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A Pragmatic Review of Grocery Shopping Trends with Accenture's Karen Fang Grant | FMI 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitok
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we're
• 0:04
  coming
• 0:04
  to
• 0:05
  you
• 0:05
  live
• 0:06
  from
• 0:06
  FMI
• 0:07
  down
• 0:07
  in
• 0:07
  Market
• 0:08
  Island.
• 0:08
  And
• 0:08
  today,
• 0:09
  Chris
• 0:09
  and
• 0:09
  I
• 0:09
  have
• 0:10
  the
• 0:10
  pleasure
• 0:10
  of
• 0:10
  being
• 0:10
  hosted
• 0:11
  by
• 0:11
  Simbi.
• 0:12
  We
• 0:12
  are
• 0:12
  here
• 0:12
  in
• 0:12
  the
• 0:13
  simbi
• 0:13
  Booth,
• 0:13
  number
• 0:13
  108.
• 0:14
  We'll
• 0:14
  still
• 0:14
  be
• 0:14
  here
• 0:15
  for
• 0:15
  a
• 0:15
  little
• 0:15
  while
• 0:15
  this
• 0:15
  afternoon,
• 0:16
  so
• 0:16
  definitely
• 0:16
  stop
• 0:17
  on
• 0:17
  by
• 0:17
  and
• 0:17
  say
• 0:17
  hello.
• 0:18
  You
• 0:19
  might
• 0:19
  get
• 0:19
  the
• 0:19
  opportunity
• 0:20
  to
• 0:20
  meet
• 0:20
  another
• 0:20
  wonderful
• 0:21
  guest
• 0:21
  of
• 0:21
  ours,
• 0:21
  including
• 0:22
  who
• 0:22
  we
• 0:23
  have
• 0:23
  standing
• 0:23
  between
• 0:23
  us
• 0:24
  right
• 0:24
  now.
• 0:24
  Karen
• 0:24
  Feng
• 0:25
  Grant,
• 0:25
  the
• 0:26
  managing
• 0:26
  director
• 0:27
  at
• 0:27
  Accenture.
• 0:28
  Karen,
• 0:29
  welcome
• 0:29
  to
• 0:29
  omnitalk.
• 0:30
  Thank
• 0:30
  you.
• 0:30
  Happy
• 0:31
  to
• 0:31
  be
• 0:31
  here.
• 0:31
  We
• 0:32
  just
• 0:32
  had
• 0:32
  one
• 0:32
  of
• 0:32
  your
• 0:33
  colleagues
• 0:33
  on
• 0:34
  yesterday.
• 0:35
  We
• 0:35
  have
• 0:36
  learned
• 0:36
  so
• 0:37
  much
• 0:37
  from
• 0:37
  the
• 0:37
  team
• 0:37
  at
• 0:37
  Accenture
• 0:38
  at
• 0:38
  this
• 0:38
  conference.
• 0:39
  So
• 0:39
  we're
• 0:39
  really
• 0:40
  excited
• 0:40
  to
• 0:40
  have
• 0:40
  you
• 0:41
  and
• 0:41
  to
• 0:41
  get
• 0:41
  to
• 0:41
  know
• 0:41
  you
• 0:42
  a
• 0:42
  little
• 0:42
  bit
• 0:42
  today.
• 0:42
  Excellent.
• 0:43
  Yeah,
• 0:43
  and
• 0:43
  it's
• 0:44
  getting
• 0:44
  really
• 0:44
  boisterous
• 0:44
  in
• 0:45
  here.
• 0:45
  Right
• 0:45
  as
• 0:45
  we
• 0:45
  started
• 0:45
  up,
• 0:45
  we
• 0:46
  got
• 0:46
  some.
• 0:46
  It's
• 0:46
  because
• 0:46
  Karen's
• 0:47
  in
• 0:47
  the
• 0:47
  house.
• 0:47
  Some
• 0:47
  boisterous
• 0:48
  action
• 0:48
  happening
• 0:49
  here
• 0:49
  at
• 0:49
  the
• 0:49
  conference.
• 0:50
  The
• 0:50
  conference
• 0:50
  is
• 0:50
  starting
• 0:50
  to
• 0:50
  heat
• 0:51
  up.
• 0:51
  All
• 0:51
  right,
• 0:51
  Karen,
• 0:51
  let's
• 0:52
  start
• 0:52
  with
• 0:52
  this,
• 0:52
  like
• 0:52
  we
• 0:52
  always
• 0:52
  do.
• 0:53
  Like,
• 0:53
  tell
• 0:53
  us
• 0:53
  about
• 0:53
  your
• 0:53
  background
• 0:54
  and
• 0:54
  your
• 0:54
  role.
• 0:55
  All
• 0:55
  right,
• 0:56
  so
• 0:56
  currently
• 0:56
  I
• 0:56
  am
• 0:57
  a
• 0:57
  managing
• 0:57
  director
• 0:58
  at
• 0:58
  Accenture.
• 0:58
  I
• 0:59
  lead
• 0:59
  research
• 0:59
  across
• 1:00
  all
• 1:00
  of
• 1:00
  our
• 1:00
  industries
• 1:01
  that
• 1:01
  we
• 1:01
  serve.
• 1:02
  That
• 1:02
  does
• 1:02
  not
• 1:02
  mean
• 1:02
  I
• 1:03
  am
• 1:03
  an
• 1:03
  expert
• 1:03
  in
• 1:04
  all
• 1:04
  of
• 1:04
  them.
• 1:05
  Most
• 1:05
  of
• 1:05
  my
• 1:05
  work
• 1:06
  actually
• 1:06
  happens
• 1:06
  within
• 1:07
  retail
• 1:08
  and
• 1:08
  consumer
• 1:08
  goods.
• 1:09
  But
• 1:09
  I
• 1:10
  do
• 1:10
  have
• 1:10
  purview
• 1:10
  over
• 1:11
  everything.
• 1:12
  As
• 1:12
  we
• 1:12
  know,
• 1:12
  the
• 1:13
  consumer
• 1:13
  is
• 1:13
  participating
• 1:14
  in
• 1:14
  multiple
• 1:14
  industries.
• 1:15
  So
• 1:15
  it's
• 1:15
  good
• 1:15
  to
• 1:16
  know
• 1:16
  about
• 1:16
  all
• 1:16
  of
• 1:16
  them.
• 1:17
  Yeah.
• 1:17
  And
• 1:17
  how
• 1:17
  many
• 1:17
  years
• 1:17
  at
• 1:18
  Accenture?
• 1:19
  This
• 1:19
  is
• 1:20
  an
• 1:20
  awkward
• 1:20
  question.
• 1:21
  Sorry.
• 1:22
  No,
• 1:23
  it's
• 1:23
  not.
• 1:23
  Pre
• 1:23
  approved,
• 1:24
  Chris.
• 1:25
  I
• 1:25
  didn't
• 1:25
  even
• 1:25
  think
• 1:25
  about
• 1:25
  that.
• 1:26
  Yeah,
• 1:26
  I've
• 1:27
  been
• 1:27
  with
• 1:27
  Accenture
• 1:27
  my
• 1:27
  entire
• 1:28
  career.
• 1:28
  Oh,
• 1:28
  you
• 1:28
  have?
• 1:29
  Okay.
• 1:29
  That's
• 1:29
  why.
• 1:29
  Okay.
• 1:30
  You
• 1:30
  don't
• 1:30
  have
• 1:30
  to
• 1:30
  date
• 1:31
  it.
• 1:31
  Since
• 1:32
  1998,
• 1:33
  I
• 1:33
  have
• 1:34
  been
• 1:34
  a
• 1:34
  good
• 1:34
  Accenture.
• 1:35
  Well,
• 1:36
  since
• 1:37
  1998,
• 1:37
  you've
• 1:38
  probably
• 1:38
  seen
• 1:39
  so
• 1:39
  much,
• 1:39
  Karen,
• 1:40
  and
• 1:41
  we've
• 1:41
  seen
• 1:41
  a
• 1:41
  lot
• 1:42
  in
• 1:42
  terms
• 1:42
  of
• 1:43
  trends
• 1:43
  and
• 1:43
  disruption
• 1:44
  in
• 1:44
  the
• 1:44
  grocery
• 1:45
  industry.
