Is There Brand Loyalty in THC Beverages?
Jon Halper (Top Ten Liquors) and Kate Bernot (Feel Goods Insights) ask whether THC beverages have brand loyalty yet, in a workshop session at CannaBev Summit 2026. Jon compares the category with spirits and light beer, where a Tito's or Coors Light drinker who can't find the brand goes to another store, and says no THC brand has reached that kind of national status. Kate explains the Feel Goods "four Fs" of flavor, format, function and feeling, and puts brand in the last one.
Jon describes how Top Ten Liquors sets its THC shelf by drink type (sodas, mocktails, flavor-forward), mainly so staff…
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