Jeremy Jones & Xavier Nidecker on Re-Up Tech: What it Is & Why it Matters
Jeremy Jones is back on GEAR:30, and this time, he brought along with him Xavier Nidecker, global brand director of Jones Snowboards, to talk about Jones’ new Re-Up Tech — what it is, how it works, why it matters, and what it could mean for the greater ski & snowboard industry. We also discuss FIS, POW, and climate change, and Jonathan solicits some advice about which board Jeremy and Xavier think he ought to get on as a never-ever.
TOPICS & TIMES:
Update: Blister Crash Course Video (2:00)
Circularity (4:26)
Re-Up Tech vs. Virgin Materials (7:28)
Shipping & Collecting Dead Snowboards (15:24)…
The skinny
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