• 1:45
  I'm
• 1:46
  curious,
• 1:46
  you
• 1:46
  know,
• 1:47
  as
• 1:47
  you
• 1:47
  kind
• 1:47
  of
• 1:48
  consider
• 1:49
  where
• 1:49
  we
• 1:49
  are,
• 1:50
  what
• 1:51
  we're
• 1:51
  going
• 1:51
  to
• 1:51
  see
• 1:52
  in
• 1:52
  the
• 1:52
  next
• 1:52
  couple
• 1:52
  of
• 1:52
  years,
• 1:53
  especially
• 1:53
  towards
• 1:53
  the
• 1:54
  end
• 1:54
  of
• 1:54
  this
• 1:54
  conference,
• 1:55
  what
• 1:55
  are
• 1:55
  you
• 1:55
  thinking
• 1:56
  Are
• 1:56
  going
• 1:56
  to
• 1:56
  be
• 1:56
  some
• 1:56
  of
• 1:56
  the
• 1:56
  most
• 1:57
  disruptive
• 1:57
  or
• 1:58
  biggest
• 1:58
  changes
• 1:59
  that
• 1:59
  we'll
• 1:59
  see
• 1:59
  in
• 1:59
  the
• 2:00
  industry?
• 2:00
  Absolutely.
• 2:01
  I
• 2:01
  think.
• 2:01
  I
• 2:01
  think
• 2:02
  some
• 2:02
  of
• 2:02
  the
• 2:02
  changes
• 2:03
  come
• 2:03
  from
• 2:04
  changes
• 2:04
  in
• 2:04
  the
• 2:04
  consumer
• 2:05
  who
• 2:06
  always
• 2:06
  stays
• 2:07
  the
• 2:07
  same
• 2:07
  and
• 2:07
  is
• 2:08
  always
• 2:08
  different.
• 2:09
  Some
• 2:09
  of
• 2:09
  those
• 2:10
  changes
• 2:10
  come
• 2:10
  from
• 2:11
  technology,
• 2:11
  of
• 2:12
  course,
• 2:12
  and
• 2:12
  what
• 2:13
  it
• 2:13
  enables
• 2:13
  us
• 2:13
  to
• 2:13
  do.
• 2:14
  Right.
• 2:15
  If
• 2:15
  you
• 2:15
  want
• 2:15
  to
• 2:15
  start
• 2:16
  with
• 2:16
  the
• 2:16
  consumer,
• 2:16
  which
• 2:17
  we
• 2:17
  always
• 2:17
  should
• 2:17
  do
• 2:18
  in
• 2:18
  this
• 2:18
  particular
• 2:18
  industry,
• 2:19
  well
• 2:19
  done.
• 2:20
  I
• 2:20
  think
• 2:20
  that
• 2:21
  there
• 2:21
  are
• 2:21
  three
• 2:21
  aspects
• 2:22
  to
• 2:22
  it.
• 2:22
  So
• 2:23
  one
• 2:23
  is
• 2:24
  who
• 2:24
  that
• 2:24
  consumer
• 2:25
  is,
• 2:26
  one
• 2:26
  is
• 2:27
  what
• 2:27
  that
• 2:27
  consumer
• 2:28
  wants,
• 2:28
  and
• 2:28
  then
• 2:28
  one
• 2:29
  is
• 2:29
  how
• 2:29
  that
• 2:29
  consumer
• 2:30
  buys.
• 2:31
  If
• 2:31
  you
• 2:31
  think
• 2:31
  about
• 2:32
  who
• 2:32
  that
• 2:32
  consumer
• 2:33
  is,
• 2:33
  there
• 2:33
  are
• 2:33
  just
• 2:34
  these
• 2:34
  large
• 2:34
  macro,
• 2:35
  big
• 2:36
  changes
• 2:36
  that
• 2:36
  are
• 2:36
  happening.
• 2:37
  I
• 2:37
  think
• 2:38
  about
• 2:38
  it
• 2:38
  as
• 2:38
  the
• 2:38
  tale
• 2:39
  of
• 2:39
  two
• 2:39
  cities.
• 2:39
  We
• 2:40
  are
• 2:40
  getting
• 2:40
  older
• 2:41
  and
• 2:41
  we
• 2:41
  are
• 2:41
  getting
• 2:41
  younger.
• 2:42
  We
• 2:42
  are
• 2:42
  getting
• 2:42
  richer
• 2:43
  and
• 2:43
  we're
• 2:43
  getting
• 2:44
  poorer.
• 2:44
  We're
• 2:44
  getting
• 2:44
  healthier
• 2:45
  and
• 2:45
  we're
• 2:45
  getting,
• 2:46
  unfortunately,
• 2:46
  less
• 2:47
  healthy.
• 2:47
  Yeah.
• 2:47
  So
• 2:48
  let
• 2:48
  me
• 2:48
  put
• 2:48
  a
• 2:48
  little
• 2:48
  color
• 2:49
  into
• 2:49
  that.
• 2:50
  We
• 2:50
  are
• 2:50
  getting
• 2:51
  older
• 2:51
  and
• 2:51
  younger.
• 2:52
  We
• 2:52
  all
• 2:52
  know
• 2:52
  that
• 2:52
  the
• 2:53
  aging
• 2:53
  population,
• 2:54
  one
• 2:54
  in
• 2:54
  six
• 2:55
  individuals
• 2:55
  around
• 2:56
  the
• 2:56
  world,
• 2:56
  are
• 2:56
  going
• 2:56
  to
• 2:56
  be
• 2:56
  over
• 2:56
  the
• 2:57
  age
• 2:57
  of
• 2:57
  60
• 2:57
  by
• 2:57
  2030,
• 2:58
  which
• 2:58
  is
• 2:59
  pretty
• 2:59
  shocking.
• 3:00
  But
• 3:00
  we
• 3:01
  tend
• 3:01
  to
• 3:01
  forget
• 3:01
  to
• 3:01
  talk
• 3:02
  about
• 3:02
  that
• 3:02
  younger
• 3:02
  consumer.
• 3:03
  Right.
• 3:04
  So
• 3:05
  gen
• 3:05
  Alpha.
• 3:05
  I
• 3:06
  actually
• 3:06
  have
• 3:06
  a
• 3:06
  gen
• 3:06
  Alpha.
• 3:09
  As
• 3:09
  do
• 3:09
  we.
• 3:09
  Yeah.
• 3:10
  This
• 3:10
  is
• 3:10
  going
• 3:10
  to
• 3:11
  be
• 3:11
  the
• 3:11
  largest
• 3:12
  generation
• 3:13
  in
• 3:13
  history.
• 3:13
  Two
• 3:14
  billion
• 3:14
  consumers
• 3:15
  around
• 3:15
  the
• 3:15
  world
• 3:16
  and
• 3:17
  a
• 3:17
  notable
• 3:18
  consumer,
• 3:18
  even
• 3:18
  though
• 3:18
  they
• 3:19
  are
• 3:19
  still
• 3:19
  very
• 3:19
  young,
• 3:20
  because
• 3:20
  this
• 3:20
  is
• 3:20
  a
• 3:21
  consumer
• 3:21
  who
• 3:21
  behaves
• 3:22
  and
• 3:22
  learns
• 3:23
  differently.
• 3:23
  Yeah.
• 3:24
  It's
• 3:24
  a
• 3:24
  consumer
• 3:24
  who
• 3:25
  has
• 3:25
  never
• 3:25
  known
• 3:25
  life
• 3:26
  without
• 3:26
  the
• 3:26
  iPhone.
• 3:27
  Right.
• 3:27
  If
• 3:27
  you
• 3:27
  have
• 3:28
  kids
• 3:28
  that
• 3:28
  age,
• 3:28
  you
• 3:28
  know,
• 3:29
  when
• 3:29
  they.
• 3:29
  You
• 3:30
  had
• 3:30
  your
• 3:30
  TV
• 3:30
  on
• 3:31
  and
• 3:31
  they
• 3:31
  were
• 3:31
  trying
• 3:31
  to
• 3:31
  swipe
• 3:32
  it
• 3:32
  and
• 3:32
  they're
• 3:32
  saying,
• 3:33
  mom
• 3:33
  and
• 3:33
  dad,
• 3:33
  why
• 3:34
  doesn't
• 3:34
  my
• 3:34
  TV
• 3:35
  have
• 3:35
  a
• 3:35
  touch
• 3:35
  screen?
• 3:36
  Right.
• 3:36
  Yeah.
• 3:37
  Never
• 3:37
  known
• 3:37
  life
• 3:37
  without
• 3:38
  the
• 3:38
  iPhone.
• 3:39
  Never
• 3:39
  known
• 3:39
  life
• 3:39
  without
• 3:40
  social
• 3:40
  media.
• 3:40
  Right,
• 3:41
  Right.
• 3:41
  So
• 3:41
  a
• 3:41
  different
• 3:42
  consumer
• 3:42
  that
• 3:42
  is
• 3:42
  changing
• 3:43
  how
• 3:43
  we
• 3:44
  need
• 3:44
  to
• 3:44
  engage
• 3:44
  with
• 3:44
  them.
• 3:45
  Right.
• 3:45
  Richer
• 3:45
  and
• 3:46
  poorer.
