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LaRUSSELL - What Is This Egg Sandwich Worth To You? · Eating While Broke

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Speaker 1: Welcome to another episode of Eating While Broke. I'm your
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Speaker 1: host Colleen Wits, and today we have in the building
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Speaker 1: music artists, philosopher entrepreneur Lar Russell, and I am truly excited.
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Speaker 1: Nothing made my day more than like what two days
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Speaker 1: ago when your I think his crew confirmed like two
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Speaker 1: or three days ago, and it literally they were like,
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Speaker 1: holy why are you so silent? You're supposed to be happy.
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Speaker 1: And I was like, well, I'm just making sure you
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Speaker 1: tell me the date because if you tell me a
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Speaker 1: month from now, I'm not getting excited because just in
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Speaker 1: case something happens. And she was like, so you're happy,
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Speaker 1: I said, what was the date two days from now?
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Speaker 1: I said, hell, yeah, I'm happy. Girl. Thanks shoutouts in
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Speaker 1: Nicole from the Black Effect for booking you. UM super
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Speaker 1: happy to have you. I love the name of your
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Speaker 1: company and I love what you're about. I'm the name
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Speaker 1: of his company is called Good comp Penny as in Points,
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Speaker 1: which I was like, oh, oh that's different, I said, Man,
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Speaker 1: Larrussell's hitting us with so much in teg pretty you
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Speaker 1: remind me of a cross between jay Z and Drake
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Speaker 1: and anyone that has not heard your music or kind
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Speaker 1: of even tried to cyberspy on you was like really
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Speaker 1: missing out, like on some good stuff. But um, since
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Speaker 1: I have you in my kitchen, uh the eating while
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Speaker 1: broke kitchen, I have to know what were you eating
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Speaker 1: when you were broke? Man. Today I'm going to be
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Speaker 1: making an egg sandwich. This was a classic. My mama
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Speaker 1: taught me how to make eggs when I was like five,
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Speaker 1: and I used to wake up every morning and make
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Speaker 1: eggs and that was the only thing I knew how
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Speaker 1: to make. So we're taking it back to the basics.
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Speaker 1: We got some eggs, we got some salt and pepper.
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Speaker 1: Today we're gonna be doing it on garlic bread. Because
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Speaker 1: I usually use regular bread. We just throw it in
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Speaker 1: a toaster. But my boy Austin was like, you gotta
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Speaker 1: do garlic bread, so I figured we spice it up today. Yeah,
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Speaker 1: we've had a whole discussion about the whole garlic bread,
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Speaker 1: you and I because I've actually never even thought of
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Speaker 1: garlic bread. Actually, the first time I ever had garlic
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Speaker 1: bread for real, for real was the Texas toast in
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Speaker 1: the box. And now if you go into a store,
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Speaker 1: it is sold out, like you can't get it. It's
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Speaker 1: a miracle if you find one maybe on eBay, but
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Speaker 1: I don't know the pandemic. Just like said, take away
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Speaker 1: the best bread on earth? Um, but um, I'm excited
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Speaker 1: to eat with you, so let's get it cracking. Oh
2:41
Speaker 1: my gosh, an egg a crack. I listened to rap
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Speaker 1: music so much that my girlfriend and I shout out
2:54
Speaker 1: to will Let behind the mirror over there. Um. I
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Speaker 1: listened to wrap soap music so much that I actually
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Speaker 1: speak in metaphors and sometimes people have to stop me
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Speaker 1: and say, can we get it? You know you don't
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Speaker 1: have to, you don't have to rebreak it down in
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Speaker 1: puzzle terms. I'm a metaphor speakers. Can I move this
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Speaker 1: so I can crack some magazine? Slide over to my
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Speaker 1: side the greatest? Are you eating one too? So I
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Speaker 1: should make all you have to cook for both of
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Speaker 1: us because if it's trash, we can both discover that
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Speaker 1: garlic bread egg sandwiches is just not I'm going to
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Speaker 1: drop some butt up in here because my mom would
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Speaker 1: be like, use some PAM so you don't leave egg
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Speaker 1: stained all over the now. Are you one of those
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Speaker 1: people that are really going to use metal on age? Yes? Yeah, yeah,
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Speaker 1: we're not supposed to do that. Even every listener is
3:45
Speaker 1: hearing that scratching is like, what is he doing? That's crazy?
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Speaker 1: What is he doing? His mama could have handled ever
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Speaker 1: let him do that. Man, she did. You wouldn't believe
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Speaker 1: how much stuff my mom let me do. Let I
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Speaker 1: don't even think we had tesline back then. Maybe I
4:03
Speaker 1: don't remember. You're right, it was like a luxury. I'm sure, yeah, yeah,
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Speaker 1: back then. I think you're right. You just had to
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Speaker 1: butter everything down. Otherwise it's stuck or you get that
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Speaker 1: good old pam spray and you in it. Oh, I'm
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Speaker 1: getting it all over there. I'm not. I'm not a
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Speaker 1: you know, So tell me a little bit about what
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Speaker 1: was going on. I know this is like the first
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Speaker 1: dish that you ever cooked, But tell me what was
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Speaker 1: going on during the time of Also, I usually add
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Speaker 1: bacon beat bacon bits and cheddar cheese. But I heard
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Speaker 1: y'all broke, so it wasn't here. So we're gonna go pepper.
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Speaker 1: I don't see salt over here. There's y'all struggling, Yo,
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Speaker 1: so much fun of us over here. You're not even
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Speaker 1: gonna use lorries because we don't Now, I'm not gonna
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Speaker 1: use lorries. I've never done that. I'm trying to you
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Speaker 1: could authentic. Wow, okay, okay, I respect it to be honest.
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Speaker 1: I don't use lowries. Well, I just started to recently,
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Speaker 1: but it's only because I married a black man from
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Speaker 1: Detroit who believes loss everything season and yes, beautiful. Um,
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Speaker 1: So what was going on growing up? Uh? Like around
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Speaker 1: when you were making egg sandwiches? I know you started
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Speaker 1: at five, you know, making these, but like kind of
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Speaker 1: tell me a little bit of your background growing up,
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Speaker 1: Like where you middle class? I thought I was middle
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Speaker 1: class until I got older and realized we're definitely lower
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Speaker 1: middle class. But my pops was a hustler, so we
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Speaker 1: were like we had enough money to be like the
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Speaker 1: richest nigga is in the broke neighborhood. Touch you feel it,
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Speaker 1: but definitely uh lord class, just regular neighborhood and be
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Speaker 1: hard to describe when people ask that question because you've
6:02
Speaker 1: got to kind of growth in it to to be familiar.
6:05
Speaker 1: Did you grow up in a two parent household? Yeah? Definitely. Wow, Okay, okay,
6:09
Speaker 1: a lot of people on the show haven't. I'm going in. Um,
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Speaker 1: that's good. So when did you transition to music. Um.
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Speaker 1: I've been writing since I was like seven, whether through
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Speaker 1: like writing poems or just journaling, um, drawing. Just I've
6:32
Speaker 1: just always used kind of writing an art as like
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Speaker 1: an artistic expression inform um. So yeah, since I was seven,
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Speaker 1: and it's kind of just cultivated me. And my sister
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Speaker 1: had this boom box and we used to download instrumentals
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Speaker 1: from line Wire and burn them on the CD the
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Speaker 1: instrumentals on the boom box and wrap over it. And
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Speaker 1: I remember we had a wrapped over nucket you buck,
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Speaker 1: and I was going crazy, but my sister was better
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Speaker 1: than me at the time, so I just had to
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Speaker 1: keep working. Your sister was rapping two. Yeah, my sister
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Speaker 1: was rapping two So does she still wrap? No, she doesn't.
