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Quiet People, Loud Mittens | Classics with Rachel Allen
What can a quiet little boy, a dying tree and a box of lost mittens teach us about standing out in a world of bland and often AI-generated copy? Quite a lot, actually. Rachel Allen - copywriter, author + Chief Marketing Officer - joins me to discuss Jacques Goldstein's gorgeous picture book Bertolt. We discuss why it's a masterclass in messaging, what grief has to do with your best creative work + why the people who say the least often understand the most. And a small bonus - the number one piece of copy advice Rachel is handing out this year. Look for more Classics episodes for more kids…
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