
• 12:09
  just.
• 12:10
  Here
• 12:10
  in
• 12:10
  California,
• 12:11
  I
• 12:11
  keep
• 12:11
  joking
• 12:12
  that
• 12:12
  we're
• 12:12
  becoming
• 12:12
  more
• 12:13
  and
• 12:13
  more
• 12:13
  like
• 12:13
  Las
• 12:13
  Vegas.
• 12:14
  We
• 12:14
  get.
• 12:14
  We
• 12:14
  get
• 12:14
  weddings
• 12:15
  every
• 12:15
  day
• 12:15
  of
• 12:15
  the
• 12:15
  week.
• 12:15
  Like
• 12:16
  today
• 12:16
  we're
• 12:17
  recording
• 12:17
  this
• 12:17
  episode
• 12:17
  on
• 12:18
  a
• 12:18
  Wednesday.
• 12:18
  We
• 12:19
  actually
• 12:19
  have
• 12:19
  two
• 12:19
  weddings
• 12:20
  today.
• 12:20
  And
• 12:21
  it
• 12:21
  just.
• 12:21
  Yeah,
• 12:22
  and
• 12:22
  we're,
• 12:22
  you
• 12:23
  know,
• 12:23
  I'm
• 12:23
  45
• 12:23
  minutes
• 12:24
  east
• 12:24
  of
• 12:24
  San
• 12:24
  Francisco
• 12:25
  in
• 12:25
  a
• 12:25
  little
• 12:25
  wine
• 12:26
  country,
• 12:26
  but
• 12:27
  all
• 12:27
  of
• 12:27
  a
• 12:27
  sudden
• 12:28
  we
• 12:28
  have
• 12:28
  weddings
• 12:28
  every
• 12:29
  day
• 12:29
  of
• 12:29
  the
• 12:29
  week.
• 12:29
  So
• 12:30
  it
• 12:30
  just.
• 12:30
  It
• 12:31
  is
• 12:31
  weird.
• 12:31
  Yeah,
• 12:31
  it
• 12:31
  is.
• 12:32
  And
• 12:32
  that's
• 12:32
  definitely
• 12:32
  happening
• 12:33
  here
• 12:33
  in
• 12:33
  the
• 12:33
  UK
• 12:33
  as
• 12:33
  well.
• 12:33
  We're
• 12:34
  seeing
• 12:34
  more
• 12:35
  and
• 12:35
  more
• 12:35
  people
• 12:35
  getting
• 12:36
  married
• 12:36
  in
• 12:36
  the
• 12:36
  weekdays,
• 12:37
  I
• 12:37
  think,
• 12:37
  because
• 12:38
  venues
• 12:38
  are
• 12:39
  getting
• 12:39
  smart
• 12:39
  with
• 12:39
  it.
• 12:39
  They're
• 12:40
  giving
• 12:40
  them
• 12:40
  better
• 12:40
  pricing.
• 12:41
  People
• 12:41
  can't
• 12:41
  aff
• 12:42
  to
• 12:42
  get
• 12:42
  married
• 12:42
  at
• 12:42
  the
• 12:42
  weekend
• 12:43
  or
• 12:43
  the
• 12:43
  weekends
• 12:43
  are
• 12:43
  busy.
• 12:44
  And
• 12:44
  so,
• 12:44
  yeah,
• 12:45
  increasingly
• 12:45
  we're
• 12:46
  having
• 12:46
  people
• 12:46
  get
• 12:46
  married
• 12:46
  on
• 12:47
  Mondays,
• 12:47
  Wednesdays,
• 12:48
  Thursdays,
• 12:49
  basically
• 12:50
  any
• 12:50
  day,
• 12:51
  which
• 12:51
  I
• 12:51
  think
• 12:51
  is
• 12:51
  a
• 12:51
  good
• 12:51
  thing
• 12:52
  for
• 12:52
  our
• 12:52
  industry
• 12:52
  because
• 12:53
  it
• 12:53
  opens
• 12:53
  it
• 12:54
  up,
• 12:54
  it
• 12:54
  gives
• 12:54
  us
• 12:54
  more
• 12:55
  opportunities,
• 12:55
  but
• 12:56
  it
• 12:56
  is
• 12:56
  exhausting
• 12:57
  when
• 12:57
  you're
• 12:57
  working.
• 12:58
  The
• 12:58
  one
• 12:58
  day
• 12:58
  I
• 12:58
  do
• 12:59
  think
• 12:59
  that
• 12:59
  people
• 12:59
  are
• 13:00
  not
• 13:00
  too
• 13:00
  keen
• 13:00
  on
• 13:00
  is
• 13:00
  Tuesday
• 13:01
  for
• 13:01
  some
• 13:01
  reason,
• 13:02
  because
• 13:03
  we've
• 13:03
  only
• 13:03
  done
• 13:03
  one
• 13:04
  wedding
• 13:04
  so
• 13:04
  far
• 13:04
  this
• 13:04
  year
• 13:05
  on
• 13:05
  a
• 13:05
  Tuesday.
• 13:05
  But
• 13:06
  everyone's
• 13:06
  more
• 13:06
  jazzed
• 13:07
  about
• 13:07
  the
• 13:07
  Thursdays,
• 13:08
  the
• 13:08
  Mondays
• 13:08
  and
• 13:09
  even
• 13:09
  occasional
• 13:10
  Wednesday.
• 13:10
  But
• 13:10
  yeah,
• 13:11
  I'm
• 13:11
  like,
• 13:11
  what
• 13:12
  is
• 13:12
  it
• 13:12
  about
• 13:12
  Tuesday?
• 13:13
  No
• 13:14
  one
• 13:14
  wants
• 13:14
  to
• 13:14
  get
• 13:14
  married
• 13:15
  on
• 13:15
  a
• 13:15
  Tuesday.
• 13:16
  So
• 13:16
  30
• 13:16
  years
• 13:17
  in
• 13:17
  the
• 13:18
  wedding
• 13:18
  industry,
• 13:18
  an
• 13:19
  absolutely
• 13:19
  huge
• 13:20
  achievement.
• 13:20
  You
• 13:21
  must
• 13:21
  have
• 13:21
  seen
• 13:21
  a
• 13:22
  lot
• 13:22
  of
• 13:22
  change
• 13:23
  in
• 13:23
  that
• 13:23
  time.
• 13:24
  So
• 13:25
  give
• 13:25
  me
• 13:25
  some
• 13:25
  of
• 13:25
  the
• 13:25
  highlights,
• 13:26
  some
• 13:26
  of
• 13:26
  the
• 13:26
  things
• 13:27
  that
• 13:27
  you've
• 13:28
  seen
• 13:28
  shift
• 13:28
  massively
• 13:29
  in
• 13:29
  our
• 13:29
  industry
• 13:30
  over
• 13:30
  the
• 13:30
  last
• 13:30
  three
• 13:30
  decades.
• 13:31
  Oh,
• 13:31
  God.
• 13:32
  Where
• 13:32
  do
• 13:32
  we
• 13:32
  begin?
• 13:33
  Well,
• 13:33
  I
• 13:33
  mean,
• 13:33
  just
• 13:34
  even
• 13:34
  like
• 13:34
  equipment
• 13:35
  wise
• 13:35
  that
• 13:35
  we
• 13:35
  use
• 13:36
  now,
• 13:36
  you
• 13:36
  know,
• 13:37
  like
• 13:37
  from
• 13:37
  going
• 13:38
  from.
• 13:39
  I
• 13:39
  started
• 13:39
  out
• 13:40
  at.
• 13:40
  On
• 13:40
  vinyl
• 13:41
  as
• 13:41
  records,
• 13:41
  you
• 13:41
  know,
• 13:42
  back
• 13:42
  in
• 13:42
  the
• 13:42
  day,
• 13:42
  and
• 13:42
  now
• 13:43
  it's
• 13:43
  like,
• 13:44
  you
• 13:44
  know,
• 13:44
  we
• 13:45
  have
• 13:45
  laptops,
• 13:46
  you
• 13:46
  know,
• 13:46
  70,000
• 13:47
  songs.
• 13:47
  You
• 13:47
  no
• 13:48
  longer
• 13:48
  have
• 13:48
  to
• 13:48
  dig
• 13:49
  through
• 13:49
  a
• 13:49
  crate
• 13:50
  of
• 13:50
  records.
• 13:50
  And
• 13:51
  you
• 13:51
  would.
• 13:51
  One
• 13:51
  of
• 13:51
  your
• 13:52
  jobs
• 13:52
  as
• 13:52
  a
• 13:52
  dj,
• 13:53
  you
• 13:53
  would
• 13:53
  pull
• 13:53
  out
• 13:53
  the
• 13:53
  songs
• 13:54
  and
• 13:54
  be
• 13:54
  like,
• 13:54
  you
• 13:55
  try
• 13:55
  to
• 13:55
  be
• 13:55
  like
• 13:55
  five,
• 13:55
  six
• 13:56
  songs
• 13:56
  ahead,
• 13:56
  you
• 13:57
  know,
• 13:57
  like.
• 13:57
  So
• 13:57
  you're
• 13:57
  constantly
• 13:58
  flagging
• 13:58
  stuff
• 13:58
  and
• 13:59
  doing
• 13:59
  stuff.
• 13:59
  So
• 13:59
  I
• 14:00
  would
• 14:00
  say,
• 14:00
  like,
• 14:00
  equipment
• 14:01
  has
• 14:01
  changed.
• 14:01
  But
• 14:01
  I
• 14:02
  also
• 14:02
  think
• 14:02
  our
• 14:02
  clientele
• 14:03
  has
• 14:03
  Changed,
• 14:04
  you
• 14:04
  know,
• 14:04
  like
• 14:05
  as
• 14:05
  far
• 14:05
  as
• 14:06
  the
• 14:06
  way
• 14:07
  they.
• 14:07
  People
• 14:07
  like
• 14:08
  weddings
• 14:08
  are
• 14:08
  becoming
• 14:08
  more
• 14:09
  and
• 14:09
  more
• 14:09
  non
• 14:09
  traditional,
• 14:10
  you
• 14:10
  know,
• 14:10
  so
• 14:10
  gone
• 14:11
  are
• 14:11
  the
• 14:11
  days
• 14:11
  that,
• 14:12
  you
• 14:12
  know,
• 14:12
  and
• 14:12
  I'm
• 14:13
  from
• 14:13
  the
• 14:13
  Bay
• 14:14
  Area,
• 14:14
  so
• 14:14
  we
• 14:14
  have
• 14:15
  a
• 14:15
  lot
• 14:15
  of
• 14:15
  cultures
• 14:16
  and
• 14:16
  a
• 14:16
  lot
• 14:16
  of
• 14:16
  religions
• 14:17
  and
• 14:18
  there's
• 14:18
  a
• 14:18
  lot
• 14:19
  of
• 14:19
  blending
• 14:19
  of
• 14:20
  different
• 14:20
  cultures
• 14:20
  and
• 14:21
  religions
• 14:21
  at
• 14:21
  weddings.
• 14:22
  So
• 14:22
  therefore,
• 14:22
  you
• 14:23
  know,
• 14:23
  like
• 14:24
  I
• 14:24
  just
• 14:24
  did
• 14:25
  a
• 14:25
  Jewish.
• 14:26
  He
• 14:26
  was
• 14:26
  Jewish,
• 14:26
  he
• 14:27
  was
• 14:27
  Chinese.
• 14:27
  So
• 14:28
  we
• 14:28
  did
• 14:28
  the
• 14:28
  signing
• 14:29
  of
• 14:29
  the
• 14:29
  ketubah
• 14:29
  out
• 14:29
  in
• 14:30
  front
• 14:30
  of
• 14:30
  everyone
• 14:31
  as
• 14:31
  well
• 14:31
  as
• 14:32
  the
• 14:32
  tea
• 14:32
  ceremony
• 14:33
  out
• 14:33
  in
• 14:33
  front
• 14:33
  of
• 14:33
  everyone,
• 14:34
  all
• 14:34
  the
• 14:34
  guests.
• 14:35
  So
• 14:35
  the
• 14:35
  Chinese
• 14:35
  side
• 14:36
  could
• 14:36
  see
• 14:36
  the
• 14:36
  sign
• 14:36
  in
• 14:36
  the
• 14:37
  ketubah,
• 14:37
  the
• 14:38
  Jewish
• 14:38
  side
• 14:38
  could
• 14:38
  see
• 14:38
  the
• 14:39
  tea
• 14:39
  ceremony.
• 14:39
  You
• 14:39
  know,
• 14:40
  it
• 14:40
  was
• 14:40
  just
• 14:40
  like
• 14:41
  that,
• 14:41
  like
• 14:41
  all
• 14:42
  that
• 14:42
  kind
• 14:42
  of
• 14:42
  stuff.
• 14:42
  You
• 14:43
  know,
• 14:43
  it's
• 14:43
  becoming
• 14:43
  more
• 14:43
  and
• 14:44
  more
• 14:44
  acceptable
• 14:45
  to
• 14:45
  not
• 14:46
  do
• 14:46
  all
• 14:46
  the
• 14:46
  traditions
• 14:47
  at
• 14:47
  weddings.
• 14:47
  I
• 14:48
  think
• 14:48
  that's
• 14:48
  changing.
• 14:49
  But
• 14:49
  even
• 14:49
  like
• 14:50
  business
• 14:50
  wise,
• 14:51
  it's
• 14:51
  just,
• 14:51
  you
• 14:52
  know,
• 14:52
  from
• 14:52
  people
• 14:53
  DMing
• 14:53
  us
• 14:54
  through
• 14:54
  Instagram
• 14:54
  now
• 14:55
  and
• 14:55
  just,
• 14:55
  you
• 14:55
  know,
• 14:56
  communication,
• 14:57
  you
• 14:57
  know,
• 14:57
  wanting
• 14:58
  to
• 14:58
  communicate
• 14:58
  through
• 14:59
  text
• 14:59
  message
• 14:59
  rather
• 15:00
  than
• 15:00
  email.
• 15:01
  So
• 15:01
  we
• 15:01
  had
• 15:01
  to
• 15:01
  go
• 15:02
  through
• 15:02
  and
• 15:02
  get
• 15:02
  a
• 15:02
  whole
• 15:02
  text
• 15:03
  messaging
• 15:03
  platform
• 15:04
  so
• 15:04
  we
• 15:04
  can
• 15:04
  communicate
• 15:05
  with
• 15:05
  clients.
• 15:05
  You
• 15:06
  know,
• 15:06
  just
• 15:07
  staying
• 15:07
  up
• 15:07
  with
• 15:07
  all
• 15:08
  the,
• 15:08
  you
• 15:08
  know,
• 15:09
  because,
• 15:09
  you
• 15:09
  know,
• 15:10
  everyone
• 15:10
  says
• 15:11
  this
• 15:11
  is,
• 15:11
  you
• 15:11
  know,
• 15:12
  you
• 15:12
  continue
• 15:13
  to
• 15:13
  get
• 15:13
  older
• 15:13
  but
• 15:14
  your
• 15:14
  clients
• 15:14
  stay
• 15:14
  the
• 15:14
  same
• 15:15
  age,
• 15:15
  you
• 15:15
  know,
• 15:15
  kind
• 15:15
  of
• 15:15
  thing.
• 15:15
  So
• 15:16
  you
• 15:16
  how
• 15:16
  looking
• 15:17
  at
• 15:17
  that
• 15:17
  next
• 15:17
  generation
• 15:18
  and
• 15:19
  how
• 15:19
  are
• 15:19
  we
• 15:19
  going
• 15:19
  to
• 15:19
  connect
• 15:20
  and
• 15:20
  relate
• 15:20
  with
• 15:20
  them
• 15:21
  to
• 15:21
  where
• 15:21
  they
• 15:21
  trust
• 15:22
  us
• 15:22
  to
• 15:22
  do
• 15:22
  their
• 15:22
  work?
• 15:23
  Yeah,
• 15:23
  and
• 15:23
  there
• 15:23
  has
• 15:23
  been
• 15:24
  so
• 15:24
  much
• 15:24
  change
• 15:24
  and
• 15:25
  I
• 15:25
  think
• 15:25
  particularly
• 15:25
  in
• 15:26
  the
• 15:26
  last
• 15:26
  five
• 15:27
  years,
• 15:27
  even
• 15:27
  two
• 15:28
  years
• 15:28
  with
• 15:28
  the
• 15:28
  rise
• 15:28
  of
• 15:29
  AI
• 15:29
  and
• 15:29
  technology,
• 15:30
  like
• 15:30
  the
• 15:31
  change
• 15:31
  is
• 15:31
  crazy.
• 15:32
  But
• 15:32
  you
• 15:33
  know,
• 15:33
  you've
• 15:33
  seen
• 15:33
  it,
• 15:33
  you've
• 15:34
  been
• 15:34
  in
• 15:34
  the
• 15:34
  industry
• 15:34
  a
• 15:35
  long
• 15:35
  time,
• 15:35
  that
• 15:36
  trends
• 15:36
  come
• 15:36
  and
• 15:37
  go,
• 15:37
  things
• 15:38
  that
• 15:38
  we
• 15:38
  should
• 15:38
  be
• 15:38
  doing
• 15:38
  in
• 15:38
  marketing
• 15:39
  come
• 15:39
  and
• 15:39
  go.
• 15:40
  How
• 15:40
  do
• 15:40
  you
• 15:40
  make
• 15:41
  decisions
• 15:41
  on
• 15:42
  what
• 15:42
  to
• 15:42
  chase
• 15:43
  and
• 15:43
  what
• 15:44
  to
• 15:44
  just
• 15:44
  kind
• 15:45
  of
• 15:45
  ignore
• 15:45
  like
• 15:45
  it's
• 15:46
  a
• 15:46
  shiny
• 15:46
  object.
• 15:47
  It's
• 15:47
  hard,
• 15:48
  I'll
• 15:48
  be
• 15:48
  honest
• 15:48
  with
• 15:49
  you,
• 15:49
  because
• 15:49
  you'll
• 15:49
  get,
• 15:50
  you
• 15:50
  know,
• 15:50
  like
• 15:50
  right
• 15:51
  now
• 15:51
  everyone's
• 15:51
  coming
• 15:52
  at
• 15:52
  us
• 15:52
  with
• 15:52
  hanging
• 15:53
  drapery
• 15:54
  installations.
• 15:54
  They
• 15:55
  can't.
• 15:55
  They
• 15:55
  want
• 15:56
  crazy
• 15:56
  swoopies
• 15:57
  and
• 15:57
  just,
• 15:58
  you
• 15:58
  know,
• 15:58
  elaborate
• 15:59
  installations
• 16:00
  until
• 16:00
  they
• 16:00
  find
• 16:00
  out
• 16:00
  how
• 16:01
  much
• 16:01
  it
• 16:01
  costs.
• 16:01
  And
• 16:02
  then,
• 16:02
  you
• 16:02
  know,
• 16:02
  and
• 16:02
  then
• 16:03
  they,
• 16:03
  oh,
• 16:03
  they
• 16:03
  change
• 16:04
  your
• 16:04
  mind.
• 16:04
  So
• 16:04
  just,
• 16:05
  you
• 16:05
  know,
• 16:05
  trying
• 16:05
  to
• 16:06
  find
• 16:07
  that
• 16:07
  trend
• 16:07
  that's
• 16:08
  going
• 16:08
  to
• 16:08
  be
• 16:08
  sustainable,
• 16:08
  that's
• 16:09
  going
• 16:09
  to
• 16:09
  make
• 16:09
  you
• 16:09
  money
• 16:10
  is
• 16:10
  not
• 16:10
  an
• 16:10
  easy
• 16:11
  thing
• 16:11
  to
• 16:11
  do.
• 16:11
  So
• 16:12
  a
• 16:12
  lot
• 16:12
  of
• 16:12
  it
• 16:12
  is
• 16:13
  trial
• 16:13
  and
• 16:13
  fire.
• 16:14
  I'm
• 16:14
  going
• 16:14
  to
• 16:14
  be
• 16:15
  honest
• 16:15
  with
• 16:15
  you.
• 16:15
  And
• 16:15
  if
• 16:15
  we,
• 16:16
  you
• 16:16
  like,
• 16:17
  for
• 16:17
  us,
• 16:17
  if
• 16:17
  we
• 16:17
  buy
• 16:18
  a
• 16:18
  chandelier
• 16:19
  or
• 16:19
  we
• 16:19
  buy
• 16:20
  A
• 16:21
  piece
• 16:21
  of
• 16:21
  equipment
• 16:21
  that
• 16:22
  just
• 16:22
  doesn't,
• 16:22
  it's
• 16:23
  not
• 16:23
  selling.
• 16:24
  You
• 16:24
  got
• 16:24
  to
• 16:24
  learn
• 16:24
  to
• 16:24
  let
• 16:25
  go.
• 16:25
  Like,
• 16:25
  you
• 16:25
  know,
• 16:26
  so
• 16:26
  we
• 16:26
  purge
• 16:26
  our
• 16:26
  warehouse
• 16:27
  and
• 16:27
  we
• 16:27
  purge,
• 16:28
  you
• 16:28
  know,
• 16:28
  we
• 16:28
  look
• 16:28
  at,
• 16:29
  you
• 16:29
  know,
• 16:30
  we
• 16:30
  use
• 16:30
  a
• 16:31
  really
• 16:31
  good
• 16:31
  software,
• 16:31
  inventory
• 16:32
  management
• 16:32
  software,
• 16:33
  and
• 16:33
  it'll
• 16:34
  tell
• 16:34
  us
• 16:34
  how
• 16:34
  many
• 16:34
  times
• 16:34
  a
• 16:35
  piece
• 16:35
  of
• 16:35
  equipment
• 16:36
  or,
• 16:36
  or
• 16:36
  a
• 16:36
  service
• 16:37
  item
• 16:37
  or
• 16:37
  whatever
• 16:38
  has
• 16:38
  gone
• 16:38
  out
• 16:39
  in
• 16:39
  that
• 16:39
  year.
• 16:39
  So
• 16:40
  if
• 16:40
  we
• 16:40
  look
• 16:40
  back
• 16:40
  and
• 16:40
  go,
• 16:41
  this
• 16:41
  is
• 16:41
  not
• 16:41
  working,
• 16:42
  or
• 16:42
  can
• 16:43
  we
• 16:43
  look
• 16:43
  at
• 16:43
  it
• 16:43
  and
• 16:43
  revamp
• 16:44
  it,
• 16:44
  Is
• 16:44
  there
• 16:44
  a
• 16:44
  way
• 16:44
  to
• 16:45
  tweak
• 16:45
  it
• 16:45
  and
• 16:45
  maybe
• 16:45
  make
• 16:46
  it
• 16:46
  more
• 16:46
  appealing
• 16:46
  to
• 16:47
  the
• 16:47
  couples?
• 16:47
  You
• 16:48
  know,
• 16:48
  just,
• 16:48
  I
• 16:48
  kept
• 16:49
  trying
• 16:49
  to
• 16:49
  find
• 16:49
  a
• 16:49
  way
• 16:49
  and
• 16:50
  if
• 16:50
  not,
• 16:50
  let's
• 16:51
  let
• 16:51
  it
• 16:51
  go.
• 16:51
  Like,
• 16:52
  let's
• 16:52
  move
• 16:52
  on.
• 16:52
  You
• 16:53
  know,
• 16:53
  I
• 16:53
  think
• 16:53
  that's,
• 16:54
  that's
• 16:54
  a
• 16:54
  really
• 16:55
  important
• 16:55
  piece
• 16:55
  because
• 16:56
  I
• 16:56
  know
• 16:56
  that
• 16:56
  a
• 16:56
  lot
• 16:56
  of
• 16:56
  people
• 16:57
  in
• 16:57
  this
• 16:57
  industry
• 16:57
  are
• 16:57
  hoarders.
• 16:58
  We
• 16:58
  end
• 16:58
  up
• 16:58
  keeping
• 16:59
  everything
• 17:00
  and
• 17:01
  actually
• 17:01
  things
• 17:02
  are
• 17:02
  no
• 17:02
  longer
• 17:02
  in
• 17:03
  trend.
• 17:03
  And
• 17:03
  not
• 17:03
  only
• 17:03
  do
• 17:03
  we
• 17:04
  hoard
• 17:04
  the
• 17:04
  equipment,
• 17:05
  one
• 17:05
  of
• 17:05
  my
• 17:05
  biggest
• 17:05
  bugbears
• 17:06
  is
• 17:06
  we
• 17:06
  continue
• 17:07
  to
• 17:07
  hoard
• 17:07
  the
• 17:07
  terrible
• 17:08
  old
• 17:08
  fashioned
• 17:09
  images
• 17:09
  on
• 17:09
  our
• 17:09
  website.
• 17:10
  So
• 17:10
  we
• 17:10
  forget
• 17:10
  to
• 17:10
  update
• 17:11
  them
• 17:11
  and
• 17:11
  we
• 17:12
  go
• 17:12
  and
• 17:12
  look
• 17:12
  at
• 17:12
  the
• 17:12
  website.
• 17:13
  I
• 17:13
  do
• 17:13
  website
• 17:13
  reviews
• 17:14
  for
• 17:14
  people
• 17:14
  and
• 17:14
  I
• 17:14
  say,
• 17:15
  I
• 17:15
  haven't
• 17:15
  seen
• 17:15
  that
• 17:16
  trend
• 17:16
  at
• 17:16
  a
• 17:16
  wedding
• 17:17
  in
• 17:17
  at
• 17:17
  least
• 17:17
  a
• 17:18
  decade.
• 17:18
  Why
• 17:18
  are
• 17:18
  we
• 17:19
  still
• 17:19
  putting
• 17:19
  it
• 17:19
  on
• 17:19
  our
• 17:19
  website?
• 17:20
  And
• 17:20
  they
• 17:20
  say,
• 17:21
  but
• 17:21
  I
• 17:21
  just
• 17:21
  really
• 17:21
  liked
• 17:22
  that
• 17:22
  wedding
• 17:22
  15
• 17:23
  years
• 17:23
  ago.
• 17:24
  We
• 17:24
  need
• 17:24
  to
• 17:24
  let
• 17:24
  it
• 17:24
  go,
• 17:25
  everyone.
• 17:26
  We
• 17:26
  can
• 17:26
  enjoy
• 17:26
  it,
• 17:26
  but
• 17:27
  we
• 17:27
  can
• 17:27
  let
• 17:27
  it
• 17:27
  go.
• 17:27
  Nothing
• 17:28
  dates
• 17:29
  like
• 17:29
  old
• 17:29
  wedding
• 17:29
  pictures,
• 17:30
  even
• 17:30
  my
• 17:30
  wedding
• 17:31
  pictures
• 17:31
  from
• 17:31
  15
• 17:31
  years
• 17:32
  ago.
• 17:32
  I
• 17:32
  look
• 17:32
  at
• 17:32
  them
• 17:32
  and
• 17:33
  I
• 17:33
  think,
• 17:33
  wow,
• 17:33
  I
• 17:33
  made
• 17:34
  some
• 17:34
  choices.
• 17:34
  Well,
• 17:35
  okay,
• 17:36
  same.
• 17:36
  I
• 17:36
  got
• 17:36
  married
• 17:37
  17
• 17:37
  years
• 17:37
  ago
• 17:37
  and
• 17:38
  we
• 17:38
  decided
• 17:39
  brown
• 17:39
  tuxedos
• 17:40
  were
• 17:40
  a
• 17:40
  cool
• 17:41
  thing
• 17:41
  and
• 17:41
  we
• 17:42
  did
• 17:42
  brown
• 17:42
  tuxedos.
• 17:43
  And
• 17:43
  then
• 17:43
  looking
• 17:43
  back,
• 17:43
  I'm
• 17:44
  like,
• 17:44
  I'm
• 17:44
  an
• 17:44
  idiot.
• 17:45
  I
• 17:45
  should
• 17:45
  have
• 17:45
  never
• 17:45
  done
• 17:46
  like,
• 17:46
  what
• 17:46
  was
• 17:46
  I
• 17:47
  thinking?
• 17:47
  And
• 17:47
  anyway,
• 17:48
  but
• 17:48
  in
• 17:48
  the
• 17:48
  time
• 17:49
  I
• 17:49
  thought
• 17:49
  I
• 17:49
  was
• 17:49
  cool.
• 17:50
  So
• 17:50
  yeah,
• 17:50
  absolutely.
• 17:51
  Now
• 17:52
  a
• 17:52
  lot
• 17:52
  of
• 17:52
  businesses
• 17:53
  don't
• 17:54
  last
• 17:54
  the
• 17:54
  distance.
• 17:54
  I
• 17:55
  mean,
• 17:55
  both
• 17:55
  of
• 17:55
  us
• 17:55
  will
• 17:56
  have
• 17:56
  seen
• 17:56
  businesses
• 17:56
  come
• 17:56
  and
• 17:57
  go.
• 17:57
  I
• 17:57
  think
• 17:58
  a
• 17:58
  lot
• 17:58
  of
• 17:58
  businesses
• 17:59
  kind
• 17:59
  of
• 17:59
  tend
• 18:00
  to
• 18:00
  be
• 18:00
  around
• 18:00
  three,
• 18:01
  four,
• 18:01
  five
• 18:01
  years
• 18:02
  and
• 18:02
  then
• 18:03
  they
• 18:03
  disappear
• 18:03
  or
• 18:04
  they
• 18:04
  change
• 18:04
  direction.
• 18:04
  They
• 18:05
  do
• 18:05
  different
• 18:05
  things.
• 18:06
  What
• 18:06
  do
• 18:06
  you
• 18:06
  think
• 18:07
  separates
• 18:07
  the
• 18:08
  businesses
• 18:09
  that
• 18:09
  last
• 18:10
  from
• 18:10
  those
• 18:10
  ones
• 18:11
  that
• 18:11
  kind
• 18:11
  of
• 18:11
  come
• 18:11
  and
• 18:11
  go?
• 18:12
  I
• 18:12
  think
• 18:12
  you
• 18:12
  got
• 18:12
  to
• 18:13
  continue
• 18:13
  to
• 18:13
  reinvent
• 18:14
  yourself.
• 18:14
  So,
• 18:14
  you
• 18:15
  know,
• 18:15
  like
• 18:15
  for
• 18:16
  us
• 18:16
  it
• 18:16
  was
• 18:16
  looking
• 18:17
  at,
• 18:17
  you
• 18:18
  know,
• 18:18
  for
• 18:19
  like
• 18:19
  we
• 18:20
  have
• 18:20
  only
• 18:20
  been
• 18:20
  doing
• 18:21
  the
• 18:21
  lighting,
• 18:21
  drapery,
• 18:21
  chandeliers
• 18:22
  now
• 18:22
  for
• 18:23
  15
• 18:23
  years.
• 18:24
  And
• 18:24
  you
• 18:24
  know,
• 18:24
  so
• 18:25
  we
• 18:25
  reinvented
• 18:25
  ourselves
• 18:26
  15
• 18:26
  years
• 18:26
  ago.
• 18:27
  And
• 18:28
  part
• 18:28
  of
• 18:28
  it
• 18:28
  was
• 18:29
  out
• 18:29
  of
• 18:29
  a
• 18:29
  need.
• 18:30
  The
• 18:30
  venues
• 18:31
  in
• 18:31
  Our
• 18:31
  area.
• 18:31
  So
• 18:32
  we're
• 18:32
  45
• 18:33
  minutes
• 18:33
  east
• 18:33
  of
• 18:33
  San
• 18:33
  Francisco,
• 18:34
  and
• 18:35
  that's
• 18:35
  without
• 18:35
  traffic.
