Jessica P. Clark, "The Business of Beauty: Gender and the Body in Modern London" (Bloomsbury, 2020)

New Books in Economic and Business History · Mar 31, 2022 · 29m

In The Business of Beauty: Gender and the Body in Modern London (Bloomsbury, 2020), historian Jessica Clark takes the reader on a tour through the shifting commercial and cultural landscape of London in the second half of the 19th Century and the early decades of the 20th. The business of beatification––aimed at both men and women, and conducted by both men and women­––was influenced by and reflective of shifting attitudes towards women in public spaces, the influx and success of immigrants in the nation’s capital, the development of wholesale production processes and the standardization of…