Latest / What's Your Problem? / Delivering Everything Right Now
Transcript
- 0:15Speaker 1: Pushkin. If you live in a city, you've probably seen
- 0:22Speaker 1: ads for one of these new instant delivery companies. You
- 0:25Speaker 1: download the app, go on your phone and order the
- 0:27Speaker 1: kind of stuff you might buy at a drug store
- 0:29Speaker 1: or seven to eleven, and then in like twenty minutes
- 0:32Speaker 1: or a half hour, your stuff gets delivered to your door.
- 0:35Speaker 1: I have one of those apps open on my phone
- 0:37Speaker 1: in front of me right now. It's called gopuff. The
- 0:39Speaker 1: apps called gopuff. It's one of the oldest and biggest
- 0:43Speaker 1: of the instant delivery companies. And also right now I'm
- 0:46Speaker 1: talking on my computer to the co founder and co
- 0:49Speaker 1: CEO of gopuff. Can you hear me loud? Claire? Great,
- 0:55Speaker 1: thanks for doing this. I've been reading about you and
- 0:57Speaker 1: playing with your app. Can you just say your name
- 1:00Speaker 1: so I have it and so I don't say it wrong. Yeah,
- 1:02Speaker 1: of course, Raphael illashayev. As it happens, I live in
- 1:07Speaker 1: Brooklyn and New York, and go Puff delivers to me,
- 1:10Speaker 1: and so I thought a fun thing to do, if
- 1:13Speaker 1: it's okay with you, would be that I order something
- 1:17Speaker 1: now and you sort of talk me through what's happening
- 1:21Speaker 1: as a way of understanding both your company, how it
- 1:23Speaker 1: works now, and also some of the things you're trying
- 1:25Speaker 1: to do. You know, It's sort of the thing of
- 1:27Speaker 1: the show is the problems people are trying to solve,
- 1:29Speaker 1: like I love it. I love it, problem too and
- 1:33Speaker 1: I love it. I'm Jacob Goldstein and this is What's
- 1:37Speaker 1: Your Problem, the show where entrepreneurs and engineers talk about
- 1:41Speaker 1: how they're going to change the world once they solve
- 1:43Speaker 1: a few problems. Raphael and as co founder started go
- 1:47Speaker 1: Puff back in twenty thirteen. They were college students delivering
- 1:51Speaker 1: munchies to their friends. Today you can go on the
- 1:54Speaker 1: gopuff app and order most of the things you'd find
- 1:56Speaker 1: at the drug store, snacks, diapers, advil, and the company
- 2:00Speaker 1: is trying to figure out how to add more stuff
- 2:03Speaker 1: like produce and hot food. Gopuff operates in hundreds of
- 2:06Speaker 1: cities and they've expanded from the US to the UK
- 2:09Speaker 1: and France. And the number of problems the company has
- 2:12Speaker 1: to solve boggles the mind. Competition, technology, logistics, hiring, politics,
- 2:18Speaker 1: it is all here and today on the show, we're
- 2:21Speaker 1: going to do it in real time as I place
- 2:24Speaker 1: in order to figure out how the business works and
- 2:26Speaker 1: the problems they're trying to solve this is fun. By
- 2:29Speaker 1: the way, I've never I've never done this a live order.
- 2:32Speaker 1: I'm enjoying too. I'm enjoying too. So okay, so I
- 2:35Speaker 1: got the app There it is, and it says on
- 2:39Speaker 1: here fifteen to forty minutes. So let me see. So
- 2:44Speaker 1: the first thing is like, what do I order? So look,
- 2:46Speaker 1: I'm going to order. What I'm going to order oreos.
- 2:49Speaker 1: To me, the spirit of gopuff is oreos. I assume
- 2:52Speaker 1: you have you do have oreos, So it's seven to fifty.
- 2:54Speaker 1: So seven fifty for a bag of oreos is like
- 2:57Speaker 1: higher than the grocery store, right, I would say it's
- 2:59Speaker 1: pretty pretty in line to like middle tier retail, closer
- 3:02Speaker 1: to what you would experience in a drug store. And
- 3:04Speaker 1: then looks like my minimum order is twelve ninety five.