• 18:36
  So
• 18:37
  with
• 18:37
  that
• 18:38
  said,
• 18:38
  the
• 18:38
  San
• 18:39
  Francisco
• 18:39
  vendors
• 18:40
  don't
• 18:40
  want
• 18:40
  to
• 18:40
  come
• 18:40
  out
• 18:41
  and
• 18:41
  work
• 18:41
  in
• 18:41
  our
• 18:41
  little
• 18:41
  wine
• 18:42
  country
• 18:42
  because
• 18:43
  sometimes
• 18:43
  it'll
• 18:43
  take
• 18:43
  them
• 18:44
  two,
• 18:44
  two
• 18:44
  and
• 18:44
  a
• 18:44
  half
• 18:44
  hours
• 18:45
  to
• 18:45
  get
• 18:45
  out
• 18:45
  here,
• 18:46
  you
• 18:46
  know,
• 18:46
  so
• 18:46
  they
• 18:46
  don't
• 18:47
  want
• 18:47
  to
• 18:47
  work
• 18:47
  out
• 18:47
  here.
• 18:47
  So
• 18:48
  a
• 18:48
  lot
• 18:48
  of
• 18:48
  it
• 18:48
  was
• 18:48
  the
• 18:48
  vendors
• 18:49
  are
• 18:49
  going,
• 18:50
  the
• 18:50
  venues
• 18:51
  were
• 18:51
  coming
• 18:51
  to
• 18:51
  us
• 18:51
  and
• 18:51
  saying,
• 18:52
  hey,
• 18:52
  have
• 18:52
  you
• 18:52
  thought
• 18:53
  about
• 18:53
  doing
• 18:53
  this?
• 18:53
  Can
• 18:53
  you
• 18:54
  look
• 18:54
  in?
• 18:54
  Would
• 18:54
  you
• 18:55
  be
• 18:55
  open
• 18:55
  to
• 18:55
  like,
• 18:56
  maybe
• 18:56
  adding
• 18:56
  this?
• 18:56
  You
• 18:57
  know,
• 18:57
  and
• 18:57
  that's
• 18:57
  how
• 18:57
  we've,
• 18:58
  like,
• 18:58
  continue
• 18:58
  to
• 18:59
  grow,
• 18:59
  by
• 18:59
  listening
• 18:59
  to
• 19:00
  the
• 19:00
  folks
• 19:01
  we
• 19:01
  work
• 19:01
  with.
• 19:01
  And
• 19:02
  it's,
• 19:02
  it
• 19:02
  all
• 19:02
  comes
• 19:03
  back
• 19:03
  to
• 19:03
  those
• 19:03
  relationships.
• 19:04
  If
• 19:04
  you
• 19:04
  have,
• 19:05
  you
• 19:05
  know,
• 19:05
  great
• 19:05
  relationships
• 19:06
  with
• 19:06
  these
• 19:07
  venues,
• 19:09
  they're
• 19:09
  going
• 19:09
  to
• 19:09
  come,
• 19:09
  you're
• 19:10
  going
• 19:10
  to
• 19:10
  be
• 19:10
  their
• 19:10
  go
• 19:10
  to
• 19:11
  person
• 19:11
  for,
• 19:12
  for
• 19:12
  everything,
• 19:13
  you
• 19:13
  know.
• 19:13
  Yeah,
• 19:14
  absolutely.
• 19:15
  So
• 19:15
  if
• 19:15
  someone's
• 19:15
  listening
• 19:16
  to
• 19:16
  this,
• 19:16
  maybe
• 19:16
  they're
• 19:17
  brand
• 19:17
  new
• 19:17
  into
• 19:17
  the
• 19:17
  wedding
• 19:18
  industry,
• 19:18
  maybe
• 19:18
  they're
• 19:18
  in
• 19:19
  their
• 19:19
  first
• 19:19
  year
• 19:19
  of
• 19:20
  business.
• 19:21
  What
• 19:21
  would
• 19:21
  you
• 19:21
  tell
• 19:21
  them
• 19:22
  to
• 19:22
  prioritize
• 19:23
  so
• 19:23
  that
• 19:23
  they
• 19:23
  can
• 19:24
  stay
• 19:24
  in
• 19:24
  business
• 19:24
  for
• 19:25
  the
• 19:25
  next
• 19:25
  20
• 19:25
  years?
• 19:25
  Is
• 19:26
  there
• 19:26
  certain
• 19:26
  things
• 19:27
  that
• 19:27
  you
• 19:27
  think
• 19:28
  either
• 19:28
  never
• 19:29
  fade
• 19:29
  that
• 19:29
  are
• 19:30
  still
• 19:30
  important?
• 19:30
  You
• 19:31
  mentioned
• 19:31
  venue
• 19:31
  relationships.
• 19:32
  I'm
• 19:32
  sure
• 19:32
  that's
• 19:32
  one
• 19:32
  of
• 19:33
  them.
• 19:33
  I
• 19:33
  was
• 19:33
  going
• 19:33
  to
• 19:33
  say
• 19:34
  the
• 19:34
  biggest
• 19:34
  thing
• 19:34
  is
• 19:35
  you
• 19:36
  got
• 19:36
  to
• 19:36
  start
• 19:36
  with
• 19:37
  developing
• 19:37
  relationships
• 19:38
  in
• 19:38
  your
• 19:38
  first
• 19:39
  year.
• 19:39
  So
• 19:39
  attending
• 19:40
  different
• 19:40
  networking
• 19:41
  events,
• 19:41
  you
• 19:42
  know,
• 19:42
  going
• 19:42
  out
• 19:43
  and
• 19:43
  meeting
• 19:43
  people
• 19:44
  wherever
• 19:45
  and
• 19:45
  anywhere
• 19:45
  you
• 19:46
  can,
• 19:47
  you
• 19:47
  know,
• 19:47
  like,
• 19:48
  if
• 19:48
  you
• 19:48
  are
• 19:48
  a
• 19:49
  planner,
• 19:49
  go,
• 19:50
  you
• 19:50
  know,
• 19:50
  offer
• 19:51
  to
• 19:51
  help
• 19:51
  other
• 19:51
  planners,
• 19:52
  you
• 19:52
  know,
• 19:52
  so
• 19:52
  you
• 19:52
  can
• 19:52
  get
• 19:53
  experience.
• 19:53
  You
• 19:53
  can
• 19:53
  do
• 19:53
  that
• 19:54
  with
• 19:54
  photographers.
• 19:55
  I've
• 19:55
  seen
• 19:55
  other
• 19:56
  florists
• 19:56
  help
• 19:56
  other
• 19:57
  floor.
• 19:57
  I
• 19:57
  mean,
• 19:57
  it
• 19:58
  can
• 19:58
  go
• 19:58
  all
• 19:58
  around,
• 19:59
  but
• 19:59
  it
• 20:00
  just
• 20:00
  gets
• 20:00
  you
• 20:00
  experience,
• 20:01
  you
• 20:01
  know,
• 20:01
  like,
• 20:02
  that's
• 20:02
  the
• 20:02
  biggest
• 20:03
  thing
• 20:03
  I
• 20:03
  think
• 20:03
  that
• 20:04
  goes
• 20:04
  through
• 20:04
  is
• 20:04
  like,
• 20:05
  you
• 20:05
  know,
• 20:05
  we've
• 20:05
  been
• 20:06
  through
• 20:06
  the
• 20:06
  war,
• 20:06
  you
• 20:06
  know,
• 20:07
  something
• 20:07
  I
• 20:07
  always,
• 20:07
  I
• 20:07
  always
• 20:08
  say,
• 20:08
  you
• 20:08
  want
• 20:08
  to
• 20:08
  go,
• 20:09
  you
• 20:09
  want
• 20:09
  to
• 20:09
  have
• 20:09
  a
• 20:09
  good
• 20:09
  group
• 20:10
  of
• 20:10
  people,
• 20:10
  you
• 20:10
  know,
• 20:10
  wedding
• 20:11
  vendors
• 20:11
  with
• 20:11
  you
• 20:12
  when
• 20:12
  it
• 20:12
  goes,
• 20:12
  you
• 20:13
  want,
• 20:13
  you
• 20:13
  want
• 20:13
  to
• 20:13
  go
• 20:13
  to
• 20:13
  war
• 20:14
  with
• 20:14
  them,
• 20:14
  you
• 20:14
  know,
• 20:15
  and
• 20:15
  there's,
• 20:15
  there's
• 20:16
  a
• 20:16
  bunch
• 20:16
  of,
• 20:16
  you
• 20:17
  know,
• 20:17
  photographers
• 20:17
  and
• 20:18
  florists
• 20:18
  and
• 20:18
  different.
• 20:19
  I
• 20:19
  would
• 20:19
  never
• 20:19
  want
• 20:20
  to
• 20:20
  go
• 20:20
  to
• 20:20
  war
• 20:20
  with,
• 20:20
  you
• 20:20
  know,
• 20:21
  just,
• 20:21
  just
• 20:21
  in
• 20:22
  my
• 20:22
  experience
• 20:23
  with
• 20:23
  them
• 20:23
  over
• 20:23
  the
• 20:23
  years.
• 20:24
  So
• 20:24
  you,
• 20:24
  you
• 20:25
  know,
• 20:25
  having
• 20:25
  those
• 20:25
  relationships
• 20:26
  and
• 20:26
  knowing
• 20:26
  who
• 20:27
  you
• 20:27
  can
• 20:27
  trust
• 20:27
  and,
• 20:28
  you
• 20:28
  know,
• 20:29
  weddings
• 20:29
  are
• 20:30
  not
• 20:30
  perfect.
• 20:30
  Things
• 20:31
  happen
• 20:31
  and,
• 20:32
  and
• 20:32
  some
• 20:32
  of
• 20:32
  it
• 20:33
  is
• 20:33
  completely
• 20:34
  out
• 20:34
  of
• 20:34
  our
• 20:34
  control.
• 20:35
  So
• 20:35
  who's
• 20:35
  going
• 20:35
  to
• 20:35
  be
• 20:35
  able
• 20:36
  to
• 20:36
  rise
• 20:37
  to
• 20:37
  the
• 20:37
  occasion?
• 20:38
  Who's
• 20:38
  going
• 20:38
  to
• 20:38
  be
• 20:38
  able
• 20:38
  to,
• 20:39
  you
• 20:39
  know,
• 20:39
  get
• 20:40
  in
• 20:40
  there
• 20:40
  and
• 20:40
  get
• 20:41
  dirty
• 20:41
  Like,
• 20:41
  I
• 20:42
  can't
• 20:42
  tell
• 20:42
  you
• 20:42
  how
• 20:42
  many
• 20:42
  times
• 20:43
  I've
• 20:43
  helped
• 20:44
  move
• 20:44
  chairs
• 20:44
  because,
• 20:45
  you
• 20:45
  know,
• 20:45
  the,
• 20:45
  the
• 20:46
  catering
• 20:46
  staff,
• 20:47
  so
• 20:47
  they
• 20:47
  were
• 20:47
  putting
• 20:47
  out
• 20:48
  a
• 20:48
  fire
• 20:48
  over
• 20:48
  here
• 20:48
  and
• 20:49
  the
• 20:49
  X
• 20:50
  needed
• 20:50
  to
• 20:50
  get
• 20:50
  done
• 20:51
  and
• 20:51
  it
• 20:51
  was
• 20:51
  during
• 20:51
  cocktail
• 20:52
  hour.
• 20:52
  And
• 20:52
  let
• 20:53
  me,
• 20:53
  you
• 20:53
  know,
• 20:53
  get
• 20:53
  in
• 20:53
  there
• 20:54
  and
• 20:54
  help
• 20:54
  those
• 20:55
  little,
• 20:55
  little
• 20:55
  something
• 20:56
  as
• 20:56
  little
• 20:56
  as
• 20:56
  that
• 20:57
  is
• 20:57
  going
• 20:57
  to
• 20:57
  cement
• 20:58
  a
• 20:58
  relationship
• 20:59
  with
• 20:59
  a,
• 21:00
  you
• 21:00
  know,
• 21:00
  with
• 21:00
  another
• 21:00
  vendor
• 21:01
  because,
• 21:01
  you
• 21:01
  know,
• 21:02
  I've
• 21:02
  helped
• 21:02
  photographers
• 21:03
  move,
• 21:04
  you
• 21:04
  know,
• 21:04
  their
• 21:04
  bags
• 21:05
  or,
• 21:05
  you
• 21:05
  know,
• 21:05
  just
• 21:06
  help
• 21:06
  wherever
• 21:07
  you
• 21:07
  can
• 21:08
  if
• 21:08
  you're
• 21:08
  not,
• 21:09
  you
• 21:09
  know,
• 21:09
  if
• 21:09
  you're
• 21:09
  standing
• 21:10
  around
• 21:10
  picking
• 21:10
  your
• 21:10
  nose,
• 21:11
  you
• 21:11
  know,
• 21:11
  help
• 21:11
  out.
• 21:12
  Absolutely.
• 21:13
  And
• 21:13
  I
• 21:13
  think
• 21:14
  often
• 21:15
  that
• 21:15
  is
• 21:15
  neglected
• 21:16
  is
• 21:16
  looked
• 21:16
  over,
• 21:16
  especially
• 21:17
  when
• 21:17
  people
• 21:17
  start
• 21:17
  out,
• 21:18
  they
• 21:18
  think,
• 21:18
  I
• 21:18
  gotta
• 21:18
  get
• 21:19
  a
• 21:19
  really
• 21:19
  shiny
• 21:20
  social
• 21:20
  media
• 21:20
  account.
• 21:21
  I
• 21:21
  need
• 21:21
  a
• 21:21
  shiny
• 21:21
  website.
• 21:22
  Well,
• 21:22
  yes,
• 21:22
  you
• 21:23
  do.
• 21:23
  But
• 21:23
  actually
• 21:23
  getting
• 21:24
  out
• 21:24
  and
• 21:24
  meeting
• 21:25
  as
• 21:25
  many
• 21:25
  people
• 21:25
  as
• 21:26
  you
• 21:26
  possibly
• 21:26
  can
• 21:26
  in
• 21:27
  this
• 21:27
  industry
• 21:27
  is
• 21:28
  definitely
• 21:28
  the
• 21:29
  fastest
• 21:29
  way
• 21:29
  to
• 21:29
  grow
• 21:30
  and
• 21:30
  I
• 21:30
  think
• 21:31
  continues
• 21:31
  to
• 21:31
  be
• 21:31
  important.
• 21:32
  I
• 21:32
  mean,
• 21:32
  30
• 21:33
  years
• 21:33
  in,
• 21:33
  are
• 21:33
  you
• 21:34
  still
• 21:34
  getting
• 21:35
  out
• 21:35
  there
• 21:35
  and
• 21:35
  meeting
• 21:35
  people?
• 21:36
  Does
• 21:36
  networking
• 21:36
  still
• 21:36
  play
• 21:37
  a
• 21:37
  part?
• 21:37
  They.
• 21:37
  Oh,
• 21:38
  100%,
• 21:38
  yeah,
• 21:39
  we're
• 21:39
  still
• 21:39
  out
• 21:39
  there,
• 21:39
  we're
• 21:40
  still
• 21:40
  getting
• 21:40
  involved.
• 21:40
  And
• 21:40
  then
• 21:41
  I
• 21:41
  get
• 21:41
  frustrated
• 21:41
  when
• 21:42
  we
• 21:42
  don't,
• 21:42
  when
• 21:42
  we
• 21:42
  get
• 21:42
  busy,
• 21:43
  we're
• 21:43
  not
• 21:43
  out
• 21:43
  there
• 21:43
  because
• 21:44
  I'm
• 21:44
  like,
• 21:44
  we're
• 21:44
  missing
• 21:44
  the
• 21:45
  opportunity
• 21:45
  to
• 21:45
  meet,
• 21:45
  you
• 21:46
  know,
• 21:46
  someone
• 21:46
  new,
• 21:47
  you
• 21:47
  know.
• 21:47
  You
• 21:48
  know,
• 21:48
  I'm
• 21:48
  like,
• 21:48
  we
• 21:48
  got,
• 21:49
  you
• 21:49
  know,
• 21:49
  like,
• 21:49
  if
• 21:49
  we
• 21:50
  miss
• 21:50
  a
• 21:50
  couple
• 21:50
  meetings
• 21:50
  in
• 21:51
  a
• 21:51
  row
• 21:51
  because
• 21:51
  of,
• 21:52
  you
• 21:52
  know,
• 21:52
  we're
• 21:53
  busy.
• 21:53
  We
• 21:53
  have
• 21:53
  our
• 21:54
  open,
• 21:54
  like,
• 21:55
  like
• 21:55
  WIPA
• 21:55
  in
• 21:56
  our
• 21:56
  area
• 21:56
  is
• 21:57
  planning
• 21:57
  their
• 21:57
  next
• 21:57
  open
• 21:58
  house.
• 21:58
  You
• 21:58
  know,
• 21:58
  WIPA
• 21:59
  is
• 21:59
  big
• 21:59
  in
• 21:59
  the
• 21:59
  states
• 21:59
  here,
• 22:00
  but
• 22:00
  they're
• 22:01
  having
• 22:01
  their
• 22:01
  next,
• 22:02
  you
• 22:02
  know,
• 22:03
  meeting
• 22:03
  locally
• 22:04
  on
• 22:04
  the
• 22:04
  day
• 22:04
  that
• 22:04
  we're
• 22:05
  doing
• 22:05
  an
• 22:05
  open
• 22:05
  house.
• 22:05
  So
• 22:06
  I'm
• 22:06
  like,
• 22:06
  ah,
• 22:06
  you
• 22:06
  know,
• 22:07
  how
• 22:07
  do
• 22:07
  we
• 22:07
  send
• 22:08
  one
• 22:08
  per,
• 22:08
  you
• 22:08
  know,
• 22:08
  like
• 22:09
  can
• 22:09
  and
• 22:09
  somebody,
• 22:10
  you
• 22:10
  know,
• 22:10
  because
• 22:10
  we're
• 22:11
  represented,
• 22:11
  you
• 22:12
  know,
• 22:12
  like,
• 22:12
  trying
• 22:12
  to
• 22:12
  figure
• 22:12
  all
• 22:13
  that
• 22:13
  out.
• 22:13
  I
• 22:13
  think
• 22:14
  it's
• 22:14
  really
• 22:14
  important.
• 22:15
  And
• 22:15
  even
• 22:16
  for
• 22:16
  us,
• 22:16
  we
• 22:17
  started
• 22:17
  a
• 22:18
  little
• 22:18
  networking
• 22:18
  group
• 22:19
  called
• 22:19
  the
• 22:19
  Tri
• 22:19
  Valley
• 22:19
  Wedding
• 22:20
  Professionals,
• 22:20
  which
• 22:21
  our
• 22:21
  little
• 22:22
  valley
• 22:22
  out
• 22:22
  here
• 22:23
  is
• 22:23
  called
• 22:23
  the
• 22:23
  Tri
• 22:24
  Valley.
• 22:24
  And
• 22:24
  so
• 22:25
  because
• 22:26
  a
• 22:26
  lot
• 22:26
  of
• 22:26
  our
• 22:26
  folks
• 22:26
  don't
• 22:27
  go
• 22:27
  to
• 22:27
  the
• 22:27
  city,
• 22:27
  they
• 22:27
  don't
• 22:28
  want
• 22:28
  to
• 22:28
  go
• 22:28
  network.
• 22:29
  So
• 22:29
  we,
• 22:30
  you
• 22:30
  know,
• 22:30
  we
• 22:30
  actually
• 22:31
  created
• 22:31
  our
• 22:31
  own
• 22:31
  opportunity
• 22:32
  to
• 22:32
  network
• 22:32
  as
• 22:33
  well.
• 22:33
  I
• 22:33
  love
• 22:33
  that.
• 22:33
  And
• 22:34
  actually
• 22:34
  that's
• 22:34
  something
• 22:34
  I
• 22:34
  also
• 22:35
  encourage
• 22:35
  people
• 22:35
  to
• 22:35
  do
• 22:36
  because
• 22:36
  often
• 22:36
  people
• 22:36
  say
• 22:36
  to
• 22:36
  me,
• 22:37
  well,
• 22:37
  there's
• 22:37
  nothing
• 22:37
  in
• 22:37
  my
• 22:37
  area.
• 22:38
  I
• 22:38
  say,
• 22:38
  well,
• 22:39
  start
• 22:39
  it
• 22:39
  then.
• 22:39
  Why
• 22:40
  don't
• 22:40
  you
• 22:40
  put
• 22:40
  something
• 22:41
  on
• 22:41
  in
• 22:41
  your
• 22:41
  area?
• 22:41
  It
• 22:41
  doesn't
• 22:42
  have
• 22:42
  to
• 22:42
  be
• 22:42
  super
• 22:43
  complicated.
• 22:43
  Even
• 22:44
  if
• 22:44
  it's
• 22:44
  just,
• 22:44
  you
• 22:45
  know,
• 22:45
  get
• 22:45
  a
• 22:45
  few
• 22:45
  People
• 22:46
  together
• 22:46
  for
• 22:46
  coffee
• 22:47
  in
• 22:47
  a
• 22:47
  coffee
• 22:47
  shop.
• 22:47
  Like,
• 22:48
  put
• 22:48
  the
• 22:48
  meeting
• 22:48
  place
• 22:48
  out
• 22:49
  there,
• 22:49
  get
• 22:49
  people
• 22:49
  together.
• 22:50
  It's
• 22:50
  got
• 22:50
  to
• 22:50
  start
• 22:51
  somewhere.
• 22:51
  If
• 22:51
  there's
• 22:52
  nothing
• 22:52
  in
• 22:52
  your
• 22:52
  area,
• 22:52
  don't
• 22:52
  moan
• 22:53
  about
• 22:53
  it,
• 22:53
  start
• 22:53
  it
• 22:54
  well.
• 22:54
  And
• 22:54
  it's
• 22:54
  kind
• 22:55
  of.
• 22:55
  That's
• 22:55
  how
• 22:55
  we.
• 22:55
  It
• 22:56
  happened
• 22:56
  for
• 22:56
  us.
• 22:57
  Everyone
• 22:57
  was
• 22:57
  complaining
• 22:58
  about,
• 22:58
  yeah,
• 22:59
  I
• 22:59
  go
• 22:59
  to
• 22:59
  San
• 22:59
  Francisco
• 23:00
  to
• 23:00
  the,
• 23:00
  you
• 23:00
  know,
• 23:01
  association
• 23:01
  meetings,
• 23:02
  but
• 23:03
  there's.
• 23:03
  I
• 23:04
  don't
• 23:04
  want
• 23:04
  to
• 23:04
  work
• 23:04
  in
• 23:04
  the
• 23:04
  city,
• 23:05
  or
• 23:05
  I'm
• 23:05
  not
• 23:05
  meeting
• 23:06
  anyone
• 23:06
  from
• 23:06
  here.
• 23:07
  And
• 23:07
  then
• 23:08
  that's
• 23:08
  when
• 23:08
  we
• 23:08
  got
• 23:08
  the
• 23:08
  idea.
• 23:09
  Like
• 23:09
  you
• 23:09
  said,
• 23:09
  you
• 23:09
  just
• 23:10
  gotta
• 23:10
  start
• 23:10
  it.
• 23:10
  And
• 23:10
  we
• 23:11
  started
• 23:11
  small.
• 23:12
  You
• 23:12
  know,
• 23:12
  we
• 23:12
  just
• 23:12
  would
• 23:13
  get
• 23:13
  together
• 23:13
  and
• 23:13
  network.
• 23:14
  And
• 23:14
  now
• 23:14
  we
• 23:15
  have
• 23:15
  speakers
• 23:15
  and
• 23:16
  education
• 23:16
  and,
• 23:17
  you
• 23:17
  know,
• 23:17
  I
• 23:17
  was
• 23:17
  telling
• 23:17
  you
• 23:18
  before,
• 23:18
  we
• 23:18
  just
• 23:18
  had
• 23:18
  Renee
• 23:19
  Dallow,
• 23:19
  you
• 23:19
  know,
• 23:19
  at
• 23:20
  our
• 23:20
  last
• 23:20
  meeting.
• 23:21
  And,
• 23:21
  you
• 23:21
  know,
• 23:21
  so
• 23:22
  people
• 23:22
  are
• 23:22
  now
• 23:22
  are
• 23:22
  like,
• 23:23
  we
• 23:23
  become
• 23:24
  the
• 23:24
  must,
• 23:24
  you
• 23:25
  know,
• 23:25
  must
• 23:25
  attend,
• 23:26
  you
• 23:26
  know,
• 23:27
  type
• 23:27
  of
• 23:27
  events
• 23:28
  because,
• 23:28
  you
• 23:28
  know,
• 23:29
  and
• 23:29
  venues
• 23:29
  are
• 23:29
  like,
• 23:30
  hey,
• 23:30
  can
• 23:30
  we
• 23:30
  host
• 23:30
  you
• 23:31
  next
• 23:31
  year?
• 23:31
  We
• 23:31
  already
• 23:32
  have
• 23:32
  venues
• 23:32
  pushed
• 23:33
  out
• 23:33
  all
• 23:33
  the
• 23:33
  way
• 23:33
  till
• 23:34
  2027
• 23:34
  that
• 23:35
  are
• 23:35
  wanting
• 23:35
  to
• 23:35
  host
• 23:35
  us,
• 23:36
  you
• 23:36
  know,
• 23:36
  so
• 23:36
  we've
• 23:37
  really
• 23:37
  built
• 23:38
  something
• 23:38
  really,
• 23:39
  that's
• 23:39
  strong
• 23:39
  and
• 23:40
  vibrant
• 23:40
  and
• 23:41
  that
• 23:41
  what
• 23:41
  people
• 23:41
  want.
• 23:41
  But
• 23:42
  it
• 23:42
  all
• 23:42
  started
• 23:42
  out,
• 23:42
  I'll
• 23:43
  be
• 23:43
  honest
• 23:43
  with
• 23:43
  you,
• 23:43
  with
• 23:44
  me,
• 23:44
  begging,
• 23:45
  hey,
• 23:45
  would
• 23:45
  you
• 23:45
  please
• 23:45
  host
• 23:46
  us
• 23:46
  a
• 23:46
  little
• 23:47
  networking
• 23:47
  event?
• 23:47
  And,
• 23:48
  you
• 23:49
  know,
• 23:49
  maybe
• 23:49
  can
• 23:49
  we
• 23:50
  do
• 23:50
  a
• 23:50
  cat
• 23:50
  cash
• 23:50
  bar?
• 23:51
  You
• 23:51
  like.
• 23:51
  I
• 23:51
  was
• 23:51
  trying
• 23:52
  to
• 23:52
  figure
• 23:52
  out
• 23:52
  ways
• 23:53
  to
• 23:53
  how
• 23:53
  to
• 23:54
  put
• 23:54
  these
• 23:54
  on
• 23:54
  for
• 23:54
  free,
• 23:55
  and
• 23:55
  then
• 23:55
  I
• 23:55
  realized
• 23:55
  that,
• 23:56
  no,
• 23:56
  at
• 23:56
  some
• 23:56
  point
• 23:56
  we
• 23:56
  had
• 23:57
  to
• 23:57
  start
• 23:57
  charging
• 23:57
  for
• 23:57
  them
• 23:58
  and,
• 23:58
  you
• 23:58
  know,
• 23:58
  paying
• 23:59
  people
• 23:59
  to
• 23:59
  do
• 23:59
  their
• 23:59
  job
• 24:00
  and
• 24:00
  all
• 24:00
  that
• 24:00
  kind
• 24:00
  of
• 24:00
  stuff
• 24:00
  as
• 24:01
  well.
• 24:01
  But
• 24:01
  again,
• 24:02
  you
• 24:02
  know,
• 24:02
  you'd
• 24:03
  start,
• 24:03
  like
• 24:03
  you
• 24:03
  said,
• 24:04
  the
• 24:04
  coffee,
• 24:04
  you
• 24:05
  know,
• 24:05
  get
• 24:05
  together
• 24:06
  with
• 24:06
  a
• 24:06
  group
• 24:06
  of
• 24:06
  photographers.
• 24:07
  Planner,
• 24:07
  it
• 24:07
  could
• 24:08
  be
• 24:08
  whatever.
• 24:08
  And
• 24:09
  network.
• 24:09
  Because
• 24:10
  especially
• 24:10
  if
• 24:11
  you're
• 24:11
  like
• 24:11
  a
• 24:11
  photographer,
• 24:12
  most
• 24:12
  photographers
• 24:13
  can
• 24:13
  only
• 24:13
  do
• 24:14
  one
• 24:14
  wedding
• 24:14
  a
• 24:14
  day.
• 24:15
  Therefore,
• 24:16
  you
• 24:16
  need
• 24:16
  a
• 24:16
  group
• 24:16
  of
• 24:16
  people
• 24:16
  that
• 24:17
  you
• 24:17
  can
• 24:17
  refer.
• 24:18
  Same
• 24:18
  with
• 24:18
  planners.
• 24:19
  A
• 24:19
  lot
• 24:19
  of
• 24:19
  planners
• 24:19
  don't
• 24:19
  have
• 24:20
  multiple
• 24:20
  planners
• 24:20
  on
• 24:21
  their
• 24:21
  staff.
• 24:22
  So
• 24:23
  developing
• 24:24
  that
• 24:24
  friend
• 24:24
  or
• 24:25
  group
• 24:25
  that
• 24:25
  you
• 24:25
  can
• 24:26
  refer
• 24:26
  out
• 24:26
  to,
• 24:27
  and
• 24:28
  even
• 24:28
  some
• 24:28
  of
• 24:28
  the.
• 24:29
  We're
• 24:29
  a
• 24:30
  little
• 24:30
  bit
• 24:30
  of
• 24:30
  a
• 24:30
  bigger
• 24:30
  company,
• 24:31
  but
• 24:31
  we
• 24:31
  still
• 24:31
  need
• 24:31
  people
• 24:32
  that
• 24:32
  we
• 24:32
  need
• 24:32
  to
• 24:32
  refer
• 24:32
  to.
• 24:33
  I
• 24:33
  actually
• 24:33
  walked
• 24:34
  before
• 24:34
  I
• 24:34
  went
• 24:34
  and
• 24:35
  grabbed
• 24:35
  a
• 24:35
  drink
• 24:35
  of
• 24:36
  water
• 24:36
  before
• 24:36
  this.
• 24:36
  And
• 24:36
  I
• 24:36
  heard
• 24:37
  one
• 24:37
  of
• 24:37
  my
• 24:37
  staff
• 24:38
  recommending
• 24:38
  one
• 24:39
  of
• 24:39
  our
• 24:39
  competitors,
• 24:40
  you
• 24:40
  know,
• 24:41
  that's
• 24:41
  a
• 24:41
  friend.
• 24:41
  As
• 24:42
  I
• 24:42
  was
• 24:42
  walking
• 24:43
  in,
• 24:43
  I'm
• 24:43
  like,
• 24:43
  oh,
• 24:43
  what
• 24:43
  are
• 24:43
  we
• 24:44
  missing
• 24:44
  out
• 24:44
  on?
• 24:45
  I
• 24:46
  was
• 24:46
  kind
• 24:46
  of
• 24:46
  like,
• 24:46
  what
• 24:47
  are
• 24:47
  we
• 24:47
  missing
• 24:47
  out
• 24:47
  on?
• 24:48
  Yeah,
• 24:48
  it's
• 24:49
  so,
• 24:49
  so
• 24:49
  important.
• 24:50
  So
• 24:50
  important.