• 3:46
  Of
• 3:46
  course,
• 3:47
  you
• 3:47
  know,
• 3:47
  obviously
• 3:48
  median
• 3:48
  income
• 3:48
  is
• 3:49
  rising
• 3:49
  across
• 3:50
  the
• 3:50
  globe.
• 3:51
  But
• 3:51
  then,
• 3:51
  of
• 3:51
  course,
• 3:51
  we've
• 3:52
  also
• 3:52
  lived
• 3:52
  through
• 3:52
  these
• 3:53
  periods
• 3:53
  of
• 3:53
  consumer
• 3:54
  price
• 3:54
  inflation.
• 3:55
  Saw
• 3:55
  a
• 3:55
  great
• 3:55
  presentation
• 3:56
  from
• 3:56
  Numerator
• 3:57
  this
• 3:57
  morning
• 3:57
  that
• 3:57
  showed
• 3:58
  the
• 3:58
  divide
• 3:59
  anyway.
• 4:00
  Richer
• 4:00
  and
• 4:00
  poorer,
• 4:01
  and
• 4:01
  then
• 4:01
  healthier
• 4:01
  and
• 4:02
  less
• 4:02
  healthy
• 4:03
  again.
• 4:04
  You
• 4:04
  know,
• 4:05
  life
• 4:05
  expectancy
• 4:05
  over
• 4:06
  the
• 4:06
  past
• 4:06
  several
• 4:06
  decades,
• 4:07
  really
• 4:07
  heartening,
• 4:07
  really
• 4:08
  encouraging.
• 4:09
  The
• 4:09
  rise
• 4:09
  has
• 4:10
  been
• 4:10
  very
• 4:10
  consistent.
• 4:11
  But
• 4:11
  of
• 4:12
  course,
• 4:12
  then
• 4:12
  we
• 4:12
  have
• 4:13
  also
• 4:13
  the
• 4:13
  rise
• 4:13
  of
• 4:14
  factors
• 4:14
  like
• 4:15
  obesity
• 4:15
  and
• 4:16
  890
• 4:17
  million
• 4:17
  people
• 4:18
  around
• 4:18
  the
• 4:18
  world
• 4:18
  who
• 4:19
  are
• 4:19
  classified
• 4:19
  as
• 4:19
  obese.
• 4:20
  It's
• 4:20
  a
• 4:20
  problem.
• 4:21
  So
• 4:21
  that's
• 4:22
  what's
• 4:22
  happening
• 4:22
  with
• 4:22
  the
• 4:23
  consumer
• 4:23
  and
• 4:23
  how
• 4:24
  the
• 4:24
  consumer
• 4:24
  is
• 4:24
  changing.
• 4:26
  It
• 4:26
  is
• 4:26
  also
• 4:26
  changing
• 4:27
  what
• 4:27
  we
• 4:27
  want
• 4:27
  then
• 4:28
  as
• 4:28
  a
• 4:28
  result.
• 4:28
  Right.
• 4:29
  So
• 4:29
  if
• 4:30
  you
• 4:30
  think
• 4:30
  about,
• 4:30
  you
• 4:30
  know,
• 4:31
  just
• 4:31
  picking
• 4:31
  on
• 4:32
  that
• 4:32
  health
• 4:32
  factor
• 4:33
  that
• 4:33
  I
• 4:33
  was
• 4:33
  talking
• 4:33
  about.
• 4:34
  We
• 4:35
  all
• 4:35
  want
• 4:35
  health.
• 4:35
  We've
• 4:35
  always
• 4:36
  wanted
• 4:36
  health.
• 4:37
  This
• 4:37
  has
• 4:37
  only
• 4:37
  accelerated
• 4:38
  with
• 4:38
  those
• 4:39
  factors
• 4:39
  I
• 4:39
  was
• 4:39
  talking
• 4:39
  about,
• 4:40
  plus
• 4:40
  Covid,
• 4:40
  plus
• 4:41
  everything
• 4:41
  else
• 4:41
  that
• 4:41
  we're
• 4:42
  facing.
• 4:42
  Right.
• 4:43
  And
• 4:43
  that
• 4:43
  is
• 4:43
  actually
• 4:43
  leading
• 4:44
  to
• 4:44
  changes
• 4:44
  then
• 4:45
  for
• 4:45
  companies
• 4:45
  and
• 4:46
  who
• 4:46
  companies
• 4:47
  are.
• 4:47
  We're
• 4:47
  no
• 4:48
  longer
• 4:48
  allowed
• 4:49
  to
• 4:49
  be
• 4:49
  just
• 4:50
  one
• 4:50
  thing.
• 4:51
  Right.
• 4:52
  When
• 4:52
  a
• 4:52
  consumer
• 4:53
  is
• 4:53
  asking
• 4:53
  for
• 4:54
  health,
• 4:54
  they
• 4:54
  aren't
• 4:55
  asking
• 4:55
  for
• 4:56
  just
• 4:56
  all
• 4:56
  of
• 4:56
  those
• 4:57
  different
• 4:57
  piece
• 4:57
  parts
• 4:58
  of
• 4:58
  health.
• 4:58
  They
• 4:58
  are
• 4:58
  asking
• 4:59
  for
• 4:59
  the
• 4:59
  full
• 4:59
  end
• 4:59
  to
• 5:00
  end
• 5:00
  solutions.
• 5:00
  So
• 5:01
  we
• 5:01
  see
• 5:01
  companies
• 5:02
  in
• 5:02
  cbg,
• 5:03
  for
• 5:03
  example,
• 5:03
  who
• 5:04
  are
• 5:04
  becoming
• 5:04
  more
• 5:04
  and
• 5:05
  more
• 5:05
  like
• 5:05
  pharmaceutical
• 5:06
  companies.
• 5:06
  We
• 5:07
  do
• 5:07
  this
• 5:07
  patents
• 5:07
  analysis.
• 5:08
  I'm
• 5:09
  a
• 5:09
  researcher,
• 5:09
  so
• 5:09
  of
• 5:09
  course
• 5:10
  I
• 5:10
  geek
• 5:10
  out
• 5:10
  about
• 5:10
  these
• 5:10
  things.
• 5:11
  Yeah,
• 5:11
  great.
• 5:12
  Patent
• 5:13
  analysis.
• 5:14
  So
• 5:15
  we
• 5:15
  look
• 5:15
  at
• 5:15
  the,
• 5:16
  in
• 5:16
  this
• 5:17
  particular
• 5:17
  analysis,
• 5:17
  the
• 5:18
  patents
• 5:18
  that,
• 5:18
  that
• 5:19
  the
• 5:19
  top
• 5:19
  20
• 5:19
  food
• 5:20
  and
• 5:20
  beverage
• 5:20
  companies
• 5:20
  around
• 5:21
  the
• 5:21
  world
• 5:21
  filed
• 5:22
  over
• 5:22
  the
• 5:22
  past
• 5:23
  five
• 5:23
  years.
• 5:23
  Yeah.
• 5:24
  And
• 5:24
  what
• 5:24
  you
• 5:25
  see
• 5:25
  is
• 5:25
  one
• 5:26
  of
• 5:26
  the
• 5:26
  huge
• 5:27
  growing
• 5:27
  trends
• 5:28
  in
• 5:28
  terms
• 5:28
  of
• 5:28
  the
• 5:28
  topics
• 5:29
  that
• 5:29
  they
• 5:29
  are
• 5:29
  patenting
• 5:30
  is
• 5:30
  healthcare.
• 5:31
  And
• 5:31
  this
• 5:31
  is
• 5:32
  not
• 5:32
  healthy
• 5:33
  product.
• 5:33
  This
• 5:33
  is
• 5:34
  not
• 5:34
  gluten
• 5:34
  free.
• 5:35
  This
• 5:35
  is
• 5:35
  not
• 5:35
  locale.
• 5:36
  This
• 5:36
  is
• 5:36
  not
• 5:36
  even
• 5:37
  alternative
• 5:37
  sweeteners.
• 5:38
  It
• 5:38
  is
• 5:39
  food
• 5:39
  and
• 5:40
  beverage
• 5:40
  as
• 5:40
  a
• 5:41
  therapeutic,
• 5:41
  food
• 5:42
  as
• 5:42
  medicine,
• 5:42
  functional
• 5:43
  condition.
• 5:44
  Exactly.
• 5:45
  And
• 5:45
  so
• 5:45
  you
• 5:45
  see,
• 5:45
  it's
• 5:46
  like
• 5:46
  drugs
• 5:46
  for
• 5:46
  immunological
• 5:47
  disorders,
• 5:48
  drugs
• 5:48
  for
• 5:49
  neurological
• 5:50
  performance
• 5:51
  and
• 5:51
  food
• 5:51
  in
• 5:52
  its
• 5:52
  role
• 5:52
  in
• 5:52
  that.