- 3:07Speaker 1: So let's see. I mean, I feel guilty about the
- 3:09Speaker 1: oreos we always need, say bananas, yeah, out of stock.
- 3:12Speaker 1: It looks like you have bananas, but they're out of stock.
- 3:14Speaker 1: You have let me see, should try they're too popular?
- 3:18Speaker 1: Let me just see? Am I just well? You have
- 3:20Speaker 1: fugie apples? Okay, eighty nine cents for fogie apples, So
- 3:22Speaker 1: let me just get some fujie apples here, maybe about
- 3:25Speaker 1: of water. You're a gatory appreciate cardon milk, maybe smokely
- 3:32Speaker 1: um Sky's hustling, always always be selling, always being um Okay,
- 3:38Speaker 1: so let's see. It looks like there's a two ninety
- 3:41Speaker 1: five delivery fee and then there's a tip which it's
- 3:45Speaker 1: auto populating at three ninety nine. So that's fine. I'm
- 3:47Speaker 1: gonna go ahead and place the order just so we can,
- 3:49Speaker 1: you know, pass go here, place order. Let's do okay,
- 3:52Speaker 1: my order is being placed in here just for fun.
- 3:55Speaker 1: Started the Stopwatch on the cassio twelve. Let's do it
- 3:59Speaker 1: two twelve. I love it. So I just well, first
- 4:01Speaker 1: of all, what's happening now? I just pushed a button
- 4:04Speaker 1: and something somewhere in the world just happened in what
- 4:08Speaker 1: warehouse that you want right? Tell me what's happening right now?
- 4:10Speaker 1: So there's a micro fulfillment center somewhere in your neighborhood.
- 4:14Speaker 1: I don't know where you live. So in a neighborhood
- 4:18Speaker 1: in Brooklyn, they received an order and they got routed
- 4:21Speaker 1: to a packer. Okay, so like did a bell ring?
- 4:24Speaker 1: Did somebody like get a buzz on their Yeah, like,
- 4:28Speaker 1: what really happened? There's an actually a buzz. Yes, there's
- 4:31Speaker 1: vibrates vibrates on their handheld device. So I'll take you
- 4:34Speaker 1: a kind of step backwards. When we were building out
- 4:36Speaker 1: this thing, and we're building out all the technology within
- 4:38Speaker 1: the four walls of the building, and then later on,
- 4:41Speaker 1: you know, the last mile, we realized that there was
- 4:44Speaker 1: nothing out there that can solve this for us. We
- 4:46Speaker 1: didn't want to build all this software to power all
- 4:49Speaker 1: these buildings. But the reality is, because nothing like this existed,
- 4:53Speaker 1: we had to build a whole bunch of proprietary software
- 4:56Speaker 1: to then pick and pack and then ultimately been in
- 4:59Speaker 1: batch so put it into a batch of orders and
- 5:02Speaker 1: then eventually send it out to the end customer. And
- 5:05Speaker 1: you have to do that constantly under thirty minutes, right,
- 5:07Speaker 1: So I just, oh, yeah, under thirty minutes. And also
- 5:10Speaker 1: I want to pause here just to make a distinction
- 5:12Speaker 1: clear that might not be obvious to people listening, and
- 5:15Speaker 1: that is this is not instacart. This is not You're
- 5:19Speaker 1: not a company that has people picking things up from
- 5:22Speaker 1: existing stores. Right. This is your MicroWarehouse and you own
- 5:28Speaker 1: the oreos and the apples. I just bought right, you're
- 5:31Speaker 1: paying for the warehouse, you're paying for the apples. This
- 5:34Speaker 1: is the opposite of like an asset light business, right,
- 5:37Speaker 1: you're buying all this stuff and reselling it. Just classic retail. Yeah. Yeah.