• 24:51
  I
• 24:51
  want
• 24:51
  to
• 24:51
  get
• 24:51
  personal
• 24:52
  with
• 24:52
  you
• 24:52
  for
• 24:52
  a
• 24:52
  minute
• 24:53
  because
• 24:54
  I
• 24:54
  Also
• 24:54
  want
• 24:54
  to,
• 24:54
  I
• 24:55
  want
• 24:55
  to
• 24:55
  help
• 24:55
  you
• 24:55
  reflect
• 24:56
  on
• 24:56
  your
• 24:56
  last
• 24:57
  30
• 24:57
  years.
• 24:58
  And
• 24:58
  we
• 24:58
  talked
• 24:58
  about
• 24:58
  evolution.
• 24:59
  We've
• 24:59
  talked
• 24:59
  about
• 25:00
  how
• 25:00
  your
• 25:00
  business
• 25:00
  has
• 25:00
  changed,
• 25:01
  but
• 25:01
  I
• 25:02
  think
• 25:02
  as
• 25:02
  people,
• 25:03
  we
• 25:03
  also
• 25:04
  change.
• 25:04
  So
• 25:05
  I
• 25:05
  wondered
• 25:05
  whether
• 25:06
  you
• 25:06
  think
• 25:06
  your
• 25:06
  personal
• 25:07
  definition
• 25:07
  of
• 25:08
  success
• 25:09
  has
• 25:09
  changed
• 25:10
  over
• 25:10
  the
• 25:10
  last
• 25:10
  three
• 25:11
  decades
• 25:11
  or
• 25:11
  whether
• 25:11
  it's
• 25:12
  always
• 25:12
  been
• 25:12
  the
• 25:12
  same,
• 25:13
  whether
• 25:13
  your
• 25:13
  priorities,
• 25:14
  your
• 25:14
  success,
• 25:15
  your
• 25:15
  drivers
• 25:16
  have
• 25:16
  become
• 25:16
  different.
• 25:17
  Oh,
• 25:17
  it's
• 25:18
  for
• 25:18
  sure
• 25:18
  changed.
• 25:19
  When
• 25:19
  I
• 25:20
  first
• 25:20
  started
• 25:21
  my
• 25:21
  business,
• 25:22
  I
• 25:22
  wanted
• 25:22
  to
• 25:23
  DJ
• 25:23
  everything
• 25:23
  and
• 25:24
  anything
• 25:24
  because
• 25:25
  I
• 25:25
  wanted
• 25:26
  to
• 25:26
  be
• 25:26
  the
• 25:26
  one
• 25:26
  that
• 25:26
  was
• 25:27
  there.
• 25:27
  So
• 25:27
  if
• 25:28
  someone
• 25:28
  would
• 25:29
  come
• 25:29
  to
• 25:29
  me
• 25:29
  and
• 25:29
  goes,
• 25:29
  XY
• 25:30
  DJ
• 25:30
  company
• 25:30
  will
• 25:31
  do
• 25:31
  it
• 25:31
  for
• 25:31
  250
• 25:31
  bucks,
• 25:32
  I'm
• 25:32
  like,
• 25:32
  like,
• 25:32
  I'll
• 25:33
  do
• 25:33
  it
• 25:33
  for,
• 25:33
  you
• 25:33
  know,
• 25:33
  like,
• 25:34
  I
• 25:34
  was
• 25:34
  doing
• 25:35
  everything
• 25:35
  in
• 25:35
  anything
• 25:36
  to
• 25:36
  just
• 25:37
  to
• 25:37
  be
• 25:37
  visible
• 25:38
  and
• 25:38
  be
• 25:38
  out
• 25:39
  there,
• 25:40
  you
• 25:40
  know,
• 25:40
  and
• 25:41
  that,
• 25:41
  that
• 25:41
  obviously
• 25:42
  is
• 25:42
  not
• 25:42
  my
• 25:42
  priority
• 25:43
  now.
• 25:43
  So
• 25:43
  it's
• 25:44
  like,
• 25:45
  you
• 25:45
  know,
• 25:45
  so
• 25:46
  I,
• 25:46
  I,
• 25:46
  I'm
• 25:46
  not
• 25:46
  willing
• 25:47
  to
• 25:47
  do
• 25:47
  everything
• 25:47
  and
• 25:48
  anything
• 25:48
  to
• 25:48
  kill
• 25:48
  myself
• 25:49
  like
• 25:49
  I
• 25:49
  did
• 25:49
  back
• 25:49
  in
• 25:49
  the
• 25:50
  day.
• 25:50
  I
• 25:51
  think
• 25:51
  the
• 25:51
  success
• 25:51
  for
• 25:52
  me
• 25:52
  right
• 25:52
  now
• 25:53
  is
• 25:53
  about
• 25:54
  having
• 25:54
  time
• 25:54
  to
• 25:55
  do
• 25:55
  the
• 25:55
  things
• 25:55
  I
• 25:55
  like
• 25:56
  with
• 25:56
  my
• 25:56
  family.
• 25:57
  Having
• 25:57
  time.
• 25:59
  I
• 25:59
  am
• 25:59
  a
• 25:59
  little
• 26:00
  league
• 26:00
  coach.
• 26:01
  I
• 26:01
  coached
• 26:01
  Little
• 26:02
  league
• 26:02
  baseball
• 26:02
  for
• 26:03
  18
• 26:03
  years,
• 26:04
  and
• 26:05
  I've
• 26:05
  coached
• 26:05
  through
• 26:06
  all
• 26:06
  three
• 26:06
  of
• 26:06
  my
• 26:07
  kids.
• 26:08
  And
• 26:09
  I'm
• 26:09
  on
• 26:09
  my
• 26:09
  last
• 26:09
  one
• 26:10
  right
• 26:10
  now,
• 26:10
  and
• 26:10
  I
• 26:10
  probably
• 26:11
  have
• 26:11
  one,
• 26:11
  maybe
• 26:11
  two
• 26:12
  years
• 26:12
  left
• 26:12
  of
• 26:12
  coaching.
• 26:14
  But
• 26:15
  it's
• 26:16
  just
• 26:16
  like,
• 26:17
  you
• 26:17
  have
• 26:17
  to
• 26:17
  have
• 26:18
  a
• 26:18
  good
• 26:18
  support
• 26:19
  group
• 26:19
  around
• 26:19
  you,
• 26:20
  but
• 26:20
  also
• 26:20
  making
• 26:21
  it
• 26:21
  a
• 26:21
  priority
• 26:21
  to,
• 26:22
  like,
• 26:22
  you
• 26:22
  know,
• 26:23
  family
• 26:23
  time
• 26:23
  to
• 26:24
  travel.
• 26:24
  Like,
• 26:25
  as
• 26:25
  a
• 26:25
  family,
• 26:25
  we
• 26:25
  love
• 26:26
  to
• 26:26
  travel.
• 26:27
  We
• 26:28
  love,
• 26:28
  like,
• 26:29
  we
• 26:29
  have
• 26:29
  Disneyland
• 26:30
  annual
• 26:30
  passes.
• 26:31
  So
• 26:31
  we,
• 26:32
  you
• 26:32
  know,
• 26:32
  it's
• 26:32
  funny,
• 26:32
  I
• 26:33
  just
• 26:33
  took
• 26:33
  my
• 26:34
  daughter
• 26:34
  to
• 26:34
  school
• 26:34
  today,
• 26:34
  and
• 26:35
  she's
• 26:35
  like,
• 26:35
  when
• 26:35
  are
• 26:35
  we
• 26:35
  going
• 26:35
  to
• 26:35
  Disneyland?
• 26:37
  You
• 26:38
  know,
• 26:38
  we're
• 26:38
  a
• 26:38
  little
• 26:38
  spoiled
• 26:39
  here
• 26:39
  because,
• 26:39
  you
• 26:39
  know,
• 26:39
  they
• 26:40
  go
• 26:40
  like,
• 26:40
  we
• 26:40
  go
• 26:40
  like
• 26:41
  four,
• 26:41
  sometimes
• 26:42
  five
• 26:42
  times
• 26:42
  in
• 26:42
  a
• 26:42
  year,
• 26:43
  you
• 26:43
  know,
• 26:43
  but
• 26:44
  it's
• 26:44
  just,
• 26:44
  you
• 26:44
  know,
• 26:44
  like,
• 26:45
  that
• 26:45
  kind
• 26:45
  of
• 26:46
  stuff
• 26:46
  is
• 26:46
  my
• 26:46
  success
• 26:47
  having
• 26:47
  being
• 26:48
  able
• 26:48
  to,
• 26:48
  like,
• 26:49
  being
• 26:49
  able
• 26:49
  to
• 26:49
  spend
• 26:50
  time
• 26:50
  with
• 26:50
  my
• 26:50
  family,
• 26:50
  travel.
• 26:51
  And
• 26:53
  that's
• 26:53
  what
• 26:53
  I
• 26:54
  love.
• 26:54
  Yeah.
• 26:54
  And
• 26:55
  Kevin,
• 26:55
  you're
• 26:55
  speaking
• 26:55
  my
• 26:56
  language.
• 26:56
  Because
• 26:56
  my
• 26:56
  definition
• 26:57
  of
• 26:57
  success
• 26:57
  is
• 26:58
  more
• 26:58
  trips
• 26:59
  to
• 26:59
  Disney
• 26:59
  World.
• 27:00
  Absolutely.
• 27:00
  Every
• 27:00
  time.
• 27:01
  But
• 27:01
  I'm
• 27:01
  not
• 27:01
  gonna
• 27:02
  let
• 27:02
  my
• 27:02
  children
• 27:02
  listen
• 27:03
  to
• 27:03
  this
• 27:03
  episode
• 27:03
  because
• 27:04
  they
• 27:04
  are
• 27:04
  gonna
• 27:04
  be
• 27:04
  very
• 27:04
  jealous
• 27:05
  of
• 27:05
  your
• 27:05
  four
• 27:06
  or
• 27:06
  five
• 27:06
  trips
• 27:06
  a
• 27:07
  year,
• 27:07
  because
• 27:07
  I'm
• 27:08
  telling
• 27:08
  them
• 27:08
  once
• 27:09
  every
• 27:09
  two
• 27:09
  years
• 27:09
  for
• 27:10
  us
• 27:10
  to
• 27:10
  fly
• 27:10
  to
• 27:10
  Florida
• 27:11
  is
• 27:12
  a
• 27:12
  lot,
• 27:12
  but
• 27:13
  they
• 27:14
  would
• 27:14
  be
• 27:15
  to
• 27:15
  go.
• 27:15
  I
• 27:15
  mean,
• 27:16
  how
• 27:16
  long
• 27:16
  does
• 27:16
  it
• 27:16
  take
• 27:16
  you
• 27:16
  to
• 27:17
  get
• 27:17
  to
• 27:17
  Disney?
• 27:17
  It's
• 27:17
  like,
• 27:18
  what,
• 27:18
  a
• 27:18
  five,
• 27:18
  six
• 27:18
  hour
• 27:19
  flight,
• 27:19
  right?
• 27:19
  Eight
• 27:20
  hours.
• 27:20
  Eight
• 27:20
  hours.
• 27:21
  Eight
• 27:21
  hours
• 27:21
  on
• 27:21
  a
• 27:21
  plane.
• 27:22
  Yeah.
• 27:22
  You
• 27:22
  Know
• 27:23
  how
• 27:23
  long
• 27:23
  it
• 27:23
  takes
• 27:23
  us?
• 27:24
  55
• 27:24
  minutes.
• 27:25
  And
• 27:25
  we're
• 27:25
  there
• 27:25
  on
• 27:25
  the
• 27:26
  airplane.
• 27:26
  So
• 27:27
  it's
• 27:27
  a
• 27:27
  little
• 27:27
  different.
• 27:28
  But
• 27:28
  like,
• 27:29
  we
• 27:29
  will
• 27:29
  do,
• 27:30
  like,
• 27:30
  we
• 27:30
  literally
• 27:31
  will
• 27:31
  go
• 27:31
  down
• 27:31
  there
• 27:32
  and
• 27:33
  come
• 27:33
  back
• 27:34
  in
• 27:34
  48
• 27:34
  hours.
• 27:35
  Like
• 27:35
  sometimes
• 27:35
  just
• 27:36
  to
• 27:36
  like,
• 27:36
  because
• 27:36
  we,
• 27:37
  we
• 27:37
  love,
• 27:38
  like
• 27:38
  they'll
• 27:38
  have
• 27:38
  the
• 27:39
  Oogie
• 27:39
  Boogie
• 27:40
  Halloween
• 27:40
  party
• 27:41
  or
• 27:41
  like
• 27:42
  my
• 27:42
  wife
• 27:42
  and
• 27:42
  I
• 27:42
  went
• 27:43
  down.
• 27:43
  But
• 27:43
  we
• 27:44
  always
• 27:44
  try
• 27:44
  to
• 27:44
  go
• 27:44
  once
• 27:44
  without
• 27:45
  the
• 27:45
  kids
• 27:46
  and
• 27:46
  it
• 27:47
  pisses
• 27:47
  them
• 27:47
  off.
• 27:47
  But
• 27:49
  we
• 27:49
  really
• 27:49
  love.
• 27:50
  And
• 27:50
  it's.
• 27:50
  It's
• 27:50
  Disneyland
• 27:51
  without
• 27:51
  kids
• 27:52
  is
• 27:52
  such
• 27:53
  a
• 27:53
  great
• 27:53
  experience
• 27:54
  because
• 27:54
  you
• 27:54
  can
• 27:54
  do
• 27:55
  what
• 27:55
  you
• 27:55
  want
• 27:55
  when
• 27:55
  you
• 27:56
  want.
• 27:56
  You
• 27:56
  can
• 27:56
  go
• 27:56
  drink,
• 27:57
  you
• 27:57
  know,
• 27:57
  like
• 27:57
  we
• 27:58
  day
• 27:58
  drank
• 27:59
  at
• 27:59
  over
• 27:59
  a
• 27:59
  Californ
• 28:00
  Adventure
• 28:00
  and
• 28:01
  sat
• 28:01
  there
• 28:01
  and
• 28:02
  watched
• 28:02
  everyone,
• 28:03
  like
• 28:03
  deal
• 28:04
  with
• 28:04
  their
• 28:04
  kids
• 28:04
  and
• 28:05
  celebrate
• 28:05
  the
• 28:05
  fact
• 28:05
  that
• 28:05
  we
• 28:06
  didn't
• 28:06
  have
• 28:06
  our
• 28:06
  kids.
• 28:07
  And
• 28:07
  it
• 28:07
  was
• 28:07
  great.
• 28:08
  We
• 28:08
  had
• 28:08
  a
• 28:09
  great
• 28:09
  time.
• 28:09
  But
• 28:09
  we.
• 28:09
  Yeah,
• 28:10
  you
• 28:10
  gotta
• 28:11
  have
• 28:11
  your
• 28:11
  fun,
• 28:11
  enjoy
• 28:12
  your
• 28:12
  wins.
• 28:13
  Absolutely
• 28:13
  do.
• 28:13
  And
• 28:14
  Kevin,
• 28:14
  I'm
• 28:14
  going
• 28:14
  to
• 28:14
  let
• 28:14
  you
• 28:14
  into
• 28:15
  another
• 28:15
  secret
• 28:15
  right
• 28:15
  here,
• 28:16
  right
• 28:16
  now
• 28:16
  on
• 28:16
  this
• 28:16
  podcast.
• 28:17
  We
• 28:17
  were
• 28:17
  just
• 28:18
  speaking
• 28:18
  before
• 28:19
  we
• 28:19
  recorded
• 28:19
  about
• 28:19
  how
• 28:20
  I'm
• 28:20
  coming
• 28:20
  out
• 28:20
  to
• 28:20
  Florida
• 28:21
  to
• 28:21
  speak
• 28:21
  in
• 28:22
  Florida
• 28:22
  in
• 28:23
  August,
• 28:23
  and
• 28:23
  I
• 28:24
  am
• 28:24
  absolutely
• 28:24
  booking
• 28:25
  myself
• 28:25
  an
• 28:26
  individual
• 28:26
  day
• 28:27
  ticket
• 28:27
  to
• 28:27
  Magic
• 28:27
  Kingdom
• 28:28
  where
• 28:28
  I'm
• 28:28
  going
• 28:28
  to
• 28:28
  do
• 28:28
  a
• 28:28
  one
• 28:29
  day
• 28:29
  on
• 28:29
  my
• 28:29
  own
• 28:30
  Disney
• 28:30
  trip
• 28:31
  just
• 28:31
  to
• 28:31
  see
• 28:31
  what
• 28:31
  it's
• 28:31
  like,
• 28:32
  like
• 28:32
  to
• 28:32
  be
• 28:32
  a
• 28:32
  Disney
• 28:33
  adult
• 28:33
  without
• 28:33
  any
• 28:33
  children.
• 28:34
  And
• 28:34
  I
• 28:34
  know
• 28:35
  I'm
• 28:35
  gonna
• 28:35
  love
• 28:35
  it.
• 28:36
  It's.
• 28:36
  It.
• 28:37
  I
• 28:37
  have.
• 28:37
  Yeah,
• 28:38
  I
• 28:38
  actually
• 28:39
  did
• 28:39
  that
• 28:40
  one
• 28:40
  time,
• 28:40
  but
• 28:41
  I
• 28:41
  did
• 28:41
  it
• 28:41
  with
• 28:41
  two
• 28:42
  staff
• 28:43
  members
• 28:43
  of
• 28:43
  ours.
• 28:44
  Like,
• 28:44
  we
• 28:44
  were
• 28:44
  down
• 28:45
  there
• 28:45
  and
• 28:45
  the
• 28:45
  conference,
• 28:46
  we
• 28:46
  kind
• 28:46
  of
• 28:46
  like
• 28:46
  decided
• 28:47
  that
• 28:47
  we
• 28:47
  didn't
• 28:47
  like
• 28:47
  the
• 28:48
  last
• 28:48
  day
• 28:48
  of
• 28:48
  speakers.
• 28:49
  And
• 28:49
  so
• 28:50
  we
• 28:50
  were
• 28:50
  like,
• 28:50
  we
• 28:51
  were
• 28:51
  like,
• 28:51
  yeah,
• 28:51
  let's
• 28:52
  all.
• 28:52
  And
• 28:52
  we
• 28:52
  did
• 28:52
  Magic
• 28:53
  Kingdom
• 28:53
  literally
• 28:54
  for
• 28:54
  the
• 28:54
  day.
• 28:54
  So
• 28:54
  you
• 28:54
  gotta
• 28:55
  get
• 28:55
  in,
• 28:55
  get
• 28:55
  out
• 28:55
  and
• 28:55
  go.
• 28:56
  Go
• 28:56
  have
• 28:56
  fun.
• 28:57
  That's.
• 28:57
  You've
• 28:57
  been
• 28:57
  to
• 28:57
  Epcot
• 28:58
  though,
• 28:58
  right?
• 28:59
  Have
• 28:59
  you
• 28:59
  been
• 28:59
  to
• 28:59
  Epcot?
• 28:59
  I've
• 29:00
  been
• 29:00
  to
• 29:00
  all
• 29:00
  of
• 29:00
  the
• 29:00
  parks.
• 29:01
  I
• 29:01
  love
• 29:01
  them
• 29:01
  all.
• 29:01
  But
• 29:02
  Magic
• 29:02
  Kingdom,
• 29:02
  if
• 29:03
  I'm
• 29:03
  only
• 29:03
  going
• 29:03
  to
• 29:03
  do
• 29:03
  one
• 29:03
  day,
• 29:04
  I
• 29:04
  think
• 29:04
  it's
• 29:04
  going
• 29:04
  to
• 29:04
  have
• 29:04
  to
• 29:05
  be
• 29:05
  Magic
• 29:05
  Kingdom.
• 29:05
  I'm
• 29:06
  flying
• 29:06
  in
• 29:06
  early
• 29:07
  especially
• 29:07
  to
• 29:07
  do
• 29:07
  it.
• 29:08
  So
• 29:08
  that
• 29:09
  is
• 29:09
  speaking
• 29:09
  my
• 29:10
  language.
• 29:10
  And
• 29:10
  I
• 29:10
  know
• 29:10
  lots
• 29:11
  of
• 29:11
  people
• 29:11
  listening
• 29:11
  to
• 29:11
  this
• 29:11
  podcast
• 29:12
  as
• 29:12
  well.
• 29:12
  Their
• 29:12
  definition
• 29:13
  of
• 29:13
  success
• 29:14
  is
• 29:14
  also
• 29:14
  more
• 29:15
  trips
• 29:15
  to
• 29:15
  Disney.
• 29:16
  Now,
• 29:16
  before
• 29:16
  we
• 29:17
  go
• 29:17
  down
• 29:17
  a
• 29:17
  total
• 29:17
  Disney
• 29:18
  rabbit
• 29:18
  hole,
• 29:19
  I
• 29:19
  want
• 29:19
  to
• 29:19
  talk
• 29:19
  about
• 29:20
  technology
• 29:20
  because
• 29:21
  I
• 29:21
  think
• 29:21
  one
• 29:21
  of
• 29:21
  the
• 29:22
  biggest
• 29:22
  shifts
• 29:22
  I
• 29:22
  said
• 29:23
  earlier
• 29:23
  in
• 29:24
  the
• 29:24
  last
• 29:24
  few
• 29:25
  years,
• 29:25
  let
• 29:25
  alone
• 29:26
  the
• 29:26
  last
• 29:26
  30
• 29:26
  years,
• 29:27
  is
• 29:27
  the
• 29:27
  technology
• 29:28
  shifts
• 29:28
  for
• 29:28
  all
• 29:29
  kinds
• 29:29
  of
• 29:29
  wedding
• 29:29
  business.
• 29:30
  I
• 29:30
  think
• 29:30
  actually
• 29:31
  it's
• 29:31
  one
• 29:31
  of
• 29:31
  the
• 29:31
  things
• 29:32
  people
• 29:32
  find
• 29:33
  the
• 29:33
  Scariest
• 29:34
  sometimes,
• 29:35
  especially
• 29:35
  if
• 29:36
  they've
• 29:36
  been
• 29:36
  in
• 29:36
  business
• 29:37
  a
• 29:37
  long
• 29:37
  time
• 29:37
  and
• 29:38
  they
• 29:38
  don't
• 29:38
  feel
• 29:38
  like
• 29:39
  they
• 29:39
  are
• 29:39
  keeping
• 29:39
  up
• 29:40
  or
• 29:40
  they
• 29:40
  say,
• 29:40
  yeah,
• 29:41
  the
• 29:41
  young
• 29:41
  people
• 29:41
  understand
• 29:42
  the
• 29:42
  technology,
• 29:43
  but
• 29:43
  I
• 29:43
  don't
• 29:43
  understand
• 29:44
  it.
• 29:44
  But
• 29:44
  I
• 29:45
  know
• 29:45
  that
• 29:45
  you
• 29:45
  are
• 29:45
  embracing
• 29:46
  technology.
• 29:47
  I
• 29:47
  know
• 29:47
  that
• 29:47
  you're
• 29:48
  all
• 29:48
  for
• 29:48
  evolving
• 29:49
  and
• 29:50
  using
• 29:50
  technology.
• 29:51
  So
• 29:51
  number
• 29:51
  one,
• 29:52
  I
• 29:52
  want
• 29:52
  you
• 29:52
  to
• 29:53
  tell
• 29:53
  people
• 29:53
  why
• 29:53
  they
• 29:54
  shouldn't
• 29:54
  be
• 29:54
  scared
• 29:54
  of
• 29:55
  technology.
• 29:55
  Well,
• 29:56
  because
• 29:56
  you
• 29:57
  gotta
• 29:57
  learn.
• 29:57
  I
• 29:58
  mean,
• 29:58
  you
• 29:58
  gotta
• 29:58
  learn,
• 29:58
  you
• 29:58
  gotta
• 29:59
  learn.
• 29:59
  I
• 29:59
  mean,
• 29:59
  you
• 29:59
  gotta
• 29:59
  be
• 30:00
  where
• 30:00
  your
• 30:00
  clients
• 30:00
  are.
• 30:01
  And
• 30:01
  if
• 30:01
  their
• 30:01
  clients
• 30:02
  are
• 30:02
  using
• 30:02
  in
• 30:02
  technology
• 30:03
  and
• 30:03
  they're
• 30:03
  going
• 30:03
  to
• 30:03
  be
• 30:03
  planning
• 30:04
  their
• 30:04
  wedding
• 30:04
  with
• 30:05
  technology,
• 30:05
  you
• 30:05
  got
• 30:06
  to
• 30:06
  learn
• 30:06
  to
• 30:06
  be
• 30:06
  there
• 30:07
  with
• 30:07
  them,
• 30:07
  you
• 30:07
  know,
• 30:08
  because
• 30:08
  some
• 30:08
  of
• 30:08
  these
• 30:08
  crazy
• 30:09
  photos
• 30:09
  we
• 30:09
  get
• 30:09
  are
• 30:10
  from
• 30:10
  Chat
• 30:11
  GPT,
• 30:11
  like
• 30:12
  from
• 30:12
  the
• 30:12
  venue.
• 30:13
  They'll,
• 30:13
  they'll,
• 30:14
  and
• 30:14
  they'll
• 30:14
  throw
• 30:14
  it
• 30:14
  in
• 30:15
  there
• 30:15
  and
• 30:15
  it'll
• 30:15
  be
• 30:15
  from
• 30:16
  Claude
• 30:16
  or
• 30:16
  chat
• 30:16
  GPT,
• 30:17
  whatever.
• 30:17
  And
• 30:18
  you
• 30:18
  know,
• 30:18
  so
• 30:19
  you
• 30:19
  got
• 30:19
  to
• 30:19
  learn
• 30:20
  to
• 30:20
  be
• 30:20
  where
• 30:20
  they
• 30:20
  are,
• 30:21
  if
• 30:21
  that
• 30:21
  makes
• 30:21
  sense,
• 30:22
  and
• 30:22
  meet
• 30:22
  them
• 30:22
  where
• 30:23
  they
• 30:23
  are.
• 30:23
  I
• 30:23
  think
• 30:23
  that's
• 30:24
  part
• 30:24
  of
• 30:24
  it.
• 30:25
  So
• 30:25
  you
• 30:26
  got
• 30:26
  it.
• 30:26
  I
• 30:26
  don't
• 30:26
  know,
• 30:27
  it's
• 30:27
  just,
• 30:27
  it's,
• 30:28
  it
• 30:28
  is
• 30:28
  scary
• 30:28
  though.
• 30:29
  Sometimes
• 30:29
  I'm
• 30:29
  like,
• 30:29
  I
• 30:29
  don't
• 30:30
  want
• 30:30
  to
• 30:30
  do
• 30:30
  this.
• 30:30
  Another
• 30:31
  thing
• 30:31
  that
• 30:31
  we
• 30:31
  have
• 30:31
  to
• 30:31
  learn
• 30:32
  or
• 30:32
  you
• 30:32
  know,
• 30:32
  some,
• 30:33
  you
• 30:33
  know,
• 30:33
  I
• 30:33
  get
• 30:33
  a
• 30:34
  little
• 30:34
  older
• 30:34
  and
• 30:34
  curmudgeon
• 30:35
  every
• 30:35
  once
• 30:35
  in
• 30:35
  a
• 30:35
  while
• 30:36
  about
• 30:36
  this
• 30:36
  stuff,
• 30:36
  but
• 30:37
  it's,
• 30:37
  you
• 30:38
  know,
• 30:38
  you
• 30:39
  have
• 30:39
  to
• 30:39
  continue
• 30:39
  to
• 30:40
  adapt.
• 30:40
  And
• 30:40
  I
• 30:40
  always,
• 30:41
  I
• 30:41
  always
• 30:41
  say,
• 30:41
  someone
• 30:42
  told
• 30:42
  me
• 30:42
  a
• 30:42
  long
• 30:42
  time
• 30:42
  ago,
• 30:43
  it's
• 30:43
  adapt
• 30:43
  or
• 30:43
  die.
• 30:44
  And
• 30:44
  I
• 30:45
  really
• 30:45
  think
• 30:45
  the
• 30:45
  people
• 30:45
  that
• 30:46
  are
• 30:46
  resistant
• 30:47
  to
• 30:48
  something
• 30:48
  as
• 30:48
  simple
• 30:49
  as
• 30:49
  online
• 30:49
  meetings
• 30:50
  or,
• 30:50
  you
• 30:51
  know,
• 30:51
  something
• 30:51
  as
• 30:52
  simple
• 30:52
  as
• 30:52
  having
• 30:52
  like
• 30:53
  a
• 30:53
  scheduler,
• 30:54
  you
• 30:54
  know,
• 30:54
  like,
• 30:54
  you
• 30:55
  know,
• 30:55
  that,
• 30:55
  you
• 30:56
  know,
• 30:56
  just
• 30:56
  where,
• 30:57
  you
• 30:57
  know,
• 30:57
  make
• 30:58
  it
• 30:58
  easy.
• 30:59
  How
• 30:59
  can
• 30:59
  you
• 30:59
  make
• 31:00
  the
• 31:00
  process
• 31:00
  of
• 31:01
  working
• 31:01
  with
• 31:01
  you
• 31:02
  as
• 31:02
  easy
• 31:02
  as
• 31:02
  you
• 31:02
  can
• 31:03
  for
• 31:03
  your
• 31:04
  clients?
• 31:04
  You
• 31:05
  know,
• 31:05
  where
• 31:05
  it's
• 31:06
  having
• 31:06
  like
• 31:06
  a
• 31:06
  portal
• 31:06
  where,
• 31:07
  where
• 31:07
  documents
• 31:08
  are
• 31:08
  kept
• 31:08
  or,
• 31:09
  you
• 31:09
  know,
• 31:09
  whatever,
• 31:10
  you
• 31:10
  know,
• 31:10
  the
• 31:10
  way
• 31:10
  they
• 31:10
  communicate
• 31:11
  with
• 31:11
  you,
• 31:12
  you
• 31:12
  know,
• 31:13
  getting
• 31:13
  a
• 31:14
  text,
• 31:14
  you
• 31:15
  know,
• 31:15
  platform,
• 31:16
  because,
• 31:17
  you
• 31:17
  know,
• 31:17
  like
• 31:17
  our
• 31:17
  phone,
• 31:19
  like
• 31:19
  we
• 31:19
  get
• 31:19
  maybe
• 31:21
  15,
• 31:21
  20
• 31:22
  phone
• 31:22
  calls
• 31:23
  a
• 31:23
  week
• 31:23
  now
• 31:23
  because
• 31:24
  everything
• 31:24
  is
• 31:24
  through
• 31:24
  email
• 31:25
  or
• 31:25
  through
• 31:25
  text,
• 31:26
  you
• 31:26
  know.
• 31:27
  Yeah,
• 31:27
  it
• 31:27
  blows
• 31:28
  your
• 31:28
  mind
• 31:28
  because
• 31:28
  we
• 31:29
  used
• 31:29
  to
• 31:29
  get
• 31:30
  anywhere
• 31:30
  from
• 31:30
  50
• 31:30
  to
• 31:31
  100
• 31:31
  phone
• 31:31
  calls
• 31:31
  a
• 31:32
  day
• 31:32
  back
• 31:32
  in
• 31:32
  the
• 31:32
  day,
• 31:32
  you
• 31:33
  know
• 31:33
  what
• 31:33
  I'm
• 31:33
  saying?
• 31:33
  So
• 31:33
  it
• 31:34
  just
• 31:34
  like
• 31:34
  all
• 31:34
  that's
• 31:35
  been
• 31:35
  replaced.
• 31:35
  Yeah,
• 31:36
  the
• 31:36
  method
• 31:36
  of
• 31:36
  communication
• 31:37
  has
• 31:37
  changed,
• 31:37
  I
• 31:37
  think,
• 31:37
  particularly
• 31:38
  in
• 31:38
  our
• 31:38
  industry
• 31:39
  where
• 31:39
  we're
• 31:40
  having
• 31:40
  to
• 31:40
  find
• 31:40
  new
• 31:40
  clients
• 31:41
  and
• 31:41
  work
• 31:41
  with
• 31:41
  new
• 31:41
  people.
