81. IoT: Breaking Out of Commodity Selling

B2B Sales Trends · Nov 7, 2025 · 28m

Breaking out of commodity selling is now a leadership challenge - not a pricing one. In this episode, we explore how modern sales teams reframe connectivity from a cost line item into a mission-critical value driver across the Internet of Things (IoT). 🔗 Explore more insights: www.globalperformancegroup.com Timestamps 00:00 – Why connectivity is no longer “just a commodity” in IoT 03:45 – Reframing from gigabytes to business outcomes 07:20 – Sales leadership behaviors that break commodity selling 12:40 – Global scalability, connectivity, and long-term value 18:10 – Incentives, culture, and…