Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Why Your Email Strategy Is Not a Content Calendar
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store revenue, with the scaffolding to push well beyond that for brands operating at the highest level.
What you will learn:
Why an email plan is a revenue forecast commitment, not a content calendar
The three-act framework: hit the forecast, expand volume, add segmentation
All 10 core flows and how to tier them by priority
The 4 campaign types CTC uses and when to deploy each
Moment orchestration across…
The skinny
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