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Speaker 1: So you surpassed her and the rap skills and then
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Speaker 1: she was like, I'm good. I don't. I don't think
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Speaker 1: she ever had a passion for it. It It was just
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Speaker 1: something we like to play around and do, and I
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Speaker 1: just kind of stuck with it. Okay, okay, okay, that's
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Speaker 1: pretty cool. So you is it that you like Drake,
7:29
Speaker 1: because its like from what I've researched on you, is
7:31
Speaker 1: that you from other articles and you could correct me
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Speaker 1: if I'm wrong. But your goal was to be on
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Speaker 1: the level I want to say, and on the I
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Speaker 1: don't know, like numbers level, because obviously talent wise, you're
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Speaker 1: on the same level as Drake, but I'm saying numbers wise,
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Speaker 1: you want to be on the same level, but independently. Yeah,
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Speaker 1: is that correct? And not necessarily numbers wise, but impacting
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Speaker 1: notoriety wise. You know, I want people to respect me
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Speaker 1: as such, and partially the way to do that is
8:08
Speaker 1: to put up the numbers. Right. If you're not scoring
8:10
Speaker 1: as well as Jordan's, people don't expect you respect you
8:13
Speaker 1: like a Jordan, right, Um, and yeah, to do that
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Speaker 1: independently and just show people that it's possible to be
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Speaker 1: the greatest at something without um having to utilize someone
8:24
Speaker 1: else's infrastructure that they tell you you gotta go through
8:27
Speaker 1: and you got to use these methods and you gotta
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Speaker 1: sell away your ownership, you know, like everyone knows early
8:32
Speaker 1: on Drake didn't have his masters and had a horrible deal. Um,
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Speaker 1: I want to show people that you can get to
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Speaker 1: that level without having to go through that. Right. When
8:41
Speaker 1: you say, uh, I just want to rewind you said
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Speaker 1: it was important for you to have impact and notoriety,
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Speaker 1: Like why, what does that even mean to me? It
8:52
Speaker 1: just uh, it enables you to two It enables you
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Speaker 1: to make change, like right now, feed the whole hood
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Speaker 1: where I'm from. You know, from down to the end
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Speaker 1: of the year, I've been feeding the hood out of
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Speaker 1: my own pocket. And I've only been able to do
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Speaker 1: that because of my impact and my notoriety. I've become
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Speaker 1: so great that I make enough money to where I
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Speaker 1: could take care of the place that birth me right,
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Speaker 1: And a lot of people don't get to do that
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Speaker 1: because they don't have either the talent, devil or the
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Speaker 1: resource to do it. I've been able to do it independently.
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Speaker 1: I finish dropped this garly bread on this joint. It's already,
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Speaker 1: it's already done, already toasted it in Oh that's crazy. Yeah,
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Speaker 1: I try to cheat it because I wanted to get
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Speaker 1: all up in yourkool aid. Wow, So I put the
9:36
Speaker 1: tempo because you can't find that anywhere intriguing. Okay, let's
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Speaker 1: try it. Let's be a team here. Um dang, why
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Speaker 1: do we have to break from your story? Though? Right?
9:50
Speaker 1: Is this not the hardest interview or process? This is great,
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Speaker 1: This is great I'm a I'm a multitasker. I'm gonna
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Speaker 1: try this still, all right, So we get the bread. Everyone,
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Speaker 1: we're getting the garlic bread situation together and we're putting
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Speaker 1: eggs in it. Yeah, this is new. I've never had this.
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Speaker 1: Shout out Austin for you have to turn off the store.
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Speaker 1: Ye let me get right on there. Berthie was talking
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Speaker 1: as mess about us being broke. Now, well, I was
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Speaker 1: going to put garlic bread on there, but you know
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Speaker 1: you guys did it so okay, completely forgot you were
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Speaker 1: going to actually make it. You don't even know how
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Speaker 1: to make garlic bread, do you. I mean, I use
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Speaker 1: Texas toes, so I was just gonna throw it up
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Speaker 1: on that joint and then it does what it does
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Speaker 1: and you're good after let's trying. Okay, let's go back
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Speaker 1: to notoriety and impact and you feeding your community. Okay,
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Speaker 1: stealing all your eggs, buddy, All right, here we go.
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Speaker 1: Do you want to sample it first before we get
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Speaker 1: into the nuts and bolts? Sure, all right, let's try
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Speaker 1: to Here we go. Okay, bread, I think Texas garlic,
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Speaker 1: but at least we now know we actually now know
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Speaker 1: how to do it in the future. But it's way
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Speaker 1: too much bread on this one, way too much bread.
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Speaker 1: It's like a bread with a side of eggs. It's
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Speaker 1: actually garlic, a garlic bread sandwich. Would you ever serve
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Speaker 1: the same? Almost? Mm hmm. That could be an ideal
11:41
Speaker 1: but within a bread, right, yeah, look at me? Do
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Speaker 1: I Can we call it the eating wall Brooks and no?
11:47
Speaker 1: That would probably be horrible haunts to name it the
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Speaker 1: eating wall broke sandwich? While you're at a pay pay
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Speaker 1: as you go, is it pay as you go or
11:53
Speaker 1: pay what you want? Let's pay what you want? Proud
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Speaker 1: to pay? Well, comes sit sit with me so I
11:58
Speaker 1: can get all up in your who I know he
12:01
Speaker 1: jumped off camera on that one. Right, It's fine, it's
12:05
Speaker 1: real life, real life. So let's go into moments Momo's
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Speaker 1: moms Cafe, momos cafe for a second. What inspired all
12:15
Speaker 1: of that? Mm hmmm, or at least a partner just
12:23
Speaker 1: seeing the need. There's a lot of homeless in Leo
12:30
Speaker 1: and just people who don't get to eat. And I'm
12:32
Speaker 1: always outside so I always see it. I'm always giving
12:35
Speaker 1: someone money or take care of someone. Whether my mom
12:38
Speaker 1: would drop off boxes of merch to the homeless community,
12:42
Speaker 1: out there to the different encampments, and um, I'm just
12:46
Speaker 1: always trying to help, right, and this is the way
12:48
Speaker 1: that we can help now that I'm in a granded position.
12:51
Speaker 1: I've done a few of these prior this year, but
12:54
Speaker 1: just for a day. And when you do it today,
12:56
Speaker 1: it's like everybody don't get a chance to eat. So
12:58
Speaker 1: this time it was like, let's make sure everybody gets
13:01
Speaker 1: a chance to e. Yeah, so I think what you're
13:05
Speaker 1: doing is great. I'm gonna circle back to your music again. Um,
13:11
Speaker 1: so you're a talented artist. Again, for anyone that hasn't
13:14
Speaker 1: heard your music, I definitely would say you're in the
13:17
Speaker 1: same lay as jay Z and Drake, which, by the way,
13:22
Speaker 1: I'm a hardcore jay Z fan. Everyone that listens to
13:24
Speaker 1: this show knows this. I have a huge five ft
13:27
Speaker 1: painting that's literally the only one in the world that
13:30
Speaker 1: was custom made of jay Z like hanging out and projects.
13:33
Speaker 1: I'm from Brooklyn. But but I will say this in
13:38
Speaker 1: all truest form um. Currently, over the last couple of years,
13:44
Speaker 1: I listened to Drake more and I feel guilty. I
13:47
Speaker 1: feel like I'm cheating, like for real, Like I don't
13:50
Speaker 1: let nobody know that, Like nobody knows that this is
13:53
Speaker 1: the first time I've set it out loud, but in
13:54
Speaker 1: my heart, I'm like, yo, just listen to jay Z today,
13:57
Speaker 1: dog and you don't have to always pick Drake. But um,
14:00
Speaker 1: I listened to your lyrics. I'm just wondering, like, what
14:03
Speaker 1: did have you ever been signed? Uh? Not in the
14:08
Speaker 1: capacity that artists get signed, Like I've never been signed
14:12
Speaker 1: to a major deal. All of my deals have been partnerships,
14:15
Speaker 1: like distribution deals. Uh No, I've done like record deals,
14:19
Speaker 1: but in partnership for him, like fifty profit shares, like
14:22
Speaker 1: I don't belong to anyone on my own entity and
14:26
Speaker 1: we just split profit versus when a record label usually
14:29
Speaker 1: signed to you, you're in like a royalty deal and
14:31
Speaker 1: they own your ship. And if they don't own your ship,
14:34
Speaker 1: they like and said for twenty years and they have
14:36
Speaker 1: power and rule over when you release, how you release,
14:38
Speaker 1: any of that. So I've never I've never been in
14:40
Speaker 1: a major deal. All of my deals have been partnerships. Currently,
14:44
Speaker 1: are you in a partnership deal or are you independent?
