Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Stalls Without Sales Alignment
Most marketing automation platforms promise seamless customer journeys, but the real friction point isn't the software — it's the handoff between marketing and sales teams. In this episode, we examine why automated lead scoring often fails not because of bad data, but because of misaligned incentives and unclear definitions of a qualified lead. We look at specific examples from mid-market companies where disconnects in CRM hygiene and follow-up timing cost them millions in pipeline velocity. Lucas and Luna break down how to fix the gap between a generated lead and a closed deal…
The skinny
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