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Why "Good" Is The Enemy of "Great" (Jim Collins)
Why do most businesses never reach their full potential? It’s not incompetence—it’s because they settle for "good."
In today’s briefing, we analyze the 1% of companies that made the leap to greatness. We explore why charismatic "celebrity CEOs" negatively correlate with success, introduce the concept of "Level 5 Leadership," and explain why you must pick your team before you pick your strategy.
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The skinny
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