14:47
Speaker 1: I've been independent the entire time, So all of these
14:49
Speaker 1: partnerships are completely like me and my team do everything
14:53
Speaker 1: you see you're controlling all the marketing everything, so in
14:57
Speaker 1: they're controlling because nowadays it's a little confusing what a
15:00
Speaker 1: record label is really bringing to the table at this point.
15:05
Speaker 1: It depends now I mean with I mean if oh
15:08
Speaker 1: my gosh, why am I spacing? Uh? When it comes
15:10
Speaker 1: to who is Drake in Little Wayne? And what's their
15:13
Speaker 1: name of their young Money is it? No, it's not
15:16
Speaker 1: young Money, it's but no, no, no, he was signed
15:22
Speaker 1: to Little Wayne, who was the young So they're so
15:29
Speaker 1: from what I know of the history of the music industry,
15:33
Speaker 1: Birdman had the best deal in the industry. So young
15:38
Speaker 1: Money cash Money has literally the best deals on the table.
15:43
Speaker 1: Cash money, cash money. So if cash Money calls you
15:47
Speaker 1: up right now, I'm just playing it. It was advocated
15:51
Speaker 1: not to see there's a cash Money had the best
15:56
Speaker 1: deal in terms of their deal with Republic, not in him,
16:00
Speaker 1: of the deals that they gave artists. Really, you don't
16:02
Speaker 1: think they gave artists really good deals? No, because they
16:05
Speaker 1: Drake didn't have his masters. He just got him. He
16:08
Speaker 1: was in the royalty deal. A Little Wayne had to
16:09
Speaker 1: take him to court to get his money. How could
16:12
Speaker 1: they be in a great deal? Has been complaining for years.
16:17
Speaker 1: How could they be in a great deal that doesn't
16:18
Speaker 1: make any sense? Yeah, I didn't know that. Yeah, but yeah,
16:23
Speaker 1: cash Money had a substantial deal. You know when dy
16:26
Speaker 1: Day was a part of helping put that together with Republic,
16:28
Speaker 1: they really broke the bank. When did you? So you're
16:32
Speaker 1: a music artist, what is intriguing about you is, for instance,
16:37
Speaker 1: today we gave you a release, Clarence, and you sat
16:40
Speaker 1: there quietly and read it. Um, you're a businessman all
16:46
Speaker 1: the way through. So where do you think you're an
16:48
Speaker 1: entrepreneur before you're an artist? Definitely? Definitely. Before I was
16:53
Speaker 1: releasing art, I was selling beats. I was making like
16:58
Speaker 1: album covers for people and selling I've been I used
17:01
Speaker 1: to sell swishers. One of your parents, Yeah, my pops
17:06
Speaker 1: was a hustler. He sold everything under the sun except drugs,
17:09
Speaker 1: like everything. I was gonna be my next question, cause
17:11
Speaker 1: when I hear hustle, I'm like, what was he saying? Yeah, no,
17:13
Speaker 1: man ever everything. But exactly so, you got your entrepreneur
17:17
Speaker 1: spirit from him, and then you're talent girls kind of
17:21
Speaker 1: came from you and your sister, like in this boombox.
17:25
Speaker 1: Kind of my pops as well, he's very creatively inclined, right,
17:29
Speaker 1: And he's a problem solver, right. And I feel like
17:33
Speaker 1: a part of my talent and just my skill, my
17:35
Speaker 1: business acumen is because I'm a problem solver. My favorite
17:38
Speaker 1: thing to say is I'll figure it out, and I will. Yeah, yeah, yeah,
17:42
Speaker 1: spoken like a true entrepreneur. You know how to pivot, right, Yeah.
17:46
Speaker 1: That's whenever I see a problem, I'm always like, it's
17:48
Speaker 1: not a problem, it's a challenge. Right, what are we
17:51
Speaker 1: going to do? I was I was walking to get
17:53
Speaker 1: my daughter the other day and I was talking to
17:55
Speaker 1: my brother, and uh, I was like, man, are you
17:58
Speaker 1: looking for problems or are you looking for lu? You
18:01
Speaker 1: usually find whatever you're looking for. I like that, you
18:05
Speaker 1: know what you say? How I think. I think that's
18:09
Speaker 1: why I like you so much. I genuinely I genuinely
18:14
Speaker 1: funk with you hard. I don't say funk on the
18:16
Speaker 1: show ever. Really, I genuinely mess with you. I was
18:20
Speaker 1: just like, yo, is he as dope? So what I've
18:24
Speaker 1: learned being a Christian and just living in the world
18:26
Speaker 1: is like, there's so many dope people that are doing
18:29
Speaker 1: great things externally. But now that I'm old, older, I've
18:34
Speaker 1: grown enough. Wasn't to ask myself, well, if they're externally
18:39
Speaker 1: have all this integrity, I just wonder, like if I
18:41
Speaker 1: was a fly on their wall at home, you know,
18:45
Speaker 1: do they carry that same level of integrity? When I
18:48
Speaker 1: listen to some of your rap lyrics, I'm like, Okay,
18:52
Speaker 1: they're great. And then there's some that teeter into like
18:55
Speaker 1: how you uh enjoy women in the past. I don't
18:59
Speaker 1: know if current, I don't know. You know, it's hard
19:02
Speaker 1: being a man. I'm not a man, So I just wondering,
19:05
Speaker 1: like I think, if you're a fly on the wall
19:09
Speaker 1: in my house, you'd see a human and supreme form
19:12
Speaker 1: right in every aspect on their roller coaster and on
19:15
Speaker 1: the journey. I think there's everyone around me could speak
19:19
Speaker 1: to my my heart and my greatness and my moral
19:22
Speaker 1: and my character. But I also have issues as a
19:26
Speaker 1: human as well that I have to develop from and
19:29
Speaker 1: that I've had to grow from just through a journey,
19:32
Speaker 1: right like you, m you learn self respect and you
19:37
Speaker 1: learn value, and you learn respecting other people throughout your journey,
19:40
Speaker 1: depending on your experience and you're surrounding and what you witness, right,
19:44
Speaker 1: most of us just replicate whatever we see. If you
19:47
Speaker 1: don't see anybody and like loving and nurturing situations and
19:51
Speaker 1: providing that you don't often replicate it, right, because that's
19:54
Speaker 1: not something you're familiar with, So just through that process.
19:58
Speaker 1: Of course, I'm a human, but I think for the
20:01
Speaker 1: most part, what you see externally of me, it's what
20:04
Speaker 1: you see and when you meet me, I'm the exact
20:07
Speaker 1: same person. Right when I hear your lyrics, you're I
20:13
Speaker 1: feel like you're vulnerable, You're you're honest with yourself, and
20:17
Speaker 1: I think for a lot of men, I don't want
20:20
Speaker 1: to say a lot of men, for humans, I think
20:22
Speaker 1: we we tend to either tell ourselves the truth that
20:25
Speaker 1: we tell ourselves a lie, and it's the battle of
20:29
Speaker 1: you know, but the only way to grow is to
20:32
Speaker 1: tell yourself the truth. So there's a lot of vulnerability
20:35
Speaker 1: in your lyrics, and I love it like I love
20:37
Speaker 1: it for the same reason why I love a lot
20:39
Speaker 1: of y'all. You know that you are my top three,
20:42
Speaker 1: you know, so, Um, now I do do snooping. Obviously
20:48
Speaker 1: I had the cyberstalk the hell out of you. Um,
20:51
Speaker 1: but um, I noticed you were, like, if you're a
20:53
Speaker 1: fan of mine, you come directly to me, Like, how
20:58
Speaker 1: did you even conceive that concept of like you want
21:01
Speaker 1: to come to my show, you buy the tickets from me.
