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Market Engineering: Building Markets That Win with Bruce Cleveland
Bruce Cleveland is returning to The Bliss Business Podcast.
When Bruce first joined us in May 2025, we explored how companies move from promising ideas to repeatable, scalable growth. This time, he returns to discuss his new book, Market Engineering: Because Markets Don’t Build Themselves, and why building a strong product is no longer enough to create lasting market leadership.
Drawing on decades of experience at Oracle, Apple, Siebel Systems, and C3.ai—as well as investments in companies including Marketo, Vlocity, Doximity, and C3.ai—Bruce explains how leaders can intentionally shape…
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