• 5:53
  Wow.
• 5:53
  Wow,
• 5:54
  that's
• 5:54
  wild.
• 5:55
  Yeah.
• 5:55
  Go
• 5:55
  ahead,
• 5:55
  Angie,
• 5:55
  have
• 5:55
  a
• 5:56
  question.
• 5:56
  I
• 5:56
  would
• 5:57
  go
• 5:57
  for
• 5:57
  it.
• 5:57
  I'm
• 5:57
  just
• 5:58
  like
• 5:58
  in
• 5:59
  awe,
• 5:59
  thinking
• 5:59
  about.
• 6:00
  I
• 6:00
  was
• 6:00
  going
• 6:00
  to
• 6:00
  go
• 6:00
  into
• 6:01
  that,
• 6:01
  so
• 6:01
  I
• 6:01
  was
• 6:01
  going
• 6:01
  to
• 6:01
  say
• 6:01
  I
• 6:01
  was
• 6:02
  going
• 6:02
  to
• 6:02
  ask
• 6:02
  you.
• 6:02
  So
• 6:02
  how,
• 6:03
  how
• 6:03
  do
• 6:04
  you,
• 6:04
  in
• 6:04
  your
• 6:04
  role,
• 6:05
  you
• 6:05
  know,
• 6:06
  stay
• 6:07
  up
• 6:07
  on
• 6:07
  all
• 6:07
  this?
• 6:07
  Like
• 6:08
  how
• 6:08
  do
• 6:08
  you,
• 6:08
  how
• 6:08
  do
• 6:08
  you
• 6:08
  design
• 6:09
  your
• 6:09
  research
• 6:09
  around
• 6:10
  these
• 6:10
  trends?
• 6:10
  Like
• 6:10
  how.
• 6:11
  Talk
• 6:11
  to
• 6:11
  us
• 6:11
  about
• 6:11
  that.
• 6:11
  She
• 6:12
  reads
• 6:12
  patents,
• 6:13
  Chris.
• 6:14
  She
• 6:14
  researches.
• 6:15
  She
• 6:15
  exhaustively
• 6:15
  looks
• 6:16
  at
• 6:16
  legal
• 6:16
  files.
• 6:16
  No,
• 6:17
  it
• 6:17
  starts
• 6:17
  with
• 6:17
  INC
• 6:18
  curiosity.
• 6:19
  But
• 6:20
  then
• 6:20
  fortunately
• 6:21
  have
• 6:21
  this
• 6:21
  great
• 6:22
  team
• 6:22
  of,
• 6:23
  you
• 6:23
  know,
• 6:23
  data
• 6:24
  scientists
• 6:24
  and
• 6:24
  psychologists
• 6:25
  and
• 6:26
  other
• 6:26
  forms
• 6:26
  of
• 6:26
  researchers
• 6:27
  who
• 6:27
  are
• 6:27
  continually
• 6:28
  examining
• 6:28
  us.
• 6:28
  We
• 6:29
  have
• 6:29
  a
• 6:29
  whole
• 6:29
  research
• 6:29
  program.
• 6:30
  How
• 6:30
  do
• 6:30
  you
• 6:30
  decide
• 6:30
  where
• 6:30
  to
• 6:30
  go
• 6:31
  though?
• 6:31
  Like,
• 6:31
  how
• 6:31
  do
• 6:31
  you
• 6:32
  decide,
• 6:32
  like,
• 6:33
  oh
• 6:33
  yeah,
• 6:33
  we're
• 6:33
  gonna
• 6:33
  go
• 6:34
  look
• 6:34
  at
• 6:34
  this
• 6:34
  one
• 6:35
  area
• 6:35
  versus
• 6:35
  X.
• 6:36
  Because
• 6:36
  you
• 6:36
  only
• 6:36
  have
• 6:36
  so
• 6:36
  many
• 6:36
  resources
• 6:37
  too,
• 6:37
  right?
• 6:37
  Like,
• 6:37
  how
• 6:38
  do
• 6:38
  you
• 6:38
  decide?
• 6:38
  I
• 6:38
  mean,
• 6:38
  a
• 6:39
  lot
• 6:39
  of
• 6:39
  it
• 6:39
  comes
• 6:39
  from
• 6:39
  the
• 6:40
  industry
• 6:40
  itself.
• 6:40
  So
• 6:40
  I'm
• 6:41
  talking
• 6:41
  to
• 6:41
  the
• 6:41
  industry
• 6:42
  all
• 6:42
  the
• 6:42
  time,
• 6:43
  talking
• 6:43
  to
• 6:44
  retailers
• 6:44
  and
• 6:44
  CPG
• 6:45
  companies
• 6:45
  and
• 6:46
  they
• 6:46
  have
• 6:47
  all
• 6:47
  of
• 6:47
  these
• 6:47
  really
• 6:48
  smart
• 6:48
  people,
• 6:48
  right.
• 6:49
  And
• 6:49
  who
• 6:49
  are
• 6:49
  engaging
• 6:50
  and
• 6:50
  trying
• 6:51
  to
• 6:51
  understand
• 6:51
  the
• 6:51
  consumer
• 6:52
  all
• 6:52
  the
• 6:52
  time.
• 6:53
  That
• 6:53
  leads
• 6:54
  to
• 6:54
  a
• 6:54
  series
• 6:55
  of
• 6:55
  really
• 6:55
  great
• 6:55
  questions.
• 6:56
  And
• 6:56
  then
• 6:56
  because
• 6:56
  I
• 6:57
  am
• 6:57
  sort
• 6:57
  of
• 6:57
  contrarian,
• 6:58
  I
• 6:58
  think
• 6:58
  of
• 6:58
  my
• 6:58
  own
• 6:59
  and
• 6:59
  my
• 6:59
  own
• 6:59
  challenges
• 7:00
  to
• 7:00
  that.
• 7:00
  And
• 7:00
  then
• 7:00
  that
• 7:01
  leads
• 7:01
  to,
• 7:02
  you
• 7:02
  know,
• 7:03
  the
• 7:03
  power
• 7:03
  of
• 7:03
  research,
• 7:04
  trying
• 7:04
  to
• 7:04
  answer
• 7:05
  all
• 7:05
  those
• 7:05
  questions.
• 7:05
  We
• 7:05
  love
• 7:05
  contrarians
• 7:06
  and
• 7:06
  omnitok,
• 7:07
  Karen.
• 7:07
  That's
• 7:08
  kind
• 7:08
  of
• 7:08
  our.
• 7:08
  We
• 7:08
  have
• 7:08
  one
• 7:09
  of
• 7:09
  them.
• 7:09
  Yeah,
• 7:09
  we
• 7:09
  do
• 7:10
  maybe
• 7:10
  two
• 7:11
  at
• 7:11
  times.
• 7:12
  Yeah,
• 7:12
  for
• 7:12
  sure.
• 7:13
  Well,
• 7:13
  Karen,
• 7:14
  I'm
• 7:14
  curious.
• 7:15
  You
• 7:15
  know,
• 7:15
  there's
• 7:15
  been
• 7:16
  a
• 7:16
  lot
• 7:16
  of
• 7:17
  conversation
• 7:17
  around
• 7:17
  technology,
• 7:19
  especially
• 7:19
  in
• 7:19
  the
• 7:19
  retail
• 7:20
  and
• 7:20
  grocery
• 7:20
  space.
• 7:21
  Here
• 7:21
  at
• 7:21
  the
• 7:21
  show
• 7:22
  we're
• 7:23
  hearing
• 7:23
  about
• 7:23
  AI
• 7:24
  tools,
• 7:25
  robotics,
• 7:26
  blockchain,
• 7:28
  all
• 7:28
  kinds
• 7:28
  of
• 7:28
  things.
• 7:29
  I'm
• 7:29
  curious
• 7:30
  what
• 7:30
  you
• 7:31
  feel
• 7:31
  like
• 7:31
  are
• 7:31
  the
• 7:32
  most
• 7:32
  important
• 7:32
  technologies
• 7:33
  for
• 7:33
  the
• 7:34
  retailers
• 7:34
  and
• 7:34
  especially
• 7:35
  grocers
• 7:35
  here
• 7:35
  at
• 7:35
  the
• 7:36
  show
• 7:36
  to
• 7:36
  be
• 7:37
  looking
• 7:37
  into
• 7:38
  and
• 7:38
  how
• 7:38
  they
• 7:39
  kind
• 7:39
  of
• 7:39
  balance
• 7:40
  this
• 7:41
  innovation
• 7:43
  investment
• 7:44
  with
• 7:44
  just
• 7:45
  day
• 7:45
  to
• 7:45
  day
• 7:45
  operations
• 7:46
  of
• 7:46
  making
• 7:46
  sure
• 7:47
  that
• 7:47
  the
• 7:47
  store
• 7:47
  is
• 7:47
  functioning
• 7:48
  as
• 7:48
  it
• 7:48
  should.