21:03
Speaker 1: No ticket messing, no no middleman, Like where did that
21:06
Speaker 1: come from? Um? Life? That's always been the process, you know,
21:12
Speaker 1: Like I've watched my dad hustle, and everyone who bought
21:15
Speaker 1: product from him pulled up on him, or he pulled
21:17
Speaker 1: up on them. If you want something from the Russell,
21:20
Speaker 1: you have to go communicate with the Russell. When you
21:23
Speaker 1: start adding third parties, you can either miss opportunity or
21:26
Speaker 1: something to you misplaced. Like I used to do booking
21:29
Speaker 1: for a theater and I was trying to book certain
21:31
Speaker 1: artists and I'd have to go through their agents and
21:35
Speaker 1: It'll be like a C, A W or whatever. Sometimes
21:37
Speaker 1: they down even get to it, and then when I
21:40
Speaker 1: meet them later, I'm like, bro, I was trying to
21:41
Speaker 1: get you for it would have been dope because I
21:43
Speaker 1: was building this thing. And they're like, man, I didn't
21:45
Speaker 1: even know, right, And that's because you ain't holding at you.
21:48
Speaker 1: And then as the more middlemen you have, the more
21:52
Speaker 1: uh pie that's getting dipped into. And I'm a firm
21:55
Speaker 1: believer and if I'm splitting pie, it needs to be
21:57
Speaker 1: with people who helped me bake the pie, not some
22:00
Speaker 1: on who's just there. Because the end, this is a standard.
22:03
Speaker 1: You need to have a business manager, You need to
22:05
Speaker 1: have a this that like, we're not going to do that.
22:07
Speaker 1: You got to actually provide something. If you didn't bring
22:11
Speaker 1: no ingredients or help bath this, you shouldn't get a
22:13
Speaker 1: slice of it. Now, you do have a team, because
22:17
Speaker 1: to get to you, I tried emailing, Okay, I was like,
22:20
Speaker 1: this is the email, this is how I gets him.
22:23
Speaker 1: But you do have a team. Do you have a
22:24
Speaker 1: rule amongst your team that they don't get to say no,
22:28
Speaker 1: that you have to at least they have to at
22:30
Speaker 1: least present the opportunity to you. Because that's a valid
22:33
Speaker 1: point that happens in the industry. Just about everything comes
22:36
Speaker 1: to me. And I may have seen this, I was
22:38
Speaker 1: telling Austin. No, I'm for sure I have. I was
22:42
Speaker 1: telling Austin when it first came I had seen the
22:45
Speaker 1: show similar and I was like, I don't know, because
22:48
Speaker 1: I've seen the tide that eating while broke thing, and
22:50
Speaker 1: I feel like a lot of people play on like
22:52
Speaker 1: poor people and ship and I didn't. I didn't like it.
22:55
Speaker 1: So I was just like, I'm not gonna deal with
22:57
Speaker 1: that right now and let me see as it cultivates. So,
22:59
Speaker 1: I mean, I've seen it. There's not too much that
23:01
Speaker 1: comes through the email that I don't see. And if
23:03
Speaker 1: I don't see it, my two right hands always see
23:06
Speaker 1: it and it and it still makes his way to me.
23:08
Speaker 1: So with thet I broke, that was one of the reasons.
23:11
Speaker 1: I was, like the title, I don't like when people
23:15
Speaker 1: play on the on poverty and like, it's just like
23:19
Speaker 1: when I created Eating Wall Broke, I I was like,
23:24
Speaker 1: I just I have so many dope successful friends that
23:28
Speaker 1: are like millionaires and blowing celebrities, entrepreneurs, and they always
23:32
Speaker 1: have these crazy stories like they were in jail, or
23:34
Speaker 1: they were male escorts or just crazy as stories, and
23:39
Speaker 1: I love them. I live for them. We go on
23:40
Speaker 1: a hike and like, tell me more, what else did
23:42
Speaker 1: you do? You're a hugger? Okay, let's there, you know,
23:45
Speaker 1: And so I just love the journey. I actually don't
23:48
Speaker 1: even I do enjoy the solutions, but I love the journey.
23:51
Speaker 1: I love the storytelling. I love the hero's journey. And
23:54
Speaker 1: so when I came up with Eating Wall Broke, I
23:56
Speaker 1: was like, well, we gotta started at the root, you
23:58
Speaker 1: know that everyone can relate to, like, you know, people
24:01
Speaker 1: that are aspiring rappers that are literally only have two
24:03
Speaker 1: pennies to rub together. And I named the Eating Wall Broke.
24:06
Speaker 1: But then I realized, damn. Every time I pitched the show,
24:10
Speaker 1: I have to say, hey, I have this great opportunity
24:13
Speaker 1: for you. It's it's ignore the name. Let me tell
24:16
Speaker 1: you what it is. And I always have to say,
24:19
Speaker 1: ignore the name, and then I tell them, you know,
24:21
Speaker 1: the show is about inspiring people and just kind of
24:24
Speaker 1: leveling with them and inspiring them that they can do
24:27
Speaker 1: exactly what you did, or they should believe in themselves
24:29
Speaker 1: no matter what their environment isn't. But I always have
24:31
Speaker 1: to do this thing her. That's why I like certain
24:36
Speaker 1: things will get to me through email, but since it
24:38
Speaker 1: doesn't have full context, it's like I can't tend to
24:42
Speaker 1: it right because it doesn't resonate. But that's why I'm
24:44
Speaker 1: always somebody. I'm so open. If you see me anywhere,
24:47
Speaker 1: you can comes to me and address me, and once
24:50
Speaker 1: I meet you and feel your energy, it's like, okay,
24:52
Speaker 1: that makes sense, right, But emails have no context like that.
24:55
Speaker 1: Just you gotta take it for whatever you want I'm uh.
25:00
Speaker 1: Pitpole told me this once. He said, if they locked
25:03
Speaker 1: the door, you're climbing through the window. I was like, oh,
25:05
Speaker 1: he didn't respond, and nicolete better use that show me
25:22
Speaker 1: you know, it's running this show and uh, you know,
25:25
Speaker 1: get his attention. And not only did I do that,
25:28
Speaker 1: but I liked you so much. I literally was like,
25:31
Speaker 1: and your Leisure should have him, Charlemagne should have him,
25:34
Speaker 1: all these people should have him, and she was like, mmmm,
25:37
Speaker 1: I think they already did. Like I was like the
25:39
Speaker 1: last one to the table, like these are the shows
25:41
Speaker 1: he should be on. I don't even even never had
25:44
Speaker 1: an opportunity with him, but I was like, damn, all
25:45
Speaker 1: your publicists over there like this is who I want, um,
25:49
Speaker 1: And and that's you know why we name the show,
25:54
Speaker 1: you know, at the end of the day, eating Wall Broke.
25:55
Speaker 1: But I get it because I literally every time I
25:58
Speaker 1: sell someone on the idea, I'm like, just ignore the name,
26:01
Speaker 1: ignore the name. But I'm glad that you take time
26:04
Speaker 1: to come and sit with me, and super excited. I
26:07
Speaker 1: love literally everything you're about um and uh sorry, uh.
26:13
Speaker 1: One of the things that kind of surprised me is
26:17
Speaker 1: the entrepreneur in you and like also, like, why did
26:25
Speaker 1: you name your company the good compenny? Right? Well, I
26:30
Speaker 1: mean good company just because there's a quote. Let's say
26:33
Speaker 1: your mamma say you just by the company you keep, right,
26:36
Speaker 1: So I feel like good company isn't compassing of just
26:39
Speaker 1: I like to have good people around me, and we
26:41
Speaker 1: build great energy when we go into places. We're good
26:43
Speaker 1: company to have, right, just that name, it's welcoming. And
26:48
Speaker 1: then I use pennies because I feel like pennies are
26:50
Speaker 1: undervalued and overlooked. Right, if you see a penny on
26:53
Speaker 1: the ground, you usually don't stop and pick it up.
26:55
Speaker 1: But imagine if you stopped and picked up every penny
26:57
Speaker 1: you walk past throughout your whole life, only have more
27:00
Speaker 1: money than a lot of the people beside you. Even
27:02
Speaker 1: though it's a penny, there's a multitude of them, Like
27:05
Speaker 1: we passed them up all the time everywhere, and no
27:08
Speaker 1: one really cares. Right, But it exists for a reason.
27:12
Speaker 1: I sometimes think pennies exists to go in my daughter's mouth.
