Latest / She’s Smart / Samantha Miller – Rewriting Access to Reproductive Healthcare
Transcript
- 0:02Hey, everybody. Welcome to She's Smart. I'm your host, Maria Robotham.
- 0:06Each week, we sit down with incredible women to talk about life,
- 0:10work, and everything in between.
- 0:16Today's guest is someone who is
- 0:17truly changing the conversation around reproductive healthcare and access.
- 0:21Samantha Miller is the co-founder and CEO of Cadence OTC, a company working
- 0:26to make emergency contraception and women's health care products more accessible,
- 0:30affordable, and available in the places people actually need them,
- 0:34from convenience stores to grocery stores to delivery apps.
- 0:37But what fascinated me most about Samantha's story is that she didn't just create
- 0:41a product, she's rethinking access entirely.
- 0:44In this episode, we talk about the very real gaps in health care across our
- 0:48country, what pharmacy deserts actually look like, and why something as time-sensitive
- 0:53as the morning after pill, should be as easy to find as condoms.
- 0:56We also dive into the future of over-the-counter birth control,
- 1:00the enormous challenges of building a healthcare company from the ground up,
- 1:04and the perseverance it takes to navigate years of FDA regulations,
- 1:08manufacturing hurdles, and setbacks while staying committed to a mission.
- 1:12As a mom of two boys, this conversation hit home for me in a different way.
- 1:16We talk a lot about how contraception has historically fallen on women and why
- 1:20it's time for the next generation of men to understand that responsibility belongs to them, too.
- 1:25Samantha shares how she's even had those conversations with her son in college.
- 1:29And I loved how open and practical she is about removing shame from these conversations altogether.
- 1:34This was such an eye-opening and thoughtful conversation, and I'm really excited for you to hear it.
- 1:39Just a quick note before we jump in. Today's conversation is centered around
- 1:43contraception, reproductive health, and access to care. So if you do have little
- 1:47ears nearby, you may want to pop in your headphones for this one.
- 1:50So get cozy as we connect, learn, and laugh together on She's Smart with today's guest, Samantha.
- 2:27Hi, Samantha. It's so nice to meet you. Good to meet you. How are you?
- 2:32I'm good. I'm very good. I just came from career day at my kids' middle school.
- 2:36This is such a good day of learning.
- 2:38It's been kind of great. Yeah, I kind of wish I had participated in one of those
- 2:43career days. I never did. We didn't have them when I was growing up.
- 2:46So you're based in Oakland, California?
- 2:49I am, yes. I was born and raised in Orinda.
- 2:52Wow. Oh. Yep. I am a California girl that happens to live on the East Coast.
- 2:58I grew up in Marin County, and I actually live in Piedmont, so close to Arenda.
- 3:04Yeah, my dad grew up in Oakland. My mom grew up in El Cerrito.
- 3:07Everybody got off the boat in Ellis Island and made their way to California.
- 3:12That's the way to go. Thank you for joining me on She's Smart.
- 3:16This is so exciting for me. It's a topic that I have been wanting to talk about for so long.
- 3:22I would love to know, I'd like to start and find out what your story is.
- 3:26A little bit of background on how you got to be to the point where you're at
- 3:31today as the co-founder of Cadence OTC and the CEO of it. Yeah, absolutely.
- 3:38So my background is starting with a love of nature, a love of biology,
- 3:46studied biology in school and graduate school.
- 3:49And then got interested in the business of the biotech and small pharma industry.
- 3:56And so started out with Procter & Gamble Pharmaceuticals and then went straight into small pharma.
- 4:03And really, I'm from the Bay Area, so entrepreneurism is kind of in my blood here.
- 4:10And I really got interested in the power of small pharma to solve problems that
- 4:18big pharma can't address.
- 4:21The first half of my career, I really was a business science liaison focused
- 4:27on doing deals, collaborations, partnerships with Big Pharma.
- 4:32And I really recognize that the type of projects they can take on are these
- 4:40huge blockbuster products that are protected by patents.
- 4:45And there are a lot of important
- 4:48medical developments that they are not in a good position to conduct and that's
- 4:55where small pharma comes in so it really became kind of social mission oriented
- 5:01and then after I had helped start several companies and,
- 5:07kind of public health legends, introduced me to the dream of moving birth control pills over the counter.
