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Why Customers Keep Coming Back - Adefunkeee
Adefunke Adefule did not build one of Nigeria’s most recognised hair brands through talent alone. Before she left telecommunications, she invested in private training with leading professionals, tested hairstyling as a side business and made the equivalent of her monthly salary in one week.
In this conversation, Adefunke breaks down how she moved from a one-woman service business to a brand with a team, structure and loyal clients. She explains why founders must hire around their weaknesses, how to handle difficult customer situations without making them personal, and what a viral TikTok…
The skinny
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