27:18
Speaker 1: That was a terrible joke. I'm a new mom, I'm
27:21
Speaker 1: a random mom. I spend most of my days trying
27:24
Speaker 1: to commence my daughter, not to try a new way
27:26
Speaker 1: to commit suicide right right now? You see. Now you
27:29
Speaker 1: see why our parents are like tired by eight o'clock
27:32
Speaker 1: because they spent the entire day like what do you
27:35
Speaker 1: have to do next? But? Um, but what can people
27:40
Speaker 1: expect from you in the future music wise? Um? A
27:45
Speaker 1: ton of it? Oh a lot of it. You know.
27:48
Speaker 1: I'm someone I live by this theory of like leaving empty.
27:52
Speaker 1: I don't want to leave with nothing on my plate
27:55
Speaker 1: and all the music I have I intend to release
27:57
Speaker 1: and get out. I don't want to sit on things
28:00
Speaker 1: for years. Um. I'm currently building crazy infrastructure at home.
28:05
Speaker 1: I keep saying I'm building Disneyland because we're building something
28:08
Speaker 1: like that completely laterally. Um but really, uh, I don't know.
28:13
Speaker 1: I don't have any expectation of myself. So I think
28:16
Speaker 1: people shouldn't. They should just enjoy the journey. Like how
28:18
Speaker 1: you say you've been spying, Like, I hope when you
28:20
Speaker 1: spy you're smiling because it's just it's a hell of
28:23
Speaker 1: a show to watch. You haven't got to see too
28:26
Speaker 1: many artists actually make it in front of us, right,
28:30
Speaker 1: Like we see the resulting that the label post and share,
28:33
Speaker 1: but we don't see like him going City of the
28:36
Speaker 1: City Hey, yeah, I'm out. I'm gonna do a pop
28:37
Speaker 1: up to you know, like we don't get to see
28:39
Speaker 1: that part of the journey, and I'm showing all of it.
28:41
Speaker 1: I'm showing us running merch fulfilment out of my house.
28:44
Speaker 1: My mom is dropping them, dropping them off, like I'm
28:46
Speaker 1: showing the entire process, and we're sharing the gyms alone.
28:50
Speaker 1: So I think people should just stay tuned and and
28:53
Speaker 1: and this. We got enough sequels to to beat the
28:56
Speaker 1: Fast and Furious series, you know, like we're coming like that,
29:00
Speaker 1: and you will do your pop YouTube pop up shows, right,
29:03
Speaker 1: We're doing one tonight. I just I just got off
29:06
Speaker 1: a plane and I was like, man, I want to
29:08
Speaker 1: do a show. So we announced it and now the
29:10
Speaker 1: show tickets have been selling tonight. It's going to be
29:13
Speaker 1: at going this is. This one's gonna be special because
29:21
Speaker 1: it's an unplugged version and it's like live Q and
29:23
Speaker 1: A like people eight, I'm not gonna lie, like I
29:28
Speaker 1: would love to go come on, please come on. Man's
29:36
Speaker 1: dope about our shows. It's like this one is a
29:39
Speaker 1: bit different, but generally with our shows, like I used
29:43
Speaker 1: the second half of my set to just let the
29:45
Speaker 1: fans choose the songs they wanted here, and I wrap
29:48
Speaker 1: whatever they say they want to hear, right, So it's
29:50
Speaker 1: like a really interactive show. We did one in New
29:53
Speaker 1: York and Brooklyn when we went out there and sold
29:55
Speaker 1: out in six hours five hundred tickets. So now I've
29:58
Speaker 1: just kind of been in this wave where it's like
30:01
Speaker 1: I just be like, I feel like doing it, and
30:03
Speaker 1: we do it and it usually goes well. And then
30:06
Speaker 1: who kind of does the logistics? So myself for Naughty,
30:11
Speaker 1: he's a member of my team. He helps with booking,
30:14
Speaker 1: Teata helps with logistics. Millie is on my team so
30:17
Speaker 1: anytime we go to a tour route and she kind
30:19
Speaker 1: of plans and give a guy in girl team. Yeah, yeah,
30:24
Speaker 1: I like that because sometimes you work with people and
30:26
Speaker 1: they like Slay Holder, like Charloagne's companies pretty pretty much
30:31
Speaker 1: ran by women, Black women, which is amazing. Man. I
30:36
Speaker 1: wouldn't be where I am without women. I have a
30:38
Speaker 1: team of like the most incredible creative intuit and women
30:42
Speaker 1: when it comes to just business and everything. Now, one
30:46
Speaker 1: of the things I did see, and I could be wrong,
30:49
Speaker 1: maybe lack of research, um, but I feel like on
30:53
Speaker 1: one of the things you had posted was like if
30:55
Speaker 1: people buy your records, they have like some kind of
30:58
Speaker 1: ownership in it, so not necessarily if you buy it
31:02
Speaker 1: some people so on on. Usually on projects, I'll sell
31:06
Speaker 1: my album before it comes to streaming, and anyone who
31:09
Speaker 1: buys that project is up for selection to receive a royalty.
31:13
Speaker 1: So I usually go through the list of buyers and
31:15
Speaker 1: I'll pick like fifty to a hundred people, sometimes a
31:18
Speaker 1: hundred fifty if I'm feeling good, sometimes two, and I'll
31:20
Speaker 1: give them a percentage of royalty in different songs from
31:23
Speaker 1: that album. You can also buy royalties, like you could
31:26
Speaker 1: make an offer to purchase a share. So if you
31:28
Speaker 1: have a favorite song you're like, I love this song,
31:31
Speaker 1: I know it's gonna be big, or just I love
31:33
Speaker 1: this song, I just want to have a stake in it,
31:35
Speaker 1: you can make an offer to me and say I
31:37
Speaker 1: want five percent of the revenue from this song. I'm
31:39
Speaker 1: willing to give you a thousand dollars five hundred dollars,
31:42
Speaker 1: and I'll read I'll hit you and negotiate and say
31:44
Speaker 1: I'm willing to take this so I'm not, and then
31:47
Speaker 1: I send you a percentage through the distro you collect
31:49
Speaker 1: every month into perpetuity for the rest of your life. Yeah,
31:52
Speaker 1: I've never heard of someone doing that, but I've never
31:54
Speaker 1: heard of song. I was like, did he do what
31:56
Speaker 1: I think he did? How do you? How do you?
32:01
Speaker 1: How did you come up with that? Though? How it
32:03
Speaker 1: was just a late night thought of Like, I've always
32:06
Speaker 1: been split in revenue with my team. Everyone who helped, producers, engineers,
32:11
Speaker 1: they all get a percent. So one day it was
32:13
Speaker 1: just like, we should give the fans something. They listened
32:16
Speaker 1: to this ship every day. Imagine if your favorite jay
32:18
Speaker 1: Z song, I Man, you listen to it every day,
32:20
Speaker 1: but you don't want to present it my fans, like
32:23
Speaker 1: Baggas claim, blew up. Some of my fans had equity
32:25
Speaker 1: in that song when it first dropped, that a year
32:28
Speaker 1: before it even took off. So they for the rest
32:31
Speaker 1: of their life they're going to be getting money off,
32:33
Speaker 1: Baggs claimed, because they just made the right call. They
32:35
Speaker 1: enjoyed the song so and then, but they reached out
32:40
Speaker 1: to you, or how did you even announce that I
32:43
Speaker 1: made this big announcement in Tieta on my team. She
32:46
Speaker 1: created this form for people to go fill out and
32:49
Speaker 1: you put all your information, you put your offer amount,
32:51
Speaker 1: how much you want it comes to a database. I
32:53
Speaker 1: look at all the offers. I'll email you and say, yeah,
32:55
Speaker 1: I sent your offer, I liked it, I accept me.
32:59
Speaker 1: I go every offered person over, even through email, like
33:03
Speaker 1: when we do bookings and ship like, people are always
33:05
Speaker 1: surprised that they're talking to me. It's like, it's my business.
33:08
Speaker 1: Of course you're talking to me. It makes sense, right,
33:12
Speaker 1: I most of my companies, for social reason, cannot get
33:16
Speaker 1: them past a certain threshold. I don't know if it's
33:19
Speaker 1: like my whatever, but um so most of my companies
33:23
Speaker 1: are smaller. So I'll email, but I email under an alias.