- 5:17And my background... Tell us how that happened, because I read the Inc.
- 5:21Article that they had just recently put out on you.
- 5:23So I'd love for you to share that moment when you were like,
- 5:27we need to do something about this.
- 5:29Yeah, I remember it so well.
- 5:32Dr. Knapp-Ho saying, so So they understood that in order to do this OTC switch
- 5:41for the birth control pill,
- 5:43that first they needed to own the original rights to a prescription product.
- 5:49So you can't do it with a new product and you can't do it with a generic product.
- 5:55So you have to have an original prescription branded NDA product with a long history of safety.
- 6:04And so they knew they needed to
- 6:07find someone that could acquire those product rights which is unlikely so so
- 6:13anyway nap was referred to me through his business school colleagues who had
- 6:19gone to business school with my husband several people told him oh you know
- 6:23i think steve miller's wife. I think she does that.
- 6:26So he found me and asked me to come to coffee.
- 6:30And this was on a summer afternoon.
- 6:35In fact, I was going with my kids to the Piedmont Harvest Festival that day. Okay.
- 6:41And so afterwards, I met him for coffee. And I was already fully engaged with other companies.
- 6:50And I had never really worked in women's health or family planning before.
- 6:55And so when he told me that nearly half of all pregnancies in the United States
- 7:01are unintended, I was shocked. I did not know that.
- 7:07And the more I thought about that, important it seemed to me.
- 7:12You know, I was a strong feminist, always thinking about how women could rise up and gender equality.
- 7:24And then when he told me that, it just resonated so strongly that that was such
- 7:29an enormous suppression for women to have accidental kids at the wrong time.
- 7:38And the weight falls on them. And most of the time, the man,
- 7:43you know, is not fully involved.
- 7:46So then Knapp asked me, can you do this for us? And I said, it's unlikely that
- 7:51I can do it because I know big pharma, they don't sell products unless there
- 7:56are hundreds of millions of dollars involved, but I'm in a good position to try.
- 8:01Because I was in kind of the corporate club of pharma, business development,
- 8:08and licensing. So I knew the people that made these decisions.
- 8:12Right place, right time. And I knew how to contact.
- 8:15There was only four companies in the world that owned the rights to the products that we needed.
- 8:21So it was just four contacts I needed to make. I went home that very day and started working on it.
- 8:27I was just so compelled about it. Yeah. Yeah.
- 8:30So three out of the four said no. But then Pfizer said, yeah,
- 8:35we might be able to do that for you.
- 8:37And so long story short, I got Pfizer to sell us the rights to two of the most
- 8:44popular birth control products that are really ideal for the first in class
- 8:47switch. How did that work?
- 8:50That was one of my questions when I was reading about this. How did that actually
- 8:53work for you to be able to negotiate that and then take the formula?
- 8:58Because then you're now creating, they're not creating the pill anymore. Now you're creating it.
- 9:03So what did that step look like from acquiring what it all looked like and then
- 9:07actually creating it? That's like a whole other business, right?
- 9:11I'm glad you asked that because a lot of people kind of gloss over that part
- 9:15of it. But you're absolutely right.
- 9:17We have to manufacture the product.
- 9:20And manufacturing pharmaceuticals is very difficult and involved and expensive. Yeah.
- 9:29So, yeah, we had to start our own manufacturing from scratch.
- 9:32We had the documents about how it was made, but there was no technology transfer even.
- 9:40So we had to find a contract manufacturer that could do it.
- 9:46And not many contract manufacturers work with hormones because.
- 9:50They're high-potency molecules, and you have to have a dedicated facility for
- 9:55hormones. You can't manufacture anything else in those facilities.
- 9:59Oh, interesting. Yeah.
- 10:02So there's actually— As you're doing this, I'm sure in your mind,
- 10:06because if you're an entrepreneur, you're thinking this one,
- 10:08but you know down the line there'll be others, right? There'll be other products.
- 10:12There'll be other things you want to create. This is much bigger than one thing.
- 10:16When you were doing that, were you also having to think ahead of,
- 10:20okay, well, if we can only create the hormones here, but I also want to do this
- 10:23other type of test, is that another facility or just different spaces in that building?
- 10:29I'm just thinking about the real estate here that you have to figure out.
- 10:31Honestly, in pharmaceuticals, you generally have to have a different contract
- 10:37manufacturer for everything you do.
