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How Simplifying A Membership Drove $2,600 In New MRR · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Most
• 0:00
  people
• 0:01
  that
• 0:01
  are
• 0:01
  running
• 0:02
  memberships
• 0:02
  just
• 0:03
  have
• 0:03
  too
• 0:03
  much
• 0:03
  going
• 0:04
  on.
• 0:04
  They
• 0:04
  have
• 0:04
  too
• 0:04
  many
• 0:05
  tiers,
• 0:05
  they
• 0:05
  have
• 0:05
  an
• 0:06
  overwhelming
• 0:06
  amount
• 0:06
  of
• 0:07
  content.
• 0:07
  They're
• 0:08
  serving
• 0:08
  lots
• 0:08
  of
• 0:08
  different
• 0:08
  levels
• 0:09
  at
• 0:09
  once.
• 0:10
  And
• 0:10
  because
• 0:11
  it's
• 0:11
  such
• 0:11
  a
• 0:11
  complicated
• 0:12
  ecosystem,
• 0:12
  it
• 0:13
  causes
• 0:13
  all
• 0:13
  kinds
• 0:13
  of
• 0:13
  issues.
• 0:14
  Maybe
• 0:14
  you're
• 0:15
  struggling
• 0:15
  with
• 0:15
  growth,
• 0:16
  struggling
• 0:16
  with
• 0:16
  your
• 0:17
  marketing,
• 0:17
  getting
• 0:17
  people
• 0:17
  in
• 0:18
  the
• 0:18
  door.
• 0:18
  You
• 0:18
  might
• 0:19
  be
• 0:19
  struggling
• 0:19
  with
• 0:19
  engagement,
• 0:20
  or
• 0:21
  maybe
• 0:21
  the
• 0:22
  membership
• 0:22
  itself
• 0:22
  has
• 0:23
  sort
• 0:23
  of
• 0:23
  like,
• 0:23
  plateaued
• 0:24
  and
• 0:24
  it's
• 0:24
  become
• 0:24
  really
• 0:25
  hard
• 0:25
  to.
• 0:26
  To
• 0:26
  grow.
• 0:26
  These
• 0:27
  are
• 0:27
  super
• 0:27
  common
• 0:28
  problems.
• 0:28
  And
• 0:29
  a
• 0:29
  lot
• 0:29
  of
• 0:29
  the
• 0:29
  times
• 0:30
  the
• 0:30
  complexity
• 0:31
  of
• 0:31
  the
• 0:32
  offer
• 0:32
  or
• 0:33
  the
• 0:33
  structure
• 0:34
  or
• 0:34
  the
• 0:34
  design
• 0:35
  of
• 0:35
  the
• 0:35
  membership
• 0:35
  experience
• 0:36
  is
• 0:36
  what's
• 0:37
  causing
• 0:37
  these
• 0:38
  problems.
• 0:39
  It
• 0:39
  feels
• 0:40
  kind
• 0:40
  of
• 0:40
  counterintuitive
• 0:41
  because
• 0:41
  we
• 0:42
  think
• 0:42
  that
• 0:42
  we
• 0:42
  need
• 0:42
  to
• 0:42
  add
• 0:42
  more
• 0:43
  value,
• 0:43
  add
• 0:43
  more
• 0:43
  things
• 0:44
  in
• 0:44
  order
• 0:45
  to
• 0:45
  make
• 0:45
  it
• 0:45
  work
• 0:45
  better.
• 0:46
  But
• 0:46
  a
• 0:46
  lot
• 0:46
  of
• 0:46
  times,
• 0:47
  simplifying
• 0:48
  is
• 0:48
  actually
• 0:48
  the
• 0:48
  answer.
• 0:49
  So
• 0:49
  recently
• 0:50
  we
• 0:50
  did
• 0:50
  a
• 0:50
  strategy
• 0:51
  for
• 0:51
  my
• 0:52
  client,
• 0:52
  Matt.
• 0:52
  He
• 0:53
  has
• 0:53
  a
• 0:54
  membership
• 0:54
  that
• 0:54
  had
• 0:55
  actually,
• 0:55
  at
• 0:55
  the
• 0:55
  time,
• 0:56
  four
• 0:56
  different
• 0:56
  tiers,
• 0:57
  a
• 0:58
  lot
• 0:58
  of
• 0:58
  content,
• 0:58
  and
• 0:59
  he
• 0:59
  was
• 0:59
  serving
• 0:59
  a
• 0:59
  lot
• 1:00
  of
• 1:00
  different
• 1:00
  levels.