33:25
Speaker 1: It would be like Samantha, and it'll be like Samantha
33:29
Speaker 1: was so crazy. When I used to send out emails
33:31
Speaker 1: to get booked, to go to venues and try to
33:33
Speaker 1: book them, I used to act like I was my
33:35
Speaker 1: own manager. And then eventually it's like, bro, it's me,
33:39
Speaker 1: I am the Russell. I'm gonna venue. This is what
33:42
Speaker 1: I want to do right. And I've gotten so much
33:44
Speaker 1: more rapport response because it's like, of course people want
33:47
Speaker 1: to talk to you like I'm doing it right. You
33:50
Speaker 1: should you didn't feel at some point, um it hinders
33:56
Speaker 1: how much more you can get because like, I'll give
34:00
Speaker 1: it pretty v uh. I emailed her and I'm like, okay,
34:05
Speaker 1: you know, she responded and then like it was her
34:09
Speaker 1: and then she got on the phone with me. She
34:10
Speaker 1: like just called me, and then I hear the Jamaican accent.
34:13
Speaker 1: I'm like, wait a minute, I said, and we ended
34:16
Speaker 1: up vibing on the phone like for forty five minutes.
34:18
Speaker 1: And but it was it was the first time that
34:21
Speaker 1: I cold called emailed somebody and not only did they
34:25
Speaker 1: respond in record speed, but I mean, first of all,
34:27
Speaker 1: that girl is as humble as they yet, but that
34:30
Speaker 1: was the first time that I've ever seen like someone
34:33
Speaker 1: on that level just be like, what's up, what's let's
34:36
Speaker 1: do it? She was like what do you want me
34:38
Speaker 1: to cook? I got beans and then I was like nope.
34:42
Speaker 1: I was just like you know, you know, and it
34:44
Speaker 1: was past um, no team, no nothing, And you know,
34:47
Speaker 1: I don't even know it was her until she called me,
34:48
Speaker 1: and I was like, oh, it's you. You know, that's
34:51
Speaker 1: like if jay Z calls me after her n email
34:52
Speaker 1: and be like right, people usually get that same shot,
34:55
Speaker 1: but it just builds a different relationship, right You You
34:59
Speaker 1: respect what someone is building a lot more when you
35:02
Speaker 1: know they're working it right. It's hard to suck someone
35:04
Speaker 1: over when it's like, oh it's you. They're right. There's
35:08
Speaker 1: a different report you have to do. You have a
35:12
Speaker 1: internal rule about letting new people into your camp because
35:15
Speaker 1: it seems like you have a very large camp. It
35:18
Speaker 1: is kind of my kind of Yeah, even my immediate
35:21
Speaker 1: group is pretty large. Uh, there's not really a rule,
35:24
Speaker 1: just an energy, right, if I know who I like
35:28
Speaker 1: and who I don't like, and who fits and who doesn't.
35:31
Speaker 1: Sometimes will trial people out and it's like that didn't
35:33
Speaker 1: really work, and we kind of maneuver forward. But it's
35:36
Speaker 1: not really any rule, just your energy, how you feel,
35:40
Speaker 1: how everyone feels about you, how you feel about everyone,
35:43
Speaker 1: and we could usually get a sense of that really fast.
35:46
Speaker 1: I also have like I like to work with people
35:49
Speaker 1: who work hard, like the best. You know, I don't
35:52
Speaker 1: want to It's like, bro, I'm playing at a high
35:54
Speaker 1: level at all times. If you can't keep up, you
35:56
Speaker 1: need to go on the other court and play with
35:58
Speaker 1: the little kids for a bid to your game. Get up.
36:02
Speaker 1: Have you experienced failure? Let me just rephrase that, have
36:07
Speaker 1: you experienced perceived failure? I hate the word, of course, yeah,
36:11
Speaker 1: of course about perceived failure and like what the experience was. Man,
36:16
Speaker 1: I've had shows where there was five people in the
36:18
Speaker 1: crowd and I had to pay for venue. I rented
36:21
Speaker 1: a sprinter van to get my team there. We brought equipment,
36:24
Speaker 1: We brought a ton of merch that we didn't sail
36:26
Speaker 1: because there wasn't no one to sell it to um
36:30
Speaker 1: And I was a tough ride home. You know, I
36:32
Speaker 1: was silent. I'm usually allowding and talking and childing, but
36:35
Speaker 1: I was silent, right. And I've had several of those,
36:38
Speaker 1: uh moments of perceived failure even beyond that, just sometimes
36:42
Speaker 1: releasing merch and putting all your money into it and
36:44
Speaker 1: it doesn't go. The people don't react. Early on, I
36:47
Speaker 1: had a lot of albums. I dropped twenty two albums.
36:50
Speaker 1: I've had a lot of albums. Early on, I was like,
36:52
Speaker 1: this is gonna be Yeah, we've been We didn't blow nothing. Yeah,
36:59
Speaker 1: way mote in not even twenty two singles. No, And
37:03
Speaker 1: that's just my catalog. I've written other EPs single albums
37:07
Speaker 1: for a bunch of other people, so, but just in
37:09
Speaker 1: my own album, it's twenty two. When you experienced perceived failure,
37:16
Speaker 1: can you walk me through your thoughts um usually as
37:22
Speaker 1: negative first, right, it's all like I look for all
37:25
Speaker 1: the problems, what I didn't do, how I didn't do
37:29
Speaker 1: it while I could have done it better, And then
37:31
Speaker 1: eventually it just becomes like analytical solution based, like I
37:36
Speaker 1: always want to I always want to prove me wrong
37:41
Speaker 1: or anybody wrong. I'm like, well, I'm I'm Finnish. Next time,
37:44
Speaker 1: I'm gonna do it triple the sides and it's gonna
37:47
Speaker 1: be a success. But yeah, it's usually just that emotional
37:51
Speaker 1: emotional turmoil that comes with it first, where you know,
37:54
Speaker 1: you feel that dark cloud over you and sometimes you
37:57
Speaker 1: gotta cry or you gotta sit in there and and
37:59
Speaker 1: kind of be in that space until you can work
38:01
Speaker 1: through it. I'm surprised that you didn't just say, well,
38:06
Speaker 1: maybe maybe this is a question. But in that negative space,
38:10
Speaker 1: have you questioned you're worth? Like whether you know like
38:15
Speaker 1: or five people. I get the logistics because I as
38:18
Speaker 1: an entrepreneur, I get like, what did we do? What
38:20
Speaker 1: could we have done differently? But in that negative space,
38:23
Speaker 1: can you say and you are prolific for sure, but
38:28
Speaker 1: have you questioned your own not? Not in music, like
38:32
Speaker 1: anytime I failed in music. It wasn't a question of
38:35
Speaker 1: my own worth. It was just like they don't see it. Right.
38:39
Speaker 1: I knew, I knew I was it. I'm just like
38:42
Speaker 1: they don't see it. I haven't done enough work for
38:44
Speaker 1: them to see it. They don't see it. Um. So
38:47
Speaker 1: I've never questioned my worth in that aspect. If I'm
38:49
Speaker 1: questioning my worth, it's usually through some life ship like
38:52
Speaker 1: me doing something um against my own morals or against
38:57
Speaker 1: my own code, or just I let somebody down on
39:00
Speaker 1: that's fear to me. Those are moments I questioned my
39:03
Speaker 1: worth when I can't show up for my daughter in
39:05
Speaker 1: a way that I felt like I should. Things like that,
39:07
Speaker 1: but not music, and I put my our case. No, yeah, no,
39:13
Speaker 1: not career wise at all. I know what I'm worth
39:17
Speaker 1: in my career. I know what I deliver, I know
39:19
Speaker 1: what I bring forth, and even even through life like
39:22
Speaker 1: I'm getting to a point where I know my impact
39:26
Speaker 1: and how significant I am to you know, the life
39:29
Speaker 1: around me in the world. I'm feeding the community, needing
39:33
Speaker 1: the community. So there's a book I just recently checked out.
39:36
Speaker 1: I don't know if you've ever heard of it. It's
39:37
Speaker 1: I'm called Male Versus man, DeAndre Whitfield shoutouts to him.