- 10:39Okay. All right. So you're managing that as well. They're very specialized.
- 10:43I mean, managing contract manufacturing and supply chain is a huge part of a
- 10:48pharmaceutical company.
- 10:50And small companies have to do it in the same high quality, heavily regulated
- 10:57way as a large company. So you have to know what you're doing.
- 11:02If you don't do it right, it won't go through. You have to start over.
- 11:06Oh, my gosh. I can't even imagine the stress.
- 11:10Knowing you got this idea and you know it's going to work, right?
- 11:14You see it. It's like you see the end of it.
- 11:16And then you have to also deal with regulations and humans that can make it
- 11:21and scientists that can help. And also the actual packaging.
- 11:24You have to create packaging for it, too. So then there's a whole other step
- 11:27that you're dealing with. Yeah, that's part of the manufacturing,
- 11:30but it's a really big part.
- 11:32There's primary packaging is heavily regulated and things can go wrong and you
- 11:37have to establish stability.
- 11:39And there's no contract hormone manufacturers in the United States. So did you make it?
- 11:45You created your first, the one, the first one was you guys or do you have to
- 11:49have? Oh, no. We had to go to Canada.
- 11:51We've had to go to Canada and Germany and England.
- 11:55So currently our contract manufacturer is in Canada for the regular daily birth control pill.
- 12:03So, yeah, that was a big part of it. But we have, it took a long time,
- 12:07but we have our manufacturing all approved at this point.
- 12:10Okay. So when you were in pharma, did you see that something was missing?
- 12:16Something wasn't sitting right when you were seeing it from that side of it
- 12:20versus where you're at right now? Well, yes.
- 12:24Pharmaceutical companies generally don't prioritize primary care,
- 12:29and they don't prioritize women's health, and they don't prioritize it over-the-counter.
- 12:35So these are all things that are not as profitable as specialized prescription
- 12:45products that are on patent.
- 12:47That makes a lot of sense. When...
- 12:51Over the years, we've lost a lot of access for these places, right?
- 12:57They've shut down so many over the years. And have you noticed that you were
- 13:01able to fill a niche at this point that is missing?
- 13:07Well, I appreciated for the first time how over-the-counter products can be
- 13:12helpful and can fill gaps.
- 13:15And I didn't know this before because my work had always been in prescription
- 13:20research and development.
- 13:23And that's why I knew how manufacturing works and how regulatory process and
- 13:31clinical trials work. So that was all helpful.
- 13:33But I didn't understand over-the-counter. And it's really been an amazing learning
- 13:40experience to see how important over-the- counterproducts are.
- 13:45As you've pointed out, access to health care services has been declining for years.
- 13:52And it's hard to appreciate when you're in a privileged position,
- 13:56but you can see it in the data.
- 13:59And there's a huge shortage of gynecologists.
- 14:03There's a huge shortage of primary care physicians. There's a huge shortage
- 14:07of pharmacies, and particularly in low-income areas and more rural areas.
- 14:16And there are good products that are available over-the-counter.
- 14:21And, of course, we need more, which is why we're pursuing OTC Switch.
- 14:26And then you realize that even products that are available over-the-counter
- 14:33are only available in pharmacy stores.
- 14:36And there's 7,000 zip codes in the U.S. that don't have a pharmacy store.
- 14:41So we started looking at how can we get good over-the-counter products that
- 14:46are available in pharmacy deserts,
- 14:49which is what we're doing with our convenience store partnerships.
- 14:53And then how can we make better over-the-counter products? How can we make them less expensive?
- 14:59So I love the focus on OTC. There's so much we can do here.
- 15:04Yeah, and you can put it in so many more places than, like you said, just the pharmacies.
- 15:10In the article you had talked about, you can get condoms anywhere, right?
- 15:15When I lived in New York City, you'd go to a bar, and instead of cigarettes,
- 15:19there was a thing full of condoms that you could just buy. but and that's,
- 15:24Okay, but what about for women to be able to protect themselves?
- 15:30You're just going to depend on the guy who, if you're in a state of a party
- 15:34and out at night at a bar, you know, anything could happen.
- 15:38And then it's the responsibility, like you said, it lands on the women at the end.
- 15:44And to find it. To find it.