• 31:42
  And
• 31:42
  as
• 31:42
  you
• 31:42
  said,
• 31:42
  we're
• 31:42
  all
• 31:43
  getting
• 31:43
  older
• 31:43
  and
• 31:43
  the
• 31:44
  clients
• 31:44
  are
• 31:44
  staying
• 31:45
  the
• 31:45
  same
• 31:45
  age
• 31:45
  or
• 31:46
  getting
• 31:46
  younger,
• 31:46
  however
• 31:46
  you
• 31:47
  want
• 31:47
  to
• 31:47
  look
• 31:47
  at
• 31:47
  it.
• 31:47
  And
• 31:48
  actually
• 31:48
  they
• 31:48
  are
• 31:49
  coming
• 31:49
  into
• 31:49
  it
• 31:50
  fresh.
• 31:50
  They
• 31:50
  expect
• 31:51
  us
• 31:51
  to
• 31:51
  meet
• 31:52
  them
• 31:52
  where
• 31:52
  they're
• 31:52
  at.
• 31:53
  They're
• 31:53
  living
• 31:53
  in
• 31:53
  a
• 31:54
  consumer
• 31:54
  culture
• 31:54
  that
• 31:55
  is
• 31:55
  full
• 31:55
  of
• 31:55
  technology.
• 31:56
  You
• 31:56
  know,
• 31:56
  my
• 31:57
  daughter
• 31:57
  is
• 31:57
  nine
• 31:58
  and
• 31:58
  she
• 31:58
  came
• 31:58
  home
• 31:58
  from
• 31:59
  school
• 31:59
  yesterday
• 32:00
  and
• 32:00
  said,
• 32:00
  said,
• 32:01
  mummy,
• 32:01
  I've
• 32:02
  been
• 32:02
  learning
• 32:02
  about
• 32:02
  AI
• 32:03
  prompts
• 32:03
  at
• 32:03
  school.
• 32:03
  Can
• 32:04
  we
• 32:04
  do
• 32:04
  some
• 32:04
  practice
• 32:05
  ones?
• 32:05
  And
• 32:05
  I'm
• 32:05
  like,
• 32:06
  wow,
• 32:06
  okay.
• 32:06
  This
• 32:07
  is
• 32:07
  the
• 32:07
  next
• 32:07
  generation
• 32:08
  coming
• 32:08
  through
• 32:09
  at
• 32:09
  school.
• 32:09
  They're
• 32:10
  learning
• 32:10
  about
• 32:10
  AI
• 32:10
  prompts.
• 32:11
  So
• 32:12
  no
• 32:12
  wonder
• 32:13
  couples
• 32:13
  are
• 32:13
  going
• 32:14
  to
• 32:14
  be
• 32:14
  using
• 32:14
  AI.
• 32:14
  I
• 32:15
  mean,
• 32:15
  if
• 32:15
  she's
• 32:15
  learning
• 32:16
  that
• 32:16
  at
• 32:16
  nine
• 32:16
  years
• 32:16
  old,
• 32:17
  it's
• 32:17
  terrifying
• 32:18
  to
• 32:18
  think
• 32:18
  when
• 32:18
  she
• 32:18
  gets
• 32:19
  married
• 32:19
  what
• 32:19
  technology
• 32:19
  is
• 32:20
  going
• 32:20
  to
• 32:20
  look
• 32:20
  like.
• 32:20
  I
• 32:21
  can
• 32:21
  only,
• 32:21
  I
• 32:22
  mean
• 32:22
  it's
• 32:22
  going
• 32:22
  to
• 32:22
  be
• 32:22
  throwing
• 32:23
  the
• 32:23
  goggles
• 32:23
  on
• 32:23
  and
• 32:24
  they're
• 32:24
  going
• 32:24
  to
• 32:24
  be
• 32:24
  able
• 32:24
  to
• 32:24
  walk
• 32:25
  visually
• 32:25
  into
• 32:25
  a
• 32:25
  room.
• 32:26
  You
• 32:26
  know,
• 32:26
  like,
• 32:26
  I
• 32:26
  can
• 32:27
  only
• 32:27
  imagine
• 32:27
  what
• 32:27
  it's
• 32:28
  going
• 32:28
  to
• 32:28
  be.
• 32:28
  I
• 32:28
  mean,
• 32:29
  it's
• 32:29
  probably
• 32:29
  not.
• 32:30
  What
• 32:30
  they're
• 32:30
  going
• 32:30
  to
• 32:30
  be
• 32:31
  doing
• 32:31
  is
• 32:31
  probably
• 32:31
  not
• 32:31
  even
• 32:31
  been
• 32:32
  thought
• 32:32
  about
• 32:32
  yet.
• 32:32
  You
• 32:33
  know,
• 32:33
  that's
• 32:33
  the
• 32:33
  best,
• 32:33
  crazy,
• 32:34
  crazy
• 32:34
  part
• 32:34
  of
• 32:34
  the
• 32:35
  whole
• 32:35
  thing.
• 32:35
  So
• 32:35
  I
• 32:36
  love
• 32:36
  recommendations
• 32:37
  on
• 32:37
  this
• 32:37
  podcast.
• 32:37
  I
• 32:37
  love
• 32:38
  to
• 32:38
  get
• 32:38
  practical.
• 32:38
  So
• 32:39
  I'd
• 32:39
  love
• 32:39
  to
• 32:39
  hear
• 32:40
  some
• 32:40
  of
• 32:40
  the
• 32:40
  tech,
• 32:41
  some
• 32:41
  of
• 32:41
  the
• 32:41
  apps
• 32:42
  that
• 32:42
  you're
• 32:42
  using
• 32:42
  in
• 32:43
  your
• 32:43
  business
• 32:43
  or
• 32:43
  apps
• 32:44
  that
• 32:44
  you
• 32:44
  think
• 32:44
  people
• 32:44
  should
• 32:45
  be
• 32:45
  looking
• 32:45
  at
• 32:45
  in
• 32:46
  their
• 32:46
  wedding
• 32:46
  businesses.
• 32:47
  Well,
• 32:47
  I,
• 32:48
  you
• 32:48
  got
• 32:48
  to
• 32:49
  have
• 32:49
  some
• 32:49
  basic
• 32:49
  stuff.
• 32:50
  You
• 32:50
  got
• 32:50
  to
• 32:50
  have
• 32:50
  like
• 32:51
  a
• 32:51
  note
• 32:51
  taking
• 32:51
  app.
• 32:51
  So
• 32:52
  whether
• 32:52
  you're
• 32:52
  using,
• 32:53
  you
• 32:53
  know,
• 32:53
  Apple
• 32:54
  notes,
• 32:54
  Evernote,
• 32:55
  OneNote,
• 32:56
  any
• 32:56
  of
• 32:56
  the,
• 32:56
  you
• 32:56
  know,
• 32:57
  you
• 32:57
  gotta
• 32:57
  have
• 32:57
  somewhere
• 32:58
  to
• 32:58
  drop.
• 32:58
  I
• 32:58
  am
• 32:59
  a
• 32:59
  huge.
• 33:00
  We
• 33:00
  went
• 33:01
  paperless
• 33:02
  several,
• 33:02
  several
• 33:02
  years
• 33:03
  ago
• 33:03
  and
• 33:03
  I
• 33:03
  am
• 33:04
  a
• 33:04
  huge
• 33:04
  Remarkable.
• 33:05
  I
• 33:05
  don't
• 33:05
  know
• 33:05
  if
• 33:05
  you've
• 33:06
  heard
• 33:06
  of
• 33:06
  a
• 33:06
  Remarkable.
• 33:07
  I
• 33:07
  am
• 33:08
  like,
• 33:10
  I
• 33:10
  joke
• 33:11
  if
• 33:11
  Apple
• 33:11
  buys
• 33:12
  any,
• 33:12
  creates
• 33:13
  anything,
• 33:13
  I
• 33:13
  pretty
• 33:14
  much
• 33:14
  buy
• 33:14
  it.
• 33:14
  I
• 33:15
  bought
• 33:15
  the
• 33:15
  stupid
• 33:15
  goggles
• 33:16
  and
• 33:16
  that
• 33:16
  they
• 33:16
  sit
• 33:17
  on
• 33:17
  a
• 33:17
  shelf
• 33:18
  in
• 33:18
  my.
• 33:19
  Maybe
• 33:19
  once
• 33:20
  a
• 33:20
  month
• 33:20
  I'll
• 33:21
  bring
• 33:21
  them
• 33:21
  out
• 33:21
  and
• 33:21
  update
• 33:22
  them
• 33:22
  or
• 33:22
  do
• 33:22
  I
• 33:23
  never
• 33:23
  use
• 33:23
  those
• 33:23
  things?
• 33:24
  It
• 33:24
  was
• 33:24
  a
• 33:24
  waste,
• 33:25
  the
• 33:25
  biggest
• 33:25
  waste
• 33:25
  of
• 33:25
  money.
• 33:26
  But
• 33:26
  that's
• 33:26
  how
• 33:26
  die
• 33:27
  hard
• 33:27
  I
• 33:27
  am
• 33:27
  for
• 33:28
  Apple.
• 33:28
  And
• 33:29
  so,
• 33:29
  and
• 33:29
  I'm
• 33:29
  pretty
• 33:29
  much
• 33:29
  that
• 33:30
  way
• 33:30
  with
• 33:30
  remarkable
• 33:31
  now.
• 33:31
  Like
• 33:31
  I,
• 33:31
  I
• 33:32
  eat,
• 33:32
  breathe
• 33:32
  and
• 33:32
  sleep
• 33:33
  everything
• 33:33
  like
• 33:34
  through
• 33:34
  Remarkable.
• 33:35
  That's
• 33:35
  a
• 33:35
  big
• 33:36
  one.
• 33:37
  Something
• 33:37
  that
• 33:37
  we
• 33:37
  just
• 33:37
  started.
• 33:38
  Have
• 33:39
  you
• 33:39
  heard
• 33:39
  of
• 33:39
  Brick?
• 33:39
  No.
• 33:40
  Tell
• 33:40
  me
• 33:40
  about
• 33:40
  Brick.
• 33:41
  So
• 33:42
  a
• 33:42
  lot
• 33:42
  of
• 33:42
  us
• 33:43
  struggle.
• 33:43
  A
• 33:44
  lot
• 33:44
  of
• 33:44
  us
• 33:44
  in
• 33:44
  the
• 33:44
  wedding
• 33:45
  industry
• 33:45
  have
• 33:45
  ADHD
• 33:47
  and
• 33:47
  we
• 33:47
  are
• 33:48
  addicted
• 33:48
  to
• 33:48
  our
• 33:48
  phones.
• 33:49
  Well,
• 33:49
  Brick
• 33:49
  will
• 33:50
  lock
• 33:50
  you
• 33:50
  out
• 33:50
  of
• 33:51
  your
• 33:51
  phone
• 33:51
  and
• 33:52
  so
• 33:53
  you
• 33:53
  tell
• 33:53
  it
• 33:54
  what
• 33:54
  apps
• 33:54
  you
• 33:54
  want
• 33:55
  it
• 33:55
  to
• 33:55
  not
• 33:56
  work,
• 33:57
  during
• 33:57
  what
• 33:58
  time
• 33:58
  and
• 33:59
  the
• 33:59
  only
• 33:59
  way
• 33:59
  to
• 33:59
  make
• 34:00
  it
• 34:00
  work
• 34:00
  is
• 34:00
  you
• 34:00
  go
• 34:00
  tap
• 34:01
  a
• 34:01
  little
• 34:01
  brick
• 34:02
  and
• 34:03
  then,
• 34:03
  and
• 34:03
  then
• 34:03
  you
• 34:03
  can
• 34:03
  unbrick
• 34:04
  it
• 34:04
  and
• 34:04
  get
• 34:05
  into
• 34:05
  whatever
• 34:05
  you
• 34:06
  need
• 34:06
  to
• 34:06
  do.
• 34:06
  But
• 34:07
  so
• 34:07
  that
• 34:07
  is
• 34:08
  for
• 34:08
  like
• 34:08
  focusing
• 34:09
  and
• 34:10
  you're
• 34:10
  working.
• 34:11
  I
• 34:11
  highly.
• 34:12
  But
• 34:12
  it's
• 34:12
  so.
• 34:13
  It's
• 34:13
  a
• 34:13
  little
• 34:13
  appy,
• 34:14
  but
• 34:14
  a
• 34:14
  little
• 34:14
  also
• 34:14
  you
• 34:15
  got
• 34:15
  to
• 34:15
  have
• 34:15
  a
• 34:15
  little
• 34:15
  bit
• 34:15
  of
• 34:15
  hardware
• 34:16
  with
• 34:16
  it
• 34:16
  as
• 34:16
  well.
• 34:17
  So
• 34:17
  that's
• 34:17
  another
• 34:17
  one
• 34:17
  I'm
• 34:18
  loving.
• 34:19
  There's
• 34:19
  one
• 34:19
  I've
• 34:19
  been
• 34:20
  using
• 34:20
  for
• 34:20
  years,
• 34:21
  which
• 34:21
  I
• 34:22
  am
• 34:22
  still
• 34:23
  probably.
• 34:24
  I've
• 34:24
  probably
• 34:25
  been
• 34:25
  using
• 34:25
  this
• 34:25
  app
• 34:25
  for
• 34:26
  at
• 34:26
  least
• 34:26
  12
• 34:27
  years.
• 34:28
  It's
• 34:28
  called
• 34:28
  Foxit
• 34:29
  PDF
• 34:29
  and
• 34:31
  it's
• 34:32
  reinvented
• 34:32
  itself
• 34:33
  so
• 34:34
  many
• 34:34
  different
• 34:34
  times.
• 34:34
  But
• 34:35
  I
• 34:35
  take
• 34:35
  all
• 34:36
  the
• 34:36
  documents,
• 34:37
  create
• 34:37
  one
• 34:37
  PDF
• 34:38
  for
• 34:38
  them
• 34:38
  for
• 34:39
  the
• 34:39
  wedding,
• 34:39
  throw
• 34:40
  it
• 34:40
  in
• 34:40
  there.
• 34:40
  And
• 34:40
  so
• 34:40
  now
• 34:41
  it's
• 34:41
  on
• 34:41
  everything.
• 34:41
  I
• 34:42
  own
• 34:42
  my
• 34:42
  iPad,
• 34:43
  it's
• 34:43
  everywhere.
• 34:44
  So
• 34:44
  now
• 34:44
  I
• 34:44
  no
• 34:45
  longer
• 34:45
  have
• 34:45
  a
• 34:46
  clipboard
• 34:46
  with
• 34:46
  paper.
• 34:47
  So
• 34:47
  again,
• 34:47
  we
• 34:48
  went
• 34:48
  paperless.
• 34:48
  And
• 34:49
  so
• 34:49
  now,
• 34:49
  and
• 34:49
  the
• 34:50
  greatest
• 34:50
  thing
• 34:50
  is
• 34:50
  I
• 34:50
  could
• 34:50
  write
• 34:51
  on
• 34:51
  this.
• 34:51
  I
• 34:51
  can
• 34:51
  change
• 34:52
  things
• 34:52
  and
• 34:52
  do
• 34:52
  things
• 34:53
  on
• 34:53
  there,
• 34:53
  there.
• 34:53
  And
• 34:54
  that's
• 34:54
  when
• 34:55
  I
• 34:55
  love
• 34:56
  that
• 34:56
  app,
• 34:56
  you
• 34:56
  know.
• 34:57
  What
• 34:57
  was
• 34:57
  that
• 34:57
  one
• 34:57
  called?
• 34:59
  Foxit
• 35:00
  PDF.
• 35:01
  Fox
• 35:01
  as
• 35:02
  in
• 35:02
  F
• 35:02
  O
• 35:03
  X.
• 35:03
  Yes,
• 35:04
  that
• 35:05
  is
• 35:05
  right.
• 35:05
  Right.
• 35:06
  I'm
• 35:06
  gonna
• 35:06
  make
• 35:06
  a
• 35:06
  note
• 35:07
  of
• 35:07
  that.
• 35:07
  Everyone
• 35:07
  listening,
• 35:08
  make
• 35:08
  a
• 35:08
  note
• 35:08
  of
• 35:08
  these
• 35:08
  apps
• 35:09
  because
• 35:09
  all
• 35:09
  of
• 35:10
  them
• 35:10
  are
• 35:10
  super
• 35:10
  helpful.
• 35:11
  What
• 35:11
  about
• 35:11
  CRM
• 35:12
  system?
• 35:12
  Do
• 35:12
  you
• 35:12
  use
• 35:13
  a
• 35:13
  CRM
• 35:13
  system
• 35:14
  in
• 35:14
  your
• 35:14
  business?
• 35:14
  We
• 35:15
  do.
• 35:16
  So
• 35:17
  we.
• 35:17
  So
• 35:17
  we
• 35:18
  resisted
• 35:19
  a
• 35:19
  CRM
• 35:19
  system
• 35:19
  for
• 35:20
  a
• 35:20
  long
• 35:20
  time
• 35:20
  because
• 35:21
  we
• 35:21
  use
• 35:22
  a
• 35:22
  software
• 35:22
  called
• 35:23
  Flex
• 35:23
  Rental
• 35:23
  Solutions,
• 35:24
  which
• 35:24
  is
• 35:24
  our
• 35:24
  INV
• 35:25
  software.
• 35:25
  And
• 35:26
  it
• 35:26
  has
• 35:27
  like,
• 35:27
  I'm
• 35:27
  going
• 35:27
  to
• 35:27
  tell
• 35:27
  you,
• 35:28
  like
• 35:28
  the
• 35:28
  stupidest
• 35:29
  CRM
• 35:30
  connected
• 35:30
  to
• 35:30
  it.
• 35:31
  So
• 35:31
  we
• 35:31
  were
• 35:31
  like,
• 35:32
  oh,
• 35:32
  we're
• 35:32
  fine,
• 35:32
  we're
• 35:33
  fine.
• 35:33
  And
• 35:33
  then
• 35:33
  we
• 35:34
  finally,
• 35:34
  last
• 35:35
  year
• 35:35
  switched
• 35:35
  to
• 35:36
  having
• 35:36
  Dubsado.
• 35:37
  So
• 35:37
  we
• 35:38
  do
• 35:38
  Dubsado.
• 35:39
  So
• 35:40
  I.
• 35:40
  And
• 35:40
  I'm
• 35:41
  from
• 35:41
  interviewing
• 35:42
  people
• 35:42
  on
• 35:42
  there,
• 35:42
  you
• 35:43
  know,
• 35:43
  there's
• 35:43
  Honeybook,
• 35:44
  there's
• 35:44
  17
• 35:44
  hats.
• 35:45
  There's
• 35:45
  all
• 35:45
  kinds
• 35:46
  of
• 35:46
  different
• 35:46
  things
• 35:46
  out
• 35:46
  there.
• 35:47
  It
• 35:47
  really
• 35:48
  seems
• 35:48
  like
• 35:48
  in
• 35:48
  the
• 35:48
  wedding
• 35:49
  industry
• 35:49
  right
• 35:49
  now,
• 35:49
  Dubsado
• 35:50
  and
• 35:50
  Honeybook
• 35:51
  are
• 35:51
  kind
• 35:51
  of
• 35:51
  the
• 35:51
  two
• 35:52
  that
• 35:52
  people
• 35:52
  are
• 35:52
  really
• 35:53
  are
• 35:53
  going
• 35:54
  for
• 35:54
  that
• 35:54
  are
• 35:54
  not
• 35:55
  wedding
• 35:56
  branded,
• 35:56
  you
• 35:56
  know,
• 35:56
  because
• 35:56
  there's
• 35:57
  other
• 35:57
  ones
• 35:57
  out
• 35:57
  there
• 35:57
  that
• 35:58
  are
• 35:58
  like
• 35:58
  made
• 35:58
  for
• 35:58
  planners
• 35:59
  or
• 35:59
  maybe
• 35:59
  made
• 35:59
  for
• 36:00
  photographers
• 36:01
  or
• 36:01
  florists,
• 36:02
  even
• 36:02
  have
• 36:02
  their
• 36:02
  own,
• 36:03
  you
• 36:04
  know,
• 36:04
  so.
• 36:04
  But.
• 36:04
  But
• 36:05
  people
• 36:05
  that
• 36:05
  are
• 36:05
  going
• 36:06
  for
• 36:06
  more
• 36:06
  of
• 36:06
  it.
• 36:07
  And
• 36:07
  I
• 36:07
  just
• 36:07
  interviewed
• 36:08
  someone
• 36:08
  on
• 36:08
  the
• 36:08
  podcast
• 36:09
  and
• 36:09
  they
• 36:09
  were
• 36:10
  a
• 36:10
  huge
• 36:10
  Dubsado
• 36:11
  fans.
• 36:11
  Really,
• 36:12
  really
• 36:12
  love
• 36:12
  Dubsado.
• 36:13
  I
• 36:13
  love
• 36:13
  CRM
• 36:14
  systems.
• 36:14
  It's
• 36:14
  one
• 36:15
  of
• 36:15
  the
• 36:15
  things
• 36:15
  that
• 36:15
  I
• 36:16
  tell
• 36:16
  all
• 36:16
  my
• 36:16
  clients
• 36:17
  to
• 36:17
  start
• 36:17
  paying
• 36:18
  attention
• 36:18
  to.
• 36:18
  Especially
• 36:18
  if
• 36:19
  they're
• 36:19
  doing
• 36:19
  a
• 36:20
  decent
• 36:20
  number
• 36:20
  of
• 36:20
  weddings.
• 36:21
  I
• 36:21
  always
• 36:21
  say,
• 36:21
  if
• 36:21
  you're
• 36:21
  doing,
• 36:21
  you
• 36:22
  know,
• 36:22
  know,
• 36:22
  10
• 36:22
  weddings
• 36:23
  or
• 36:23
  less
• 36:23
  a
• 36:23
  year,
• 36:24
  you
• 36:24
  probably
• 36:24
  don't
• 36:24
  need
• 36:24
  it.
• 36:25
  If
• 36:25
  you're
• 36:25
  starting
• 36:25
  to
• 36:25
  do
• 36:25
  more
• 36:26
  than
• 36:26
  that,
• 36:26
  then
• 36:26
  absolutely.
• 36:27
  Why
• 36:27
  would
• 36:28
  you
• 36:28
  not
• 36:28
  use
• 36:28
  the
• 36:28
  system?
• 36:29
  The
• 36:29
  system
• 36:29
  will
• 36:29
  do
• 36:30
  stuff
• 36:30
  for
• 36:30
  you.
• 36:30
  And
• 36:30
  I
• 36:31
  think
• 36:31
  one
• 36:31
  of
• 36:31
  the
• 36:31
  biggest
• 36:32
  minefields
• 36:32
  is
• 36:32
  picking
• 36:33
  the
• 36:33
  system.
• 36:33
  Right.
• 36:34
  I
• 36:34
  think
• 36:34
  that's
• 36:34
  one
• 36:35
  of
• 36:35
  the
• 36:35
  hardest
• 36:35
  things
• 36:36
  people
• 36:37
  struggle
• 36:37
  with.
• 36:37
  But
• 36:38
  I
• 36:38
  always
• 36:38
  say,
• 36:38
  well,
• 36:38
  write
• 36:39
  down
• 36:39
  the
• 36:40
  process,
• 36:40
  write
• 36:40
  down
• 36:40
  what
• 36:41
  you
• 36:41
  want
• 36:41
  it
• 36:41
  to
• 36:41
  do,
• 36:41
  and
• 36:42
  then
• 36:42
  basically
• 36:42
  interview
• 36:43
  all
• 36:43
  these
• 36:43
  different
• 36:44
  systems.
• 36:44
  So
• 36:44
  ask
• 36:45
  AI
• 36:46
  who
• 36:46
  can
• 36:46
  do
• 36:46
  what
• 36:46
  and
• 36:47
  get
• 36:47
  your
• 36:47
  answers
• 36:48
  for
• 36:48
  you.
• 36:48
  Well,
• 36:49
  in
• 36:49
  that,
• 36:49
  and
• 36:49
  most
• 36:49
  of
• 36:50
  them
• 36:50
  you
• 36:50
  can
• 36:50
  get
• 36:50
  free
• 36:50
  trials
• 36:51
  to
• 36:51
  kind
• 36:51
  of
• 36:51
  try
• 36:52
  them
• 36:52
  out
• 36:52
  and
• 36:52
  just
• 36:52
  to
• 36:53
  see
• 36:53
  what
• 36:53
  you
• 36:53
  like
• 36:53
  and
• 36:54
  kind
• 36:54
  of
• 36:54
  poke
• 36:54
  around
• 36:54
  at
• 36:55
  it.
• 36:55
  But
• 36:55
  I
• 36:55
  will
• 36:56
  say
• 36:56
  we
• 36:56
  hired
• 36:57
  someone
• 36:57
  to
• 36:57
  help
• 36:57
  us
• 36:57
  with
• 36:58
  set
• 36:58
  up
• 36:58
  our
• 36:58
  dubsado.
• 36:59
  And
• 36:59
  I,
• 37:00
  I
• 37:00
  know
• 37:01
  it's
• 37:01
  not
• 37:02
  cheap
• 37:02
  to
• 37:02
  do
• 37:02
  that,
• 37:03
  but
• 37:03
  I
• 37:03
  highly
• 37:04
  recommend
• 37:04
  hiring
• 37:04
  a
• 37:05
  professional
• 37:05
  to
• 37:05
  help
• 37:06
  you
• 37:06
  come
• 37:06
  in.
• 37:06
  And
• 37:07
  because
• 37:07
  they
• 37:08
  know
• 37:08
  so
• 37:09
  much
• 37:09
  more
• 37:09
  about
• 37:09
  dubsado.
• 37:10
  And
• 37:11
  the
• 37:11
  girl
• 37:11
  that
• 37:11
  we
• 37:12
  ended
• 37:12
  up
• 37:12
  using
• 37:12
  to
• 37:13
  help
• 37:13
  us,
• 37:13
  she
• 37:14
  came
• 37:14
  with
• 37:14
  so
• 37:14
  many
• 37:14
  ideas.
• 37:15
  Have
• 37:15
  you
• 37:15
  guys
• 37:16
  thought
• 37:16
  about
• 37:16
  this?
• 37:16
  And
• 37:16
  having
• 37:17
  your
• 37:17
  workflow
• 37:18
  do
• 37:18
  X,
• 37:18
  Y
• 37:18
  and
• 37:19
  Z,
• 37:19
  you
• 37:19
  know,
• 37:19
  and
• 37:19
  she
• 37:20
  just,
• 37:20
  it
• 37:20
  was
• 37:20
  mind
• 37:21
  blowing.
• 37:21
  The.
• 37:21
  The
• 37:22
  different
• 37:22
  things
• 37:22
  that
• 37:22
  we
• 37:23
  can
• 37:23
  do
• 37:23
  and
• 37:23
  that
• 37:24
  you
• 37:24
  can
• 37:24
  do,
• 37:24
  like
• 37:24
  from,
• 37:25
  you
• 37:25
  know,
• 37:25
  just
• 37:25
  even
• 37:25
  upselling,
• 37:26
  helping
• 37:27
  your
• 37:27
  clients,
• 37:27
  giving
• 37:28
  them
• 37:28
  little
• 37:28
  educational
• 37:29
  tidbits,
• 37:29
  just
• 37:30
  keeping
• 37:30
  yourself
• 37:30
  top
• 37:31
  of
• 37:31
  mind.
• 37:31
  Because
• 37:32
  a
• 37:32
  lot
• 37:32
  of
• 37:32
  times
• 37:32
  people
• 37:33
  will
• 37:33
  get
• 37:33
  booked
• 37:33
  in
• 37:33
  the
• 37:34
  wedding
• 37:34
  process,
• 37:34
  but
• 37:35
  then
• 37:35
  don't
• 37:36
  contact
• 37:36
  the
• 37:36
  couple
• 37:36
  for
• 37:37
  another
• 37:37
  six
• 37:37
  to
• 37:37
  nine
• 37:38
  months.
• 37:38
  So
• 37:38
  having
• 37:39
  little
• 37:39
  drips
• 37:40
  along
• 37:40
  the
• 37:40
  way
• 37:40
  where
• 37:40
  you're
• 37:41
  giving
• 37:41
  them
• 37:41
  a
• 37:41
  little,
• 37:41
  hey,
• 37:42
  here's
• 37:42
  your
• 37:42
  worksheet.
• 37:43
  Hey.
• 37:44
  Our
• 37:44
  next
• 37:44
  meeting
• 37:44
  will
• 37:44
  be
• 37:45
  in
• 37:45
  two
• 37:45
  to
• 37:45
  three
• 37:45
  months.
• 37:45
  I
• 37:46
  look
• 37:46
  forward
• 37:46
  to
• 37:46
  seeing
• 37:46
  you.
• 37:46
  If
• 37:46
  you
• 37:47
  have
• 37:47
  any
• 37:47
  questions,
• 37:47
  you
• 37:47
  know,
• 37:48
  just
• 37:48
  little
• 37:49
  drips
• 37:49
  along
• 37:49
  the
• 37:50
  way
• 37:50
  that
• 37:50
  just
• 37:50
  help
• 37:50
  out
• 37:51
  and
• 37:52
  you
• 37:52
  top
• 37:52
  of
• 37:52
  mind
• 37:52
  and
• 37:52
  make
• 37:52
  it
• 37:53
  look
• 37:53
  like
• 37:53
  they
• 37:53
  haven't
• 37:54
  given
• 37:54
  you
• 37:54
  a
• 37:54
  bunch
• 37:54
  of
• 37:54
  money
• 37:54
  and
• 37:55
  you've
• 37:55
  gone
• 37:55
  away.
• 37:56
  Yeah,
• 37:56
  absolutely.
• 37:57
  And
• 37:57
  I
• 37:57
  think
• 37:57
  the
• 37:58
  fact
• 37:58
  that
• 37:58
  it's
• 37:58
  doing
• 37:58
  it
• 37:58
  automatically
• 37:59
  without
• 37:59
  you
• 38:00
  even
• 38:00
  realizing
• 38:01
  is,
• 38:01
  is
• 38:01
  one
• 38:02
  of
• 38:02
  my
• 38:02
  favorite
• 38:02
  things.
• 38:03
  And
• 38:03
  also
• 38:03
  what
• 38:03
  I
• 38:03
  say
• 38:03
  to
• 38:04
  clients
• 38:04
  when
• 38:04
  they
• 38:04
  come
• 38:05
  to
• 38:05
  me
• 38:05
  for
• 38:05
  CRM
• 38:05
  help
• 38:06
  is
• 38:06
  actually,
• 38:07
  it
• 38:07
  means
• 38:07
  you're
• 38:07
  giving
• 38:08
  everyone
• 38:08
  a
• 38:08
  consistent
• 38:09
  service
• 38:09
  because
• 38:10
  you're
• 38:10
  not.
• 38:11
  Sometimes
• 38:11
  we
• 38:11
  have
• 38:11
  one
• 38:12
  client
• 38:12
  and
• 38:12
  we
• 38:12
  seem
• 38:12
  to
• 38:12
  be
• 38:13
  sending
• 38:13
  them
• 38:13
  reminders
• 38:14
  and
• 38:14
  talking
• 38:14
  to
• 38:14
  them
• 38:14
  all
• 38:15
  the
• 38:15
  time.
