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The Identity Shift: How to Stop "Quitting" and Start Being Alcohol-Free With Coach Matt

Are you tired of "white-knuckling" your way through social events and stressful days? Coach Matt reveals why willpower is a limited resource and how true, sustainable change requires a fundamental identity shift.

Instead of focusing on the act of "quitting," learn the neuroscience of how your brain functions as an identity prediction machine, selecting behaviors that keep your internal story consistent .

Discover the Identity Triangle, a framework connecting your beliefs, habits, and self-image, and learn how to use the Law of Assumption to act as the person you want to become .

This episode…

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