- 15:47And to find it quickly. I mean, with the emergency contraceptive,
- 15:51the morning after pill, this is a product that costs very little to make.
- 15:55It's one pill, so it weighs almost nothing. It has a long shelf life.
- 16:00There is no reason why it shouldn't be everywhere that condoms are sold.
- 16:05In all small stores, in grocery stores, in gas stations, there's no reason for
- 16:10it to not be there everywhere that there are condoms.
- 16:15And so that's really our goal with the emergency contraceptive and with our
- 16:18new UTI kit is also an emergency situation.
- 16:23With both of these products, hours matter.
- 16:27And so you really need them within a very short period of time.
- 16:33And you don't want to be driving 30 minutes to a store and then find out that
- 16:37they don't have it in stock.
- 16:39Yeah. Can you explain to everyone what the contraceptive deserts are?
- 16:43I mean, you touched on it, but if you had a definition that you think about,
- 16:47what does that look like?
- 16:50We just look at what zip codes in the United States don't have any pharmacy.
- 16:57They don't have a Walgreens, a CVS, a Rite Aid, or a Target or Walmart.
- 17:04So those are the top pharmacies in the country.
- 17:08And then there's independent pharmacies, but independent pharmacies also don't
- 17:14tend to be in low-income areas or small towns. I can imagine.
- 17:19There's so much here that you're doing. It's pretty incredible.
- 17:23There's just a huge social impact with all of this. And I think it's got to
- 17:28go further than just giving people access to it. It's educating as well.
- 17:34So is there an arm or is there part of what you're doing at Cadence OTC that
- 17:38will actually do something about
- 17:39the educational part of it and teaching women, this is what can happen.
- 17:44This is how it helps you. This is what it does. I grew up in Orinda.
- 17:47I was so grateful for Planned parenthood right there in Walnut Creek,
- 17:53because if anything happened, you could just go there.
- 17:57It helped me when a mistake happened.
- 18:00And thank God for it. Because when you're 17 years old and you don't know what
- 18:05the hell you're doing, you've been told, oh, this is a banana and this is a
- 18:08condom. This is what you do.
- 18:09But really, you're not thinking that way.
- 18:12It's all, you know, it's you're young and without access to what we had, you have a baby.
- 18:19And then you're in an entirely different situation that you did not plan for
- 18:23at that moment or want at that moment. So education.
- 18:29Is there going to be a component of that, or is there one already? Yeah,
- 18:34we have some educational pieces by physicians on our social media,
- 18:39but more important than that in terms of scale is that we need to have certain
- 18:46key facts that we just repeat in our advertising,
- 18:51because that's what gets a lot more exposure.
- 18:56So key facts about the morning after pill. It's not the abortion pill.
- 19:01It will not harm your future fertility. It's safe to take multiple times.
- 19:07And the sooner you take it, the better it works.
- 19:10It's labeled for 72 hours, but the efficacy goes down precipitously every hour.
- 19:18Oh, wow. I didn't realize that. And not everyone realizes that,
- 19:22that hours matter with the emergency contraceptive.
- 19:26Because the sperm stays in your body for up to five days.
- 19:30And your egg can come at any time.
- 19:34So any hour after unprotected sex, that egg can arrive.
- 19:40And so the sooner you take it, you have put a block on that egg arriving.
- 19:46This is what more people need to understand.
- 19:48Yeah. And same thing with UTI where hours matter. Yes. Because...
- 19:54You first get that initial sign that you have bacteria in there.
- 19:59And that bacteria is trying to infect into your tissues.
- 20:04But before it infects into your tissues, you have an opportunity to flush it out.
- 20:11So if you have something that you can use quickly that can effectively flush
- 20:16out a bacteria before it establishes an infection, you can get rid of it.
- 20:22So what does the product look like? because I know it's not out yet. It is. It is.
- 20:28We just launched it. Oh, congratulations. Okay, so what does that actually look like?
- 20:32Run us through when you would go and grab it, how you would use it,
- 20:38and what it actually does.
- 20:40So it contains diagnostic test strips, and it contains the UTI-specific analgesic
- 20:48pain reliever, which is finazopyridine.
- 20:50And then the rest of the kit is kind of a combination of an antibacterial prodrug called methenamine,
- 21:00which converts into an antibacterial in acidic urine.
- 21:07And then we have this supplement that you can get with it.