• 1:01
  And
• 1:01
  so
• 1:02
  we
• 1:02
  gave
• 1:02
  him
• 1:03
  the
• 1:03
  strategy
• 1:03
  to
• 1:04
  reduce,
• 1:04
  reduce,
• 1:04
  reduce.
• 1:05
  We
• 1:05
  broke
• 1:05
  it
• 1:06
  down
• 1:06
  from
• 1:06
  four
• 1:06
  tiers
• 1:07
  to
• 1:07
  two
• 1:07
  tiers.
• 1:08
  He
• 1:08
  centralized
• 1:09
  a
• 1:09
  ton
• 1:09
  of
• 1:10
  content,
• 1:10
  so
• 1:10
  killed
• 1:11
  a
• 1:11
  bunch
• 1:11
  of
• 1:11
  separate
• 1:11
  spaces,
• 1:12
  built
• 1:12
  one
• 1:13
  hub
• 1:13
  for
• 1:13
  most
• 1:14
  of
• 1:14
  the
• 1:15
  connection
• 1:15
  and
• 1:16
  ways
• 1:16
  that
• 1:16
  people
• 1:16
  would
• 1:17
  ask
• 1:17
  questions
• 1:18
  and
• 1:18
  support
• 1:18
  one
• 1:19
  another.
• 1:19
  And
• 1:20
  we
• 1:20
  updated
• 1:21
  the
• 1:22
  library
• 1:22
  so
• 1:22
  that
• 1:22
  it
• 1:23
  was
• 1:23
  more
• 1:23
  of
• 1:23
  like
• 1:23
  a
• 1:23
  searchable
• 1:24
  workshops
• 1:25
  library
• 1:25
  instead
• 1:25
  of
• 1:26
  an
• 1:26
  overwhelming
• 1:26
  amount
• 1:27
  of
• 1:27
  content
• 1:28
  for
• 1:28
  them
• 1:28
  to
• 1:28
  sift
• 1:29
  through
• 1:29
  and
• 1:29
  figure
• 1:29
  out
• 1:29
  what
• 1:29
  was
• 1:30
  actually
• 1:30
  for
• 1:31
  them.
• 1:31
  So
• 1:32
  amazing
• 1:32
  results
• 1:33
  because
• 1:33
  he
• 1:34
  implemented
• 1:34
  this
• 1:34
  strategy
• 1:35
  less
• 1:35
  than
• 1:35
  a
• 1:36
  month
• 1:36
  later.
• 1:36
  He
• 1:37
  had
• 1:37
  over
• 1:38
  21
• 1:38
  people
• 1:39
  sign
• 1:39
  up
• 1:39
  and
• 1:39
  a
• 1:40
  total
• 1:40
  of
• 1:40
  2,600
• 1:41
  new
• 1:42
  monthly
• 1:42
  recurring
• 1:42
  revenue,
• 1:43
  which
• 1:43
  is
• 1:43
  amazing
• 1:44
  and
• 1:45
  really
• 1:45
  exciting
• 1:46
  around,
• 1:46
  like,
• 1:46
  what
• 1:47
  is
• 1:47
  possible
• 1:47
  for
• 1:48
  growth
• 1:48
  when
• 1:49
  you
• 1:49
  just
• 1:49
  simplify,
• 1:50
  which,
• 1:50
  like,
• 1:50
  hopefully
• 1:51
  this
• 1:51
  is
• 1:51
  the
• 1:51
  best
• 1:51
  news
• 1:52
  you've
• 1:52
  ever
• 1:52
  heard.
• 1:53
  Like,
• 1:53
  do
• 1:53
  less.
• 1:54
  No,
• 1:55
  but
• 1:55
  there
• 1:55
  has
• 1:55
  to
• 1:55
  be
• 1:55
  a
• 1:56
  lot
• 1:56
  of
• 1:56
  intention
• 1:56
  in
• 1:57
  the
• 1:57
  way
• 1:57
  that
• 1:57
  it's
• 1:57
  designed.