- 5:41Speaker 1: The problem with a third party delivery model it's notoriously
- 5:44Speaker 1: unprofitable and it's not consumer centric, right, So when you
- 5:48Speaker 1: don't own the inventory, you can't really tell the customer,
- 5:51Speaker 1: like the same way that you just saw the bananas
- 5:53Speaker 1: were out of stock. If you're ordering from a third
- 5:55Speaker 1: party app you know, twenty five percent at a time,
- 5:57Speaker 1: you're ordering an item and then you get in a
- 5:59Speaker 1: replacement item instead of the item that you've order, or
- 6:02Speaker 1: to ask you for something else because there's no real inventory,
- 6:04Speaker 1: so they don't know. I'm placing the order for a
- 6:06Speaker 1: thing that's not there, and it can a company that
- 6:09Speaker 1: doesn't know that it's not there. That's right, You know
- 6:12Speaker 1: that because it's your banana. That's not that's it is
- 6:15Speaker 1: it is our banana or as our milk. Wait, I'm
- 6:19Speaker 1: gonna pause and say my order is on the way.
- 6:20Speaker 1: We're running behind on the interview, it's going too fast.
- 6:23Speaker 1: But tell me, what does this fulfillment center look like, yeah,
- 6:26Speaker 1: it looks like somewhere in between of a retail location
- 6:30Speaker 1: and you would expect an Amazon warehouse to look like.
- 6:33Speaker 1: Think about you know, seven to twelve thousand square feet,
- 6:37Speaker 1: so larger than what you would expect the drug store
- 6:39Speaker 1: to look like, smaller than what you expect a grocery
- 6:41Speaker 1: store to look like. But we can pick a lot
- 6:43Speaker 1: more inventory inside of the building because there's no walk
- 6:45Speaker 1: in traffic that's going through the aisles. The building is
- 6:49Speaker 1: optimized for you know, rapid picking, because the key is
- 6:53Speaker 1: that you want to pick it as fast as possible,
- 6:55Speaker 1: throw it in the bin. Then you have an algorithm
- 6:57Speaker 1: that then determines like, hey, do we send out this
- 6:59Speaker 1: door order right away or do we wait another dirty
- 7:01Speaker 1: seconds to forty five seconds to an order work that
- 7:04Speaker 1: could come in that's from the same block or the
- 7:05Speaker 1: same name. A right, so we could have been and
- 7:07Speaker 1: batch it better. Okay, so the driver is on the
- 7:09Speaker 1: way or the delivery guy is on the way, let's
- 7:13Speaker 1: talk a little bit about that. I mean, first of all,
- 7:17Speaker 1: is he an employee of yours or not? So all
- 7:20Speaker 1: the folks that are working inside of the four walls
- 7:22Speaker 1: in the buildings are employees anyone that's delivering an order,
- 7:25Speaker 1: A driver partner there ten ninety nine d a contractor. Okay,
- 7:28Speaker 1: So I mean, what are they making? Fifteen bucks an hour?
- 7:31Speaker 1: Twenty bucks an hour? So the national average is eighteen
- 7:34Speaker 1: to twenty four bucks an hour. How much of what
- 7:36Speaker 1: you eat do you order from? I order Go Puff
- 7:39Speaker 1: between two and four times a day. So wow, I
- 7:41Speaker 1: was a big user. If you got something on the
- 7:43Speaker 1: way Now, I ordered in the morning, I got coffee.
- 7:46Speaker 1: You try and break it, You try and do something
- 7:48Speaker 1: really hard when you order all the time, all the time.
- 7:50Speaker 1: I'll order from like a whole bunch of different categories.
- 7:53Speaker 1: I'll order from items that I know that are not
- 7:55Speaker 1: located in newar Introl inside of the warehouse. And I
- 7:58Speaker 1: always order from a pseudo account, so no one notes me.