- 21:11The supplement contains a vitamin C ascorbic acid to acidify your urine and
- 21:17convert methenamine to an antibacterial.
- 21:20And then it has a cranberry concentrate with the cranberry molecule proanthesiodins, PACs.
- 21:29And then it has D-mannose. So the supplement has these three key ingredients.
- 21:37And it works with the methenamine. So that's the combination that you're taking
- 21:42together, that if you take it fast enough, you can flush out the bacteria.
- 21:48And even if you don't take it fast enough, it's going to keep the bacteria under
- 21:52control and keep you relatively pain-free until you can get to your physician and get an antibiotic.
- 22:00And by the way, for women that don't have a physician that they can easily access.
- 22:06We have a telemedicine partnership where you can go through a QR code on the
- 22:12kit and get a physician consultation and get an antibiotic prescription sent
- 22:18to any pharmacy within four to six hours.
- 22:21So the kit is kind of all comprehensive.
- 22:24What made this happen? How did this come to you or is it the team that you were
- 22:29like, okay, we've got the morning after pill, we're working on birth control,
- 22:34OTC, we need this UTI kit.
- 22:38Because it's brilliant. Thank you. My thought was that we already have this
- 22:45great access to convenience stores and some grocery stores, and we're building that out.
- 22:50And I was thinking, what is another emergency women's health product that you
- 22:56need as fast as you need an emergency contraceptive?
- 22:59And I had terrible recurrent UTIs in college, so I really understand this condition.
- 23:07And I understand how you can detect it yourself in just the very beginning.
- 23:15And sometimes I was able to flush it out myself. And then other times I had to get antibiotics.
- 23:22And when I had to get antibiotics, it was so miserable. I had to suffer so much
- 23:27until I could access that. You can't sleep. You're going crazy.
- 23:32And then I looked at, well, what is available over the counter?
- 23:36What could we put together that could help somebody in that emergency moment?
- 23:42And that's where I designed the kit and thought that we could really make a
- 23:47difference with our retail access.
- 23:49And they just walk into 7-Eleven. You're in 7-Eleven, Kroger's.
- 23:55With the UTI kit, we're starting with Walmart. So we're doing exclusively Walmart for just a few months.
- 24:03And then we're going to start expanding out. So it's going to take us a little bit of time.
- 24:07But we are going to get into convenience stores. And we are going to get into grocery stores.
- 24:12And it's going to be available wherever you need it.
- 24:16And you can get them online, too, right? On your website? Well,
- 24:20the way to get it online is to get quick commerce delivery.
- 24:25So we also have a partnership with.
- 24:28DoorDash, which has Dash Mart now.
- 24:32So they have their own warehouses. They have 150 of their own warehouses.
- 24:37And so they do delivery within two hours.
- 24:41So we want, if somebody buys it online, then they're buying it for future need
- 24:48or they're getting that quick commerce, fast delivery.
- 24:51Getting it by overnight if you already have a UTI is too late.
- 24:56That's not, That's not okay.
- 24:57You have taken something that is available.
- 25:01You didn't reinvent something, but you have literally reinvented access for people.
- 25:06Well, and the interesting thing is that methenamine over-the-counter,
- 25:12they never mention the products that are available over-the-counter with methenamine
- 25:17never mention that it requires an acidic urine and doesn't provide any acidifier.
- 25:24When it's prescribed by a doctor, it always comes with some kind of acidic supplement,
- 25:29but not OTC. It doesn't even mention the acidic requirement.
- 25:34So we are changing the way that that is being used.
- 25:38Combining it with a supplement is a key insight, and it's the only product that
- 25:45combines methenamine with a supplement that it needs. that's amazing that they
- 25:49sell a product that you can take that does nothing, doesn't help you.
- 25:53Yeah. That you need something else with it. And people who are grabbing these
- 25:57probably aren't researching, oh, I need to also put something else with this
- 26:02in order for it to be effective. They would never know that.
- 26:04They would never know that. That's crazy. That's crazy to me.
- 26:08So why do you think, and I know we're slowly trying to change this, right?
- 26:12But why is contraception the woman's responsibility? Wow.
- 26:17Well, it's because it's the woman that is under the big risk.
- 26:21I mean, it's a huge risk for the woman. It's a lot less of a risk for the man.
- 26:26And then it's considered her body, even though it's really their bodies together
- 26:33that are creating the issue.
