Latest / Morning Joe with Gibrón / ABC's of Branding

Transcript

ABC's of Branding · Morning Joe with Gibrón

• 0:00
  Speaker 1: Hey, hey, hey, what's happening. Well on a new year,
• 0:03
  new resolutions for your small business. This is twenty twenty five.
• 0:08
  Hate to put a date on things, but that's what
• 0:10
  it is. Been in business twenty four years. You think
• 0:14
  people are listening to you, but sometimes they don't. Today,
• 0:20
  I'm talking about being memorable and it won't take long.
• 0:27
  There are certain things that you know, if I mentioned
• 0:31
  just do it, you know it's not Adidas. If I
• 0:36
  mentioned I'm loving it, you know it's not Burger King.
• 0:41
  You know if I say A B C D E
• 0:46
  f G, h I j K, element O, p q
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  R S, t u v w x y n z,
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  you would know that those are the ABC and everybody
• 1:02
  in America learned it at that temple. A b C
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  D e f G. You don't even have to say
• 1:12
  the words for it to be memorable.
• 1:15
  Speaker 2: M m mmmmmmmmmmmm mmmmmmm mmmmmmm.
• 1:25
  Speaker 1: You know. So my point is, after that display of
• 1:30
  heroism in the A b c's is if you want
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  to be memorable and you want someone to learn who
• 1:36
  you are and remember who you are, use the A
• 1:40
  b c's.
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  Speaker 2: Keep it consistent, not A b C, A b C,
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  A b C E f G h I j K,
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  element O P one week and then the next week
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  A B C, D E, F G, hi.
• 2:02
  Speaker 3: JK, LNP, qrs t U, v w X, Y and z.
• 2:13
  You know, whatever tempo you pick for your brand, keep
• 2:19
  it consistent. It doesn't mean that it's not working. Anything
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  consistent will be memorable.
• 2:28
  Speaker 1: School shootings are not the greatest thing, but they're memorable
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  because they keep happening in the same way. How do
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  you like that? Think about that. They keep happening in
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  the same way, so things need to be adjusted. If
• 2:47
  I do a sidebar, I don't think that means putting
• 2:50
  police officers and making them feel like they're in prison
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  to go to school. You know, not suggesting that, But
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  what I am suggesting is, if you pick a brand message,
• 3:02
  you've taken time to put your time and effort, maybe
• 3:05
  even hired someone to help you craft this brand message,
• 3:10
  and it's a slogan or something of that nature, or
• 3:13
  a jingle, don't change it in thirty days, don't change
• 3:18
  it in six months, give it some time to season it. Really,
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  in fact, depends on how often you are putting that
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  message out there. You go down any interstate highway in
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  the United States, the road signs are the same colors,
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  the font is the same, the rounded corners are the same.
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  A stop sign is red, hexagon, octagon, whatever, god it is,
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  you know what it is. Caution signs are yellow, often triangles.
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  There's a reason why they're not different colors in every state,
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  because they're memorable. You want something that's memorable, stick with it.
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  Don't just change people lose the message. You know, it
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  makes it more difficult to be memorable if you keep
• 4:19
  changing the message. Look how long some.
• 4:22
  Speaker 3: Of the.
• 4:24
  Speaker 1: Founding companies, if you will, of our industry, Apple, the
• 4:29
  apple bite is always on the same side. Okay, you
• 4:33
  know Microsoft, they've changed several times, still using those four
• 4:37
  basic colors. Target still using the target as their logo.
• 4:49
  American Airlines still using the stars and stripes. It's very simple.
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  It's all really laid out in front of you. But
• 4:59
  as a business, sometimes having a little bit of help
• 5:03
  is all you need. In fact, that was one of
• 5:06
  the slogans initial slogans for o EVE when I started
• 5:10
  two decades ago. Two decades ago, it was sometimes all
• 5:14
  you need is a little help. Let me repeat that,
• 5:18
  Sometimes all you need is a little help. One of
• 5:22
  my longtime clients from Marketing Moves Now Chamber of Commerce
• 5:28
  director in Massachusetts, I believe or somewhere like this. Ex Freedol,
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  a brand launcher, launched the sun Chips. He said that
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  was the one thing that resonated with him because he
• 5:41
  all he needed was a little bit of help. In fact,
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  I still use that slogan today on some of my
• 5:46
  links because it's true, and that's all I'm offering you
• 5:49
  with Morning Joe with Jabron. It's just a little help.
• 5:53
  If you're going to be a little drummer boy or
• 5:57
  I love Lucy, just keep it consistent. She was always funny.
• 6:02
  Drummer war always beats on a drum, not on a bucket,
• 6:06
  not on a wall, but a drum. Be consistent. This
• 6:13
  is Jubron Jacasso Morning Joe with Leubron. Take that and
• 6:21
  run with it.
• 6:24
  Speaker 2: Go