- 8:00Speaker 1: So I'm constantly looking at things and then like, you know,
- 8:04Speaker 1: my operators, I don't know if they love or hate me. Right,
- 8:07Speaker 1: always always funkle, and you know how we're going to
- 8:11Speaker 1: move forward. So if your order comes and it's not
- 8:14Speaker 1: just right, you call the you call the warehouse and
- 8:17Speaker 1: be like, okay, right, it's not hot. First, I'm trying
- 8:20Speaker 1: to understand the root cause, right, it's not like like
- 8:22Speaker 1: what you don't want to do is like this is
- 8:24Speaker 1: just a blame game of like, hey, this person messed up,
- 8:27Speaker 1: and like what caused this defect? And then you drill
- 8:30Speaker 1: in like one or two layers deeper with like was
- 8:32Speaker 1: it a process issue? Was it a tech issue? Like
- 8:35Speaker 1: was it a staffing issue? Like like there's a whole
- 8:37Speaker 1: host of issues that could have caused that problem. Ninety
- 8:41Speaker 1: five percent at a time, when there's a problem, it's
- 8:43Speaker 1: within something new that we're trying to do. So it's
- 8:46Speaker 1: it's activated by me because I'm ordering a lot of
- 8:48Speaker 1: the new stuff. I want to be testing it, and
- 8:50Speaker 1: like they'll they'll be issue because it's like it's it's experimenting.
- 8:53Speaker 1: So like you don't want to like fault people too
- 8:56Speaker 1: hard for trying and like you want to fail fast
- 8:58Speaker 1: and learn quickly, you know what I mean. So you
- 9:00Speaker 1: don't want to hit people too hard for trying stuff
- 9:03Speaker 1: and not working out the first time around. That's okay,
- 9:05Speaker 1: you know, I mean, we'll learn and we'll move past them.
- 9:07Speaker 1: We'll you know, we'll get better. Dex Can you talk
- 9:08Speaker 1: about out a problem you're trying to solve now, one
- 9:13Speaker 1: of the hardest problems for us to solve is grocery.
- 9:17Speaker 1: Grocery meaning basically produce fruits and vegetables. Fruits and vegetables. Yeah,
- 9:21Speaker 1: so okay, first of all, tell me why it's a problem.
- 9:23Speaker 1: The products don't have an expiration date, so like a
- 9:25Speaker 1: banana might start looking bad, you don't want to start
- 9:28Speaker 1: delivering that product. So it's a whole host of new
- 9:31Speaker 1: technologies that we have to build in to go inventory,
- 9:34Speaker 1: to really make sure that, you know, we could deliver
- 9:36Speaker 1: it properly and profitably. And in two, the retraining of
- 9:40Speaker 1: all of our associates. You have to train people what
- 9:43Speaker 1: does a good banana look like versus what a bad
- 9:44Speaker 1: banana looks like? You know, you can't put it into
- 9:47Speaker 1: the machine, like you can't automate the meaning of a
- 9:49Speaker 1: bad banana. Yeah, and in some sense, yes, So okay,
- 9:53Speaker 1: I'm just gonna pause here and say we're at seven minutes.
- 9:56Speaker 1: We're do a time check. Seven minutes looks like I
- 10:00Speaker 1: can actually see It's like when you're, you know, calling
- 10:02Speaker 1: an uber or something. I can see where the delivery
- 10:05Speaker 1: guy is and the dude has looks like moved away
- 10:09Speaker 1: from my house a little bit. So I guess I
- 10:10Speaker 1: was not first on his list. The order might have
- 10:13Speaker 1: been batched, so like the keys that still keep it
- 10:16Speaker 1: in the in the delivery window that they use it.
- 10:19Speaker 1: Like again, what a lot of people would do, or
- 10:21Speaker 1: a lot of people that are entering the space for
- 10:22Speaker 1: the first time would do is just like optimize, like
- 10:25Speaker 1: bring it as fast as humanly possible, And that might not.
- 10:28Speaker 1: I don't know what's happening specifically with your order, because
- 10:30Speaker 1: obviously I'm not I'm not I'm not looking at it.
