Client Won't Change? Maybe You're Missing This With Dr. Jae Koonce

The Leaders of Influence Podcast with Anton Guinea · Aug 6, 2026 · 36m

Dr. Jae describes his recent Spartan Race, a 5K obstacle course involving walls, heavy carries, rope climbs, water wades, barbed wire crawls, and grip-intensive obstacles, emphasizing how he arrived late, used each obstacle to pass other competitors, and refused to stop even when he wanted to quit. He explains that his mindset during the race was driven by self-influence: focusing on the next person ahead, maintaining the identity of someone who “does hard things,” and feeling accountable to people he imagines are watching him, which keeps him from walking when others slow down. Anton…