39:42
Speaker 1: I picked up the book. I thought it was for men,
39:46
Speaker 1: but so I got it from my uh my friend
39:49
Speaker 1: and um but I ended up reading it because I
39:53
Speaker 1: like to read. I'm literally in a book headed that
39:58
Speaker 1: I am obsessed with books. Um. But I read the
40:02
Speaker 1: book and one of the things he pointed out in
40:04
Speaker 1: the book, which I will gift you the book now
40:07
Speaker 1: that I have, I think I have your address on
40:09
Speaker 1: I'll get you information. Um. But anyways, one of the
40:12
Speaker 1: things he talked about was like the male versus man.
40:16
Speaker 1: You know, the mail is self seeking and the man
40:19
Speaker 1: is of service, which is different programs. I never thought
40:22
Speaker 1: of that, Like, so when a guy takes me on
40:24
Speaker 1: a date, I'm like, are you trying to give it me?
40:27
Speaker 1: Are you trying to serve me? Now? At first I
40:30
Speaker 1: was like, oh, that's messed up to like seek service,
40:32
Speaker 1: But as a female, it's actually not because you know,
40:35
Speaker 1: we seek protection and we proceed. Some of us do
40:39
Speaker 1: need help providing and some of us need of course,
40:42
Speaker 1: everyone wants to be professed to marry me the announced
40:45
Speaker 1: the world, I'm the one. Um. I also in a
40:50
Speaker 1: hip hop head and after reading that book, lately, it's
40:53
Speaker 1: like every song on the radio is like shout out
40:56
Speaker 1: to my sneaky link or or yeah, I'm having sex
40:59
Speaker 1: with a my side chick raw. But I'm never gonna
41:02
Speaker 1: leave you. I'm never gonna leave my family for you.
41:06
Speaker 1: And I'm like, yo, did he really just say he's
41:09
Speaker 1: having sex with his side chick raw and that's why
41:12
Speaker 1: she's attached? And some of these lyrics are so terrible
41:15
Speaker 1: to women. I'm like, at what point? And who is responsible?
41:19
Speaker 1: And this is just an honest like friend or you
41:22
Speaker 1: know you you you have responsibilities as a philosopher and
41:28
Speaker 1: entrepreneur and a leader and being a vulnerable man yourself,
41:31
Speaker 1: Like who is who do you think is responsible? Is
41:34
Speaker 1: it the art form, is it the male energy, or
41:38
Speaker 1: is it us women? Uh? I don't think anyone is responsible,
41:44
Speaker 1: but I think everyone is accountable. I hear the same
41:47
Speaker 1: music coming from females as well. I agree. I went
41:50
Speaker 1: to a nail salon. I saw nothing but strippers and
41:53
Speaker 1: all the girls. I don't I don't think there's a responsibility,
41:56
Speaker 1: but there's an accountability. And uh, I think that's one
41:59
Speaker 1: of those things. Sad. It's hard to ever be what
42:02
Speaker 1: you never see right, A lot of these men that
42:05
Speaker 1: make it in hip hop and music, they haven't had
42:08
Speaker 1: great examples of leadership or of men that have that
42:13
Speaker 1: in them to not fall to desire, or that are
42:16
Speaker 1: disciplined or impeccable in their soul or fulfill to where
42:21
Speaker 1: they don't need to seek or go get extra and
42:23
Speaker 1: the same with women. So I think that's just uh.
42:26
Speaker 1: We often ask these artists to build things that they
42:30
Speaker 1: don't have the tools to build, right, Like, if you
42:34
Speaker 1: go look in their toolbox, it's it's like you want
42:40
Speaker 1: them to build a house, you guys. Feel like jay
42:42
Speaker 1: Z kind of touched on that in uh. I want
42:44
Speaker 1: to say four for four one of the albums like
42:46
Speaker 1: where he was the first one to be where we're
42:49
Speaker 1: see that, Oh wow, you've upgraded your toolbox, right, But
42:53
Speaker 1: a lot of artists don't have that. We're coming out
42:55
Speaker 1: of environments that don't nurture that type of behavior or system.
42:59
Speaker 1: Like when I was coming up, the older men around
43:02
Speaker 1: me was like players do like what you feel me,
43:05
Speaker 1: So you grow up embracing that and wanted to be
43:08
Speaker 1: like that. That's what you replicate, that's what you know.
43:10
Speaker 1: You don't see anyone I've I don't think I've ever
43:15
Speaker 1: seen a man that was just so in love and
43:18
Speaker 1: revere their family so much and treated the woman so well,
43:22
Speaker 1: like they meant the world to me. For me to
43:24
Speaker 1: be like, man, that's what I want, right, Very seldom
43:28
Speaker 1: do you witness that and experience that. But yet you
43:31
Speaker 1: expect someone to conduct themselves in that manner, that's what's
43:35
Speaker 1: not gonna happen. That's interesting. So when it comes to
43:38
Speaker 1: accountability in your personal life, who holds you accountable? Is it?
43:44
Speaker 1: I don't want to answer questions. Um, everyone around me
43:49
Speaker 1: in a sense holds me accountable in some way, but
43:52
Speaker 1: ultimately me like I have to be. I have to
43:56
Speaker 1: be the one that wants to get up every day
43:58
Speaker 1: and put in work and be better and want to
44:00
Speaker 1: drop my daughter off and pick her up and do
44:02
Speaker 1: work and things like that. But everyone around me, from myself,
44:06
Speaker 1: my mom, my dad, my daughter, her mother, Tieta, Milli, Testy, everyone, Fani,
44:11
Speaker 1: just all of my friends hold me accountable in some aspect.
44:15
Speaker 1: They're always in my you know, I can only stoop
44:18
Speaker 1: so low sometimes before someone it's like, hey, bro, what
44:21
Speaker 1: we're doing? Oh? I like that? I like that? Okay,
44:26
Speaker 1: is there anything that your fans or me, I don't
44:31
Speaker 1: know about you. Um, I mean everything. I mean, I
44:39
Speaker 1: guess you only know the music because you're kind of
44:42
Speaker 1: signed a camera on your entrepreneurship. You also do all
44:46
Speaker 1: these little I don't want to say little, but these
44:48
Speaker 1: gems on social media. Um So when I say is
44:52
Speaker 1: there anything we don't know about you? I feel like
44:55
Speaker 1: you're It's like you learn a lesson. You're like, let's
44:57
Speaker 1: put it out there. What about there really somebody else
45:02
Speaker 1: today social battle that I be like, I don't know
45:17
Speaker 1: if I want to be personal man real no such thing.
45:22
Speaker 1: I've had the realist reals, and I share there's no
45:25
Speaker 1: such thing. Because there's a billion people in the world
45:28
Speaker 1: and someone's been through exactly what you've been through, and
45:30
Speaker 1: they may need your help, right, but you're refusing to help.
45:33
Speaker 1: You have all the tools and all the means to
45:35
Speaker 1: help them, but you're refusing to do it because of
45:38
Speaker 1: your own fear, right, And Like, I don't want to
45:40
Speaker 1: deny nobody of that tool. Like I want people to
45:43
Speaker 1: be able to grow. If that's going to be through
45:45
Speaker 1: me just sharing what I felt or experienced, that's an
45:48
Speaker 1: easy call, right do you do? And the the world
45:55
Speaker 1: is always a sensitive around this topic, but I'm gonna
45:58
Speaker 1: go ahead and throw it out there. But do you
46:00
Speaker 1: believe in therapy? Do you do therapy? So I recently
46:04
Speaker 1: started therapy, probably a few months back, and I had
46:07
Speaker 1: a few sessions, and it's uh cool. I'm not consistent
46:11
Speaker 1: with it because I don't feel like, um, I'm gaining
46:16
Speaker 1: much from it. But I also had like an expectation
46:19
Speaker 1: of what I was supposed to get from it, like
46:20
Speaker 1: I'm supposed to be here, like I have a sessions,
46:23
Speaker 1: like man, I'm a gold new Man, right, And that's
46:25
Speaker 1: not how it happens, and um, for me, I just
46:28
Speaker 1: I just realized that it was worth that I need
46:30
Speaker 1: to do right. I don't need anyone's help to be
46:32
Speaker 1: a better human. I just need to choose to be
46:34
Speaker 1: a better human and commit to that. That's not something
46:37
Speaker 1: I need to talk to someone about. If you want to, yes,
46:40
Speaker 1: But for me personally, it's like I built an entire empire.