- 10:32Speaker 1: But like the reality is is like we're optimizing to
- 10:36Speaker 1: build the best kind of consumer experience and build a
- 10:39Speaker 1: long staining, generational, profitable business. So, Okay, you were early
- 10:43Speaker 1: to this business, and tons of other people with huge
- 10:46Speaker 1: amounts of money are coming to copy you and do
- 10:49Speaker 1: what you do, like lots of you know, startup VC
- 10:52Speaker 1: funded businesses. But I also just read yesterday that like
- 10:55Speaker 1: Walmart is trying to get into instant delivery, and both
- 10:59Speaker 1: of those seem like potential problems for you in terms
- 11:02Speaker 1: of like competition. What I'll tell you is, like I
- 11:05Speaker 1: mean this in the most amount of respect, right, the
- 11:08Speaker 1: vast majority players just won't exist six to twelve months
- 11:10Speaker 1: from now, because the twelve months that is a fuego
- 11:14Speaker 1: take and you're not saying in five years, you're saying
- 11:15Speaker 1: in one year. Yeah, not all of them, but most
- 11:18Speaker 1: of them. And here's why. Right, this business, if you
- 11:21Speaker 1: don't focus on building out the tech early, and you
- 11:25Speaker 1: don't focus on fundamental economics early, right before you scale
- 11:29Speaker 1: the business, it's a fricking disaster. Right. You could be
- 11:32Speaker 1: losing twenty thirty forty dollars every order that you deliver.
- 11:35Speaker 1: So the easiest thing to do is to open up
- 11:37Speaker 1: the building, right, the hardest, like, it's much harder to
- 11:40Speaker 1: operate these buildings and operate improfitability and to deliver against
- 11:43Speaker 1: the consumer promise every single time. And that took again,
- 11:46Speaker 1: that took us a lot of years and a lot
- 11:48Speaker 1: of iteration, a lot of work to do. So I
- 11:50Speaker 1: just I just know what it takes to build a
- 11:52Speaker 1: business like this, and if you don't invest in the
- 11:57Speaker 1: fundamentals of the business early, the results are disastrous. My
- 12:03Speaker 1: order is still on the way, apparently according to the app.
- 12:06Speaker 1: The clock is still ticking, and we'll be back or
- 12:09Speaker 1: a break to talk about more problems and see how
- 12:11Speaker 1: long it takes my order to arrive, and now back
- 12:20Speaker 1: to my interview with Raphael. I will say, for those
- 12:23Speaker 1: of you keeping score at home tracking my order of
- 12:25Speaker 1: oreos and apples, we're going to skip ahead a few
- 12:28Speaker 1: minutes here and pick up the interview around twenty eight
- 12:31Speaker 1: minutes after I placed the order. At this point in
- 12:35Speaker 1: the conversation, we're discussing Gopuff's acquisition of this liquor store
- 12:39Speaker 1: chain called Bevmo. Gopuff made the acquisition a couple of
- 12:42Speaker 1: years ago. It costs them three hundred and fifty million
- 12:45Speaker 1: dollars and go Puff has been trying to solve this problem.
- 12:49Speaker 1: How do you keep this liquor store chain running as
- 12:52Speaker 1: retail stores where customers can go and chop well at
- 12:55Speaker 1: the same time using the stores as microwarehouses for its
- 12:58Speaker 1: delivery business. The reason we bought it was because of
- 13:00Speaker 1: the liquor licenses, so we could deliver alcohol in California
- 13:04Speaker 1: in an easy way. And we did the same thing
- 13:06Speaker 1: in Kentucky with a chain called Liquor Barn, and we
- 13:09Speaker 1: where did these retail locations And our biggest problem, and
- 13:12Speaker 1: the problem that we still have today, is how do
- 13:14Speaker 1: you keep the integrity of the retail location while making
- 13:18Speaker 1: it into what we call an omni store. So the
- 13:20Speaker 1: store like a micro of a filment center within a
- 13:23Speaker 1: very popular chain. Right, that's producing hundreds of millions of revenue.
- 13:27Speaker 1: What's an example of the thing that went wrong in
- 13:29Speaker 1: that in that setting? So I'll give a like an example.
- 13:32Speaker 1: Let's say like something exists on the store shelf. Right,
- 13:36Speaker 1: we never had walking customers before, and we have an
- 13:38Speaker 1: active inventory account that's integrated between bevmo and Gopa. Let's
- 13:42Speaker 1: let's say a customer there's a one bottle of something
- 13:44Speaker 1: left and he took it, and it's physically in the cart,
- 13:46Speaker 1: in someone's cart, So the inventory system is saying there
- 13:49Speaker 1: is one of these bottles that exists in the shelf.
