Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#231 How AI Will Change Home Service Marketing Forever
AI isn’t coming — it’s here. And the way people find your business is already changing.
In this episode of Owned and Operated, John sits down with Sam Preston, CEO of Service Scalers, for a deep-dive on how AI is reshaping local search and why HVAC, plumbing, and home service operators need to evolve fast — or risk being left behind.
They explore what it means to “rank” in a world of LLMs, how showing up in ChatGPT, Perplexity, and Google’s AI Overview actually works, and why your SEO and Google Business Profile (GMB) are more valuable than ever. From review mining to AI-mode discovery to…
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