Google goes local w/ product search; FTC: HomeAdvisor cheated SMBs; SMBs dislike direct sales model
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Google, in competing with Amazon product search, has taken a local approach with their Shopping tool. While the approach makes sense strategically it isn’t clear whether it is enough to gain the traction in real time local inventory that Google needs to compete with Amazon.
In a 3 count complaint, the FTC has accused HomeAdvisor of charging more than promised, delivering crappy leads and making it difficult to get refunds. HomeAdvisor says that they “will fight it vigorously” but the FTC is looking to make an example
A recent Breeden survey was asking how businesses prefer to…
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