- 13:52Speaker 1: So I go on the app and the app is like, yeah,
- 13:54Speaker 1: you can buy that bottle of whiskey, and I pushed
- 13:56Speaker 1: the order and then somebody who works then then would happen.
- 14:00Speaker 1: They would go to the shelf, they would scan the shelf,
- 14:02Speaker 1: they would look at the shelf and there's no bottle there.
- 14:04Speaker 1: So that like, that's what we call an inventory defect.
- 14:06Speaker 1: But the defect shouldn't exist because the bottle physically, like
- 14:09Speaker 1: the way that we solve that problem is like anything
- 14:11Speaker 1: under a certain amount, we're just gonna market out of
- 14:14Speaker 1: stock because we're not so sure one or two bottles left.
- 14:18Speaker 1: You just don't let anyone we're gonna market out of stock.
- 14:20Speaker 1: And like that took us, like we didn't we thought
- 14:23Speaker 1: there was something wrong with the system. And then the
- 14:26Speaker 1: engineers and product folks and everything we laugh about this
- 14:29Speaker 1: all the time. The best person to fix a packing
- 14:31Speaker 1: problem is the person that's packing the order, right, So
- 14:34Speaker 1: it took us speaking to the people in the ground
- 14:36Speaker 1: to like be like, hey, like what's wrong with it
- 14:38Speaker 1: with this, Like like wait, there's something wrong with our
- 14:40Speaker 1: inventory management software, and like somebody worked in the store.
- 14:42Speaker 1: It's like no, man, somebody some customer just had the
- 14:45Speaker 1: bottle in their cart. What that's literally exactly what happened.
- 14:48Speaker 1: Instead of like going to the MFC's and really figuring
- 14:52Speaker 1: out what the problem is, yeah, the stores, Yeah, yeah,
- 14:56Speaker 1: we try to solve it an HQ and that just
- 14:58Speaker 1: didn't work. So like you gotta have a bottoms up approaching. Sorry,
- 15:02Speaker 1: I apologize, but I have to interrupt. Were at thirty
- 15:04Speaker 1: one minutes. I'm gonna stop to stop watch. Just got
- 15:07Speaker 1: a text your non content Go Puff order has been
- 15:10Speaker 1: delivered to the address you provide it. You want to
- 15:13Speaker 1: just hold on one sack. I'm gonna go downstairs and
- 15:15Speaker 1: get it. Great, you're right back, and now back to
- 15:34Speaker 1: the show. I just went to get my order from
- 15:36Speaker 1: Go Puff. I think it worked. Let's see. Okay, let's see.
- 15:49Speaker 1: I love this. Yeah, right, it's action. It's like this
- 15:52Speaker 1: is this okay? So let's see at the apples. You'd
- 15:58Speaker 1: be glad to know the apples look good. Great, we'll
- 16:02Speaker 1: do the apple test here, you're ready, good crunch or
- 16:07Speaker 1: good apple? And we got the orioles. I love it. Yeah,
- 16:11Speaker 1: it worked. Were you worried at all? I think there's
- 16:17Speaker 1: like like like a sub level of worry, especially about
- 16:20Speaker 1: the apples because it's a new business. Great, let's do
- 16:25Speaker 1: a lightning round. We close this show with like a
- 16:27Speaker 1: bunch of fast questions, just fast. What's one piece of
- 16:30Speaker 1: advice you'd give to somebody trying to solve a hard problem?
- 16:33Speaker 1: Listen more than you talk. What's the hardest thing about
- 16:37Speaker 1: growing is physical real world business? Insanely quickly. I mean
- 16:41Speaker 1: I'm thinking I'm talking from my perspective more than anything else.
- 16:44Speaker 1: We're working sixteen seventeen hour days, seven days a week. Yeah,
- 16:48Speaker 1: and after months and months of doing it, it just waited,
- 16:51Speaker 1: Like you're like, the business hasn't gone into the place
- 16:54Speaker 1: where we got we wanted to get to, wen't raise
- 16:56Speaker 1: any money, and like you start to deteriorate a little bit,
- 17:00Speaker 1: you know what I mean, Like remaining mentally strong as
- 17:02Speaker 1: you're building these operationally complex businesses, especially if you're acting
- 17:06Speaker 1: as a founder operator, is probably one of the hardest challenges.
