Latest / One Day with Jon Bier
He Built a $110 Million Brand in a Market That Didn’t Exist l Michael Brandt
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Description
He licensed technology from Oxford, sold it to Navy SEALs and the US Department of Defense, brought the price from $30 a shot to $5, and is now stocking shelves at Chevron and Equinox. This is what it looks like to create a new category from scratch and refuse to stop.
Jon Bier sits down with Michael Brandt — Stanford CS grad, 2:35 marathoner, and co-founder and CEO of Ketone-IQ — for one of the most genuinely nerdy, genuinely exciting conversations about building a…
The skinny
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