- 26:36So, you know, I think emergency contraceptive is a great way to expand the responsibility.
- 26:43Because, of course, the daily pill or an IUD, that type of chronic use contraceptive,
- 26:53that is logically being taken care of by a woman.
- 26:56But a lot of women really don't want to be on chronic contraceptives.
- 27:04So they either they don't tolerate them well or they don't have a good access to them.
- 27:09So they're relying on condoms for contraceptive.
- 27:13And then they can use an emergency contraceptive if the condom fails,
- 27:18which it does 10 to 15 percent of the time, slips off or breaks and or is just not used.
- 27:26So the emergency contraceptive is logically something that men can have.
- 27:32And it's often their mistake that causes the condom to fail or sometimes it's intentional.
- 27:43And the emergency contraceptive is very easy for them to have on hand and be able to offer.
- 27:49So how are we going to get that information to the men?
- 27:53How do we make that social media? How are you doing that where you're saying,
- 27:58hey, you can also put this in your wallet or in your back pocket so small.
- 28:02And if something happens, you guys are good. How are you going to do that?
- 28:09Well, we are trying to do social media with men, and we have posted a couple showing a man that's
- 28:17in the heat of the moment where condom failed, and he's rushing into the convenience store to grab the EC.
- 28:25And so we're showing that, we're normalizing that, we're giving that as an idea,
- 28:30but we need to do more of it.
- 28:32It's actually been hard to find men that are willing to do it.
- 28:36Oh, yeah. So we're relying on brothers and boyfriends and sons.
- 28:43There's many male content creators
- 28:47and they're declining this this
- 28:50job well that's very curious too
- 28:53and i wonder why that is is there
- 28:56a taboo there is there a reason i
- 28:59don't know does it i think they're embarrassed they're embarrassed but i mean
- 29:03women aren't we have no issues getting women content creators to talk about
- 29:08morning after pill because they're like i'm gonna be responsible about this
- 29:12i want to make sure everyone knows that this is available, that you have access to this,
- 29:17that you don't have to have an unwanted pregnancy when science has figured this out for us.
- 29:24Like, right. Pretty incredible.
- 29:26It's pretty incredible. Let's go into the pill, like the packets, right?
- 29:30Why hasn't there been an over-the-counter one? And where are you at in developing
- 29:36that as part of your products? Yeah, so the daily birth control pill is a combined
- 29:42pill with estrogen and progestin. That's the pill.
- 29:45It does have some contraindications.
- 29:48So any new class of medicine going over the counter that has contraindications
- 29:54is a very long, careful process. Okay.
- 30:00We have to develop materials, packaging and labeling and booklets that communicate
- 30:06with the consumer what those contraindications are in a way that they can really understand.
- 30:12So that kind of development, packaging and labeling development,
- 30:16has been a long process. It's very interactive with FDA and involves a lot of
- 30:21consumer testing. Okay.
- 30:23And so we completed that process some time ago. And then the FDA wanted us to
- 30:29have a digital label to also educate around the product.
- 30:36So we needed to develop software.
- 30:40It's a web-based health questionnaire that asks for health information and then
- 30:47explains whether the product is right for you or if not, why you need to talk to your doctor.
- 30:55So the contraindications are quite uncommon amongst fertility-age women, but they're important.
- 31:02For example, smoking cigarettes when you're over 35, if you've ever had breast
- 31:09cancer, if you have high blood pressure.
- 31:12So these are the things that would prevent you from safely using a daily birth control pill.
- 31:19And then you have to assume people are answering the questions correctly, right?
- 31:23Yeah, which actually our data is showing that they do. That's good.
- 31:27That's good. Yeah. So we need to prove that and we have.
- 31:31Yeah. What a game changer if you're able to do that for women,
- 31:35especially in those pharmacy deserts where they could go to a doctor,
- 31:38but there's no pharmacy to fill it.
- 31:40Like, how does that even work if you're like, I'm with my doctor?
- 31:44Yeah, well, and pharmacy deserts are generally health care deserts, too.
- 31:48So there's not doctors in those areas available either.
- 31:51So with this one, you really will be able to buy it anywhere because with over-the-counter,
- 31:56there's no restrictions on sale.
- 31:57You can sell them in any store or gas station or hotel.
