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Inside the HARO Acquisition and Launch of Featured: What It Really Signals About the Future of Earned Media
What happens when one of the most recognizable tools in earned media gets a second life?
In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Brett Farmiloe, Founder and CEO of Featured, to unpack the acquisition and relaunch of Help a Reporter Out and what it reveals about the future of journalism, credibility, and earned media strategy.
This conversation goes beyond tools and tactics. We break down:
Why HARO still plays a critical role in today’s media ecosystem
What the acquisition signals about how journalists want to work with sources
Where earned media is headed…
The skinny
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