• 1:58
  Like,
• 1:58
  we
• 1:58
  want
• 1:58
  to
• 1:58
  simplify
• 1:59
  and
• 1:59
  we
• 1:59
  want
• 2:00
  to
• 2:00
  think
• 2:00
  a
• 2:00
  lot
• 2:00
  about
• 2:01
  personalization
• 2:02
  and
• 2:02
  the
• 2:02
  member
• 2:02
  journey.
• 2:03
  So
• 2:04
  the
• 2:04
  other
• 2:04
  piece
• 2:05
  we
• 2:05
  did
• 2:05
  like,
• 2:05
  yes,
• 2:05
  simplifying,
• 2:06
  but
• 2:06
  then
• 2:06
  we
• 2:07
  also
• 2:07
  made
• 2:07
  a
• 2:07
  recommendation
• 2:08
  for
• 2:08
  how
• 2:08
  to
• 2:08
  do
• 2:09
  more
• 2:09
  personalization
• 2:10
  because
• 2:10
  he
• 2:10
  had
• 2:10
  lots
• 2:10
  of
• 2:11
  different
• 2:11
  levels
• 2:11
  coming
• 2:11
  in.
• 2:12
  And
• 2:12
  what
• 2:13
  was
• 2:13
  happening
• 2:13
  is,
• 2:14
  and
• 2:14
  this
• 2:14
  is
• 2:14
  really
• 2:15
  common,
• 2:15
  is
• 2:16
  that
• 2:16
  with
• 2:16
  the
• 2:16
  tiers,
• 2:17
  like
• 2:17
  the
• 2:17
  four
• 2:17
  tiers,
• 2:18
  in
• 2:18
  the
• 2:18
  beginning,
• 2:18
  he's
• 2:19
  trying
• 2:19
  to
• 2:19
  do
• 2:20
  the
• 2:20
  personalization
• 2:21
  and
• 2:21
  the
• 2:21
  member
• 2:21
  journey
• 2:22
  before
• 2:22
  they're
• 2:22
  inside
• 2:22
  the
• 2:23
  membership.
• 2:23
  So
• 2:24
  it's
• 2:24
  like,
• 2:24
  pick
• 2:24
  your
• 2:25
  path.
• 2:25
  And
• 2:25
  I've.
• 2:26
  I've
• 2:26
  seen
• 2:26
  this
• 2:26
  problem
• 2:27
  a
• 2:27
  couple
• 2:27
  times
• 2:28
  recently,
• 2:28
  which
• 2:28
  is
• 2:28
  why
• 2:28
  I
• 2:29
  wanted
• 2:29
  to
• 2:29
  record
• 2:29
  this
• 2:29
  Episode
• 2:30
  where
• 2:30
  it's
• 2:30
  like,
• 2:31
  okay,
• 2:31
  before
• 2:31
  they
• 2:32
  even
• 2:32
  buy,
• 2:33
  we're
• 2:33
  giving
• 2:33
  them
• 2:34
  lots
• 2:34
  of
• 2:34
  information
• 2:35
  about
• 2:35
  the
• 2:35
  different
• 2:36
  levels
• 2:36
  that
• 2:36
  they
• 2:37
  could
• 2:37
  choose.
• 2:37
  And
• 2:38
  maybe
• 2:38
  there's
• 2:38
  a
• 2:38
  quiz
• 2:38
  or
• 2:38
  something
• 2:39
  that
• 2:39
  tells
• 2:39
  them
• 2:39
  which,
• 2:40
  which
• 2:40
  package
• 2:40
  is
• 2:41
  right
• 2:41
  for
• 2:41
  them
• 2:41
  or
• 2:41
  which
• 2:41
  tier
• 2:42
  is
• 2:42
  right
• 2:42
  for
• 2:42
  them.
• 2:43
  And
• 2:43
  in
• 2:43
  this
• 2:43
  case
• 2:44
  it
• 2:44
  was
• 2:44
  just
• 2:44
  causing
• 2:45
  overwhelm.