• 38:15
  And
• 38:15
  then
• 38:15
  other
• 38:16
  clients,
• 38:16
  because
• 38:16
  they're
• 38:16
  not
• 38:16
  bothering
• 38:17
  us,
• 38:17
  we
• 38:17
  don't
• 38:18
  talk
• 38:18
  to
• 38:18
  them
• 38:18
  at
• 38:18
  all.
• 38:18
  Whereas
• 38:19
  actually,
• 38:19
  at
• 38:19
  least
• 38:19
  if
• 38:20
  you've
• 38:20
  got
• 38:20
  kind
• 38:20
  of
• 38:21
  a
• 38:21
  workflow
• 38:21
  that,
• 38:21
  you
• 38:21
  know,
• 38:22
  everyone's
• 38:22
  going
• 38:22
  to
• 38:23
  at
• 38:23
  least
• 38:23
  get
• 38:23
  some
• 38:24
  of
• 38:24
  the
• 38:24
  check
• 38:24
  ins
• 38:25
  and
• 38:25
  you're
• 38:25
  doing
• 38:25
  your
• 38:26
  clients
• 38:26
  a
• 38:26
  disservice
• 38:27
  if
• 38:27
  you're
• 38:27
  just
• 38:27
  ignoring
• 38:28
  them
• 38:28
  and
• 38:28
  then
• 38:28
  they
• 38:28
  panic
• 38:29
  and
• 38:29
  then
• 38:29
  they
• 38:29
  get
• 38:29
  difficult.
• 38:30
  I
• 38:30
  never
• 38:31
  thought
• 38:31
  about
• 38:31
  it
• 38:31
  that
• 38:32
  way,
• 38:32
  but
• 38:32
  until
• 38:34
  I
• 38:34
  was
• 38:34
  doing
• 38:34
  that
• 38:35
  podcast
• 38:35
  episode
• 38:35
  and
• 38:36
  something
• 38:36
  that
• 38:36
  was
• 38:36
  really
• 38:36
  interesting
• 38:37
  to
• 38:37
  me
• 38:37
  was
• 38:38
  that,
• 38:38
  you
• 38:39
  know,
• 38:39
  just
• 38:39
  like
• 38:39
  think
• 38:40
  about,
• 38:40
  like
• 38:40
  this
• 38:40
  week
• 38:41
  for
• 38:41
  us
• 38:41
  is
• 38:41
  crazy
• 38:42
  busy,
• 38:42
  but
• 38:42
  I
• 38:42
  would
• 38:43
  have
• 38:43
  a
• 38:43
  system
• 38:43
  behind
• 38:44
  us
• 38:44
  that,
• 38:45
  you
• 38:45
  know,
• 38:45
  that
• 38:45
  that
• 38:45
  is
• 38:45
  doing
• 38:46
  its
• 38:46
  thing
• 38:46
  and
• 38:46
  still
• 38:47
  communicating
• 38:47
  with
• 38:47
  clients
• 38:48
  and
• 38:48
  still
• 38:48
  touch
• 38:49
  base,
• 38:49
  you
• 38:50
  know,
• 38:50
  again,
• 38:50
  again,
• 38:51
  where
• 38:51
  if
• 38:51
  someone
• 38:52
  would
• 38:52
  reach
• 38:52
  out
• 38:53
  to
• 38:53
  us
• 38:53
  this
• 38:53
  Saturday.
• 38:53
  We
• 38:53
  have
• 38:54
  nine
• 38:54
  events
• 38:54
  on
• 38:55
  Saturday,
• 38:55
  you
• 38:55
  know,
• 38:56
  so
• 38:56
  it's
• 38:56
  just
• 38:56
  like
• 38:57
  no
• 38:57
  one's
• 38:57
  going
• 38:57
  to
• 38:58
  get
• 38:58
  a
• 38:58
  contact,
• 38:59
  but
• 38:59
  if
• 38:59
  someone
• 38:59
  sends
• 38:59
  an
• 38:59
  inquiry,
• 39:00
  hey,
• 39:00
  we'll
• 39:00
  be
• 39:00
  back
• 39:01
  to
• 39:01
  you.
• 39:01
  Like,
• 39:01
  it's
• 39:01
  going
• 39:02
  to
• 39:02
  get
• 39:02
  a
• 39:02
  response
• 39:02
  and
• 39:02
  it's
• 39:02
  going
• 39:03
  to
• 39:03
  show
• 39:03
  you
• 39:03
  care.
• 39:03
  And
• 39:04
  there's
• 39:04
  a
• 39:05
  lot
• 39:05
  to
• 39:05
  that,
• 39:05
  you
• 39:06
  know.
• 39:06
  Yeah,
• 39:06
  absolutely.
• 39:07
  Okay.
• 39:07
  What
• 39:08
  about
• 39:08
  appointment
• 39:08
  setting
• 39:09
  then?
• 39:09
  You
• 39:09
  mentioned
• 39:09
  that
• 39:09
  earlier.
• 39:10
  Do
• 39:10
  you
• 39:10
  do
• 39:10
  that
• 39:10
  through
• 39:10
  your
• 39:11
  CRM?
• 39:11
  Do
• 39:11
  you
• 39:11
  use
• 39:11
  a
• 39:12
  separate
• 39:12
  app
• 39:12
  for
• 39:12
  that?
• 39:13
  I
• 39:13
  use
• 39:14
  acuity.
• 39:14
  I'm
• 39:14
  a
• 39:15
  big
• 39:15
  acuity
• 39:16
  person.
• 39:18
  Megan
• 39:19
  Ely,
• 39:19
  which
• 39:20
  is
• 39:20
  a
• 39:20
  big
• 39:20
  joke
• 39:21
  that
• 39:21
  she's
• 39:21
  my
• 39:21
  sister.
• 39:22
  My.
• 39:22
  So
• 39:23
  I
• 39:23
  would
• 39:23
  say
• 39:23
  my
• 39:23
  sister
• 39:23
  uses
• 39:24
  calendly.
• 39:25
  So
• 39:25
  those
• 39:25
  are.
• 39:26
  I
• 39:26
  love
• 39:26
  acuity.
• 39:27
  I've
• 39:27
  been
• 39:27
  with
• 39:27
  it
• 39:27
  forever.
• 39:28
  I'm
• 39:28
  very,
• 39:29
  so
• 39:29
  Becca,
• 39:30
  I'm
• 39:30
  very
• 39:30
  loyal.
• 39:31
  Like
• 39:32
  I
• 39:32
  told
• 39:32
  you,
• 39:32
  like,
• 39:33
  so
• 39:33
  if,
• 39:33
  if
• 39:33
  I
• 39:34
  have
• 39:34
  an
• 39:34
  app
• 39:34
  and
• 39:34
  I,
• 39:35
  I
• 39:35
  will
• 39:35
  stick
• 39:36
  it
• 39:36
  out
• 39:36
  until
• 39:36
  it
• 39:37
  just
• 39:37
  flat
• 39:38
  out
• 39:38
  doesn't
• 39:38
  work
• 39:39
  anymore.
• 39:40
  I
• 39:40
  was
• 39:40
  a
• 39:40
  huge
• 39:41
  Evernote
• 39:41
  person
• 39:42
  and
• 39:42
  I
• 39:43
  had
• 39:43
  a
• 39:43
  massive
• 39:43
  breakup
• 39:44
  with
• 39:44
  Evernote,
• 39:44
  you
• 39:45
  know,
• 39:45
  a
• 39:45
  long
• 39:45
  time
• 39:45
  ago
• 39:46
  because
• 39:46
  they
• 39:46
  just,
• 39:47
  they
• 39:47
  got
• 39:47
  greedy.
• 39:48
  They
• 39:48
  like,
• 39:49
  they
• 39:50
  triple
• 39:50
  their
• 39:50
  costs
• 39:51
  for
• 39:51
  the
• 39:51
  app
• 39:51
  in
• 39:52
  a
• 39:52
  year
• 39:52
  and
• 39:53
  the
• 39:53
  services
• 39:54
  weren't
• 39:54
  as
• 39:54
  good.
• 39:55
  So
• 39:55
  I
• 39:55
  finally
• 39:55
  said,
• 39:56
  you
• 39:56
  know
• 39:56
  what?
• 39:56
  I'm
• 39:56
  going
• 39:56
  to
• 39:56
  take
• 39:56
  everything
• 39:57
  I
• 39:57
  do
• 39:57
  and
• 39:57
  took
• 39:58
  it
• 39:58
  to,
• 39:58
  of
• 39:58
  all
• 39:59
  things,
• 39:59
  Apple
• 39:59
  Notes
• 40:00
  and
• 40:00
  it
• 40:00
  works
• 40:01
  just
• 40:01
  as
• 40:01
  good,
• 40:01
  if
• 40:01
  not
• 40:02
  better.
• 40:02
  And
• 40:02
  it's
• 40:03
  free.
• 40:03
  It's
• 40:03
  part
• 40:03
  of
• 40:03
  my
• 40:04
  app.
• 40:04
  I.
• 40:06
  With
• 40:06
  that
• 40:06
  said,
• 40:07
  I'm
• 40:07
  very
• 40:07
  loyal.
• 40:08
  So
• 40:08
  I'm
• 40:08
  going
• 40:08
  to
• 40:08
  stick
• 40:08
  with
• 40:08
  an
• 40:09
  app
• 40:09
  as
• 40:09
  long
• 40:09
  as
• 40:09
  I
• 40:09
  can.
• 40:10
  I'm
• 40:10
  not
• 40:10
  out
• 40:11
  there
• 40:11
  chasing
• 40:11
  the
• 40:12
  new
• 40:12
  shiny
• 40:12
  tool.
• 40:13
  There's
• 40:13
  people
• 40:14
  that'll
• 40:14
  do
• 40:14
  that.
• 40:14
  And
• 40:15
  I
• 40:15
  think
• 40:15
  you
• 40:15
  get
• 40:15
  burnt
• 40:16
  out
• 40:16
  really
• 40:16
  quickly
• 40:16
  on
• 40:17
  technology
• 40:17
  if
• 40:18
  you're
• 40:18
  constantly,
• 40:18
  always
• 40:19
  chasing
• 40:19
  the
• 40:19
  next
• 40:20
  shiny,
• 40:20
  shiny
• 40:21
  thing.
• 40:21
  Yeah,
• 40:21
  very
• 40:21
  true.
• 40:22
  Although
• 40:22
  one
• 40:22
  thing
• 40:22
  I
• 40:23
  would
• 40:23
  recommend
• 40:23
  people
• 40:24
  do
• 40:24
  actually
• 40:24
  is
• 40:24
  kind
• 40:24
  of
• 40:25
  a
• 40:25
  tech
• 40:25
  amnesty
• 40:26
  every
• 40:26
  year
• 40:26
  is
• 40:27
  because
• 40:28
  often
• 40:28
  what
• 40:28
  we
• 40:28
  find
• 40:28
  is
• 40:29
  that
• 40:29
  these
• 40:29
  tech
• 40:30
  businesses
• 40:30
  are
• 40:30
  evolving
• 40:31
  and
• 40:31
  sometimes
• 40:31
  we
• 40:31
  end
• 40:32
  up
• 40:32
  paying
• 40:32
  for
• 40:32
  two
• 40:33
  pieces
• 40:33
  of
• 40:33
  software.
• 40:34
  And
• 40:34
  then
• 40:34
  we
• 40:34
  realize
• 40:34
  that
• 40:34
  one
• 40:35
  of
• 40:35
  them
• 40:35
  now
• 40:35
  has
• 40:35
  the
• 40:35
  feature
• 40:36
  that
• 40:36
  the
• 40:36
  other
• 40:36
  one
• 40:36
  was
• 40:36
  doing.
• 40:37
  And
• 40:37
  now
• 40:37
  we're
• 40:37
  paying
• 40:37
  for
• 40:37
  two
• 40:38
  things
• 40:38
  when
• 40:38
  we
• 40:38
  could
• 40:38
  actually
• 40:39
  pay
• 40:39
  for
• 40:39
  one
• 40:39
  thing.
• 40:40
  So
• 40:40
  I
• 40:40
  do
• 40:40
  recommend,
• 40:41
  yeah,
• 40:41
  we
• 40:41
  don't
• 40:41
  change
• 40:41
  all
• 40:42
  the
• 40:42
  time,
• 40:42
  but
• 40:42
  I
• 40:43
  recommend
• 40:43
  people
• 40:43
  do
• 40:43
  review
• 40:44
  their
• 40:44
  systems
• 40:45
  like
• 40:45
  once
• 40:45
  a
• 40:45
  year
• 40:46
  and
• 40:46
  go,
• 40:46
  what
• 40:47
  are
• 40:47
  all
• 40:47
  the
• 40:47
  things
• 40:47
  I'm
• 40:47
  paying
• 40:47
  for?
• 40:48
  And
• 40:48
  actually
• 40:48
  can
• 40:48
  other
• 40:49
  things
• 40:49
  do
• 40:49
  those
• 40:49
  things
• 40:50
  within
• 40:50
  the
• 40:50
  one
• 40:51
  thing
• 40:51
  I'm
• 40:51
  paying
• 40:51
  for
• 40:51
  already?
• 40:52
  I
• 40:52
  called
• 40:52
  Sanitize.
• 40:53
  So
• 40:53
  it's
• 40:54
  kind
• 40:54
  of
• 40:54
  funny.
• 40:54
  So
• 40:54
  I
• 40:54
  always
• 40:55
  tell
• 40:55
  everyone
• 40:55
  you
• 40:55
  need
• 40:55
  to
• 40:56
  sanitize
• 40:56
  your
• 40:56
  phone
• 40:56
  at
• 40:56
  least
• 40:57
  two.
• 40:57
  I'm
• 40:58
  a
• 40:58
  little
• 40:58
  bit
• 40:58
  more
• 40:58
  aggressive.
• 40:59
  I
• 40:59
  think
• 40:59
  you
• 40:59
  need
• 41:00
  to
• 41:00
  do
• 41:00
  it
• 41:00
  two
• 41:00
  or
• 41:00
  three
• 41:00
  times
• 41:00
  a
• 41:01
  year
• 41:01
  because
• 41:01
  a
• 41:01
  lot
• 41:01
  of
• 41:01
  it
• 41:02
  too
• 41:02
  is
• 41:02
  you
• 41:03
  have
• 41:03
  these
• 41:04
  apps
• 41:04
  on,
• 41:05
  whether
• 41:05
  it's
• 41:05
  on
• 41:05
  your
• 41:05
  desktop,
• 41:06
  on
• 41:06
  your
• 41:06
  iPad,
• 41:07
  or,
• 41:08
  you
• 41:08
  know,
• 41:08
  your,
• 41:08
  you
• 41:08
  know,
• 41:09
  smartphone,
• 41:10
  Android
• 41:10
  or,
• 41:11
  or
• 41:11
  Apple.
• 41:12
  You
• 41:12
  know,
• 41:12
  it's.
• 41:12
  It's
• 41:13
  constantly
• 41:13
  updating
• 41:14
  in
• 41:14
  the
• 41:14
  background
• 41:14
  and
• 41:15
  doing
• 41:15
  things
• 41:15
  and,
• 41:16
  you
• 41:16
  know,
• 41:16
  so
• 41:17
  get,
• 41:17
  get
• 41:18
  go
• 41:18
  through.
• 41:18
  And
• 41:19
  I
• 41:19
  don't
• 41:19
  use
• 41:19
  this
• 41:19
  anymore.
• 41:20
  You
• 41:20
  know,
• 41:21
  stop
• 41:21
  paying
• 41:21
  for
• 41:22
  it
• 41:22
  and
• 41:22
  delete
• 41:23
  it.
• 41:23
  You
• 41:23
  don't
• 41:23
  even
• 41:23
  need
• 41:24
  it
• 41:24
  on
• 41:24
  your
• 41:24
  device
• 41:24
  anymore.
• 41:25
  So
• 41:25
  I,
• 41:25
  I'm
• 41:26
  a
• 41:26
  big,
• 41:26
  I'm
• 41:26
  a
• 41:26
  big
• 41:26
  believer.
• 41:27
  I
• 41:27
  call
• 41:27
  it
• 41:27
  Sanitize.
• 41:28
  Get
• 41:28
  out
• 41:28
  there
• 41:28
  and
• 41:28
  clean
• 41:28
  it
• 41:29
  up.
• 41:29
  Yeah,
• 41:29
  absolutely.
• 41:30
  Okay,
• 41:31
  what
• 41:31
  about
• 41:31
  AI
• 41:32
  tools?
• 41:32
  Because
• 41:32
  that's
• 41:33
  obviously
• 41:33
  the
• 41:33
  talk
• 41:33
  of
• 41:33
  the
• 41:34
  moment
• 41:34
  and
• 41:34
  I'm
• 41:35
  finding
• 41:35
  it
• 41:35
  interesting
• 41:36
  to
• 41:36
  talk
• 41:36
  to
• 41:36
  people
• 41:36
  about
• 41:37
  what,
• 41:37
  if
• 41:38
  any
• 41:38
  of
• 41:38
  the
• 41:38
  AI
• 41:38
  tools
• 41:39
  they're
• 41:39
  using,
• 41:39
  whether
• 41:39
  they've
• 41:40
  changed
• 41:40
  AI
• 41:41
  tools.
• 41:41
  So,
• 41:41
  yeah,
• 41:42
  what
• 41:42
  are
• 41:42
  you
• 41:42
  using
• 41:42
  in
• 41:43
  the
• 41:43
  way
• 41:43
  of
• 41:43
  AI
• 41:44
  AI?
• 41:44
  So
• 41:45
  I.
• 41:45
  Well,
• 41:46
  Grammarly,
• 41:46
  I've
• 41:47
  been
• 41:47
  using
• 41:47
  forever.
• 41:48
  I'll
• 41:48
  be
• 41:48
  honest
• 41:48
  with
• 41:48
  you.
• 41:50
  I've
• 41:50
  had
• 41:50
  that
• 41:51
  around
• 41:51
  and
• 41:51
  it
• 41:52
  continues
• 41:52
  to
• 41:52
  evolve
• 41:52
  and
• 41:53
  continues
• 41:53
  to
• 41:53
  get
• 41:53
  like,
• 41:54
  I
• 41:54
  have
• 41:54
  it
• 41:54
  now.
• 41:55
  It's
• 41:55
  on
• 41:55
  all
• 41:55
  my
• 41:56
  devices.
• 41:56
  Like
• 41:56
  when
• 41:56
  I
• 41:57
  first
• 41:57
  got
• 41:57
  it,
• 41:57
  it
• 41:57
  was
• 41:57
  just
• 41:58
  I
• 41:58
  would
• 41:58
  have
• 41:58
  to
• 41:59
  take
• 41:59
  what
• 41:59
  I
• 41:59
  was
• 41:59
  going
• 41:59
  to
• 42:00
  do,
• 42:00
  put
• 42:00
  it
• 42:00
  in
• 42:01
  a
• 42:01
  little.
• 42:01
  The
• 42:02
  software,
• 42:02
  it
• 42:03
  would
• 42:03
  update
• 42:03
  it
• 42:03
  for
• 42:04
  me
• 42:04
  and
• 42:04
  then,
• 42:05
  you
• 42:05
  know,
• 42:05
  and
• 42:05
  then
• 42:05
  recopy
• 42:06
  and
• 42:06
  paste
• 42:06
  it
• 42:07
  and
• 42:07
  bring
• 42:07
  it
• 42:07
  back
• 42:07
  in.
• 42:08
  Now
• 42:08
  it's
• 42:09
  in
• 42:09
  every,
• 42:09
  every,
• 42:09
  you
• 42:10
  know,
• 42:10
  from
• 42:11
  web
• 42:11
  browsers
• 42:12
  to
• 42:12
  email
• 42:13
  platforms
• 42:13
  to
• 42:14
  even
• 42:14
  on
• 42:15
  my
• 42:15
  iPhone
• 42:15
  to
• 42:15
  even
• 42:16
  text
• 42:16
  messaging.
• 42:16
  The
• 42:17
  other
• 42:17
  day
• 42:17
  I
• 42:17
  was
• 42:17
  like
• 42:18
  saying
• 42:18
  something.
• 42:18
  It
• 42:19
  goes,
• 42:19
  it
• 42:20
  like
• 42:20
  suggesting
• 42:21
  and
• 42:21
  prompting
• 42:21
  me
• 42:21
  to
• 42:22
  be
• 42:23
  smarter
• 42:23
  than
• 42:23
  what
• 42:23
  I
• 42:23
  really
• 42:24
  am.
• 42:24
  To
• 42:24
  be
• 42:24
  honest
• 42:24
  with
• 42:25
  you.
• 42:25
  Helping
• 42:25
  me
• 42:25
  through
• 42:26
  it.
• 42:26
  So
• 42:26
  that,
• 42:26
  I
• 42:27
  mean,
• 42:27
  I,
• 42:28
  I
• 42:28
  swear
• 42:28
  by
• 42:29
  Grammarly.
• 42:29
  I,
• 42:30
  I
• 42:30
  was
• 42:30
  English.
• 42:31
  I
• 42:31
  use
• 42:32
  English
• 42:32
  as
• 42:32
  my
• 42:32
  first
• 42:33
  language,
• 42:33
  but
• 42:33
  I
• 42:33
  always
• 42:33
  joke
• 42:34
  that
• 42:34
  English
• 42:34
  is
• 42:34
  not
• 42:34
  my
• 42:35
  first
• 42:35
  language
• 42:35
  because
• 42:36
  I
• 42:36
  was
• 42:36
  never
• 42:36
  good
• 42:36
  at
• 42:36
  English.
• 42:37
  In,
• 42:37
  in
• 42:37
  school.
• 42:38
  So
• 42:38
  I,
• 42:39
  I
• 42:39
  failed
• 42:40
  freshman
• 42:40
  English
• 42:40
  and
• 42:41
  as
• 42:41
  a
• 42:42
  sophomore,
• 42:42
  I
• 42:42
  had
• 42:42
  to
• 42:42
  take
• 42:42
  sophomore
• 42:43
  and
• 42:43
  freshman
• 42:43
  English
• 42:44
  the
• 42:44
  same
• 42:44
  year.
• 42:44
  Part
• 42:45
  of
• 42:45
  it
• 42:45
  was
• 42:45
  I
• 42:45
  was,
• 42:45
  you
• 42:46
  know,
• 42:46
  silly
• 42:46
  and
• 42:46
  didn't
• 42:46
  do
• 42:47
  my
• 42:47
  work.
• 42:47
  But
• 42:47
  the
• 42:47
  other
• 42:48
  part
• 42:48
  was
• 42:48
  I
• 42:48
  just,
• 42:49
  it
• 42:49
  doesn't
• 42:49
  interest
• 42:49
  me.
• 42:50
  It's
• 42:50
  not
• 42:50
  a
• 42:50
  big
• 42:50
  thing.
• 42:51
  I'm
• 42:51
  not
• 42:51
  into
• 42:51
  it.
• 42:52
  So
• 42:52
  Grammarly
• 42:53
  helps
• 42:53
  me
• 42:53
  sound
• 42:54
  like
• 42:54
  a
• 42:54
  normal
• 42:54
  human
• 42:55
  being.
• 42:55
  So,
• 42:56
  you
• 42:56
  know,
• 42:57
  and
• 42:57
  from
• 42:57
  there
• 42:58
  it
• 42:58
  seems
• 42:58
  like
• 42:58
  the
• 42:59
  whole
• 42:59
  world
• 42:59
  is
• 42:59
  abandoned
• 43:00
  in
• 43:00
  Chat
• 43:01
  GPT
• 43:01
  and
• 43:01
  going
• 43:01
  to
• 43:02
  Claude.
• 43:02
  So.
• 43:02
  And
• 43:02
  Claude
• 43:03
  is
• 43:03
  continuing
• 43:03
  to
• 43:04
  get,
• 43:04
  you
• 43:04
  know,
• 43:05
  from.
• 43:06
  I
• 43:06
  mean,
• 43:06
  there's.
• 43:07
  It's
• 43:07
  limitless.
• 43:08
  It's
• 43:08
  crazy
• 43:09
  what
• 43:09
  you
• 43:09
  can
• 43:09
  do,
• 43:10
  you
• 43:10
  know,
• 43:11
  out
• 43:11
  there,
• 43:11
  but
• 43:11
  then
• 43:11
  even
• 43:12
  heavier
• 43:12
  zapier
• 43:13
  so
• 43:14
  integrating.
• 43:15
  So
• 43:15
  there's
• 43:15
  a
• 43:16
  couple
• 43:16
  different
• 43:16
  apps
• 43:16
  that
• 43:16
  you
• 43:17
  can
• 43:17
  make
• 43:17
  your
• 43:17
  apps
• 43:17
  talk
• 43:18
  to
• 43:18
  each
• 43:18
  other
• 43:18
  and
• 43:19
  do
• 43:19
  different
• 43:19
  things.
• 43:19
  So
• 43:20
  that
• 43:20
  I
• 43:20
  think
• 43:21
  having
• 43:21
  something
• 43:22
  I'm
• 43:22
  all
• 43:22
  about,
• 43:23
  will
• 43:23
  it
• 43:23
  save
• 43:23
  me
• 43:24
  time
• 43:24
  or
• 43:24
  money?
• 43:25
  So
• 43:25
  I'm
• 43:25
  willing
• 43:25
  to
• 43:26
  spend
• 43:26
  money
• 43:26
  if
• 43:27
  it's
• 43:27
  going
• 43:27
  to
• 43:27
  save
• 43:27
  me
• 43:28
  time.
• 43:28
  And
• 43:29
  that's
• 43:29
  how
• 43:29
  you
• 43:29
  look
• 43:29
  at
• 43:29
  it
• 43:29
  because
• 43:30
  a
• 43:30
  lot
• 43:30
  of
• 43:30
  people
• 43:30
  look
• 43:30
  at
• 43:30
  these
• 43:31
  apps.
• 43:31
  Oh,
• 43:33
  you
• 43:33
  know,
• 43:33
  like
• 43:33
  that
• 43:33
  Fox
• 43:34
  at
• 43:34
  PDF
• 43:34
  I
• 43:34
  was
• 43:34
  telling
• 43:35
  you
• 43:35
  about.
• 43:35
  Like,
• 43:36
  I,
• 43:36
  I
• 43:37
  would
• 43:37
  be
• 43:37
  happy
• 43:37
  to
• 43:37
  pay
• 43:38
  for
• 43:38
  that
• 43:38
  app
• 43:38
  because
• 43:38
  I
• 43:38
  use
• 43:39
  it
• 43:39
  all
• 43:39
  the
• 43:39
  time,
• 43:39
  but
• 43:39
  I've
• 43:40
  never
• 43:41
  got
• 43:41
  to
• 43:41
  the
• 43:41
  threshold
• 43:42
  of
• 43:42
  it
• 43:42
  where
• 43:42
  I've
• 43:43
  ever
• 43:43
  needed
• 43:43
  to
• 43:43
  pay
• 43:43
  for
• 43:44
  it,
• 43:44
  you
• 43:44
  know,
• 43:44
  but
• 43:45
  I'm
• 43:45
  a
• 43:45
  big
• 43:46
  bull,
• 43:46
  you
• 43:46
  know,
• 43:46
  like,
• 43:46
  and
• 43:47
  I
• 43:47
  use
• 43:47
  Todoist
• 43:48
  a
• 43:48
  lot.
• 43:48
  And
• 43:49
  we
• 43:49
  still
• 43:49
  use
• 43:49
  it
• 43:50
  as
• 43:50
  like
• 43:50
  our
• 43:50
  project
• 43:50
  management
• 43:51
  tool
• 43:52
  internally.
• 43:53
  You
• 43:53
  know,
• 43:53
  there's
• 43:53
  Basecamp,
• 43:54
  there's
• 43:54
  all
• 43:55
  kinds
• 43:55
  of
• 43:55
  other
• 43:55
  ones
• 43:55
  you
• 43:55
  can
• 43:56
  use.
• 43:56
  But,
• 43:56
  you
• 43:57
  know,
• 43:57
  so
• 43:57
  having,
• 43:57
  you
• 43:58
  know,
• 43:58
  paying
• 43:59
  for
• 43:59
  things,
• 43:59
  you
• 43:59
  know,
• 43:59
  like
• 44:00
  you,
• 44:00
  if
• 44:00
  you're
• 44:00
  going
• 44:00
  to
• 44:00
  do
• 44:01
  Claude,
• 44:01
  you're
• 44:01
  going
• 44:01
  to
• 44:01
  do
• 44:01
  ChatGPT,
• 44:02
  you're
• 44:03
  going
• 44:03
  to
• 44:03
  use
• 44:03
  any
• 44:03
  of
• 44:03
  these
• 44:04
  other
• 44:04
  ones,
• 44:04
  Gemini
• 44:05
  or
• 44:05
  whoever
• 44:05
  it
• 44:06
  is,
• 44:06
  pay
• 44:06
  for
• 44:06
  it
• 44:07
  because
• 44:07
  you're
• 44:07
  gonna.
• 44:08
  It
• 44:08
  unlocks
• 44:09
  so
• 44:09
  much
• 44:09
  more
• 44:10
  and
• 44:10
  it's.
• 44:10
  So
• 44:11
  for
• 44:11
  the
• 44:12
  20
• 44:12
  bucks
• 44:12
  or
• 44:12
  whatever
• 44:13
  it
• 44:13
  is
• 44:13
  a
• 44:13
  month,
• 44:14
  you're
• 44:14
  gonna
• 44:14
  get
• 44:14
  so
• 44:15
  much
• 44:15
  time
• 44:16
  back
• 44:17
  that
• 44:17
  you
• 44:17
  can't
• 44:18
  even,
• 44:18
  it
• 44:18
  doesn't
• 44:19
  even
• 44:19
  equate.
• 44:19
  Does
• 44:20
  that
• 44:20
  make
• 44:20
  sense?
• 44:20
  No,
• 44:21
  it
• 44:21
  makes
• 44:21
  perfect
• 44:21
  sense.
• 44:22
  I
• 44:22
  think
• 44:22
  sometimes
• 44:22
  we're
• 44:23
  resistant
• 44:23
  to
• 44:23
  paying
• 44:24
  for
• 44:24
  things,
• 44:24
  but
• 44:24
  actually
• 44:25
  at
• 44:25
  £15amonth,
• 44:26
  if
• 44:26
  it's
• 44:26
  saving
• 44:27
  you
• 44:27
  more
• 44:27
  than
• 44:27
  an
• 44:27
  hour
• 44:28
  or
• 44:28
  less
• 44:28
  than
• 44:28
  an
• 44:29
  hour,
• 44:29
  depending
• 44:29
  on
• 44:29
  your
• 44:29
  hourly
• 44:30
  rate,
• 44:30
  probably
• 44:30
  even
• 44:31
  half
• 44:31
  an
• 44:31
  hour,
• 44:31
  then
• 44:32
  you've
• 44:32
  absolutely
• 44:33
  paid
• 44:33
  yourself
• 44:34
  back
• 44:34
  because
• 44:34
  you
• 44:34
  can
• 44:35
  do
• 44:35
  more
• 44:35
  with
• 44:35
  that
• 44:35
  time.
• 44:36
  I
• 44:36
  think
• 44:36
  the
• 44:36
  Chat
• 44:37
  GPT
• 44:37
  interesting,
• 44:38
  I've
• 44:38
  been
• 44:38
  saying
• 44:38
  for
• 44:38
  the
• 44:39
  last
• 44:39
  three
• 44:39
  months,
• 44:39
  I
• 44:39
  heard
• 44:40
  it
• 44:40
  said
• 44:40
  that
• 44:40
  they
• 44:41
  think
• 44:41
  that
• 44:41
  ChatGPT
• 44:42
  is
• 44:42
  going
• 44:42
  to
• 44:42
  be
• 44:42
  like
• 44:42
  MySpace
• 44:43
  to
• 44:43
  Facebook.