• 7:49
  Like
• 7:49
  how,
• 7:49
  how
• 7:49
  do
• 7:50
  you
• 7:50
  advise
• 7:51
  some
• 7:51
  of
• 7:51
  the
• 7:51
  retailers
• 7:52
  and
• 7:52
  CPGs
• 7:53
  that
• 7:53
  you.
• 7:53
  Talk
• 7:53
  to
• 7:53
  so
• 7:53
  much,
• 7:54
  so
• 7:54
  much
• 7:54
  to
• 7:54
  talk
• 7:54
  about
• 7:54
  here?
• 7:55
  Yeah,
• 7:56
  it's.
• 7:56
  We're
• 7:56
  in
• 7:57
  this
• 7:57
  interesting
• 7:57
  point
• 7:58
  where,
• 7:58
  you
• 7:58
  know,
• 7:58
  once
• 7:59
  upon
• 7:59
  a
• 7:59
  time
• 7:59
  companies
• 8:00
  could
• 8:00
  form
• 8:01
  their
• 8:01
  corporate
• 8:01
  strategies
• 8:02
  and
• 8:02
  then
• 8:02
  they
• 8:03
  figure
• 8:03
  out
• 8:03
  how
• 8:03
  technology
• 8:04
  can
• 8:04
  enable
• 8:05
  it.
• 8:05
  It's
• 8:06
  a
• 8:06
  little
• 8:06
  bit
• 8:06
  flipping
• 8:06
  right
• 8:07
  now
• 8:07
  where
• 8:07
  technology
• 8:08
  is
• 8:08
  actually.
• 8:08
  That's
• 8:08
  interesting.
• 8:10
  Creating
• 8:10
  those
• 8:10
  new
• 8:10
  market
• 8:11
  opportunities.
• 8:12
  Right.
• 8:12
  And
• 8:13
  we
• 8:13
  have
• 8:14
  to
• 8:14
  then
• 8:14
  shape
• 8:14
  our
• 8:14
  strategies
• 8:15
  around
• 8:15
  it.
• 8:15
  It
• 8:16
  necessarily,
• 8:17
  you
• 8:17
  know,
• 8:17
  the
• 8:17
  tail
• 8:17
  wagging
• 8:18
  the
• 8:18
  dog,
• 8:18
  but,
• 8:19
  but
• 8:19
  it
• 8:19
  is
• 8:20
  more
• 8:20
  closely
• 8:21
  interlinked,
• 8:21
  interplay
• 8:22
  between
• 8:22
  the
• 8:23
  two.
• 8:23
  You
• 8:24
  mentioned
• 8:24
  several
• 8:25
  technologies,
• 8:25
  all
• 8:25
  of
• 8:26
  which
• 8:26
  are
• 8:26
  important.
• 8:27
  One
• 8:27
  cannot
• 8:28
  live,
• 8:28
  function,
• 8:29
  succeed
• 8:30
  without
• 8:30
  AI.
• 8:31
  That
• 8:31
  is
• 8:31
  inarguably
• 8:32
  true.
• 8:33
  But
• 8:33
  I
• 8:33
  think
• 8:33
  the
• 8:33
  advice
• 8:34
  I
• 8:34
  would
• 8:34
  give
• 8:34
  is
• 8:34
  that,
• 8:35
  you
• 8:35
  know,
• 8:35
  we
• 8:35
  need
• 8:36
  to
• 8:36
  stop
• 8:36
  focusing
• 8:36
  on
• 8:36
  the
• 8:37
  technology
• 8:37
  as
• 8:38
  the
• 8:38
  technology.
• 8:38
  It's
• 8:39
  not
• 8:39
  about
• 8:39
  the,
• 8:40
  you
• 8:40
  know,
• 8:40
  implementation
• 8:41
  of
• 8:42
  a
• 8:42
  technology,
• 8:42
  it
• 8:43
  is
• 8:43
  starting
• 8:43
  it.
• 8:44
  I
• 8:44
  mean,
• 8:44
  this
• 8:44
  is
• 8:44
  our
• 8:44
  industry.
• 8:45
  It
• 8:45
  starts
• 8:45
  with
• 8:45
  the
• 8:45
  shopper,
• 8:46
  it
• 8:46
  starts
• 8:46
  with
• 8:46
  the
• 8:47
  consumer.
• 8:47
  Understand
• 8:48
  what
• 8:49
  they
• 8:49
  want
• 8:50
  and
• 8:50
  then
• 8:50
  how
• 8:50
  you
• 8:50
  can
• 8:50
  be
• 8:51
  successful
• 8:51
  in
• 8:52
  actually
• 8:53
  defining
• 8:53
  what
• 8:53
  they
• 8:53
  want.
• 8:53
  And
• 8:54
  what
• 8:54
  I
• 8:54
  love
• 8:54
  about
• 8:54
  AI
• 8:55
  is
• 8:55
  AI
• 8:55
  is
• 8:56
  helping
• 8:56
  us
• 8:56
  actually
• 8:57
  bridge
• 8:58
  that
• 8:58
  gap
• 8:58
  between
• 8:59
  what
• 8:59
  the
• 8:59
  consumer
• 9:00
  wants,
• 9:00
  which
• 9:00
  is
• 9:01
  always
• 9:01
  changing,
• 9:02
  always
• 9:02
  difficult,
• 9:03
  always
• 9:03
  challenging,
• 9:04
  and
• 9:04
  what
• 9:05
  we're
• 9:05
  actually
• 9:05
  able
• 9:05
  to
• 9:05
  manifest
• 9:06
  well.
• 9:06
  And
• 9:06
  I
• 9:06
  imagine
• 9:07
  process
• 9:07
  the
• 9:07
  data
• 9:08
  that
• 9:08
  you're
• 9:08
  getting
• 9:08
  from
• 9:08
  consumers
• 9:09
  so
• 9:09
  that
• 9:09
  you
• 9:09
  can
• 9:10
  start
• 9:10
  to
• 9:10
  prioritize
• 9:11
  and
• 9:11
  identify
• 9:12
  what
• 9:12
  the
• 9:12
  problems
• 9:12
  are
• 9:12
  that
• 9:13
  you
• 9:13
  really
• 9:13
  need
• 9:13
  to
• 9:13
  solve
• 9:14
  most
• 9:14
  immediately.
• 9:14
  Exactly,
• 9:15
  exactly.
• 9:16
  And
• 9:16
  it
• 9:16
  goes
• 9:16
  back
• 9:16
  to
• 9:16
  your
• 9:17
  question
• 9:17
  of
• 9:18
  how
• 9:18
  do
• 9:18
  you
• 9:19
  then
• 9:19
  make
• 9:19
  decisions
• 9:20
  and
• 9:20
  investments
• 9:20
  around
• 9:21
  that?
• 9:21
  The
• 9:22
  challenge
• 9:22
  between
• 9:22
  the
• 9:23
  really
• 9:23
  shiny
• 9:24
  exciting
• 9:24
  stuff
• 9:25
  and
• 9:25
  then
• 9:26
  the
• 9:27
  nuts
• 9:27
  and
• 9:27
  bolts
• 9:28
  of
• 9:28
  operations
• 9:28
  which
• 9:28
  are
• 9:29
  really
• 9:29
  important,
• 9:29
  without
• 9:30
  which
• 9:30
  you
• 9:30
  cannot
• 9:31
  create
• 9:31
  that
• 9:31
  winning
• 9:31
  consumer
• 9:32
  experience.
• 9:33
  Right.
• 9:34
  And
• 9:34
  to
• 9:34
  me,
• 9:34
  this
• 9:35
  is
• 9:35
  a
• 9:35
  question
• 9:36
  of
• 9:36
  when
• 9:36
  you
• 9:36
  ask
• 9:37
  what
• 9:37
  is
• 9:37
  the
• 9:38
  most
• 9:38
  important
• 9:38
  technology?
• 9:39
  There
• 9:39
  is
• 9:39
  no
• 9:39
  most
• 9:40
  important
• 9:40
  single
• 9:41
  technology.
• 9:41
  All
• 9:42
  of
• 9:42
  these
• 9:42
  technologies
• 9:43
  actually
• 9:43
  have
• 9:43
  to
• 9:43
  work
• 9:44
  together
• 9:44
  and
• 9:44
  you
• 9:45
  have
• 9:45
  to
• 9:45
  apply
• 9:45
  them
• 9:45
  across
• 9:46
  your
• 9:46
  enterprise
• 9:46
  from
• 9:47
  consumer
• 9:47
  experience
• 9:48
  all
• 9:48
  the
• 9:48
  way
• 9:48
  through
• 9:49
  to
• 9:49
  what
• 9:49
  happens
• 9:49
  on
• 9:49
  the
• 9:50
  storefront.
