skinny.

Latest / Personal Injury Mastermind w/ Chris Dreyer

385. Double Your Signed Cases: How to Modernize Legal Marketing and Intake w/ Jordan Lundy

What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it.

You'll learn:

Why brand recognition matters less than it used to—and how non-branded search now drives decisions

How listening to intake recordings exposed exactly where cases were being lost

Why Jordan stopped calling it an intake team and started…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.