• 44:44
  So
• 44:44
  everyone
• 44:45
  went
• 44:45
  on
• 44:45
  MySpace.
• 44:46
  It
• 44:46
  was
• 44:46
  the
• 44:46
  biggest
• 44:46
  thing.
• 44:47
  It
• 44:47
  was
• 44:47
  the
• 44:47
  first
• 44:47
  social
• 44:48
  media.
• 44:48
  And
• 44:49
  then
• 44:49
  everyone
• 44:49
  jumped
• 44:50
  ship
• 44:50
  and
• 44:50
  went
• 44:50
  to
• 44:50
  Facebook.
• 44:51
  And
• 44:51
  that's
• 44:52
  basically
• 44:52
  what's
• 44:52
  happening
• 44:52
  right
• 44:53
  now
• 44:53
  in
• 44:53
  AI.
• 44:53
  Everyone's
• 44:54
  jumping
• 44:54
  shit
• 44:54
  from
• 44:55
  ChatGPT
• 44:55
  and
• 44:55
  going
• 44:56
  to
• 44:56
  Claude
• 44:58
  first
• 44:58
  in
• 44:59
  the
• 44:59
  States
• 45:00
  is
• 45:00
  where
• 45:00
  it's
• 45:01
  at
• 45:01
  right
• 45:01
  now.
• 45:02
  Well,
• 45:02
  and
• 45:02
  in
• 45:02
  the
• 45:02
  States,
• 45:03
  a
• 45:03
  little
• 45:03
  bit
• 45:03
  of
• 45:03
  it
• 45:03
  is
• 45:03
  because
• 45:04
  they
• 45:04
  got
• 45:04
  a
• 45:04
  little
• 45:04
  political.
• 45:05
  I
• 45:05
  think
• 45:05
  ChatGPT
• 45:06
  did.
• 45:06
  And
• 45:06
  so
• 45:06
  they're
• 45:07
  backing
• 45:07
  a
• 45:07
  president
• 45:08
  that's
• 45:08
  not
• 45:08
  very
• 45:08
  well
• 45:08
  liked.
• 45:09
  And
• 45:09
  so
• 45:10
  I
• 45:10
  think
• 45:10
  that's
• 45:10
  half
• 45:11
  of
• 45:11
  it
• 45:11
  as
• 45:11
  well.
• 45:12
  Yeah.
• 45:13
  And
• 45:13
  actually
• 45:14
  I
• 45:14
  think
• 45:14
  that
• 45:14
  the
• 45:15
  ethics
• 45:15
  are
• 45:15
  better
• 45:16
  just
• 45:16
  all
• 45:16
  round
• 45:17
  when
• 45:17
  it
• 45:17
  comes
• 45:17
  to
• 45:17
  Claude.
• 45:18
  I've
• 45:18
  done
• 45:18
  a
• 45:18
  lot
• 45:18
  of
• 45:19
  looking
• 45:19
  into
• 45:19
  the
• 45:19
  sustainability,
• 45:20
  the
• 45:20
  ethics
• 45:21
  of
• 45:21
  it.
• 45:21
  And
• 45:22
  yeah,
• 45:22
  right
• 45:22
  now
• 45:22
  Claude's
• 45:23
  where
• 45:23
  it's
• 45:23
  at.
• 45:24
  I
• 45:24
  think
• 45:24
  it
• 45:24
  will
• 45:25
  continue
• 45:25
  to
• 45:25
  change
• 45:26
  as
• 45:26
  the
• 45:26
  tools
• 45:26
  continue
• 45:27
  to
• 45:27
  change.
• 45:27
  And
• 45:28
  I
• 45:28
  think
• 45:28
  what's
• 45:28
  interesting
• 45:29
  as
• 45:29
  well
• 45:29
  is
• 45:30
  definitely
• 45:30
  the
• 45:30
  integration
• 45:31
  phase,
• 45:32
  which
• 45:32
  for
• 45:32
  anyone
• 45:33
  that's
• 45:33
  a
• 45:33
  bit
• 45:33
  more
• 45:33
  advanced
• 45:34
  with
• 45:34
  the
• 45:34
  technology
• 45:34
  may
• 45:35
  want
• 45:35
  to
• 45:35
  start
• 45:35
  thinking
• 45:35
  about
• 45:35
  is
• 45:36
  how
• 45:36
  do
• 45:36
  all
• 45:36
  these
• 45:36
  things
• 45:37
  integrate
• 45:37
  and
• 45:37
  talk
• 45:38
  to
• 45:38
  each
• 45:38
  other.
• 45:38
  So
• 45:39
  now
• 45:39
  I
• 45:39
  have
• 45:39
  Claude,
• 45:40
  which
• 45:40
  is
• 45:40
  attached
• 45:41
  to
• 45:41
  my
• 45:41
  notion.
• 45:42
  Notion
• 45:42
  is
• 45:43
  now
• 45:43
  is
• 45:43
  has
• 45:44
  all
• 45:44
  of
• 45:44
  these
• 45:44
  notes
• 45:45
  and
• 45:45
  the
• 45:45
  Claude
• 45:45
  can
• 45:46
  interact
• 45:46
  with
• 45:46
  it,
• 45:46
  it
• 45:46
  interacts
• 45:47
  with
• 45:47
  my
• 45:47
  diary,
• 45:48
  it
• 45:48
  does
• 45:48
  me
• 45:48
  a
• 45:48
  daily
• 45:49
  PA
• 45:49
  briefing,
• 45:49
  it
• 45:49
  tells
• 45:50
  me
• 45:50
  what
• 45:50
  I've
• 45:50
  got
• 45:50
  coming
• 45:50
  up,
• 45:51
  it
• 45:51
  looks
• 45:51
  at
• 45:51
  my
• 45:51
  objectives,
• 45:52
  it
• 45:52
  tells
• 45:52
  me
• 45:52
  what
• 45:52
  to
• 45:52
  do.
• 45:53
  And
• 45:53
  so
• 45:53
  suddenly
• 45:54
  all
• 45:54
  this
• 45:54
  technology
• 45:55
  that
• 45:55
  we've
• 45:55
  already
• 45:56
  been
• 45:56
  using
• 45:56
  can
• 45:57
  now
• 45:57
  start
• 45:58
  to
• 45:58
  speak
• 45:58
  to
• 45:58
  each
• 45:58
  other.
• 45:59
  And
• 45:59
  that's.
• 45:59
  And
• 46:00
  that's
• 46:00
  a
• 46:00
  big
• 46:00
  deal.
• 46:00
  The
• 46:01
  more,
• 46:01
  the
• 46:01
  sooner
• 46:01
  it
• 46:02
  speaks
• 46:02
  to
• 46:02
  each
• 46:03
  other,
• 46:03
  the
• 46:03
  better.
• 46:04
  So
• 46:04
  that's,
• 46:04
  you
• 46:04
  know,
• 46:05
  I
• 46:06
  don't
• 46:06
  know.
• 46:06
  That's
• 46:06
  like,
• 46:06
  I
• 46:07
  like
• 46:07
  Apple
• 46:07
  having
• 46:08
  everything.
• 46:08
  Like,
• 46:08
  for
• 46:08
  me,
• 46:09
  I'm
• 46:09
  Apple.
• 46:09
  And
• 46:10
  so
• 46:10
  like
• 46:10
  it
• 46:10
  all
• 46:11
  just
• 46:11
  like
• 46:11
  speaks
• 46:11
  to
• 46:11
  each
• 46:12
  other
• 46:12
  and
• 46:12
  work
• 46:13
  seamlessly
• 46:14
  behind
• 46:14
  the
• 46:15
  scenes.
• 46:15
  Yeah,
• 46:15
  so
• 46:15
  true.
• 46:16
  Do
• 46:16
  you
• 46:16
  want
• 46:16
  to
• 46:16
  know?
• 46:17
  My
• 46:17
  biggest
• 46:17
  tech
• 46:18
  success
• 46:18
  recently
• 46:18
  was
• 46:19
  changing
• 46:19
  to
• 46:19
  a
• 46:20
  MacBook.
• 46:20
  So
• 46:21
  now
• 46:21
  I
• 46:21
  could
• 46:21
  just
• 46:21
  airdrop
• 46:22
  things
• 46:22
  from
• 46:22
  my
• 46:23
  phone
• 46:23
  to
• 46:23
  my
• 46:23
  MacBook
• 46:24
  rather
• 46:25
  than
• 46:25
  having
• 46:25
  to
• 46:25
  send
• 46:25
  them
• 46:26
  to
• 46:26
  myself
• 46:26
  via
• 46:27
  email
• 46:27
  or
• 46:28
  WhatsApp
• 46:28
  or
• 46:28
  Facebook
• 46:29
  messenger.
• 46:29
  I'm
• 46:30
  like,
• 46:30
  why
• 46:30
  did
• 46:30
  I
• 46:30
  not
• 46:31
  do
• 46:31
  this
• 46:31
  sooner?
• 46:31
  Why
• 46:31
  was
• 46:32
  I
• 46:32
  clinging
• 46:33
  on
• 46:33
  to
• 46:33
  my
• 46:33
  desktop
• 46:34
  computer?
• 46:35
  Why
• 46:35
  I
• 46:35
  should
• 46:35
  have
• 46:35
  just
• 46:36
  switched
• 46:36
  to
• 46:36
  Mac
• 46:36
  so
• 46:36
  it
• 46:36
  all
• 46:37
  talks
• 46:37
  to
• 46:37
  each
• 46:37
  other
• 46:37
  and
• 46:38
  makes
• 46:38
  other
• 46:38
  sense.
• 46:39
  So
• 46:40
  I
• 46:40
  mean,
• 46:41
  I
• 46:41
  was
• 46:41
  gonna
• 46:41
  say
• 46:41
  even.
• 46:42
  Even,
• 46:42
  like
• 46:42
  family
• 46:42
  wise.
• 46:43
  Like,
• 46:43
  even.
• 46:44
  Cause
• 46:44
  we
• 46:44
  are
• 46:45
  on
• 46:45
  the
• 46:45
  family
• 46:45
  plan.
• 46:46
  And
• 46:46
  it
• 46:46
  just
• 46:46
  like,
• 46:46
  it's
• 46:47
  so,
• 46:47
  you
• 46:48
  know,
• 46:48
  like
• 46:48
  if
• 46:48
  I
• 46:48
  drop
• 46:48
  an
• 46:49
  appointment
• 46:49
  in
• 46:49
  on
• 46:50
  my
• 46:50
  calendar,
• 46:50
  it
• 46:50
  shows
• 46:50
  up
• 46:51
  on
• 46:51
  everyone
• 46:51
  on
• 46:52
  My
• 46:52
  kid's
• 46:52
  phone,
• 46:53
  my
• 46:53
  wife's
• 46:53
  phone,
• 46:54
  it
• 46:54
  just.
• 46:54
  It
• 46:55
  just.
• 46:55
  You
• 46:55
  gotta
• 46:56
  make
• 46:56
  it
• 46:56
  work.
• 46:57
  Yeah,
• 46:57
  absolutely.
• 46:58
  And
• 46:58
  one
• 46:58
  more
• 46:58
  quick
• 46:58
  one,
• 46:59
  I
• 46:59
  was
• 46:59
  gonna
• 46:59
  say
• 46:59
  an
• 46:59
  oldie
• 47:00
  but
• 47:00
  a
• 47:00
  goodie
• 47:01
  for
• 47:01
  AI
• 47:02
  that
• 47:02
  I
• 47:02
  still
• 47:03
  think
• 47:03
  has
• 47:03
  a
• 47:03
  lot
• 47:03
  of
• 47:04
  value
• 47:04
  is
• 47:04
  Canva.
• 47:05
  Canva
• 47:05
  has
• 47:05
  a
• 47:05
  lot
• 47:05
  of.
• 47:06
  They're
• 47:06
  really
• 47:06
  investing
• 47:07
  in
• 47:07
  a
• 47:07
  lot
• 47:07
  of
• 47:07
  AI
• 47:08
  features
• 47:08
  right
• 47:08
  now,
• 47:09
  which
• 47:09
  is
• 47:09
  great
• 47:09
  for
• 47:10
  your
• 47:10
  social
• 47:10
  media
• 47:10
  creative,
• 47:12
  creating
• 47:12
  posts
• 47:13
  and
• 47:13
  doing,
• 47:14
  like,
• 47:14
  helping
• 47:14
  you
• 47:14
  with
• 47:15
  stories
• 47:15
  and
• 47:15
  different
• 47:15
  things.
• 47:16
  There's
• 47:16
  a
• 47:16
  lot
• 47:16
  of
• 47:17
  stuff
• 47:17
  that
• 47:17
  Canva's
• 47:18
  doing
• 47:18
  right
• 47:18
  now
• 47:19
  and
• 47:19
  it
• 47:19
  seems
• 47:19
  like
• 47:20
  as
• 47:20
  a
• 47:20
  company,
• 47:20
  even
• 47:20
  though
• 47:21
  they've
• 47:21
  been
• 47:21
  around
• 47:21
  forever,
• 47:23
  they're
• 47:23
  continuing
• 47:23
  to
• 47:24
  evolve
• 47:24
  and
• 47:24
  do
• 47:24
  some
• 47:25
  good
• 47:25
  stuff
• 47:25
  right
• 47:26
  now.
• 47:26
  Yes.
• 47:26
  And
• 47:27
  Canva's
• 47:27
  a
• 47:27
  great
• 47:27
  one.
• 47:27
  And
• 47:28
  actually
• 47:28
  there
• 47:28
  may
• 47:28
  be
• 47:28
  people
• 47:29
  listening
• 47:29
  that
• 47:29
  don't
• 47:29
  use
• 47:30
  Canva,
• 47:30
  because
• 47:30
  I
• 47:30
  met
• 47:31
  someone
• 47:31
  the
• 47:31
  other
• 47:31
  day
• 47:31
  in
• 47:32
  business
• 47:32
  who
• 47:33
  said
• 47:33
  they'd
• 47:33
  never
• 47:33
  heard
• 47:33
  of
• 47:34
  Canva
• 47:34
  and
• 47:34
  I
• 47:34
  could
• 47:34
  not
• 47:35
  believe
• 47:35
  it.
• 47:35
  I
• 47:35
  was
• 47:35
  like,
• 47:35
  your
• 47:36
  life
• 47:36
  is
• 47:36
  about
• 47:36
  to
• 47:37
  change
• 47:37
  for
• 47:38
  the
• 47:38
  better
• 47:39
  because
• 47:39
  you
• 47:39
  are
• 47:39
  going
• 47:39
  to
• 47:40
  see
• 47:41
  Canva.
• 47:41
  So,
• 47:41
  yeah,
• 47:41
  if
• 47:41
  anyone
• 47:42
  is
• 47:42
  listening
• 47:42
  and
• 47:42
  hasn't
• 47:43
  been
• 47:43
  on
• 47:43
  Canva
• 47:44
  for
• 47:44
  a
• 47:44
  while,
• 47:44
  looked
• 47:44
  at
• 47:44
  Canva
• 47:45
  for
• 47:45
  a
• 47:45
  while,
• 47:45
  or
• 47:45
  never
• 47:45
  even
• 47:46
  heard
• 47:46
  of
• 47:46
  it,
• 47:46
  absolute
• 47:47
  game
• 47:47
  changer
• 47:48
  for
• 47:48
  great
• 47:48
  graphic
• 47:49
  design
• 47:49
  in
• 47:49
  your
• 47:50
  business
• 47:50
  and
• 47:51
  makes
• 47:51
  life
• 47:51
  so
• 47:51
  much
• 47:51
  easier.
• 47:52
  What
• 47:52
  did
• 47:52
  any
• 47:52
  of
• 47:52
  us
• 47:52
  do
• 47:53
  without
• 47:53
  Canva?
• 47:54
  I
• 47:54
  don't
• 47:54
  know.
• 47:54
  I
• 47:55
  have
• 47:55
  no
• 47:55
  idea,
• 47:55
  to
• 47:55
  be
• 47:56
  honest.
• 47:56
  Well,
• 47:56
  no,
• 47:56
  it
• 47:57
  just
• 47:57
  makes
• 47:57
  the
• 47:57
  graphic
• 47:58
  artists.
• 47:59
  Because
• 47:59
  it
• 47:59
  used
• 48:00
  to
• 48:00
  be
• 48:00
  so
• 48:00
  difficult
• 48:00
  to
• 48:01
  get
• 48:01
  anything
• 48:02
  made
• 48:02
  or
• 48:02
  printed
• 48:03
  and
• 48:04
  now,
• 48:04
  even
• 48:05
  for
• 48:05
  weddings,
• 48:05
  we
• 48:06
  can
• 48:06
  create
• 48:06
  cool
• 48:07
  little
• 48:07
  signs
• 48:07
  in
• 48:08
  minutes.
• 48:09
  Before
• 48:10
  we'd
• 48:10
  have
• 48:10
  to
• 48:10
  send
• 48:10
  it
• 48:10
  off
• 48:10
  and
• 48:11
  have
• 48:11
  it
• 48:11
  made.
• 48:12
  It
• 48:12
  was
• 48:12
  a
• 48:12
  whole
• 48:13
  process
• 48:13
  and
• 48:13
  now
• 48:13
  it's
• 48:14
  just,
• 48:14
  like,
• 48:14
  done.
• 48:15
  Check
• 48:16
  it
• 48:16
  off
• 48:16
  the
• 48:16
  list.
• 48:16
  So
• 48:17
  you've
• 48:17
  given
• 48:17
  me
• 48:17
  loads
• 48:18
  of
• 48:18
  tools.
• 48:18
  Could
• 48:19
  you
• 48:19
  narrow
• 48:19
  it
• 48:19
  down?
• 48:19
  What
• 48:20
  is
• 48:20
  the
• 48:20
  one
• 48:20
  piece
• 48:20
  of
• 48:21
  tech
• 48:21
  in
• 48:21
  your
• 48:21
  business
• 48:21
  that
• 48:22
  your
• 48:22
  business
• 48:22
  couldn't
• 48:23
  survive
• 48:23
  without?
• 48:24
  I'll
• 48:24
  be
• 48:24
  honest
• 48:24
  with
• 48:25
  you,
• 48:25
  it's
• 48:25
  us,
• 48:26
  it's
• 48:26
  the
• 48:27
  flex
• 48:27
  rental
• 48:27
  solutions.
• 48:29
  And
• 48:29
  the
• 48:29
  reason
• 48:30
  being
• 48:30
  is
• 48:30
  our
• 48:31
  inventory.
• 48:31
  Like,
• 48:32
  you
• 48:32
  know,
• 48:32
  like
• 48:32
  when
• 48:33
  our
• 48:33
  salespeople
• 48:33
  are
• 48:33
  out
• 48:34
  selling,
• 48:34
  they
• 48:34
  need
• 48:34
  to
• 48:35
  know,
• 48:35
  do
• 48:35
  we
• 48:35
  have.
• 48:36
  If
• 48:36
  we
• 48:36
  have
• 48:36
  15
• 48:36
  of
• 48:37
  an
• 48:37
  item,
• 48:37
  how
• 48:37
  many
• 48:38
  do
• 48:38
  we
• 48:38
  have
• 48:38
  available
• 48:38
  that
• 48:38
  day?
• 48:39
  So,
• 48:39
  I
• 48:39
  mean,
• 48:40
  for
• 48:40
  us,
• 48:40
  it's
• 48:40
  the
• 48:41
  inventory
• 48:41
  management
• 48:41
  software.
• 48:42
  We
• 48:42
  could
• 48:42
  not
• 48:42
  live
• 48:43
  without
• 48:43
  that.
• 48:44
  I
• 48:44
  don't.
• 48:45
  We've
• 48:46
  been
• 48:46
  on
• 48:46
  it
• 48:47
  now
• 48:47
  maybe
• 48:48
  like
• 48:48
  10
• 48:48
  to
• 48:49
  12
• 48:49
  years.
• 48:49
  And
• 48:50
  we
• 48:50
  used
• 48:50
  to
• 48:50
  do
• 48:50
  it
• 48:50
  all
• 48:50
  with
• 48:51
  Excel,
• 48:51
  Excel
• 48:51
  spreadsheets,
• 48:52
  believe
• 48:52
  it
• 48:52
  or
• 48:53
  not.
• 48:53
  And
• 48:53
  I.
• 48:53
  And
• 48:53
  still
• 48:53
  this
• 48:54
  day,
• 48:54
  it
• 48:54
  blows
• 48:54
  my
• 48:54
  mind
• 48:55
  that
• 48:55
  we
• 48:55
  have,
• 48:55
  like,
• 48:55
  how
• 48:56
  do
• 48:56
  we.
• 48:56
  Like,
• 48:57
  how
• 48:57
  do
• 48:57
  we
• 48:57
  not
• 48:57
  mess
• 48:58
  up
• 48:58
  and
• 48:58
  not
• 48:58
  have
• 48:59
  enough
• 48:59
  of
• 48:59
  something
• 49:00
  for
• 49:00
  a
• 49:00
  wedding?
• 49:01
  Because
• 49:01
  now
• 49:01
  our
• 49:01
  software
• 49:02
  alerts
• 49:02
  us,
• 49:02
  hey,
• 49:03
  idiot,
• 49:03
  you
• 49:04
  booked
• 49:04
  too
• 49:04
  many
• 49:05
  of
• 49:05
  these.
• 49:05
  You
• 49:06
  know,
• 49:06
  you
• 49:06
  either
• 49:06
  need
• 49:06
  to
• 49:07
  buy
• 49:07
  or
• 49:07
  substitute
• 49:08
  or,
• 49:08
  you
• 49:09
  know,
• 49:09
  like,
• 49:10
  we
• 49:10
  would
• 49:10
  not
• 49:11
  survive
• 49:11
  as
• 49:11
  a
• 49:11
  company
• 49:12
  without
• 49:12
  that
• 49:12
  stuff.
• 49:13
  Software.
• 49:13
  And
• 49:13
  it's
• 49:14
  made
• 49:14
  your
• 49:14
  life
• 49:14
  so
• 49:14
  much
• 49:14
  easier,
• 49:15
  but
• 49:15
  yet
• 49:15
  I
• 49:15
  guarantee
• 49:16
  there
• 49:16
  are
• 49:16
  people
• 49:17
  listening
• 49:17
  to
• 49:17
  this
• 49:17
  podcast
• 49:18
  right
• 49:18
  now
• 49:18
  that
• 49:18
  are
• 49:18
  still
• 49:19
  doing
• 49:19
  it
• 49:19
  from
• 49:20
  an
• 49:20
  Excel
• 49:20
  spreadsheet.
• 49:21
  And
• 49:21
  so
• 49:21
  again,
• 49:22
  I
• 49:22
  would
• 49:22
  encourage
• 49:22
  you,
• 49:23
  there
• 49:23
  is
• 49:23
  better
• 49:23
  ways
• 49:23
  out
• 49:24
  there,
• 49:24
  there's
• 49:24
  easier
• 49:24
  ways
• 49:25
  out
• 49:25
  there.
• 49:25
  It's
• 49:25
  probably
• 49:26
  not
• 49:26
  as
• 49:27
  expensive
• 49:27
  as
• 49:27
  you
• 49:27
  think
• 49:27
  it's
• 49:28
  going
• 49:28
  to
• 49:28
  be.
• 49:28
  And
• 49:28
  once
• 49:28
  you
• 49:28
  get
• 49:28
  over
• 49:29
  that
• 49:29
  hurdle
• 49:29
  of
• 49:30
  starting
• 49:30
  to
• 49:30
  use
• 49:31
  it,
• 49:31
  it
• 49:31
  will
• 49:31
  save
• 49:31
  you
• 49:32
  so
• 49:32
  much
• 49:32
  time
• 49:32
  and
• 49:33
  cause
• 49:33
  you
• 49:33
  less
• 49:33
  problems
• 49:34
  and
• 49:34
  headaches.
• 49:34
  Yeah.
• 49:35
  And
• 49:35
  then
• 49:35
  we,
• 49:35
  I
• 49:35
  mean,
• 49:36
  it
• 49:36
  costs
• 49:36
  us,
• 49:36
  I
• 49:36
  think
• 49:37
  we're
• 49:37
  about
• 49:37
  almost
• 49:37
  350amonth
• 49:38
  that
• 49:39
  we
• 49:39
  pay
• 49:39
  for
• 49:39
  that
• 49:39
  software,
• 49:40
  which
• 49:40
  it
• 49:40
  seems
• 49:40
  like
• 49:41
  a
• 49:41
  big
• 49:41
  chunk
• 49:41
  of
• 49:41
  change.
• 49:41
  Change
• 49:43
  the
• 49:43
  amount
• 49:43
  of
• 49:43
  time,
• 49:44
  you
• 49:44
  know,
• 49:44
  like
• 49:45
  I
• 49:45
  can
• 49:45
  immediately
• 49:46
  jump
• 49:46
  in
• 49:46
  here
• 49:46
  and
• 49:47
  go
• 49:47
  to
• 49:47
  August,
• 49:48
  you
• 49:49
  know,
• 49:49
  of
• 49:49
  2027,
• 49:51
  and
• 49:51
  look
• 49:51
  at
• 49:51
  how
• 49:51
  many
• 49:52
  inquiries
• 49:52
  we
• 49:52
  have
• 49:52
  and
• 49:53
  what,
• 49:53
  you
• 49:53
  know,
• 49:54
  how
• 49:54
  many
• 49:54
  pieces
• 49:54
  of
• 49:55
  equipment
• 49:55
  is
• 49:56
  people
• 49:56
  are
• 49:57
  requesting
• 49:58
  that
• 49:58
  day.
• 49:58
  And
• 49:58
  it
• 49:59
  just,
• 49:59
  you
• 49:59
  have
• 50:00
  to
• 50:00
  have
• 50:00
  that
• 50:00
  kind
• 50:00
  of.
• 50:01
  You
• 50:01
  got
• 50:01
  to
• 50:01
  have
• 50:01
  the
• 50:01
  right
• 50:01
  tools
• 50:02
  if
• 50:02
  you're
• 50:02
  going
• 50:02
  to
• 50:02
  be
• 50:02
  in
• 50:03
  business
• 50:03
  and
• 50:03
  do
• 50:03
  it
• 50:03
  the
• 50:03
  right
• 50:03
  way.
• 50:04
  So
• 50:04
  how
• 50:04
  do
• 50:05
  you
• 50:05
  decide
• 50:05
  on
• 50:06
  technology?
• 50:07
  Where
• 50:07
  are
• 50:07
  you
• 50:07
  finding
• 50:08
  this
• 50:08
  technology
• 50:08
  from?
• 50:09
  Is
• 50:09
  it
• 50:09
  recommendations
• 50:10
  from
• 50:11
  friends?
• 50:11
  Is
• 50:12
  it
• 50:12
  that
• 50:12
  you
• 50:12
  go
• 50:12
  out
• 50:12
  there
• 50:13
  and
• 50:13
  technology?
• 50:14
  Is
• 50:14
  it
• 50:14
  podcast
• 50:14
  interviews
• 50:15
  like
• 50:15
  this
• 50:15
  one?
• 50:15
  Where
• 50:16
  do
• 50:16
  you
• 50:16
  hear
• 50:16
  about
• 50:16
  things?
• 50:17
  Where
• 50:17
  do
• 50:17
  you
• 50:17
  pick
• 50:17
  up
• 50:18
  your
• 50:18
  information?
• 50:18
  I'm
• 50:19
  going
• 50:19
  to
• 50:19
  be
• 50:20
  like,
• 50:20
  before
• 50:21
  it
• 50:21
  was
• 50:21
  going
• 50:22
  to
• 50:22
  conferences,
• 50:24
  just
• 50:24
  like
• 50:25
  following
• 50:26
  like
• 50:26
  techie,
• 50:26
  you
• 50:27
  know,
• 50:27
  like
• 50:27
  stuff
• 50:28
  on
• 50:28
  Apple
• 50:29
  News,
• 50:29
  like
• 50:29
  just
• 50:30
  following
• 50:30
  tech
• 50:31
  as
• 50:31
  much
• 50:31
  as
• 50:31
  I
• 50:31
  could.
• 50:32
  And
• 50:32
  now
• 50:33
  it's
• 50:33
  like
• 50:34
  talking
• 50:34
  to
• 50:35
  other
• 50:35
  wedding
• 50:35
  pros.
• 50:36
  Even
• 50:36
  like
• 50:37
  when
• 50:37
  I'm
• 50:37
  out
• 50:37
  networking,
• 50:38
  like,
• 50:38
  I'll
• 50:38
  be
• 50:38
  like,
• 50:38
  hey,
• 50:39
  what
• 50:39
  kind
• 50:39
  of
• 50:39
  tech
• 50:39
  are
• 50:39
  you
• 50:39
  using
• 50:40
  now?
• 50:40
  What's
• 50:40
  going
• 50:40
  on?
• 50:41
  You
• 50:41
  know,
• 50:41
  like
• 50:41
  just.
• 50:41
  And
• 50:42
  that's
• 50:42
  just.
• 50:43
  It's
• 50:43
  a
• 50:43
  simple
• 50:43
  question
• 50:43
  to
• 50:44
  ask
• 50:44
  that
• 50:45
  spurs
• 50:45
  a
• 50:45
  big
• 50:45
  old
• 50:46
  long
• 50:46
  conversation
• 50:47
  and
• 50:47
  most
• 50:47
  of
• 50:47
  the
• 50:48
  time
• 50:48
  a
• 50:48
  big
• 50:48
  answer.
• 50:49
  If
• 50:49
  you
• 50:49
  ask
• 50:49
  someone
• 50:49
  that's
• 50:50
  maybe
• 50:50
  a
• 50:50
  little
• 50:50
  older,
• 50:51
  you
• 50:51
  might
• 50:51
  get,
• 50:51
  ah,
• 50:51
  nothing,
• 50:52
  you
• 50:52
  know,
• 50:52
  but
• 50:52
  like
• 50:52
  ask
• 50:53
  someone
• 50:53
  a
• 50:54
  little
• 50:54
  younger
• 50:54
  and
• 50:54
  like,
• 50:55
  what
• 50:55
  are
• 50:55
  you
• 50:55
  doing?
• 50:55
  Or
• 50:56
  what?
• 50:56
  You
• 50:56
  know,
• 50:56
  what.
• 50:57
  Have
• 50:57
  you
• 50:57
  seen
• 50:57
  clients
• 50:58
  come
• 50:58
  at
• 50:58
  you
• 50:58
  with
• 50:59
  new
• 50:59
  tech?
• 50:59
  You
• 50:59
  know,
• 51:00
  what
• 51:00
  are
• 51:00
  they
• 51:00
  using?
• 51:01
  What's
• 51:01
  going
• 51:01
  on?
• 51:02
  Just
• 51:02
  ask.
• 51:03
  Because
• 51:03
  that's,
• 51:03
  I
• 51:03
  think,
• 51:04
  getting
• 51:04
  the,
• 51:04
  Having
• 51:05
  the
• 51:05
  people
• 51:05
  that
• 51:05
  do
• 51:05
  it
• 51:06
  with
• 51:06
  the
• 51:06
  boots
• 51:06
  on
• 51:06
  the
• 51:06
  ground.
• 51:07
  And
• 51:07
  that's
• 51:07
  where
• 51:07
  you
• 51:08
  get
• 51:08
  a
• 51:08
  lot
• 51:08
  out
• 51:08
  of
• 51:08
  that,
• 51:09
  I
• 51:09
  think,
• 51:09
  to
• 51:10
  be
• 51:10
  honest
• 51:10
  with
• 51:10
  you.