- 17:12Speaker 1: What's a thing in the world outside of your business
- 17:15Speaker 1: that you think should be faster. Maybe transportation probably should
- 17:18Speaker 1: be faster, right Like we had we had concords twenty
- 17:22Speaker 1: years ago, and I think we took a step backwards
- 17:24Speaker 1: on transportation. If everything goes well, what problem will you
- 17:28Speaker 1: be trying to solve in say five years. So I think,
- 17:31Speaker 1: you know, gobus business can become a lot more broad
- 17:35Speaker 1: than just what we're doing right now. What I mean
- 17:37Speaker 1: by that like if you look at Amazon's business right
- 17:39Speaker 1: like FBA fulfilled by Amazon is larger now than the
- 17:43Speaker 1: retail business than Amazon owned products. And by owning all
- 17:49Speaker 1: the infrastructure, we're starting to think about, like, you know,
- 17:52Speaker 1: what are ways that we can utilize all the infrastructure
- 17:55Speaker 1: and all the technology that we built to empower a
- 17:58Speaker 1: whole host of e commerce websites to power their delivery.
- 18:03Speaker 1: How will you know when it's time for you personally
- 18:05Speaker 1: to do something else. You know, it's a great question.
- 18:08Speaker 1: I used to think about that kind of all the time.
- 18:10Speaker 1: I think, you know, you get one chan unless you're
- 18:11Speaker 1: like Elon Musk, right, you get like one chance in
- 18:13Speaker 1: life to build something really really generational. And when I
- 18:17Speaker 1: said generation, I mean multi hundred billions in market cap
- 18:20Speaker 1: and like a lot of magic needs to happen for
- 18:22Speaker 1: you to get like timing, product, market fit, resources, damn,
- 18:26Speaker 1: Like a whole bunch of things need to like come together.
- 18:30Speaker 1: I'm not embarrassed to say I don't think I'll be
- 18:32Speaker 1: able to do this again at this Yeah, Like I
- 18:35Speaker 1: think this is our chance to do something really really
- 18:38Speaker 1: a generational once once in a lifetime. And it's like
- 18:41Speaker 1: it's so much bigger than money. It's so much bigger
- 18:44Speaker 1: than you know, like how I'm gonna feel on how
- 18:46Speaker 1: I'm gonna behave if I sold this thing. So I
- 18:49Speaker 1: love doing this, not sounding a cliche, but like I
- 18:52Speaker 1: really enjoyed doing this more than anything. I don't really
- 18:54Speaker 1: have any other hobbies. It's a good thing, working sixteen
- 18:58Speaker 1: hours a day. Right, It's like family and go Puff
- 19:01Speaker 1: and most like go Puff. It sounds like, yeah, I
- 19:05Speaker 1: mean this is my life, so you know, it's uh.
- 19:09Speaker 1: I can't even imagine right now life would out it
- 19:11Speaker 1: as crazy as that sounds. Thank you very much. Great
- 19:14Speaker 1: to talk guys. Thank you. Rafael ilishaiyev Is, co founder
- 19:20Speaker 1: and co CEO of Gopuff. Today's show was produced by
- 19:25Speaker 1: Edith Russolo, engineered by Amanda ka Wong, and edited by
- 19:28Speaker 1: Robert Smith. The music by Luis Gara. What's Your Problem
- 19:32Speaker 1: is a co production of iHeartMedia and Pushkin Industries. If
- 19:35Speaker 1: you like the show, please leave a review or rate
- 19:38Speaker 1: us on whatever app you're using to listen. If you
- 19:41Speaker 1: do not like the show, I've taken enough of your
- 19:43Speaker 1: time already, no need to leave a raining. I'm Jacob
- 19:46Speaker 1: Goldstein and I'll be back next week with another episode
- 19:49Speaker 1: of What's Your Problem.