• 9:50
  In
• 9:51
  your
• 9:51
  research,
• 9:51
  are
• 9:51
  there
• 9:52
  any
• 9:52
  in
• 9:53
  particular
• 9:53
  though
• 9:53
  that
• 9:54
  you
• 9:54
  feel
• 9:54
  like
• 9:55
  people
• 9:55
  should
• 9:55
  be
• 9:56
  looking
• 9:56
  into
• 9:56
  beyond
• 9:57
  AI?
• 9:57
  Like,
• 9:58
  is
• 9:58
  it
• 9:58
  Any.
• 9:58
  Anything
• 9:59
  that
• 9:59
  you
• 9:59
  feel
• 9:59
  like,
• 10:00
  this
• 10:00
  is
• 10:00
  something
• 10:01
  that
• 10:01
  I
• 10:01
  would
• 10:01
  at
• 10:01
  least
• 10:01
  be
• 10:02
  diving
• 10:02
  a
• 10:02
  little
• 10:02
  bit
• 10:02
  deeper
• 10:03
  into.
• 10:03
  I
• 10:03
  think
• 10:03
  each
• 10:04
  plays
• 10:04
  its
• 10:04
  different
• 10:04
  role.
• 10:05
  So
• 10:05
  if
• 10:05
  you
• 10:05
  think
• 10:06
  about
• 10:06
  AI
• 10:06
  kind
• 10:06
  of
• 10:07
  being
• 10:07
  the
• 10:07
  thread
• 10:07
  throughout
• 10:08
  everything,
• 10:08
  it
• 10:08
  then
• 10:09
  links
• 10:09
  into
• 10:09
  factors
• 10:10
  like
• 10:10
  robotics,
• 10:10
  which,
• 10:11
  you
• 10:11
  know,
• 10:11
  in
• 10:12
  our
• 10:12
  industry,
• 10:12
  you
• 10:13
  know,
• 10:13
  the
• 10:14
  physical
• 10:14
  nature.
• 10:15
  And
• 10:15
  actually
• 10:16
  there's
• 10:16
  this
• 10:16
  great.
• 10:17
  So
• 10:17
  Wilson
• 10:17
  Johnson
• 10:18
  did
• 10:18
  this
• 10:18
  great
• 10:18
  talk
• 10:19
  at
• 10:19
  CES
• 10:19
  about
• 10:20
  the
• 10:20
  inter.
• 10:20
  You
• 10:20
  know,
• 10:21
  how
• 10:21
  the
• 10:21
  next
• 10:21
  stage
• 10:21
  of
• 10:22
  AI
• 10:22
  is
• 10:22
  physical
• 10:23
  AI
• 10:23
  and
• 10:23
  that
• 10:24
  brings
• 10:24
  in
• 10:24
  the
• 10:24
  robotics
• 10:25
  aspect
• 10:25
  of
• 10:25
  it.
• 10:26
  This
• 10:26
  is
• 10:26
  something
• 10:26
  that
• 10:27
  we're
• 10:27
  seeing
• 10:27
  transforming
• 10:28
  everything
• 10:28
  from
• 10:29
  warehouses
• 10:29
  to
• 10:29
  factories
• 10:30
  to.
• 10:30
  And
• 10:31
  eventually,
• 10:31
  and
• 10:31
  we've
• 10:32
  seen
• 10:32
  some
• 10:32
  examples
• 10:32
  here,
• 10:33
  the
• 10:33
  store
• 10:34
  floor
• 10:34
  itself.
• 10:34
  Right.
• 10:35
  But
• 10:35
  then
• 10:35
  there
• 10:35
  are
• 10:36
  other
• 10:36
  enterprise
• 10:36
  kinds
• 10:37
  of
• 10:37
  technologies.
• 10:37
  You
• 10:38
  know,
• 10:38
  you
• 10:38
  can't
• 10:38
  get
• 10:38
  away
• 10:39
  from
• 10:39
  your
• 10:40
  ERP
• 10:40
  systems
• 10:41
  that
• 10:41
  actually
• 10:41
  manage
• 10:42
  and
• 10:42
  help
• 10:42
  you
• 10:43
  manage
• 10:43
  all
• 10:43
  of
• 10:43
  the
• 10:43
  processes.
• 10:44
  Processes
• 10:44
  across
• 10:44
  your
• 10:45
  organization
• 10:46
  you
• 10:46
  can't
• 10:46
  get
• 10:46
  away
• 10:47
  from.
• 10:47
  And
• 10:47
  it
• 10:47
  shouldn't
• 10:48
  get
• 10:48
  away
• 10:48
  from
• 10:48
  cloud
• 10:49
  and
• 10:49
  the
• 10:49
  ability
• 10:50
  to
• 10:50
  scale
• 10:50
  up,
• 10:50
  scale
• 10:51
  down
• 10:51
  seamlessly
• 10:52
  be
• 10:52
  able
• 10:52
  to
• 10:52
  access
• 10:53
  your
• 10:53
  information
• 10:53
  wherever
• 10:54
  you
• 10:54
  are.
• 10:54
  I
• 10:54
  mean,
• 10:55
  that's
• 10:55
  why
• 10:55
  I
• 10:55
  can't
• 10:56
  pick
• 10:56
  one.
• 10:57
  No,
• 10:57
  I
• 10:57
  think
• 10:57
  that's
• 10:57
  exactly.
• 10:58
  That's
• 10:59
  really
• 10:59
  good.
• 10:59
  Because
• 10:59
  what's
• 10:59
  springing
• 10:59
  to
• 11:00
  mind
• 11:00
  for
• 11:00
  me,
• 11:00
  and
• 11:00
  you
• 11:01
  know,
• 11:01
  in
• 11:01
  a
• 11:01
  lot
• 11:01
  of
• 11:01
  ways
• 11:02
  we're
• 11:02
  talking
• 11:03
  to
• 11:03
  a
• 11:03
  consultant.
• 11:03
  It
• 11:04
  kind
• 11:04
  of
• 11:04
  is
• 11:04
  tailor
• 11:04
  made
• 11:05
  for
• 11:05
  like
• 11:05
  the
• 11:05
  Venn
• 11:05
  diagram
• 11:06
  of
• 11:06
  like,
• 11:06
  what
• 11:06
  you're
• 11:06
  saying,
• 11:07
  Right.
• 11:08
  Previously
• 11:08
  you
• 11:08
  had
• 11:08
  the
• 11:08
  consumer
• 11:09
  and
• 11:09
  you
• 11:09
  had
• 11:09
  your
• 11:09
  business
• 11:09
  value
• 11:10
  proposal
• 11:10
  position,
• 11:10
  but
• 11:11
  now
• 11:11
  you're
• 11:11
  saying
• 11:11
  technology
• 11:12
  is
• 11:12
  such
• 11:12
  an
• 11:13
  important
• 11:13
  point
• 11:13
  that
• 11:13
  you
• 11:14
  have
• 11:14
  to
• 11:14
  include
• 11:14
  it
• 11:14
  in
• 11:14
  that
• 11:15
  intersection
• 11:15
  of
• 11:15
  those
• 11:15
  concepts.
• 11:16
  And
• 11:16
  so
• 11:17
  depending
• 11:17
  on
• 11:17
  who
• 11:17
  you
• 11:17
  are
• 11:18
  and
• 11:18
  what
• 11:18
  you're
• 11:18
  looking
• 11:18
  at,
• 11:18
  you
• 11:18
  have
• 11:19
  to
• 11:19
  decide
• 11:19
  which
• 11:19
  of
• 11:19
  those
• 11:20
  technologies
• 11:20
  you
• 11:20
  want
• 11:20
  to
• 11:20
  go
• 11:21
  and
• 11:21
  deploy
• 11:22
  to
• 11:22
  accomplish
• 11:23
  what
• 11:23
  you
• 11:23
  want
• 11:23
  to.
• 11:23
  Right.
• 11:24
  Is
• 11:24
  that
• 11:24
  the
• 11:24
  right
• 11:24
  way
• 11:25
  to
• 11:25
  think
• 11:25
  about
• 11:25
  it?
• 11:25
  Absolutely.
• 11:26
  Right.
• 11:26
  With
• 11:26
  that,
• 11:27
  business
• 11:27
  needs
• 11:28
  still
• 11:28
  always
• 11:28
  leads.
• 11:29
  Consumer
• 11:29
  need
• 11:29
  always
• 11:30
  leads.