• 2:46
  But
• 2:46
  if
• 2:46
  you
• 2:46
  speak
• 2:47
  to
• 2:47
  the
• 2:47
  right
• 2:47
  person
• 2:48
  and
• 2:48
  you
• 2:48
  bring
• 2:48
  them
• 2:48
  in,
• 2:49
  then
• 2:50
  personalize
• 2:51
  it,
• 2:51
  then
• 2:52
  their
• 2:52
  experience
• 2:52
  is
• 2:52
  so
• 2:53
  much
• 2:53
  better
• 2:53
  because
• 2:54
  they
• 2:54
  feel
• 2:54
  bought
• 2:54
  into
• 2:55
  the
• 2:55
  general
• 2:55
  concept
• 2:56
  of
• 2:56
  exactly
• 2:57
  what
• 2:57
  they're
• 2:57
  joining.
• 2:57
  They
• 2:58
  are
• 2:59
  bought
• 2:59
  into
• 2:59
  the
• 2:59
  transformation.
• 3:00
  They're
• 3:00
  like,
• 3:00
  yes,
• 3:00
  this
• 3:01
  is
• 3:01
  what
• 3:01
  I
• 3:01
  need.
• 3:01
  This
• 3:01
  is
• 3:01
  the
• 3:02
  kind
• 3:02
  of
• 3:02
  help
• 3:02
  I.
• 3:03
  And
• 3:03
  these
• 3:03
  are
• 3:03
  the
• 3:03
  kind
• 3:03
  of
• 3:04
  people
• 3:04
  I
• 3:04
  want
• 3:04
  to
• 3:04
  meet.
• 3:05
  And
• 3:05
  then
• 3:05
  once
• 3:05
  they're
• 3:06
  in,
• 3:06
  then
• 3:06
  part
• 3:07
  of
• 3:07
  their
• 3:07
  onboarding
• 3:08
  journey,
• 3:08
  part
• 3:08
  of
• 3:08
  their
• 3:08
  member
• 3:09
  journey
• 3:09
  is
• 3:10
  to
• 3:10
  get
• 3:10
  a
• 3:10
  personalized
• 3:11
  plan.
• 3:11
  So
• 3:12
  in
• 3:12
  the
• 3:12
  case
• 3:13
  for
• 3:13
  Matt,
• 3:13
  he
• 3:13
  has
• 3:14
  an
• 3:14
  onboarding
• 3:14
  quiz
• 3:15
  that
• 3:15
  new
• 3:15
  members
• 3:16
  fill
• 3:16
  out
• 3:16
  and
• 3:17
  then
• 3:17
  he
• 3:17
  uses
• 3:18
  AI
• 3:19
  plus
• 3:19
  the
• 3:19
  circle
• 3:20
  MCP
• 3:20
  to
• 3:21
  create
• 3:21
  personalized
• 3:22
  3
• 3:22
  month
• 3:23
  roadmaps
• 3:23
  for
• 3:23
  each
• 3:24
  of
• 3:24
  them
• 3:24
  super
• 3:24
  fast.
• 3:24
  And
• 3:25
  he
• 3:25
  built
• 3:25
  that
• 3:25
  out
• 3:25
  super
• 3:26
  incredible.
• 3:26
  But
• 3:27
  the
• 3:27
  onboarding
• 3:28
  and
• 3:28
  personalization
• 3:29
  flow,
• 3:29
  this
• 3:30
  is
• 3:30
  a
• 3:30
  really
• 3:30
  common
• 3:31
  one
• 3:31
  that
• 3:31
  we
• 3:32
  work
• 3:32
  with
• 3:32
  a
• 3:32
  lot
• 3:32
  of
• 3:32
  our
• 3:32
  clients
• 3:33
  on,
• 3:33
  is
• 3:33
  like,
• 3:34
  how
• 3:34
  do
• 3:35
  we
• 3:35
  personalize
• 3:35
  different
• 3:36
  paths
• 3:36
  for
• 3:36
  your
• 3:36
  different
• 3:37
  members
• 3:37
  so
• 3:38
  that
• 3:38
  they
• 3:38
  come
• 3:38
  back
• 3:38
  to
• 3:39
  this
• 3:39
  feeling
• 3:39
  of
• 3:39
  oh
• 3:40
  my
• 3:40
  gosh,
• 3:40
  this
• 3:40
  was
• 3:41
  absolutely
• 3:41
  designed
• 3:42
  for
• 3:42
  me.