46:45
Speaker 1: I could definitely build myself as a man, right. I
46:47
Speaker 1: don't need anyone's assistant to do that. But I chose.
46:50
Speaker 1: I've chosen not to write, I've chosen not to allocate
46:54
Speaker 1: my energy towards that, which is the only reason I
46:56
Speaker 1: haven't grown in any way that I wish to. It's
47:00
Speaker 1: funny you say that because I recently full vulnerability here.
47:04
Speaker 1: I recently did try therapy and I kind of felt like,
47:09
Speaker 1: oh man, this is gonna sound really shitty for all
47:11
Speaker 1: those people that give it. But I felt like, yeah,
47:14
Speaker 1: I wasn't getting the response in that I needed, in
47:17
Speaker 1: the in the record speed that I needed, And it
47:19
Speaker 1: was like I knew the answers, but I just wasn't
47:22
Speaker 1: choosing to make the choice that I needed to make.
47:26
Speaker 1: And in therapy, it takes so much uprooting of your
47:29
Speaker 1: childhood to get to the route that I was like, yo,
47:32
Speaker 1: I'm not trying to relive the thing that I ran from,
47:35
Speaker 1: like trying to give me PTSD. Like no, I'm good,
47:38
Speaker 1: But I do agree with you, and I'm glad you
47:40
Speaker 1: were honest about that because people say therapy, therapy, therapy,
47:43
Speaker 1: and I actually thought you weren't going to say that
47:47
Speaker 1: you do therapy because I low key feel like your
47:51
Speaker 1: vulnerability and your lyrics is a form of therapy. Definitely, Definitely,
47:56
Speaker 1: that's where I get to get all of that from.
47:58
Speaker 1: And someone gets you, man, and like, because I feel
48:01
Speaker 1: like Drake every time. Writing and talking really helps. And
48:06
Speaker 1: that's the thing about the past, like you saying, and
48:08
Speaker 1: that shows you how much how deep your trauma is,
48:12
Speaker 1: because you think like speaking about it is reliving it.
48:15
Speaker 1: You can't relive the past, right, It's already been lived,
48:18
Speaker 1: it's gone. It only exists in your memory. You can't
48:21
Speaker 1: relive it. But we when trauma hits in a certain way,
48:24
Speaker 1: it makes you feel like you're going through that experience again,
48:27
Speaker 1: but it's not. And you really have to work through
48:29
Speaker 1: that to get You got to go through it to
48:31
Speaker 1: get through it, right, yeah, yeah, Or you can try.
48:39
Speaker 1: I don't. I tried my hardest to I believe. I
48:42
Speaker 1: tell myself this. Every store at the end of every
48:45
Speaker 1: storm is a rainbow. So the faster I don't cope
48:49
Speaker 1: through it or the more I do not cope in them,
48:53
Speaker 1: the faster I get through the storm. So like, if
48:56
Speaker 1: I were to number something, drink, get high, have sex,
48:59
Speaker 1: or do what ever it is, go go to the mall,
49:02
Speaker 1: look pretty, whatever I gotta do, go to the clubs um.
49:05
Speaker 1: If I cope through it, then it's gonna take me
49:08
Speaker 1: longer to heal. So if I go through it and
49:11
Speaker 1: like blow my girlfriends then to strangers and seven elevens.
49:15
Speaker 1: You know whatever, I'm gonna get through it faster even
49:18
Speaker 1: though it's gonna hurt, like you know what I'm saying.
49:21
Speaker 1: So definitely, you definitely prolonged the healing process as you
49:26
Speaker 1: as you add, right, every every twinky you eat just
49:29
Speaker 1: makes you closer to the opposite end of where you
49:32
Speaker 1: want to be, right, and that that's how it is,
49:34
Speaker 1: or everything. Every time you do another act that goes
49:37
Speaker 1: against what you want to be, you're just adding it.
49:40
Speaker 1: Because the thing with with how the human system work
49:44
Speaker 1: is the more you do something, the better you get
49:46
Speaker 1: at it, right, So the more you live out, the
49:49
Speaker 1: better you get at it. Some people are phenomenal cheaters,
49:52
Speaker 1: and it's because they do it a whole lot, right,
49:55
Speaker 1: So every time you do it, you're getting better at it,
49:57
Speaker 1: which means it's going to take a lot long ger
50:00
Speaker 1: to get better in the other direction because you're so
50:03
Speaker 1: exceptional at what you do. If you lie a lot,
50:05
Speaker 1: you're exceptional, it's gonna take you a lot to become
50:08
Speaker 1: someone who tells the truth exceptionally. Right. That's that's deep,
50:13
Speaker 1: that's deep. But I think at the end of the day. Um.
50:16
Speaker 1: I mean, I personally give people a lot of grace.
50:18
Speaker 1: I'm one of those people that you can literally push
50:20
Speaker 1: me off my seat and be like, I was just
50:22
Speaker 1: angry my bad plan. So I'll be like, oh no,
50:25
Speaker 1: it's okay. Get But now I'm at the place where
50:28
Speaker 1: it's like, I get it, you're angry. I just don't
50:30
Speaker 1: want to sit next to you anymore. Take your anger
50:32
Speaker 1: out on the flowers over there, you know. But it's
50:36
Speaker 1: a pleasure to have you. I know, we kind of
50:38
Speaker 1: we're all over the space. Um, I really would like
50:41
Speaker 1: to go to your show tonight. I do have some plans,
50:44
Speaker 1: but I'm gonna pivot and I'm and I'm a mother now,
50:47
Speaker 1: so trust me, everything is like a babysitter, babysitter, nanny, babysitter.
50:51
Speaker 1: It's like any amount of freedom costs you have to come.
50:53
Speaker 1: This is gonna be special. I'm definitely gonna come. I
50:57
Speaker 1: am a true fan. I have so much ad ration
51:00
Speaker 1: for the way you run your businesses, how everyone gets
51:03
Speaker 1: to buy and how everyone gets an option to invest,
51:05
Speaker 1: and how you partner and do this restaurant where it's
51:09
Speaker 1: like pay what you what you want, which is brilliant
51:14
Speaker 1: and it's just something that a lot of artists aren't doing,
51:18
Speaker 1: you know. And I love the vulnerability and your lyrics.
51:20
Speaker 1: So I'm truly thankful that we finally got you on
51:23
Speaker 1: the show. Um, thank you all listeners for checking out
51:28
Speaker 1: another episode of Eating Wow Broke. I'm your host, coly
51:31
Speaker 1: Wit and today we have wrestle in the building. Where
51:34
Speaker 1: can they find your Like your Instagram handle? What's your Instagram?
51:38
Speaker 1: I'm at Larussell on everything l A r U s
51:41
Speaker 1: AS E L L. You can find me on social
51:44
Speaker 1: media on DSPs, at home in Valeo, walking around. So
51:49
Speaker 1: you don't, oh, you stay in the Bay, I stay home.
51:53
Speaker 1: I live where I'm from and I'm there every day.
51:56
Speaker 1: I'm taking my daughter to school, I'm begging her up,
51:58
Speaker 1: and Momo's checking in on people. I'm around. I'm at home.
52:03
Speaker 1: They when they told me that I got you, it
52:06
Speaker 1: was like I had like two days notice, like you
52:08
Speaker 1: know or whatever. And I was like negotiating with the team.
52:11
Speaker 1: Everyone's scheduled. There's like four people that have to all
52:13
Speaker 1: online schedules, and there was a hiccup and I'm like
52:18
Speaker 1: going back and forth, like yo, do you think we
52:20
Speaker 1: can push back and we're all like, no, it's not
52:25
Speaker 1: worth it. Think we got an hour, let's take it.
52:29
Speaker 1: But thank you and thanks for feeding me. You and
52:31
Speaker 1: I both agree. You know, moving forward, we could do eggs,
52:34
Speaker 1: but maybe on not bread thunder garlic bread Yeah, beautiful.
53:01
Speaker 1: Keep keeper for more eating while broke from I Heart
53:07
Speaker 1: Radio and The Black Effect, visit the I Heart Radio app,
53:10
Speaker 1: Apple podcast, or wherever you listen to your favorite shows