- 32:02So, yeah, and you would just go to our questionnaire through a QR code or URL
- 32:08on the package and on our materials.
- 32:10And it's educational because you should be educated.
- 32:13I mean, I'm sure if this is the first time ever taking birth control pills in
- 32:17the packet, then you have to understand. And you have to take one every single
- 32:21day at the same time. And here's how they work.
- 32:24And those, the five that are, you know, placebos or whatever they're called, right?
- 32:29Sugar pills or whatever they are. Like, if you keep taking those,
- 32:32you'll probably keep remembering that you have to keep taking a pill every single day.
- 32:37You know, that I remember that whole process back in the day of having to remember one every day.
- 32:43Yeah, absolutely. And what we find is that some women who have been on the pill
- 32:48for a long time, when they read our materials, they say that they've learned
- 32:52a lot that they didn't know, even though they've been on the pill for years.
- 32:56How do you think the conversation around reproductive health has changed over the past few years? Hmm.
- 33:03It's clear that in most recent years,
- 33:06there's really much more openness to talk about women's bodies and biology and
- 33:16disorders much more openly.
- 33:18And I'm very happy to see it.
- 33:21And, you know, we're leaning into that. One thing I want to mention about the
- 33:28over-the-counter birth control pill is that the mini pill, which is the progestin-only
- 33:33pill, that did go over-the-counter in 2023.
- 33:37About 10% of people that take a birth control pill take the progestin-only pill.
- 33:42Oh, interesting. It was originally developed for breastfeeding moms because
- 33:47you can't take the regular pill when you're breastfeeding. It stops the milk.
- 33:53So they developed a progestin-only pill. It's also good for women who are really
- 33:58sensitive to estrogen and get more side effects. So it's a good product.
- 34:03The reason it's only 10% of the market is that you do have to be more careful
- 34:09about taking it at the same time and not missing days.
- 34:12And then also it has more irregular bleeding.
- 34:16Yeah. I had a very bad eating disorder when I was younger and they put me on
- 34:21the progesterone pill to try to kickstart my period.
- 34:25Yeah. It didn't work. I think that was my body than anything else.
- 34:30But I remember it was just all progesterone. And this was back in the late 90s.
- 34:37So they were still figuring it all out at that point.
- 34:39I mean, yeah, I think it's come so far.
- 34:42I still really think that there is a huge disconnect between the women and the men. I really do.
- 34:49And I'm hoping that moms who have
- 34:52boys are able to say this is on you dude like you can't yeah not just on her
- 34:59if you're going to be doing the thing you have to take responsibility as well
- 35:02because it's on yeah absolutely and i have a son in college and i've had that
- 35:07talk with him several times and i've given him emergency,
- 35:12contraceptives to have in his dorm room and it's amazing because there is no
- 35:17shame in it you take away the shame right because there's a whole school of
- 35:20thought on intercourse when you're young, you know, the shame of it. You have to hide it.
- 35:26You know, it's all secretive. And if we take away all of that and just say,
- 35:29hey, we're all human. If you do it, don't protect yourselves.
- 35:33Like, it's great. It can be very fun. But when you don't protect yourselves,
- 35:38that's when things get very serious very fast.
- 35:41That's right. Yeah. It's a healthy part of relationships, but it has to be done
- 35:44responsibly. It has to be done responsibly.
- 35:47When it comes to being an entrepreneur, because you've done this many times,
- 35:50this is part of you is you're an entrepreneur.
- 35:51In this process with this business,
- 35:54with this company, what has been the hardest part of building it?
- 35:57Oh, clearly the first in class RRX to OTC switch has already taken 10 years
- 36:05and we still are not there.
- 36:09So it's taken much longer than expected and been so much more expensive than expected.
- 36:16So, honestly, we were close to just hitting the end of our runway and not being able to continue.
- 36:23And our commercial product ideas that are also very much aligned with our mission
- 36:29have really saved the company and allowed us to keep going and staying viable
- 36:35so that we can persist in this FDA process.
- 36:40Yeah, and then you're dealing with government regulations. You're dealing with
- 36:43retaining people to take care. I mean, there's just the humans involved that
- 36:47all need to cooperate together.
- 36:49Like, it's a lot.
- 36:51Yeah. Yeah. Working with FDA is very, very difficult.
- 36:55Yeah. Are there any moments where you were like, this might not work? Yeah. Yeah.