• 3:43
  What
• 3:43
  I
• 3:43
  love
• 3:43
  about
• 3:43
  the
• 3:44
  implementation
• 3:44
  of
• 3:44
  this
• 3:45
  strategy
• 3:45
  is
• 3:45
  we're
• 3:46
  really
• 3:46
  doing
• 3:47
  two,
• 3:49
  two
• 3:49
  parts
• 3:49
  here
• 3:49
  to
• 3:50
  like
• 3:50
  grow
• 3:50
  the
• 3:50
  membership.
• 3:51
  There's
• 3:51
  the
• 3:52
  front
• 3:52
  end,
• 3:52
  make
• 3:53
  it
• 3:53
  less
• 3:53
  confusing
• 3:53
  to
• 3:54
  buy.
• 3:54
  We're
• 3:54
  reducing
• 3:55
  the
• 3:55
  tiers
• 3:55
  or
• 3:55
  reducing
• 3:56
  decision
• 3:57
  friction
• 3:57
  in
• 3:57
  the
• 3:58
  buying
• 3:58
  process
• 3:59
  and
• 3:59
  we're
• 3:59
  making
• 3:59
  it
• 4:00
  really
• 4:00
  clear
• 4:00
  what
• 4:01
  they
• 4:01
  get
• 4:01
  and
• 4:01
  we're
• 4:02
  not
• 4:02
  gatekeeping
• 4:03
  certain
• 4:03
  information
• 4:03
  at
• 4:04
  different
• 4:04
  levels,
• 4:04
  which
• 4:05
  is
• 4:05
  part
• 4:05
  of
• 4:05
  what
• 4:05
  the
• 4:06
  problem
• 4:06
  was
• 4:06
  here
• 4:06
  around
• 4:06
  like
• 4:07
  programming,
• 4:07
  you
• 4:07
  only
• 4:07
  get
• 4:08
  certain
• 4:08
  things
• 4:08
  and
• 4:09
  that
• 4:09
  just
• 4:09
  confuses
• 4:10
  people.
• 4:10
  And
• 4:10
  they're
• 4:10
  not
• 4:11
  sure
• 4:11
  which
• 4:11
  tier
• 4:11
  they
• 4:12
  should
• 4:12
  buy
• 4:12
  and
• 4:12
  they
• 4:12
  end
• 4:12
  up
• 4:12
  just
• 4:13
  dipping.
• 4:13
  So
• 4:13
  we
• 4:14
  don't
• 4:14
  want
• 4:14
  to
• 4:15
  create
• 4:15
  too
• 4:15
  much
• 4:15
  decision
• 4:15
  friction.
• 4:16
  So
• 4:16
  on
• 4:16
  the
• 4:16
  front
• 4:16
  end
• 4:16
  we're
• 4:17
  like
• 4:17
  fixing
• 4:17
  the
• 4:17
  offer
• 4:17
  and
• 4:18
  the
• 4:18
  marketing
• 4:18
  strategy,
• 4:19
  but
• 4:19
  on
• 4:19
  the
• 4:19
  back
• 4:20
  end
• 4:20
  we're
• 4:20
  also
• 4:20
  improving
• 4:21
  the
• 4:21
  overall
• 4:22
  member
• 4:22
  journey.
• 4:22
  We're
• 4:23
  making
• 4:23
  it
• 4:23
  easier
• 4:23
  for
• 4:24
  them
• 4:24
  to
• 4:24
  find
• 4:24
  things.
• 4:24
  So
• 4:25
  we're
• 4:25
  improving
• 4:25
  retention
• 4:26
  and
• 4:26
  engagement.
• 4:27
  And
• 4:27
  because
• 4:27
  of
• 4:27
  that
• 4:28
  we're
• 4:28
  going
• 4:28
  to
• 4:28
  see
• 4:28
  more
• 4:29
  member
• 4:29
  results.
• 4:30
  Where
• 4:30
  they're
• 4:30
  talking
• 4:31
  about
• 4:31
  their
• 4:31
  results,
• 4:32
  they're
• 4:32
  talking
• 4:32
  about
• 4:32
  what's
• 4:32
  working.
• 4:33
  It's
• 4:33
  going
• 4:33
  to
• 4:33
  increase
• 4:34
  word
• 4:34
  of
• 4:35
  mouth
• 4:35
  growth.
