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#565: Why journey management matters, with Eytan Hattem, Cemantica
Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.
Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into how understanding and managing customer journeys can transform business strategies and customer experiences.
About Eytan Hattem
Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in…
The skinny
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