• 11:30
  We've
• 11:31
  made
• 11:31
  mistakes
• 11:32
  in
• 11:32
  the
• 11:32
  past
• 11:32
  where
• 11:33
  we're
• 11:33
  like,
• 11:33
  oh,
• 11:33
  well,
• 11:34
  this
• 11:34
  is
• 11:34
  like
• 11:34
  a
• 11:34
  magical
• 11:35
  technology
• 11:35
  can
• 11:36
  accomplish
• 11:36
  all
• 11:36
  these
• 11:36
  things,
• 11:37
  but
• 11:37
  we
• 11:37
  couldn't
• 11:37
  find
• 11:38
  that
• 11:38
  intersection
• 11:39
  with
• 11:39
  what
• 11:40
  a
• 11:40
  consumer
• 11:40
  actually
• 11:40
  wants.
• 11:41
  Right,
• 11:41
  right,
• 11:41
  exact.
• 11:42
  Like,
• 11:42
  the
• 11:42
  beacon
• 11:43
  is
• 11:43
  always
• 11:43
  the
• 11:43
  example.
• 11:44
  I
• 11:44
  hear
• 11:44
  like,
• 11:44
  oh,
• 11:45
  I'll
• 11:45
  be
• 11:45
  in
• 11:45
  the
• 11:45
  store
• 11:45
  and
• 11:45
  you
• 11:45
  can
• 11:46
  beacon,
• 11:46
  you
• 11:46
  know,
• 11:46
  know
• 11:46
  where
• 11:47
  I
• 11:47
  am
• 11:47
  and
• 11:47
  send
• 11:48
  me
• 11:48
  ads
• 11:48
  on
• 11:48
  my
• 11:48
  phone.
• 11:48
  Yeah.
• 11:48
  Who
• 11:49
  wants
• 11:49
  to?
• 11:49
  It's
• 11:49
  like,
• 11:49
  I
• 11:49
  don't
• 11:49
  really
• 11:49
  want
• 11:49
  that.
• 11:50
  I
• 11:50
  don't
• 11:50
  really
• 11:50
  want
• 11:50
  that.
• 11:51
  Right.
• 11:51
  No,
• 11:51
  I
• 11:51
  don't
• 11:51
  want
• 11:51
  to
• 11:51
  be
• 11:51
  annoyed.
• 11:52
  All
• 11:52
  right,
• 11:52
  so,
• 11:53
  well,
• 11:53
  okay,
• 11:53
  so
• 11:54
  we've
• 11:54
  been
• 11:54
  asking
• 11:55
  a
• 11:55
  lot
• 11:55
  of
• 11:55
  people
• 11:55
  this
• 11:55
  question
• 11:56
  and
• 11:56
  I
• 11:56
  think
• 11:56
  it's
• 11:56
  a
• 11:56
  great,
• 11:57
  It's
• 11:57
  a
• 11:57
  great
• 11:57
  question.
• 11:58
  Coming
• 11:58
  off
• 11:58
  the
• 11:59
  discussion,
• 11:59
  we
• 11:59
  just
• 11:59
  had
• 11:59
  with
• 12:00
  you,
• 12:00
  which
• 12:00
  is
• 12:01
  if
• 12:01
  you
• 12:01
  were
• 12:01
  to
• 12:01
  put
• 12:02
  your
• 12:02
  prediction
• 12:03
  hat
• 12:03
  on,
• 12:04
  how
• 12:05
  will
• 12:06
  grocery
• 12:07
  experiences
• 12:07
  particularly,
• 12:08
  do
• 12:08
  you
• 12:08
  think,
• 12:09
  change
• 12:09
  over
• 12:09
  the
• 12:09
  next
• 12:09
  five
• 12:10
  years
• 12:10
  to
• 12:10
  10
• 12:10
  years,
• 12:11
  if
• 12:11
  at
• 12:11
  all?
• 12:11
  Like,
• 12:12
  but
• 12:12
  what
• 12:12
  if
• 12:13
  we
• 12:13
  step
• 12:13
  back
• 12:13
  today
• 12:13
  and
• 12:14
  we
• 12:14
  said,
• 12:14
  like
• 12:14
  what?
• 12:14
  What's
• 12:15
  going
• 12:15
  to
• 12:15
  be
• 12:15
  discernibly
• 12:16
  different
• 12:16
  five
• 12:17
  to
• 12:17
  ten
• 12:17
  years
• 12:17
  out
• 12:18
  from
• 12:18
  now?
• 12:18
  What
• 12:18
  would
• 12:19
  you
• 12:19
  say
• 12:19
  based
• 12:19
  on
• 12:20
  your.
• 12:20
  Research,
• 12:20
  Are
• 12:21
  you
• 12:21
  tapping
• 12:21
  into
• 12:21
  my
• 12:22
  optimistic
• 12:22
  or
• 12:22
  pessimistic
• 12:23
  side?
• 12:25
  Maybe
• 12:25
  one
• 12:25
  from
• 12:26
  each.
• 12:28
  I
• 12:28
  know
• 12:28
  which
• 12:28
  way
• 12:28
  I
• 12:29
  lead.
• 12:29
  I
• 12:29
  want
• 12:29
  the
• 12:29
  half
• 12:30
  empty
• 12:30
  side.
• 12:30
  Let's
• 12:31
  do
• 12:31
  that.
• 12:31
  Well,
• 12:32
  what's
• 12:32
  been
• 12:32
  discouraging
• 12:33
  for
• 12:33
  me
• 12:33
  is
• 12:33
  that
• 12:33
  the
• 12:34
  grocery
• 12:34
  experience
• 12:35
  has
• 12:35
  not
• 12:36
  changed
• 12:36
  very
• 12:37
  much
• 12:37
  over
• 12:37
  the
• 12:38
  past
• 12:38
  several
• 12:38
  decades.
• 12:39
  We
• 12:39
  were
• 12:39
  just
• 12:39
  talking
• 12:39
  about
• 12:39
  that.
• 12:40
  That's
• 12:40
  kind
• 12:40
  of
• 12:40
  where
• 12:40
  my
• 12:40
  head
• 12:40
  is.
• 12:41
  I
• 12:41
  don't
• 12:41
  expect
• 12:41
  that
• 12:42
  much
• 12:42
  change,
• 12:42
  honestly.
• 12:42
  But
• 12:42
  I'm
• 12:43
  curious
• 12:43
  what
• 12:43
  you
• 12:43
  think.
• 12:43
  I
• 12:44
  mean,
• 12:44
  you
• 12:44
  look
• 12:44
  at
• 12:44
  the
• 12:44
  shopping
• 12:45
  experience
• 12:45
  and
• 12:46
  you
• 12:46
  think
• 12:46
  about
• 12:46
  what
• 12:46
  consumers
• 12:47
  have
• 12:47
  continually
• 12:47
  asked
• 12:48
  for
• 12:48
  and
• 12:48
  why
• 12:48
  we
• 12:49
  shop.
• 12:49
  You
• 12:49
  know,
• 12:49
  it
• 12:50
  is
• 12:50
  not
• 12:50
  just
• 12:50
  to
• 12:50
  procure
• 12:51
  the
• 12:51
  products
• 12:51
  that
• 12:51
  we
• 12:51
  want.
• 12:52
  We
• 12:52
  want
• 12:52
  to
• 12:52
  discover,
• 12:53
  we
• 12:53
  want
• 12:53
  to
• 12:53
  be
• 12:53
  entertained,
• 12:54
  we
• 12:54
  want
• 12:54
  to
• 12:54
  engage
• 12:55
  with
• 12:55
  the
• 12:55
  community
• 12:56
  that
• 12:56
  is
• 12:56
  in
• 12:56
  and
• 12:57
  around
• 12:57
  stores.
• 12:57
  You
• 12:57
  know,
• 12:58
  these
• 12:58
  are
• 12:58
  all
• 12:58
  reasons
• 12:59
  why
• 12:59
  we
• 12:59
  shop.
• 12:59
  Right.
• 13:00
  And,
• 13:00
  and
• 13:01
  yet
• 13:01
  if
• 13:01
  you
• 13:02
  actually
• 13:02
  walk
• 13:02
  into
• 13:03
  a
• 13:03
  store,
• 13:03
  you
• 13:04
  know,
• 13:04
  again,
• 13:05
  other
• 13:05
  speakers
• 13:06
  during
• 13:06
  our
• 13:06
  time
• 13:07
  at
• 13:07
  FMI
• 13:07
  have
• 13:08
  about
• 13:08
  the
• 13:08
  fact
• 13:08
  that
• 13:09
  stores
• 13:09
  are
• 13:09
  still
• 13:09
  organized
• 13:10
  by
• 13:10
  category,
• 13:11
  not
• 13:11
  necessarily
• 13:11
  by
• 13:12
  consumer
• 13:12
  need.