• 4:35
  And
• 4:36
  so
• 4:36
  because
• 4:36
  we're
• 4:36
  focusing
• 4:37
  on
• 4:37
  how
• 4:37
  do
• 4:37
  we
• 4:37
  improve
• 4:38
  the
• 4:38
  overall
• 4:38
  experience
• 4:39
  of
• 4:39
  the
• 4:39
  membership,
• 4:40
  we're
• 4:40
  also
• 4:41
  going
• 4:41
  to
• 4:41
  see
• 4:41
  growth.
• 4:41
  There
• 4:42
  so
• 4:42
  I'm
• 4:43
  excited.
• 4:43
  I
• 4:43
  mean
• 4:43
  in
• 4:43
  one
• 4:44
  month
• 4:44
  like
• 4:44
  crazy
• 4:45
  results.
• 4:45
  And
• 4:46
  so
• 4:46
  this
• 4:46
  can
• 4:47
  only
• 4:47
  compound
• 4:48
  and
• 4:48
  I
• 4:49
  can't
• 4:49
  wait
• 4:49
  to
• 4:49
  measure,
• 4:49
  you
• 4:50
  know,
• 4:50
  over
• 4:50
  time.
• 4:51
  How
• 4:51
  does
• 4:51
  this
• 4:51
  improve
• 4:52
  retention
• 4:53
  with
• 4:53
  the
• 4:53
  more
• 4:54
  personalization
• 4:54
  that
• 4:55
  Matt
• 4:55
  has
• 4:55
  added.
• 4:56
  If
• 4:56
  you're
• 4:57
  listening
• 4:57
  to
• 4:57
  this
• 4:57
  and
• 4:58
  you're
• 4:58
  thinking
• 4:58
  oh
• 4:58
  my
• 4:58
  gosh,
• 4:59
  my
• 4:59
  membership
• 4:59
  is
• 4:59
  definitely
• 5:00
  way
• 5:00
  too
• 5:00
  complicated
• 5:01
  or
• 5:01
  convoluted
• 5:02
  or
• 5:02
  I've
• 5:02
  added
• 5:02
  way
• 5:02
  too
• 5:03
  much
• 5:03
  in
• 5:03
  here
• 5:03
  and
• 5:03
  what
• 5:03
  should
• 5:03
  I
• 5:04
  do
• 5:04
  about
• 5:04
  that?
• 5:04
  We
• 5:05
  would
• 5:05
  love
• 5:05
  to
• 5:05
  help.
• 5:06
  Matt
• 5:07
  only
• 5:07
  did
• 5:07
  our
• 5:07
  introduction
• 5:08
  strategy
• 5:09
  offer
• 5:10
  and
• 5:10
  obviously
• 5:11
  has
• 5:11
  had
• 5:11
  incredible
• 5:12
  results
• 5:12
  and
• 5:12
  he's
• 5:12
  not
• 5:13
  the
• 5:13
  only
• 5:13
  one.
• 5:14
  So
• 5:14
  there's
• 5:14
  lots
• 5:14
  of
• 5:14
  people
• 5:15
  that
• 5:15
  just
• 5:15
  do
• 5:15
  strategies
• 5:16
  with
• 5:16
  us.
• 5:16
  Maybe
• 5:16
  they
• 5:16
  come
• 5:16
  back
• 5:17
  later.
• 5:17
  My
• 5:17
  goal
• 5:18
  is
• 5:18
  that
• 5:18
  they
• 5:18
  absolutely
• 5:19
  crush
• 5:19
  it
• 5:19
  and
• 5:19
  then
• 5:19
  they
• 5:19
  come
• 5:20
  back
• 5:20
  later
• 5:20
  for
• 5:21
  support
• 5:21
  with
• 5:21
  management
• 5:22
  and
• 5:22
  growth
• 5:22
  strategy
• 5:23
  and
• 5:23
  even
• 5:23
  more
• 5:24
  things.
• 5:24
  And
• 5:24
  that's
• 5:25
  what
• 5:25
  happens.
• 5:25
  And
• 5:26
  so
• 5:26
  we
• 5:26
  would
• 5:26
  love
• 5:26
  to
• 5:27
  help
• 5:27
  you
• 5:27
  with
• 5:27
  your
• 5:27
  strategy.