• 51:10
  But
• 51:10
  yeah,
• 51:11
  now
• 51:12
  it's
• 51:12
  you
• 51:12
  know,
• 51:12
  like
• 51:13
  conferences,
• 51:13
  you
• 51:14
  know,
• 51:14
  podcasting,
• 51:15
  asking,
• 51:15
  you
• 51:16
  know,
• 51:16
  hosts.
• 51:17
  I
• 51:17
  mean,
• 51:17
  the
• 51:17
  guests,
• 51:18
  like,
• 51:18
  what,
• 51:18
  what
• 51:18
  have
• 51:18
  they
• 51:19
  been
• 51:19
  doing?
• 51:19
  Or
• 51:19
  how,
• 51:20
  how
• 51:20
  do
• 51:20
  you
• 51:20
  use
• 51:21
  that?
• 51:21
  Or,
• 51:21
  you
• 51:21
  know,
• 51:22
  all
• 51:22
  that
• 51:22
  kind
• 51:22
  of
• 51:22
  stuff
• 51:22
  and
• 51:23
  just,
• 51:23
  and
• 51:23
  then
• 51:24
  get
• 51:24
  experimental,
• 51:25
  you
• 51:25
  know,
• 51:26
  look
• 51:26
  out
• 51:26
  there,
• 51:26
  you
• 51:26
  know,
• 51:27
  ask
• 51:27
  good
• 51:27
  old
• 51:28
  Claude.
• 51:29
  Hey,
• 51:29
  what,
• 51:29
  what
• 51:30
  are
• 51:30
  the,
• 51:30
  you
• 51:30
  know,
• 51:30
  I'm,
• 51:30
  I'm
• 51:31
  a
• 51:31
  wedding
• 51:31
  business
• 51:32
  and
• 51:32
  this
• 51:32
  is
• 51:32
  what
• 51:32
  I
• 51:32
  do.
• 51:33
  What,
• 51:33
  what
• 51:33
  kind
• 51:34
  of
• 51:34
  tech
• 51:34
  should
• 51:34
  I
• 51:34
  be
• 51:34
  using?
• 51:35
  I
• 51:35
  did
• 51:35
  that
• 51:35
  recently,
• 51:36
  so
• 51:36
  it
• 51:37
  was
• 51:37
  just
• 51:37
  curious.
• 51:37
  Yeah,
• 51:38
  and
• 51:38
  it
• 51:38
  will
• 51:38
  often
• 51:39
  get
• 51:39
  you
• 51:40
  a
• 51:40
  good
• 51:40
  answer.
• 51:41
  I
• 51:41
  was
• 51:41
  talking
• 51:41
  recently
• 51:41
  on
• 51:42
  this
• 51:42
  podcast
• 51:42
  about
• 51:42
  when
• 51:43
  I
• 51:43
  did
• 51:43
  my
• 51:44
  WED
• 51:44
  Pros
• 51:44
  live
• 51:45
  conference,
• 51:45
  and
• 51:45
  I
• 51:45
  was
• 51:46
  looking
• 51:46
  for
• 51:46
  a
• 51:46
  piece
• 51:46
  of
• 51:46
  technology
• 51:47
  that
• 51:47
  would
• 51:48
  give
• 51:48
  me
• 51:48
  a
• 51:48
  guest
• 51:48
  list
• 51:49
  that
• 51:49
  people
• 51:49
  could
• 51:49
  then
• 51:50
  interact
• 51:50
  with
• 51:50
  and
• 51:50
  see
• 51:51
  who
• 51:51
  else
• 51:51
  was
• 51:51
  going
• 51:51
  to
• 51:52
  be
• 51:52
  at
• 51:52
  the
• 51:52
  conference.
• 51:52
  So
• 51:53
  I
• 51:53
  started
• 51:53
  asking
• 51:53
  Claude
• 51:54
  about
• 51:54
  what
• 51:55
  technology
• 51:55
  I
• 51:56
  should
• 51:56
  use,
• 51:56
  how
• 51:56
  much
• 51:57
  it
• 51:57
  would
• 51:57
  cost
• 51:57
  me.
• 51:57
  And
• 51:58
  then
• 51:58
  basically
• 51:58
  Claude
• 51:58
  turned
• 51:59
  around
• 51:59
  and
• 51:59
  said,
• 51:59
  I'll
• 51:59
  just
• 52:00
  build
• 52:00
  it
• 52:00
  for
• 52:00
  you
• 52:00
  for
• 52:00
  free.
• 52:01
  And
• 52:01
  I
• 52:01
  was
• 52:01
  like,
• 52:01
  great,
• 52:02
  thank
• 52:02
  you
• 52:03
  very
• 52:03
  much.
• 52:03
  I
• 52:04
  will.
• 52:04
  Oh
• 52:04
  my
• 52:05
  gosh.
• 52:06
  And
• 52:06
  it
• 52:06
  worked.
• 52:07
  Yeah,
• 52:07
  it
• 52:07
  took
• 52:07
  me
• 52:08
  10
• 52:08
  minutes.
• 52:08
  I
• 52:08
  put,
• 52:08
  it
• 52:08
  said,
• 52:09
  just
• 52:09
  put
• 52:09
  in
• 52:09
  an
• 52:09
  Excel
• 52:09
  spreadsheet
• 52:10
  of
• 52:10
  all
• 52:10
  the
• 52:10
  people
• 52:10
  that
• 52:11
  are
• 52:11
  coming
• 52:11
  and
• 52:11
  we'll
• 52:11
  create
• 52:11
  you
• 52:12
  something
• 52:12
  in
• 52:12
  your
• 52:12
  brand
• 52:12
  colors.
• 52:13
  And
• 52:13
  it
• 52:13
  did.
• 52:13
  I
• 52:14
  put
• 52:14
  it
• 52:14
  on
• 52:14
  my
• 52:14
  website
• 52:14
  and
• 52:15
  everyone
• 52:15
  could
• 52:15
  interact
• 52:15
  with
• 52:16
  it.
• 52:16
  So,
• 52:16
  yeah,
• 52:17
  ask
• 52:17
  the
• 52:18
  technology
• 52:18
  about
• 52:19
  other
• 52:19
  technology
• 52:19
  and
• 52:20
  ask
• 52:20
  your
• 52:20
  peers
• 52:20
  and
• 52:21
  friends
• 52:21
  as
• 52:21
  well
• 52:21
  if
• 52:22
  you've
• 52:22
  got
• 52:22
  a
• 52:22
  problem
• 52:22
  in
• 52:22
  your
• 52:23
  business.
• 52:23
  I
• 52:23
  think
• 52:24
  often
• 52:24
  technology,
• 52:24
  you
• 52:25
  need
• 52:25
  to
• 52:25
  know
• 52:25
  what
• 52:25
  the
• 52:25
  problem
• 52:26
  is
• 52:26
  you're
• 52:26
  trying
• 52:26
  to
• 52:26
  solve,
• 52:27
  and
• 52:27
  then
• 52:27
  you
• 52:27
  can
• 52:27
  find
• 52:28
  the
• 52:28
  technology
• 52:28
  to
• 52:29
  solve
• 52:29
  it.
• 52:29
  There's
• 52:29
  no
• 52:29
  point
• 52:29
  just
• 52:30
  going
• 52:30
  after
• 52:30
  something
• 52:30
  without
• 52:31
  knowing
• 52:31
  what
• 52:31
  you're
• 52:31
  trying
• 52:31
  to
• 52:32
  fix.
• 52:32
  To
• 52:32
  be
• 52:32
  honest
• 52:32
  with
• 52:32
  you,
• 52:33
  when
• 52:33
  I
• 52:33
  would
• 52:34
  speak
• 52:34
  on
• 52:34
  technology
• 52:35
  at
• 52:35
  conferences,
• 52:36
  I
• 52:36
  would
• 52:36
  always
• 52:36
  say,
• 52:37
  ask
• 52:37
  Google.
• 52:37
  You
• 52:38
  know
• 52:38
  exactly
• 52:38
  what
• 52:39
  you
• 52:39
  said,
• 52:39
  ask.
• 52:39
  But
• 52:40
  now
• 52:40
  it's,
• 52:40
  I
• 52:40
  always
• 52:40
  say
• 52:40
  ask
• 52:41
  your
• 52:41
  AI
• 52:42
  because
• 52:42
  they're
• 52:42
  going
• 52:42
  to
• 52:42
  give
• 52:42
  you
• 52:43
  a
• 52:43
  much
• 52:43
  thorough,
• 52:43
  better
• 52:44
  answer.
• 52:44
  And
• 52:45
  I
• 52:45
  never
• 52:45
  like
• 52:45
  that
• 52:46
  you're
• 52:46
  the
• 52:46
  first
• 52:46
  person
• 52:46
  that
• 52:47
  ever
• 52:47
  said
• 52:47
  they
• 52:47
  built
• 52:47
  it
• 52:47
  for
• 52:48
  you.
• 52:48
  That's
• 52:48
  absolutely
• 52:49
  mind
• 52:49
  blowing
• 52:49
  because
• 52:50
  that,
• 52:50
  yeah,
• 52:51
  think
• 52:51
  about,
• 52:51
  you
• 52:51
  were
• 52:52
  probably
• 52:52
  willing
• 52:52
  to
• 52:52
  spend
• 52:52
  money,
• 52:53
  like
• 52:53
  big
• 52:53
  money
• 52:54
  to
• 52:54
  get
• 52:54
  this
• 52:54
  to
• 52:55
  work,
• 52:55
  and
• 52:55
  it
• 52:55
  cost
• 52:55
  you
• 52:56
  this
• 52:56
  much
• 52:56
  money.
• 52:57
  You
• 52:57
  know,
• 52:57
  like
• 52:57
  that's
• 52:58
  the
• 52:58
  best
• 52:58
  part.
• 52:58
  Yeah,
• 52:59
  exactly.
• 52:59
  And
• 53:00
  I
• 53:00
  love
• 53:00
  it
• 53:00
  because
• 53:00
  it
• 53:00
  was
• 53:01
  unbiased
• 53:01
  and
• 53:01
  it
• 53:01
  just
• 53:01
  told
• 53:02
  me
• 53:02
  it
• 53:02
  would,
• 53:03
  it
• 53:03
  would
• 53:03
  build
• 53:03
  it
• 53:03
  for
• 53:04
  me.
• 53:04
  Whereas
• 53:04
  if
• 53:04
  I'd
• 53:04
  have
• 53:04
  gone
• 53:05
  to
• 53:05
  any
• 53:05
  of
• 53:05
  those
• 53:05
  companies,
• 53:05
  they
• 53:06
  just
• 53:06
  said,
• 53:06
  no,
• 53:06
  no,
• 53:07
  no,
• 53:07
  you
• 53:07
  need
• 53:07
  to
• 53:07
  pay
• 53:07
  me
• 53:08
  X
• 53:08
  amount
• 53:08
  of
• 53:08
  money
• 53:09
  in
• 53:09
  order
• 53:09
  to
• 53:10
  do
• 53:10
  that.
• 53:10
  And,
• 53:10
  you
• 53:10
  know,
• 53:11
  I
• 53:11
  appreciate
• 53:11
  that.
• 53:11
  There's
• 53:12
  some
• 53:12
  things
• 53:12
  that
• 53:13
  where
• 53:13
  the
• 53:13
  company
• 53:14
  will
• 53:14
  do
• 53:14
  it
• 53:14
  better.
• 53:14
  But
• 53:15
  in
• 53:15
  this
• 53:15
  instance,
• 53:15
  it
• 53:16
  fixed
• 53:16
  it
• 53:16
  for
• 53:17
  me
• 53:17
  now
• 53:17
  on
• 53:18
  the
• 53:18
  train
• 53:18
  of
• 53:18
  AI,
• 53:19
  because
• 53:19
  at
• 53:19
  the
• 53:19
  moment
• 53:20
  I'm
• 53:20
  in
• 53:20
  a
• 53:20
  bit
• 53:20
  of
• 53:20
  a
• 53:20
  love
• 53:21
  hate
• 53:21
  relationship
• 53:21
  with
• 53:22
  AI
• 53:22
  and
• 53:23
  I
• 53:23
  think
• 53:23
  we
• 53:23
  definitely
• 53:24
  need
• 53:24
  to
• 53:24
  be
• 53:24
  embracing
• 53:25
  it
• 53:25
  as
• 53:25
  an
• 53:25
  industry.
• 53:25
  But
• 53:26
  there
• 53:26
  are
• 53:26
  some
• 53:26
  things
• 53:26
  about
• 53:27
  it
• 53:27
  that
• 53:27
  I'm
• 53:27
  absolutely
• 53:28
  hating
• 53:29
  and
• 53:29
  are
• 53:29
  overhyped.
• 53:30
  So
• 53:30
  I'm
• 53:30
  going
• 53:30
  to
• 53:31
  give
• 53:31
  you
• 53:31
  some
• 53:31
  examples.
• 53:31
  Number
• 53:32
  one,
• 53:33
  posters
• 53:33
  made
• 53:34
  with
• 53:34
  AI.
• 53:34
  I
• 53:34
  don't
• 53:35
  know
• 53:35
  about
• 53:35
  you,
• 53:35
  but
• 53:36
  everywhere
• 53:36
  I
• 53:36
  look
• 53:36
  at
• 53:36
  the
• 53:36
  moment
• 53:37
  on
• 53:37
  Facebook
• 53:37
  or
• 53:37
  Instagram,
• 53:38
  people
• 53:38
  are
• 53:38
  making
• 53:39
  posters
• 53:39
  with
• 53:39
  AI.
• 53:40
  But
• 53:40
  they
• 53:40
  all
• 53:40
  look
• 53:41
  the
• 53:41
  same.
• 53:41
  Like
• 53:42
  they're
• 53:42
  a
• 53:42
  kind
• 53:42
  of
• 53:42
  a
• 53:42
  different
• 53:43
  variation.
• 53:43
  But
• 53:44
  it's
• 53:44
  so
• 53:44
  obvious,
• 53:45
  like
• 53:45
  the
• 53:45
  design.
• 53:46
  Yes.
• 53:47
  So
• 53:47
  the
• 53:47
  same.
• 53:47
  So
• 53:47
  that's
• 53:48
  driving
• 53:48
  me
• 53:48
  crazy.
• 53:49
  The
• 53:49
  second
• 53:49
  thing
• 53:49
  is
• 53:49
  podcast
• 53:50
  pitches.
• 53:51
  People
• 53:51
  pitching
• 53:52
  to
• 53:52
  be
• 53:52
  on
• 53:52
  my
• 53:52
  podcast
• 53:53
  and
• 53:54
  all
• 53:54
  of
• 53:54
  their
• 53:54
  emails
• 53:55
  sound
• 53:55
  the
• 53:55
  same
• 53:55
  because
• 53:55
  they've
• 53:56
  clearly
• 53:56
  been
• 53:56
  written
• 53:57
  with
• 53:57
  AI
• 53:57
  and
• 53:58
  they
• 53:58
  all
• 53:58
  say,
• 53:59
  hi,
• 53:59
  Becca.
• 54:00
  I
• 54:00
  recently
• 54:01
  listened
• 54:01
  to
• 54:01
  episode
• 54:02
  129
• 54:03
  with
• 54:03
  Kevin
• 54:04
  Dennis
• 54:04
  and
• 54:05
  he
• 54:05
  said
• 54:05
  this
• 54:05
  and
• 54:06
  it
• 54:06
  really
• 54:06
  resonated
• 54:06
  with
• 54:07
  me.
• 54:07
  Please
• 54:07
  can
• 54:07
  I
• 54:07
  be
• 54:07
  on
• 54:08
  your
• 54:08
  podcast?
• 54:08
  Except
• 54:09
  they
• 54:09
  all
• 54:10
  say
• 54:10
  the
• 54:11
  same
• 54:11
  thing.
• 54:12
  So
• 54:12
  do
• 54:12
  you
• 54:12
  think
• 54:13
  it's
• 54:13
  overhyped
• 54:13
  or
• 54:13
  do
• 54:14
  you
• 54:14
  think
• 54:14
  we
• 54:14
  should
• 54:14
  be
• 54:14
  embracing
• 54:15
  it?
• 54:16
  No,
• 54:16
  I
• 54:16
  think
• 54:16
  we
• 54:17
  have
• 54:17
  to
• 54:17
  embrace
• 54:17
  it.
• 54:17
  I'm
• 54:18
  gonna
• 54:18
  be
• 54:18
  honest
• 54:18
  with
• 54:18
  you
• 54:18
  because
• 54:20
  go
• 54:20
  back
• 54:20
  to
• 54:20
  the
• 54:20
  example
• 54:21
  where
• 54:21
  it
• 54:21
  saved
• 54:21
  you
• 54:21
  time
• 54:22
  and
• 54:22
  money,
• 54:22
  but
• 54:22
  also
• 54:22
  you
• 54:23
  gotta
• 54:23
  be
• 54:23
  smart
• 54:23
  with
• 54:23
  it
• 54:24
  and
• 54:24
  you
• 54:24
  can't
• 54:25
  take
• 54:25
  everything
• 54:25
  it
• 54:26
  does
• 54:26
  for.
• 54:26
  For
• 54:26
  you
• 54:27
  and
• 54:27
  runs,
• 54:28
  run
• 54:28
  with
• 54:28
  it,
• 54:28
  you
• 54:28
  know,
• 54:29
  because
• 54:29
  you
• 54:29
  got
• 54:29
  to
• 54:29
  remember
• 54:29
  these,
• 54:31
  they're
• 54:31
  like
• 54:31
  glorified
• 54:32
  hospitality
• 54:33
  workers,
• 54:33
  these
• 54:33
  AI,
• 54:34
  you
• 54:34
  know,
• 54:34
  because
• 54:34
  they're
• 54:35
  there
• 54:35
  to
• 54:35
  please
• 54:35
  you,
• 54:36
  right?
• 54:36
  And
• 54:36
  so
• 54:37
  they're
• 54:37
  going
• 54:37
  to
• 54:37
  feed
• 54:37
  you
• 54:38
  all
• 54:39
  the
• 54:39
  things
• 54:39
  you
• 54:39
  want
• 54:40
  to
• 54:40
  hear
• 54:40
  that
• 54:40
  make
• 54:41
  you
• 54:41
  feel
• 54:41
  good,
• 54:41
  right?
• 54:42
  So
• 54:42
  you
• 54:42
  got
• 54:43
  to
• 54:43
  learn
• 54:43
  to,
• 54:44
  you
• 54:44
  know,
• 54:44
  like,
• 54:44
  tell
• 54:45
  it
• 54:45
  not,
• 54:45
  you
• 54:45
  know,
• 54:46
  give
• 54:46
  me
• 54:46
  five
• 54:46
  constructive,
• 54:47
  you
• 54:48
  know,
• 54:48
  answers
• 54:48
  or,
• 54:49
  you
• 54:49
  know,
• 54:49
  like,
• 54:50
  you
• 54:50
  got
• 54:50
  to
• 54:50
  kind
• 54:51
  of
• 54:51
  set
• 54:51
  parameters.
• 54:52
  Don't
• 54:52
  tell
• 54:52
  me
• 54:53
  everything
• 54:53
  I
• 54:53
  want
• 54:53
  to
• 54:53
  hear,
• 54:54
  you
• 54:54
  know,
• 54:54
  like,
• 54:54
  you
• 54:55
  know,
• 54:55
  you
• 54:55
  gotta.
• 54:56
  There's
• 54:56
  a
• 54:57
  God
• 54:57
  who.
• 54:58
  I
• 54:58
  saw
• 54:58
  something
• 54:58
  recently
• 54:59
  online
• 55:00
  and
• 55:00
  it's
• 55:00
  slipping
• 55:00
  in
• 55:01
  my
• 55:01
  mind
• 55:01
  right
• 55:01
  now,
• 55:01
  but
• 55:02
  it
• 55:02
  was
• 55:02
  basically
• 55:02
  everything
• 55:03
  you
• 55:03
  have
• 55:03
  to
• 55:03
  feed
• 55:04
  your
• 55:04
  AI
• 55:05
  to
• 55:05
  tell
• 55:05
  it
• 55:05
  so
• 55:06
  it
• 55:06
  won't
• 55:06
  feed
• 55:06
  you
• 55:06
  a
• 55:07
  bunch
• 55:07
  of
• 55:07
  bullshit.
• 55:07
  You
• 55:08
  know,
• 55:08
  you
• 55:08
  just
• 55:08
  have
• 55:08
  to
• 55:09
  really,
• 55:09
  you
• 55:10
  know,
• 55:10
  like.
• 55:10
  Because
• 55:10
  it
• 55:11
  really
• 55:11
  will.
• 55:12
  So,
• 55:12
  I
• 55:12
  mean,
• 55:12
  but
• 55:12
  I
• 55:13
  really
• 55:13
  think
• 55:13
  we
• 55:14
  have
• 55:14
  to
• 55:14
  embrace
• 55:14
  it.
• 55:14
  Just
• 55:15
  from
• 55:15
  the
• 55:15
  time
• 55:16
  saving
• 55:16
  feature
• 55:17
  to.
• 55:17
  To
• 55:18
  all
• 55:18
  of
• 55:18
  our
• 55:19
  clients.
• 55:19
  I
• 55:20
  can't
• 55:20
  tell
• 55:20
  you
• 55:20
  how
• 55:20
  many
• 55:20
  photos
• 55:21
  we
• 55:21
  receive
• 55:22
  that
• 55:22
  are.
• 55:23
  I
• 55:23
  want
• 55:23
  to
• 55:24
  do
• 55:24
  this.
• 55:24
  And
• 55:24
  some
• 55:25
  of
• 55:25
  it
• 55:25
  is
• 55:25
  so
• 55:25
  unrealistic
• 55:26
  what
• 55:26
  they
• 55:27
  Want,
• 55:27
  you
• 55:27
  know,
• 55:28
  and
• 55:28
  so
• 55:28
  you
• 55:28
  have
• 55:28
  to
• 55:28
  pick
• 55:28
  it
• 55:28
  up.
• 55:29
  I
• 55:29
  don't.
• 55:29
  Like,
• 55:29
  at
• 55:30
  first
• 55:30
  I
• 55:30
  was
• 55:30
  like,
• 55:30
  how
• 55:30
  the
• 55:31
  hell
• 55:31
  did
• 55:31
  someone
• 55:32
  do,
• 55:32
  you
• 55:32
  know,
• 55:32
  Like,
• 55:32
  I
• 55:32
  was
• 55:33
  like,
• 55:33
  well,
• 55:33
  how
• 55:33
  did
• 55:34
  that
• 55:34
  happen?
• 55:34
  There's
• 55:35
  no
• 55:35
  way
• 55:35
  this
• 55:35
  happened.
• 55:36
  And
• 55:36
  then
• 55:36
  I'm
• 55:36
  like,
• 55:36
  this
• 55:37
  is
• 55:37
  AI
• 55:37
  and
• 55:37
  then
• 55:38
  I
• 55:38
  started
• 55:38
  getting
• 55:38
  hit
• 55:39
  to
• 55:39
  it
• 55:39
  eventually.
• 55:40
  You
• 55:41
  know,
• 55:41
  I
• 55:41
  was
• 55:41
  easily
• 55:41
  fooled
• 55:42
  the
• 55:42
  first
• 55:42
  couple
• 55:42
  times,
• 55:43
  but,
• 55:43
  you
• 55:43
  know,
• 55:44
  but
• 55:45
  we
• 55:46
  had
• 55:46
  this
• 55:46
  beautiful
• 55:47
  lawn
• 55:47
  area,
• 55:48
  and
• 55:48
  they
• 55:48
  wanted
• 55:48
  a
• 55:48
  chandelier
• 55:49
  suspended
• 55:49
  over
• 55:49
  the
• 55:50
  center
• 55:50
  of
• 55:50
  the
• 55:50
  nath
• 55:50
  floor.
• 55:51
  Well,
• 55:51
  there's
• 55:51
  nothing.
• 55:53
  There's
• 55:53
  no
• 55:54
  rigging
• 55:55
  structures,
• 55:56
  nothing
• 55:57
  around.
• 55:57
  And
• 55:57
  I'm
• 55:58
  like,
• 55:58
  the
• 55:58
  only
• 55:58
  way
• 55:58
  to
• 55:58
  do
• 55:58
  is
• 55:59
  a
• 55:59
  big
• 55:59
  crane,
• 55:59
  is
• 56:00
  drop
• 56:00
  this
• 56:00
  chandelier,
• 56:01
  and
• 56:02
  it's
• 56:02
  way
• 56:02
  off
• 56:02
  in
• 56:02
  the
• 56:03
  distance
• 56:04
  anyway.
• 56:05
  Yeah.
• 56:05
  And
• 56:05
  that's
• 56:06
  one
• 56:06
  of
• 56:06
  the
• 56:06
  problems
• 56:06
  with
• 56:06
  it,
• 56:06
  isn't
• 56:07
  it?
• 56:07
  The
• 56:07
  unrealistic
• 56:08
  expectations.
• 56:08
  People
• 56:09
  see
• 56:09
  stuff
• 56:09
  and
• 56:09
  they
• 56:10
  either
• 56:10
  don't
• 56:10
  realize
• 56:11
  it's
• 56:11
  made
• 56:11
  with
• 56:11
  AI
• 56:12
  or
• 56:12
  they're
• 56:12
  trying
• 56:12
  to
• 56:13
  achieve
• 56:13
  the
• 56:13
  impossible.
• 56:14
  And
• 56:14
  I
• 56:14
  think
• 56:15
  for
• 56:15
  us
• 56:15
  as
• 56:15
  being
• 56:15
  business
• 56:16
  owners,
• 56:16
  as
• 56:16
  wedding
• 56:16
  business
• 56:17
  owners,
• 56:17
  we
• 56:18
  need
• 56:18
  to,
• 56:18
  yes,
• 56:18
  embrace
• 56:19
  it,
• 56:19
  but
• 56:20
  we
• 56:20
  also
• 56:20
  need
• 56:20
  to
• 56:20
  work
• 56:21
  out
• 56:21
  when
• 56:21
  to
• 56:21
  use
• 56:22
  it
• 56:22
  and
• 56:22
  when
• 56:22
  not
• 56:22
  to
• 56:22
  use
• 56:22
  it.
• 56:23
  And
• 56:23
  I
• 56:23
  think
• 56:23
  there's
• 56:24
  times
• 56:24
  when
• 56:25
  I
• 56:25
  want
• 56:25
  to
• 56:25
  see
• 56:25
  personality.
• 56:26
  So
• 56:26
  if
• 56:26
  you're
• 56:26
  pitching
• 56:27
  to
• 56:27
  be
• 56:27
  on
• 56:27
  my
• 56:27
  podcast,
• 56:28
  I
• 56:28
  want
• 56:28
  you
• 56:28
  and
• 56:28
  your
• 56:28
  personality
• 56:29
  to
• 56:29
  shine
• 56:29
  through.
• 56:30
  I
• 56:30
  don't
• 56:30
  want
• 56:31
  the
• 56:31
  robot.
• 56:31
  But
• 56:32
  if
• 56:32
  you're
• 56:32
  doing
• 56:32
  my
• 56:33
  daily
• 56:33
  PA
• 56:33
  Briefing
• 56:34
  and
• 56:34
  telling
• 56:34
  me
• 56:34
  what
• 56:34
  to
• 56:35
  do
• 56:35
  today,
• 56:35
  well,
• 56:35
  that's
• 56:36
  a
• 56:36
  great
• 56:36
  use
• 56:36
  case
• 56:36
  for
• 56:37
  AI
• 56:37
  Because
• 56:37
  I
• 56:37
  don't
• 56:38
  need
• 56:38
  personality
• 56:38
  from
• 56:39
  that.
• 56:39
  I
• 56:39
  just
• 56:39
  need
• 56:39
  someone
• 56:40
  to
• 56:40
  tell
• 56:40
  me
• 56:40
  what
• 56:40
  to
• 56:40
  do.
• 56:40
  And
• 56:41
  I
• 56:41
  think
• 56:41
  now
• 56:42
  we're
• 56:42
  entering
• 56:42
  an
• 56:42
  interview
• 56:42
  era
• 56:43
  where
• 56:43
  we
• 56:44
  need
• 56:44
  to
• 56:44
  work
• 56:44
  out
• 56:44
  when
• 56:45
  to
• 56:45
  use
• 56:45
  it
• 56:46
  and
• 56:46
  when
• 56:46
  not
• 56:46
  to
• 56:46
  use
• 56:46
  it.
• 56:47
  Yeah,
• 56:47
  I
• 56:47
  really.
• 56:48
  Yeah.
• 56:48
  And,
• 56:48
  you
• 56:49
  know,
• 56:49
  that's
• 56:49
  good,
• 56:50
  good,
• 56:50
  good
• 56:51
  advice
• 56:51
  I
• 56:51
  think,
• 56:51
  that
• 56:51
  you
• 56:52
  just
• 56:52
  gave
• 56:52
  right
• 56:52
  there,
• 56:52
  because
• 56:53
  I.
• 56:53
  I
• 56:54
  started
• 56:54
  to
• 56:54
  get
• 56:54
  the
• 56:55
  same
• 56:55
  thing
• 56:55
  where
• 56:55
  the
• 56:56
  pitch
• 56:56
  where
• 56:56
  they're
• 56:57
  using
• 56:57
  the
• 56:57
  exact
• 56:59
  number
• 56:59
  and
• 56:59
  said
• 56:59
  who
• 57:00
  the
• 57:00
  guest
• 57:00
  was
• 57:00
  and
• 57:00
  what
• 57:01
  they
• 57:01
  like.
• 57:01
  And
• 57:01
  now
• 57:02
  that
• 57:02
  you
• 57:02
  said
• 57:02
  that,
• 57:02
  I've
• 57:02
  gotten
• 57:03
  about
• 57:03
  four
• 57:03
  or
• 57:03
  five
• 57:03
  of
• 57:03
  them
• 57:04
  in
• 57:04
  the
• 57:04
  last
• 57:04
  couple
• 57:04
  weeks,
• 57:05
  and
• 57:05
  it's.
• 57:05
  Yeah,
• 57:06
  you're
• 57:06
  right.
• 57:06
  It's
• 57:06
  all
• 57:06
  pitched
• 57:07
  through
• 57:08
  AI
• 57:08
  so
• 57:08
  you
• 57:09
  got
• 57:09
  to
• 57:09
  look,
• 57:09
  learn
• 57:09
  to.
• 57:10
  Well,
• 57:10
  and
• 57:10
  that's
• 57:10
  it.
• 57:10
  Make
• 57:11
  it.
• 57:11
  Learn
• 57:12
  your
• 57:12
  voice,
• 57:12
  too.
• 57:12
  And,
• 57:13
  you
• 57:13
  know,
• 57:13
  like,
• 57:13
  I'm
• 57:14
  sassy.
• 57:14
  So
• 57:14
  I
• 57:15
  want
• 57:15
  you
• 57:15
  to
• 57:15
  be
• 57:15
  a
• 57:15
  little
• 57:15
  sassy
• 57:16
  when
• 57:16
  you
• 57:16
  speak
• 57:17
  or,
• 57:17
  you
• 57:17
  know,
• 57:17
  and
• 57:18
  you're
• 57:18
  like,
• 57:18
  hey,
• 57:18
  great,
• 57:19
  that's
• 57:19
  good.
• 57:19
  But
• 57:19
  now
• 57:20
  let's.
• 57:20
  Let's
• 57:20
  make
• 57:20
  it
• 57:21
  friendlier.