- 37:03Was there one in particular? Yes, there was. It was back in 2021,
- 37:08I think, when we realized that the only way forward was to build this app.
- 37:15And knowing that that was going to take several years to build it and to validate it for FDA.
- 37:23And at that point, when we realized that that was the only way forward,
- 37:28we thought, I don't think we
- 37:31can continue to fund the company to do the software development process.
- 37:38And that's a whole other part of it. But just what I want, I just want everyone
- 37:42to understand the depths of this endeavor.
- 37:46Because like you said, you see entrepreneurs and you're like,
- 37:49oh, they're so ingenious. They create these very cool things that no one thinks about.
- 37:54But in my mind, it's like, that's great.
- 37:57But then all the other steps that you're having to take to actually get to that
- 38:02end point is so much bigger, right, than just the idea.
- 38:07It's starting and then finishing with so much in between that I just find so
- 38:13admirable. I just think entrepreneurs are so badass.
- 38:16They're able to stick with it. If it fails, you get back up.
- 38:21You try something new. You keep going.
- 38:23And I think that this is one of those moments where I'm so glad you kept going
- 38:27and said, no, we got to keep doing it.
- 38:29Thanks for recognizing that. It does, I mean, it does take incredible perseverance.
- 38:36And one thing that has also saved
- 38:40us and allowed us to continue is the partnership between myself and Dr.
- 38:46Nath-Hosang has been really strong.
- 38:50And he's a
- 38:54valuable advisor to me and we're
- 38:59so well aligned philosophically and the
- 39:02way we work together is easy and frictionless
- 39:07in most cases and that
- 39:10type of partnership is really necessary to continue
- 39:14down a long hard road like this yeah absolutely
- 39:18to have that support for each other right on both
- 39:21sides what do you think people underestimate about building
- 39:24something in the healthcare space well the biggest
- 39:28thing they underestimate honestly is manufacturing a
- 39:33lot of failures are due to manufacturing failures and even the people in the
- 39:41industry like experienced investors in the industry underestimate the dangers of manufacturing.
- 39:50And actually, our first contract manufacturer in England failed.
- 39:56Wow. And we had to start over again with another manufacturer in Canada.
- 40:02So that was also a really depressing moment when we realized that we had to
- 40:08cut our losses and change contract manufacturers, which means you have to literally start over.
- 40:14Literally start over. Round up. Yeah, with the manufacturing. Manufacturing.
- 40:20And in pharmaceuticals you have to validate your
- 40:23commercial manufacturing before you can do any clinical
- 40:26trials so that's why you have to spend so much money early in the process before
- 40:31you've even shown that the product is viable do they come in and physically
- 40:36check all of this like there's a group that walks through checks what the scientists
- 40:41are doing watches what they're mixing and putting together in the facility and
- 40:44how you're cleaning yourself before you walk into the room,
- 40:46and then they take off a sheet? What does that look like?
- 40:49Well, first, they review an enormous amount of documentation.
- 40:53Every single thing that's done in manufacturing, no matter how tiny,
- 40:58is documented on the batch records.
- 41:02And so, CA reviews all the documentation, and then, yes, they spend time on-site.
- 41:09Looking at everything. Yeah, very thorough that they do that because manufacturers
- 41:15are shut down for lack of quality assurance in pharmaceutical manufacturing.
- 41:21Yeah. No, you want that. You want that. But that process seems very daunting.
- 41:26Yeah. And then we need to have our own quality assurance experts that are overseeing
- 41:32it at all times. Yeah. Day to day.
- 41:35This has been a fascinating conversation. I literally streamed through all of
- 41:40my questions, went so fast.
- 41:44I'm so appreciative that you came on to chat with me about this.
- 41:47And I hope that everyone listening now gets just a better picture of what you're
- 41:52doing and spreads the word.
- 41:54And we can help push this out even further. I think that it's just a huge benefit
- 41:58that you have created for women and men as they're traversing this part of their
- 42:04life. I think it's really admirable.
- 42:06Well, I really appreciate your interest in this topic and your smart questions.
- 42:12It's been a great conversation. Thank you so much, Samantha.
- 42:16Thank you so much for joining me today on She's Smart. New episodes drop on Thursdays.
- 42:21Don't forget to subscribe, like, and share. Stay cozy.