• 5:28
  It
• 5:28
  really
• 5:29
  takes
• 5:29
  another
• 5:29
  set
• 5:29
  of
• 5:30
  eyes
• 5:30
  to
• 5:30
  look
• 5:30
  at
• 5:30
  this
• 5:31
  stuff
• 5:31
  and
• 5:31
  say
• 5:31
  like
• 5:31
  yeah,
• 5:32
  this
• 5:32
  is
• 5:32
  over
• 5:32
  complicated
• 5:33
  or
• 5:33
  we
• 5:33
  can
• 5:33
  simplify
• 5:34
  this
• 5:34
  and
• 5:34
  to
• 5:34
  look
• 5:35
  at
• 5:35
  the
• 5:35
  data
• 5:35
  with
• 5:35
  you
• 5:35
  because
• 5:36
  of
• 5:36
  course
• 5:36
  we
• 5:36
  want
• 5:36
  to
• 5:36
  be
• 5:36
  making
• 5:37
  data
• 5:37
  driven
• 5:37
  decision
• 5:38
  around
• 5:39
  your
• 5:39
  retention
• 5:40
  data.
• 5:40
  What
• 5:40
  people
• 5:41
  are
• 5:41
  saying,
• 5:41
  how
• 5:41
  they're
• 5:42
  engaging
• 5:42
  and
• 5:42
  really
• 5:43
  looking
• 5:43
  at
• 5:43
  it,
• 5:43
  getting
• 5:44
  a
• 5:44
  fresh
• 5:44
  set
• 5:44
  of
• 5:44
  eyes
• 5:44
  on
• 5:45
  it.
• 5:45
  So
• 5:45
  what
• 5:45
  we
• 5:45
  do
• 5:45
  is
• 5:45
  we
• 5:45
  audit
• 5:46
  and
• 5:46
  then
• 5:46
  we
• 5:46
  do
• 5:46
  the
• 5:46
  strategy
• 5:47
  all
• 5:48
  one
• 5:48
  session
• 5:48
  and
• 5:49
  then
• 5:49
  a
• 5:49
  deliverable
• 5:50
  that
• 5:50
  you
• 5:50
  get
• 5:50
  so
• 5:50
  that
• 5:50
  you
• 5:51
  can
• 5:51
  go
• 5:51
  and
• 5:51
  implement.
• 5:52
  So
• 5:52
  if
• 5:52
  this
• 5:52
  is
• 5:53
  interesting
• 5:53
  at
• 5:53
  all
• 5:53
  to
• 5:54
  you,
• 5:54
  there
• 5:54
  is
• 5:54
  a
• 5:54
  link
• 5:55
  in
• 5:55
  the
• 5:55
  show
• 5:55
  notes
• 5:56
  to
• 5:56
  book
• 5:56
  a
• 5:56
  discovery
• 5:56
  call
• 5:57
  with
• 5:57
  my
• 5:57
  team.
• 5:57
  We
• 5:58
  would
• 5:58
  love
• 5:58
  to
• 5:58
  speak
• 5:58
  with
• 5:58
  you,
• 5:59
  we
• 5:59
  would
• 5:59
  love
• 5:59
  to
• 5:59
  do
• 5:59
  this
• 6:00
  work
• 6:00
  for
• 6:00
  you
• 6:00
  and
• 6:01
  I
• 6:01
  hope
• 6:01
  this
• 6:01
  was
• 6:01
  helpful.
• 6:02
  Like
• 6:02
  look
• 6:03
  at
• 6:03
  your
• 6:03
  no
• 6:03
  matter
• 6:04
  where
• 6:04
  you're
• 6:04
  at,
• 6:04
  look
• 6:05
  at
• 6:05
  your
• 6:05
  community
• 6:05
  and
• 6:05
  think
• 6:05
  about
• 6:06
  how
• 6:06
  can
• 6:06
  I
• 6:06
  simplify
• 6:07
  this
• 6:07
  to
• 6:07
  make
• 6:07
  the
• 6:08
  experience
• 6:08
  better
• 6:08
  for
• 6:08
  my
• 6:08
  members
• 6:09
  and
• 6:09
  to
• 6:09
  make
• 6:09
  the
• 6:09
  offer
• 6:09
  less
• 6:10
  confusing
• 6:10
  for
• 6:10
  people
• 6:11
  that
• 6:11
  might
• 6:11
  want
• 6:11
  to
• 6:11
  join.
• 6:12
  Okay,
• 6:12
  until
• 6:13
  next
• 6:13
  time,
• 6:13
  keep
• 6:14
  building.