• 57:21
  Let's
• 57:21
  turn,
• 57:22
  you
• 57:22
  know,
• 57:22
  like,
• 57:22
  don't
• 57:23
  just
• 57:23
  take
• 57:23
  what
• 57:23
  they
• 57:23
  give
• 57:23
  you
• 57:24
  and
• 57:24
  Run
• 57:24
  with
• 57:24
  it.
• 57:24
  You
• 57:24
  know,
• 57:24
  there's
• 57:25
  ways
• 57:25
  to
• 57:25
  tweak
• 57:26
  some
• 57:26
  of
• 57:26
  this
• 57:26
  stuff,
• 57:26
  too,
• 57:27
  to
• 57:27
  make
• 57:27
  it
• 57:27
  more
• 57:27
  sound
• 57:28
  like
• 57:28
  you.
• 57:28
  So.
• 57:29
  Yeah,
• 57:29
  and
• 57:29
  also,
• 57:30
  I
• 57:30
  think,
• 57:30
  like,
• 57:31
  I'm
• 57:31
  all
• 57:31
  for
• 57:32
  people
• 57:32
  not
• 57:33
  losing
• 57:33
  their
• 57:33
  confidence.
• 57:34
  I
• 57:34
  worry
• 57:34
  sometimes
• 57:35
  that,
• 57:35
  you
• 57:35
  know,
• 57:36
  when
• 57:36
  people
• 57:36
  are
• 57:36
  doing
• 57:36
  things
• 57:37
  that
• 57:37
  are
• 57:37
  outside
• 57:37
  their
• 57:37
  comfort
• 57:38
  zone,
• 57:38
  like
• 57:38
  pitching
• 57:38
  to
• 57:39
  a
• 57:39
  podcast,
• 57:39
  which
• 57:39
  I
• 57:39
  know
• 57:40
  many
• 57:40
  people
• 57:40
  listening
• 57:40
  to
• 57:41
  this
• 57:41
  will
• 57:41
  want
• 57:41
  to
• 57:41
  do,
• 57:42
  I
• 57:42
  think
• 57:43
  don't
• 57:44
  lose
• 57:44
  your
• 57:44
  confidence
• 57:44
  and
• 57:44
  feel
• 57:45
  like
• 57:45
  you've
• 57:45
  got
• 57:45
  to
• 57:45
  give
• 57:45
  that
• 57:46
  job
• 57:46
  to
• 57:46
  someone
• 57:46
  else,
• 57:47
  because
• 57:47
  actually,
• 57:48
  you
• 57:49
  are
• 57:49
  worthy
• 57:50
  of
• 57:50
  being
• 57:50
  on
• 57:50
  my
• 57:51
  podcast
• 57:51
  if
• 57:51
  you've
• 57:51
  got
• 57:52
  something
• 57:52
  to
• 57:52
  say.
• 57:53
  But
• 57:53
  you're
• 57:53
  much
• 57:53
  more
• 57:54
  likely
• 57:54
  to
• 57:54
  stand
• 57:54
  out
• 57:54
  from
• 57:55
  the
• 57:55
  crowd
• 57:55
  by
• 57:55
  just
• 57:55
  being
• 57:56
  authentically
• 57:56
  you,
• 57:57
  because
• 57:57
  as
• 57:58
  soon
• 57:58
  as
• 57:58
  it
• 57:58
  looks
• 57:58
  like
• 57:58
  AI
• 57:59
  to
• 57:59
  me,
• 57:59
  I'm
• 57:59
  just
• 57:59
  like,
• 58:00
  delete,
• 58:00
  delete,
• 58:01
  delete,
• 58:01
  delete.
• 58:01
  Because
• 58:02
  you're
• 58:02
  not
• 58:02
  showing
• 58:02
  me
• 58:02
  who
• 58:03
  you
• 58:03
  are.
• 58:03
  You're
• 58:03
  not
• 58:04
  giving
• 58:04
  me
• 58:04
  any
• 58:04
  value.
• 58:05
  So
• 58:05
  I
• 58:05
  worry
• 58:06
  as
• 58:06
  well
• 58:06
  that
• 58:06
  maybe
• 58:07
  people
• 58:07
  are
• 58:07
  losing
• 58:08
  confidence
• 58:08
  in
• 58:08
  themselves
• 58:09
  and
• 58:09
  thinking,
• 58:09
  I
• 58:09
  don't
• 58:10
  have
• 58:10
  the
• 58:10
  confidence.
• 58:11
  I
• 58:11
  can't
• 58:11
  write
• 58:11
  this
• 58:12
  as
• 58:12
  well
• 58:12
  as
• 58:12
  AI.
• 58:12
  AI,
• 58:13
  but
• 58:13
  actually,
• 58:14
  there's
• 58:14
  some
• 58:14
  things
• 58:14
  that
• 58:15
  you
• 58:15
  can
• 58:15
  do
• 58:15
  better
• 58:15
  than
• 58:16
  AI.
• 58:16
  Yes,
• 58:16
  there's
• 58:16
  some
• 58:17
  things
• 58:17
  that
• 58:17
  AI
• 58:17
  can
• 58:17
  do
• 58:17
  better
• 58:18
  than
• 58:18
  you.
• 58:18
  But,
• 58:18
  you
• 58:19
  know,
• 58:19
  as
• 58:19
  people,
• 58:19
  there's
• 58:20
  some
• 58:20
  things
• 58:20
  that.
• 58:20
  That
• 58:21
  we
• 58:21
  can
• 58:21
  do
• 58:21
  better.
• 58:21
  And
• 58:22
  I.
• 58:22
  Yeah,
• 58:22
  we
• 58:22
  don't
• 58:23
  want
• 58:23
  to
• 58:23
  lose
• 58:23
  ourselves
• 58:24
  to
• 58:24
  the
• 58:25
  platform,
• 58:25
  to
• 58:25
  the
• 58:25
  technology.
• 58:26
  No,
• 58:26
  I
• 58:26
  agree
• 58:27
  with
• 58:27
  you
• 58:27
  on
• 58:27
  that.
• 58:27
  It's
• 58:27
  just.
• 58:28
  It's
• 58:28
  so
• 58:28
  true.
• 58:28
  You
• 58:29
  got
• 58:29
  to
• 58:29
  be.
• 58:29
  That's
• 58:30
  why
• 58:30
  clients
• 58:30
  hire
• 58:31
  us,
• 58:31
  is
• 58:31
  because
• 58:31
  they
• 58:31
  want.
• 58:32
  They.
• 58:32
  They
• 58:32
  like
• 58:33
  the.
• 58:33
  It's
• 58:34
  about
• 58:34
  the
• 58:34
  company,
• 58:35
  maybe
• 58:35
  the
• 58:35
  brand,
• 58:35
  but
• 58:36
  it's
• 58:36
  more
• 58:36
  the
• 58:36
  people.
• 58:36
  And
• 58:37
  they
• 58:37
  hire
• 58:37
  you
• 58:38
  because
• 58:38
  of
• 58:39
  who.
• 58:39
  Who
• 58:39
  works
• 58:40
  for
• 58:40
  you,
• 58:40
  who
• 58:40
  they
• 58:40
  meet
• 58:41
  that
• 58:41
  just.
• 58:41
  You
• 58:42
  know,
• 58:42
  it's
• 58:42
  funny.
• 58:42
  I
• 58:42
  was.
• 58:43
  We
• 58:43
  were
• 58:43
  setting
• 58:43
  up
• 58:43
  a
• 58:44
  wedding
• 58:44
  last
• 58:44
  weekend,
• 58:45
  and
• 58:45
  the
• 58:45
  bride
• 58:45
  goes,
• 58:45
  oh,
• 58:46
  my
• 58:46
  God,
• 58:46
  there's
• 58:47
  Nolan.
• 58:47
  And
• 58:48
  she
• 58:48
  goes,
• 58:48
  I
• 58:48
  met
• 58:48
  him
• 58:48
  at
• 58:48
  the
• 58:49
  open
• 58:49
  house.
• 58:49
  And
• 58:50
  she
• 58:50
  went
• 58:50
  over
• 58:50
  and,
• 58:50
  like,
• 58:50
  started
• 58:51
  talking
• 58:51
  to
• 58:51
  him.
• 58:51
  And
• 58:52
  I'm
• 58:52
  like,
• 58:52
  look
• 58:52
  at
• 58:53
  you.
• 58:53
  You
• 58:53
  got
• 58:53
  a
• 58:53
  little
• 58:53
  fan
• 58:54
  over
• 58:54
  there,
• 58:54
  buddy.
• 58:54
  I
• 58:54
  was
• 58:54
  giving
• 58:55
  him
• 58:55
  a
• 58:55
  bad
• 58:55
  time,
• 58:55
  but
• 58:56
  I
• 58:56
  was
• 58:56
  just,
• 58:56
  you
• 58:56
  know,
• 58:56
  but
• 58:57
  that's.
• 58:57
  That's
• 58:57
  what
• 58:57
  it's
• 58:58
  about.
• 58:58
  It's
• 58:58
  about
• 58:58
  connecting
• 58:59
  with
• 58:59
  people.
• 58:59
  People
• 59:00
  want
• 59:00
  to
• 59:00
  do
• 59:00
  business
• 59:01
  with
• 59:01
  people
• 59:01
  they
• 59:01
  like.
• 59:02
  Yeah.
• 59:02
  Which
• 59:02
  is
• 59:02
  great
• 59:03
  because
• 59:03
  that
• 59:03
  takes
• 59:03
  us
• 59:03
  full
• 59:04
  circle.
• 59:04
  Kevin,
• 59:05
  to
• 59:05
  what
• 59:05
  you
• 59:05
  said
• 59:05
  earlier
• 59:06
  on
• 59:06
  in
• 59:06
  the
• 59:06
  episode
• 59:07
  about
• 59:07
  longevity
• 59:07
  in
• 59:08
  business.
• 59:08
  And
• 59:08
  yes,
• 59:09
  we
• 59:09
  want
• 59:09
  to
• 59:09
  embrace
• 59:10
  these
• 59:10
  trends.
• 59:10
  Yes,
• 59:10
  we
• 59:10
  want
• 59:11
  to
• 59:11
  find
• 59:11
  ways
• 59:11
  to
• 59:11
  save
• 59:12
  time,
• 59:12
  but
• 59:12
  ultimately,
• 59:13
  if
• 59:13
  we
• 59:13
  want
• 59:14
  to
• 59:14
  still
• 59:14
  be
• 59:14
  here
• 59:14
  in
• 59:15
  10,
• 59:15
  20,
• 59:15
  30
• 59:16
  years
• 59:16
  time,
• 59:17
  then
• 59:17
  networking,
• 59:18
  connections,
• 59:18
  relationships
• 59:20
  is
• 59:20
  the
• 59:20
  way
• 59:20
  to
• 59:21
  do
• 59:21
  it.
• 59:21
  Kevin,
• 59:21
  It's
• 59:22
  Been
• 59:22
  such
• 59:22
  a
• 59:22
  joy
• 59:22
  to
• 59:23
  have
• 59:23
  you
• 59:23
  on
• 59:23
  the
• 59:23
  podcast.
• 59:24
  Now,
• 59:24
  I
• 59:24
  always
• 59:24
  end
• 59:24
  my
• 59:25
  podcast
• 59:25
  with
• 59:25
  the
• 59:25
  same
• 59:26
  question,
• 59:26
  which
• 59:26
  I
• 59:27
  did
• 59:27
  ask
• 59:27
  you
• 59:28
  way
• 59:28
  back
• 59:29
  when
• 59:29
  you
• 59:29
  were
• 59:29
  back
• 59:29
  on
• 59:29
  the
• 59:29
  podcast
• 59:30
  before.
• 59:31
  So
• 59:31
  I'm
• 59:31
  going
• 59:31
  to
• 59:31
  see
• 59:31
  whether
• 59:32
  or
• 59:32
  not
• 59:32
  you
• 59:32
  give
• 59:32
  a
• 59:32
  similar
• 59:33
  answer
• 59:33
  or
• 59:33
  if
• 59:34
  things
• 59:34
  have
• 59:34
  evolved.
• 59:35
  But
• 59:35
  the
• 59:35
  question
• 59:35
  is
• 59:36
  this.
• 59:36
  What's
• 59:37
  one
• 59:37
  thing
• 59:37
  you
• 59:37
  personally
• 59:38
  wish
• 59:38
  you'd
• 59:38
  known
• 59:39
  sooner
• 59:39
  in
• 59:39
  your
• 59:40
  own
• 59:40
  business?
• 59:40
  All
• 59:41
  right.
• 59:41
  I've
• 59:41
  never
• 59:41
  felt
• 59:41
  so
• 59:42
  much
• 59:42
  pressure
• 59:42
  until
• 59:43
  right
• 59:43
  now,
• 59:43
  I'm
• 59:43
  going
• 59:43
  to
• 59:43
  be
• 59:44
  honest
• 59:44
  with
• 59:44
  you.
• 59:44
  But
• 59:45
  I
• 59:45
  bet
• 59:46
  you
• 59:46
  it's
• 59:46
  going
• 59:46
  to
• 59:46
  be
• 59:46
  different
• 59:46
  because
• 59:47
  I
• 59:48
  thought
• 59:48
  about
• 59:48
  this
• 59:48
  when
• 59:49
  I
• 59:49
  got
• 59:49
  the
• 59:49
  email
• 59:49
  from
• 59:50
  you
• 59:50
  about
• 59:51
  the
• 59:51
  last
• 59:51
  question.
• 59:51
  And
• 59:52
  it's
• 59:52
  about
• 59:53
  time
• 59:53
  and
• 59:53
  being
• 59:53
  guarded
• 59:54
  with
• 59:54
  your
• 59:54
  time
• 59:55
  in
• 59:55
  your
• 59:55
  business
• 59:56
  because
• 59:57
  I
• 59:57
  it
• 59:58
  just
• 59:59
  for
• 59:59
  some
• 1:00:00
  reason
• 1:00:00
  right
• 1:00:00
  now,
• 1:00:01
  it's
• 1:00:01
  about
• 1:00:01
  spending
• 1:00:02
  time
• 1:00:02
  with
• 1:00:02
  the
• 1:00:02
  kids,
• 1:00:03
  having
• 1:00:03
  like,
• 1:00:04
  you
• 1:00:04
  know,
• 1:00:05
  like
• 1:00:05
  I
• 1:00:05
  was
• 1:00:05
  telling
• 1:00:05
  you
• 1:00:05
  earlier,
• 1:00:06
  I
• 1:00:06
  would
• 1:00:06
  take
• 1:00:06
  home
• 1:00:07
  work
• 1:00:07
  and
• 1:00:07
  do
• 1:00:08
  work
• 1:00:08
  at
• 1:00:08
  night
• 1:00:08
  and
• 1:00:09
  different
• 1:00:09
  things
• 1:00:10
  like
• 1:00:10
  that.
• 1:00:10
  It's
• 1:00:11
  just
• 1:00:11
  I
• 1:00:11
  am
• 1:00:11
  very
• 1:00:12
  guarded
• 1:00:12
  with
• 1:00:12
  my
• 1:00:13
  time
• 1:00:13
  now
• 1:00:13
  and
• 1:00:13
  just
• 1:00:14
  that
• 1:00:14
  it's
• 1:00:14
  okay
• 1:00:15
  to
• 1:00:15
  be
• 1:00:15
  guarded
• 1:00:16
  with
• 1:00:16
  your
• 1:00:16
  time
• 1:00:16
  and
• 1:00:17
  it's
• 1:00:17
  okay
• 1:00:17
  to
• 1:00:17
  have
• 1:00:18
  the
• 1:00:18
  boundaries
• 1:00:18
  with
• 1:00:19
  your
• 1:00:19
  clients
• 1:00:19
  because,
• 1:00:20
  you
• 1:00:20
  know,
• 1:00:20
  like,
• 1:00:20
  I
• 1:00:20
  only
• 1:00:21
  do
• 1:00:21
  client
• 1:00:21
  meetings
• 1:00:21
  on
• 1:00:22
  certain
• 1:00:22
  days
• 1:00:22
  and
• 1:00:22
  I
• 1:00:23
  only
• 1:00:23
  do,
• 1:00:24
  you
• 1:00:24
  know,
• 1:00:24
  like,
• 1:00:25
  Tuesdays
• 1:00:25
  is
• 1:00:25
  an
• 1:00:25
  internal
• 1:00:26
  day.
• 1:00:26
  We
• 1:00:26
  only
• 1:00:27
  do
• 1:00:27
  internal
• 1:00:27
  meetings
• 1:00:28
  and
• 1:00:28
  all
• 1:00:28
  that
• 1:00:28
  kind
• 1:00:28
  of
• 1:00:29
  stuff.
• 1:00:29
  Like,
• 1:00:29
  we've
• 1:00:29
  really
• 1:00:30
  kind
• 1:00:30
  of
• 1:00:30
  set
• 1:00:31
  boundaries
• 1:00:31
  on
• 1:00:31
  how
• 1:00:32
  we
• 1:00:32
  operate
• 1:00:33
  and
• 1:00:33
  it's
• 1:00:34
  because
• 1:00:34
  become
• 1:00:35
  like
• 1:00:35
  such
• 1:00:35
  a
• 1:00:36
  stress
• 1:00:36
  relief
• 1:00:36
  to
• 1:00:37
  have
• 1:00:38
  like
• 1:00:38
  this
• 1:00:38
  routine.
• 1:00:40
  And
• 1:00:40
  I
• 1:00:40
  find
• 1:00:41
  that
• 1:00:41
  I'm
• 1:00:41
  a
• 1:00:41
  little
• 1:00:41
  bit
• 1:00:41
  more
• 1:00:41
  relaxed
• 1:00:42
  and
• 1:00:42
  I
• 1:00:42
  spend
• 1:00:42
  more
• 1:00:42
  time
• 1:00:43
  with
• 1:00:43
  my
• 1:00:43
  family.
• 1:00:44
  I
• 1:00:44
  love
• 1:00:44
  that.
• 1:00:44
  So
• 1:00:45
  important.
• 1:00:45
  Do
• 1:00:45
  you
• 1:00:45
  want
• 1:00:45
  to
• 1:00:45
  know
• 1:00:45
  what
• 1:00:46
  you
• 1:00:46
  said
• 1:00:46
  last
• 1:00:46
  time?
• 1:00:46
  Yes,
• 1:00:47
  I'm
• 1:00:47
  dying
• 1:00:47
  to
• 1:00:47
  know
• 1:00:47
  because
• 1:00:48
  you
• 1:00:48
  wouldn't
• 1:00:48
  tell
• 1:00:48
  me
• 1:00:48
  earlier.
• 1:00:48
  You
• 1:00:49
  were
• 1:00:49
  so
• 1:00:49
  mean
• 1:00:49
  to
• 1:00:49
  me.
• 1:00:50
  What
• 1:00:51
  you
• 1:00:51
  said
• 1:00:51
  last
• 1:00:51
  time,
• 1:00:51
  which
• 1:00:52
  actually
• 1:00:52
  I
• 1:00:52
  think
• 1:00:52
  still
• 1:00:52
  resonated
• 1:00:53
  throughout
• 1:00:54
  this
• 1:00:54
  episode,
• 1:00:55
  was
• 1:00:55
  not
• 1:00:55
  to
• 1:00:56
  be
• 1:00:56
  afraid
• 1:00:56
  of
• 1:00:56
  change.
• 1:00:57
  That's
• 1:00:57
  what
• 1:00:57
  you
• 1:00:57
  said
• 1:00:58
  last
• 1:00:58
  time,
• 1:00:58
  not
• 1:00:59
  to
• 1:00:59
  be
• 1:00:59
  afraid
• 1:00:59
  of
• 1:00:59
  change.
• 1:01:00
  So
• 1:01:00
  I
• 1:01:00
  think,
• 1:01:00
  Kevin,
• 1:01:01
  you're
• 1:01:01
  still
• 1:01:01
  living
• 1:01:01
  that,
• 1:01:02
  that
• 1:01:02
  truth.
• 1:01:02
  You're
• 1:01:02
  not
• 1:01:03
  afraid
• 1:01:03
  of
• 1:01:03
  change.
• 1:01:04
  And
• 1:01:04
  I
• 1:01:04
  love
• 1:01:04
  the
• 1:01:04
  timepiece
• 1:01:05
  because
• 1:01:05
  that's
• 1:01:06
  been
• 1:01:06
  big
• 1:01:06
  for
• 1:01:06
  me
• 1:01:06
  in
• 1:01:07
  the
• 1:01:07
  last
• 1:01:07
  couple
• 1:01:07
  of
• 1:01:07
  years
• 1:01:07
  is
• 1:01:08
  not
• 1:01:08
  only
• 1:01:08
  being
• 1:01:09
  valuing
• 1:01:10
  my
• 1:01:10
  time,
• 1:01:10
  but
• 1:01:11
  also
• 1:01:11
  when
• 1:01:11
  I'm
• 1:01:11
  giving
• 1:01:12
  other
• 1:01:12
  people
• 1:01:12
  that
• 1:01:12
  time
• 1:01:13
  being
• 1:01:13
  more
• 1:01:13
  present
• 1:01:14
  because
• 1:01:14
  it's
• 1:01:14
  so
• 1:01:14
  easy
• 1:01:14
  to
• 1:01:15
  be
• 1:01:15
  distracted.
• 1:01:15
  It's
• 1:01:16
  so
• 1:01:16
  easy
• 1:01:16
  to
• 1:01:16
  pick
• 1:01:16
  up
• 1:01:16
  our
• 1:01:17
  phone.
• 1:01:17
  And
• 1:01:17
  actually
• 1:01:18
  being
• 1:01:18
  present
• 1:01:19
  and
• 1:01:20
  not
• 1:01:20
  on
• 1:01:20
  our
• 1:01:20
  phones
• 1:01:21
  is
• 1:01:21
  actually
• 1:01:21
  the
• 1:01:22
  best
• 1:01:22
  way
• 1:01:22
  we
• 1:01:22
  can
• 1:01:22
  spend
• 1:01:23
  our
• 1:01:23
  time.
• 1:01:23
  Kevin,
• 1:01:24
  it's
• 1:01:24
  been
• 1:01:24
  a
• 1:01:25
  pleasure.
• 1:01:25
  Thank
• 1:01:25
  you
• 1:01:26
  so
• 1:01:26
  much
• 1:01:26
  for
• 1:01:27
  being
• 1:01:27
  a
• 1:01:27
  guest
• 1:01:27
  on
• 1:01:28
  the
• 1:01:28
  podcast
• 1:01:28
  again.
• 1:01:29
  I'm
• 1:01:29
  going
• 1:01:29
  to
• 1:01:29
  make
• 1:01:29
  sure
• 1:01:30
  I
• 1:01:30
  put
• 1:01:30
  links
• 1:01:30
  to
• 1:01:30
  as
• 1:01:30
  many
• 1:01:31
  of
• 1:01:31
  those
• 1:01:31
  pieces
• 1:01:31
  of
• 1:01:31
  technology
• 1:01:32
  in
• 1:01:32
  the
• 1:01:32
  show
• 1:01:33
  notes
• 1:01:33
  as
• 1:01:33
  I
• 1:01:33
  possibly
• 1:01:34
  but
• 1:01:34
  if
• 1:01:34
  anyone's
• 1:01:35
  listening
• 1:01:35
  and
• 1:01:35
  they
• 1:01:35
  heard
• 1:01:36
  something
• 1:01:36
  and
• 1:01:36
  I've
• 1:01:36
  forgotten
• 1:01:36
  to
• 1:01:37
  put
• 1:01:37
  it
• 1:01:37
  in
• 1:01:37
  there,
• 1:01:37
  reach
• 1:01:38
  out
• 1:01:38
  to
• 1:01:38
  myself
• 1:01:38
  or
• 1:01:39
  to
• 1:01:39
  Kevin
• 1:01:39
  and
• 1:01:40
  we'll
• 1:01:40
  send
• 1:01:41
  you
• 1:01:41
  a
• 1:01:41
  link.
• 1:01:41
  Kevin,
• 1:01:42
  if
• 1:01:42
  people
• 1:01:42
  want
• 1:01:42
  to
• 1:01:42
  find
• 1:01:42
  out
• 1:01:42
  more
• 1:01:43
  about
• 1:01:43
  you
• 1:01:43
  about
• 1:01:43
  your
• 1:01:43
  podcast,
• 1:01:44
  where
• 1:01:44
  are
• 1:01:44
  the
• 1:01:44
  best
• 1:01:45
  places
• 1:01:45
  for
• 1:01:45
  them
• 1:01:45
  to
• 1:01:45
  find
• 1:01:45
  you?
• 1:01:46
  It's
• 1:01:47
  pretty
• 1:01:47
  simple.
• 1:01:48
  It's
• 1:01:48
  FSES
• 1:01:49
  events
• 1:01:50
  for
• 1:01:50
  fantasy
• 1:01:51
  sound
• 1:01:51
  event
• 1:01:51
  services,
• 1:01:52
  WeddingIQ
• 1:01:54
  for
• 1:01:54
  wedding
• 1:01:55
  IQ
• 1:01:55
  and
• 1:01:55
  then
• 1:01:55
  mind
• 1:01:56
  your
• 1:01:56
  wedding
• 1:01:56
  business.
• 1:01:57
  And
• 1:01:57
  then
• 1:01:58
  now
• 1:01:58
  that
• 1:01:58
  I'm
• 1:01:58
  Engaged
• 1:02:00
  is
• 1:02:00
  our
• 1:02:00
  Instagram
• 1:02:01
  handle
• 1:02:01
  for
• 1:02:01
  that
• 1:02:01
  podcast.
• 1:02:02
  So
• 1:02:02
  you
• 1:02:02
  can
• 1:02:02
  reach
• 1:02:02
  out
• 1:02:03
  there
• 1:02:03
  our
• 1:02:03
  website
• 1:02:03
  FantasySound.com
• 1:02:04
  WeddingIQ.
• 1:02:07
  I'm
• 1:02:07
  really
• 1:02:07
  easy
• 1:02:07
  Kevin@FantasySound
• 1:02:09
  Kevin
• 1:02:09
  WeddingIQ.com
• 1:02:11
  for
• 1:02:11
  email.
• 1:02:11
  You
• 1:02:12
  reach
• 1:02:12
  out
• 1:02:12
  and
• 1:02:12
  send
• 1:02:13
  me
• 1:02:13
  an
• 1:02:13
  email
• 1:02:13
  and
• 1:02:13
  pitch
• 1:02:14
  me
• 1:02:14
  about
• 1:02:15
  the
• 1:02:15
  what
• 1:02:15
  was
• 1:02:15
  it,
• 1:02:16
  129give
• 1:02:18
  me
• 1:02:19
  the
• 1:02:19
  generic
• 1:02:19
  podcast
• 1:02:21
  pitch.
• 1:02:21
  Do
• 1:02:22
  not
• 1:02:22
  pitch
• 1:02:22
  Kevin
• 1:02:23
  or
• 1:02:23
  me
• 1:02:23
  with
• 1:02:24
  an
• 1:02:24
  AI
• 1:02:24
  generated
• 1:02:25
  podcast.
• 1:02:25
  And
• 1:02:25
  if
• 1:02:25
  you
• 1:02:25
  are
• 1:02:26
  going
• 1:02:26
  to
• 1:02:26
  be
• 1:02:26
  on
• 1:02:26
  either
• 1:02:26
  of
• 1:02:26
  our
• 1:02:26
  podcasts,
• 1:02:27
  what
• 1:02:27
  do
• 1:02:28
  you
• 1:02:28
  need
• 1:02:28
  to
• 1:02:28
  do?
• 1:02:28
  Buy
• 1:02:28
  yourself
• 1:02:29
  a
• 1:02:29
  microphone
• 1:02:30
  and
• 1:02:30
  we'd
• 1:02:30
  love
• 1:02:30
  to
• 1:02:30
  have
• 1:02:31
  you
• 1:02:31
  on
• 1:02:31
  Kevin.
• 1:02:32
  It's
• 1:02:32
  been
• 1:02:32
  fun.
• 1:02:33
  I
• 1:02:33
  hope
• 1:02:33
  to
• 1:02:33
  see
• 1:02:34
  you
• 1:02:34
  somewhere
• 1:02:34
  soon.
• 1:02:34
  Possibly.
• 1:02:35
  No,
• 1:02:35
  Florida.
• 1:02:36
  I
• 1:02:36
  will
• 1:02:36
  see
• 1:02:37
  you
• 1:02:37
  in
• 1:02:37
  Florida.
• 1:02:37
  I'm
• 1:02:38
  looking
• 1:02:38
  forward
• 1:02:38
  to
• 1:02:38
  it.
• 1:02:39
  Thank
• 1:02:39
  you
• 1:02:39
  for
• 1:02:39
  being
• 1:02:39
  here.
• 1:02:40
  Bye.
• 1:02:41
  Love
• 1:02:41
  that
• 1:02:42
  episode
• 1:02:42
  with
• 1:02:42
  Kevin.
• 1:02:43
  Always
• 1:02:43
  great
• 1:02:43
  to
• 1:02:44
  chat
• 1:02:44
  with
• 1:02:44
  him.
• 1:02:44
  And
• 1:02:45
  what
• 1:02:45
  I
• 1:02:45
  loved
• 1:02:45
  about
• 1:02:46
  that
• 1:02:46
  is
• 1:02:46
  how
• 1:02:46
  much
• 1:02:46
  we
• 1:02:47
  can
• 1:02:47
  learn
• 1:02:47
  from
• 1:02:47
  his
• 1:02:48
  three
• 1:02:48
  decades
• 1:02:48
  in
• 1:02:49
  business
• 1:02:49
  about
• 1:02:49
  how
• 1:02:49
  things
• 1:02:50
  have
• 1:02:50
  changed,
• 1:02:50
  how
• 1:02:51
  he's
• 1:02:51
  evolved,
• 1:02:51
  but
• 1:02:52
  how
• 1:02:52
  some
• 1:02:52
  things
• 1:02:52
  stay
• 1:02:53
  absolutely
• 1:02:53
  the
• 1:02:54
  same
• 1:02:54
  and
• 1:02:54
  the
• 1:02:54
  value
• 1:02:55
  that
• 1:02:55
  he
• 1:02:55
  puts
• 1:02:55
  on
• 1:02:55
  relationships
• 1:02:56
  and
• 1:02:57
  networking.
• 1:02:57
  I
• 1:02:58
  hope
• 1:02:58
  you've
• 1:02:58
  enjoyed
• 1:02:58
  this
• 1:02:59
  episode.
• 1:02:59
  As
• 1:03:00
  I
• 1:03:00
  said
• 1:03:00
  before,
• 1:03:00
  if
• 1:03:00
  there's
• 1:03:01
  anything
• 1:03:01
  that
• 1:03:01
  you
• 1:03:01
  missed
• 1:03:02
  that
• 1:03:02
  we
• 1:03:02
  talked
• 1:03:02
  about
• 1:03:02
  and
• 1:03:02
  you
• 1:03:03
  can't
• 1:03:03
  find
• 1:03:03
  the
• 1:03:03
  link
• 1:03:03
  the
• 1:03:03
  in
• 1:03:03
  in
• 1:03:03
  the
• 1:03:03
  show
• 1:03:04
  notes,
• 1:03:04
  reach
• 1:03:04
  out
• 1:03:04
  to
• 1:03:05
  one
• 1:03:05
  of
• 1:03:05
  us
• 1:03:05
  and
• 1:03:05
  we'll
• 1:03:05
  try
• 1:03:05
  and
• 1:03:06
  send
• 1:03:06
  it
• 1:03:06
  over
• 1:03:07
  to
• 1:03:07
  you.
• 1:03:07
  I'll
• 1:03:07
  see
• 1:03:07
  you
• 1:03:08
  all
• 1:03:08
  next
• 1:03:08
  time.