Alisdair Martin | Boats Group | Ben Taylor Podcast
Boats Group Head of Industry Relationships Alistair Martin joins Ben Taylor to discuss why the boating industry risks losing prospective customers before they ever make contact with a dealer or manufacturer.
The conversation explores how modern consumers increasingly expect to research and progress through most of the buying journey independently, why friction and missing information can push potential buyers out of boating altogether, and how Boats Group is working to create a more seamless, self-directed route to boat ownership.
Key Points
Why many prospective boat buyers may drop out of…
The skinny
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