• 13:12
  And
• 13:13
  that
• 13:13
  makes
• 13:13
  it
• 13:13
  more
• 13:13
  difficult,
• 13:14
  you
• 13:14
  know,
• 13:14
  easier
• 13:15
  to
• 13:15
  merchandise,
• 13:15
  harder
• 13:16
  for
• 13:16
  the
• 13:16
  consumer
• 13:17
  to
• 13:17
  actually
• 13:17
  find
• 13:17
  what
• 13:17
  they
• 13:18
  want
• 13:19
  there.
• 13:19
  Yes,
• 13:19
  there
• 13:20
  are
• 13:20
  certain
• 13:20
  events
• 13:21
  and
• 13:21
  types
• 13:22
  of
• 13:23
  engagements
• 13:24
  that
• 13:24
  do
• 13:24
  happen
• 13:24
  in
• 13:24
  stores
• 13:25
  for
• 13:25
  some
• 13:26
  great
• 13:26
  retailers
• 13:26
  out
• 13:27
  there,
• 13:27
  but
• 13:28
  by
• 13:28
  and
• 13:28
  large
• 13:29
  it's
• 13:29
  still
• 13:29
  somewhat
• 13:30
  a
• 13:30
  sterile
• 13:30
  environment
• 13:31
  compared
• 13:31
  to,
• 13:32
  you
• 13:32
  know,
• 13:32
  I
• 13:32
  live
• 13:33
  in
• 13:33
  San
• 13:33
  Francisco.
• 13:33
  If
• 13:33
  I
• 13:34
  go
• 13:34
  to
• 13:34
  my
• 13:34
  local
• 13:34
  farmer's
• 13:35
  market
• 13:35
  and
• 13:35
  I
• 13:35
  know
• 13:35
  the
• 13:36
  farmer
• 13:36
  and
• 13:36
  I'm
• 13:36
  able
• 13:37
  to
• 13:37
  talk
• 13:37
  to
• 13:37
  him
• 13:37
  or
• 13:37
  her
• 13:38
  about
• 13:38
  the
• 13:38
  produce
• 13:39
  that
• 13:39
  is
• 13:39
  there,
• 13:40
  it's
• 13:40
  a
• 13:40
  very
• 13:41
  different
• 13:41
  experience.
• 13:41
  So
• 13:42
  I
• 13:42
  miss
• 13:42
  that
• 13:43
  kind
• 13:43
  of
• 13:43
  very
• 13:43
  personal
• 13:44
  touch.
• 13:45
  I
• 13:45
  always
• 13:45
  think
• 13:45
  about
• 13:46
  the
• 13:47
  fact
• 13:47
  that
• 13:47
  in
• 13:47
  the
• 13:48
  world
• 13:48
  what's
• 13:48
  old
• 13:49
  is
• 13:49
  new
• 13:49
  and
• 13:50
  old
• 13:50
  again.
• 13:51
  Once
• 13:51
  upon
• 13:52
  a
• 13:52
  time
• 13:52
  on
• 13:52
  our
• 13:52
  show,
• 13:53
  if
• 13:53
  you
• 13:53
  thought
• 13:53
  about
• 13:54
  retail,
• 13:54
  it
• 13:54
  was
• 13:55
  going
• 13:55
  in,
• 13:56
  meeting
• 13:56
  with
• 13:56
  the
• 13:56
  shopkeeper.
• 13:57
  They
• 13:57
  knew
• 13:57
  exactly
• 13:58
  who
• 13:58
  you
• 13:58
  are,
• 13:58
  they
• 13:58
  knew
• 13:59
  your
• 13:59
  family,
• 13:59
  they
• 13:59
  knew
• 14:00
  what
• 14:00
  you
• 14:00
  wanted,
• 14:00
  they
• 14:00
  helped
• 14:01
  you
• 14:01
  with
• 14:01
  that.
• 14:02
  And
• 14:03
  there's
• 14:03
  this
• 14:04
  move
• 14:04
  amongst
• 14:05
  consumers
• 14:05
  towards
• 14:06
  wanting
• 14:06
  more
• 14:06
  of
• 14:07
  that.
• 14:07
  Now
• 14:08
  if
• 14:08
  I
• 14:08
  move
• 14:08
  to
• 14:09
  the
• 14:09
  optimistic
• 14:10
  side,
• 14:10
  then
• 14:11
  I
• 14:11
  would
• 14:11
  say
• 14:11
  that
• 14:12
  that
• 14:12
  intimacy
• 14:13
  and
• 14:13
  that
• 14:13
  ability
• 14:14
  to
• 14:14
  know
• 14:14
  the
• 14:15
  consumer
• 14:15
  and
• 14:15
  the
• 14:16
  shopper
• 14:16
  is
• 14:17
  more
• 14:17
  possible
• 14:17
  now.
• 14:18
  So
• 14:18
  again,
• 14:18
  back
• 14:19
  to
• 14:19
  the
• 14:19
  power
• 14:20
  of
• 14:20
  data
• 14:20
  and
• 14:20
  AI.
• 14:21
  Suddenly
• 14:22
  you
• 14:22
  can
• 14:22
  actually
• 14:23
  create
• 14:23
  those
• 14:23
  kinds
• 14:23
  of
• 14:24
  experiences
• 14:25
  in
• 14:25
  a
• 14:25
  seamless
• 14:25
  and
• 14:26
  by
• 14:26
  the
• 14:26
  way,
• 14:26
  omnichannel
• 14:27
  way,
• 14:27
  because
• 14:28
  you
• 14:28
  know
• 14:28
  more
• 14:28
  about
• 14:29
  that
• 14:29
  individual.
• 14:30
  So
• 14:31
  that's
• 14:31
  the
• 14:31
  positive
• 14:32
  side
• 14:32
  is
• 14:32
  we
• 14:33
  do
• 14:33
  see
• 14:33
  some
• 14:34
  movements
• 14:34
  in
• 14:34
  ways
• 14:35
  that
• 14:35
  we
• 14:35
  didn't
• 14:35
  necessarily
• 14:35
  expect.
• 14:36
  It's
• 14:36
  not
• 14:36
  like
• 14:36
  old
• 14:37
  school
• 14:38
  retail,
• 14:39
  but
• 14:39
  it
• 14:40
  is
• 14:40
  still
• 14:40
  a
• 14:40
  little
• 14:40
  bit
• 14:41
  of
• 14:41
  what
• 14:41
  is
• 14:41
  old
• 14:41
  is
• 14:42
  new.
• 14:42
  Right.
• 14:42
  So
• 14:43
  let
• 14:43
  me
• 14:43
  ask
• 14:43
  you
• 14:43
  this
• 14:43
  as
• 14:43
  a
• 14:43
  research.
• 14:44
  This
• 14:44
  is
• 14:44
  one
• 14:44
  question
• 14:44
  I
• 14:44
  was
• 14:44
  wanting
• 14:44
  to
• 14:45
  ask
• 14:45
  you.
• 14:45
  So,
• 14:45
  so
• 14:45
  you
• 14:45
  said
• 14:46
  consumers
• 14:46
  want
• 14:46
  that,
• 14:47
  right.
• 14:48
  Do
• 14:48
  they
• 14:49
  say
• 14:49
  they
• 14:49
  want
• 14:50
  that,
• 14:50
  but
• 14:51
  do
• 14:51
  they
• 14:51
  really
• 14:52
  like
• 14:52
  or
• 14:52
  do
• 14:52
  they
• 14:53
  just
• 14:53
  say
• 14:53
  that
• 14:53
  on
• 14:53
  a
• 14:53
  survey,
• 14:54
  but
• 14:54
  then
• 14:54
  when
• 14:54
  it
• 14:54
  comes
• 14:55
  down
• 14:55
  to
• 14:55
  it,
• 14:55
  they
• 14:55
  just
• 14:55
  go
• 14:55
  back
• 14:56
  to
• 14:56
  shopping.
• 14:56
  They
• 14:56
  want
• 14:56
  a
• 14:57
  faster
• 14:57
  horse,
• 14:57
  they
• 14:57
  want
• 14:58
  to.
• 14:58
  Yeah,
• 14:58
  they
• 14:58
  want
• 14:59
  the
• 14:59
  prices,
• 14:59
  they
• 14:59
  want
• 14:59
  convenience,
• 15:00
  they
• 15:00
  want
• 15:00
  something
• 15:00
  near
• 15:01
  them,
• 15:01
  you
• 15:02
  know,
• 15:02
  they're
• 15:02
  accustomed
• 15:03
  to.
• 15:03
  You
• 15:03
  know,
• 15:03
  you
• 15:03
  said,
• 15:04
  you
• 15:04
  used
• 15:04
  one
• 15:04
  thing
• 15:04
  I
• 15:05
  was
• 15:05
  thinking
• 15:05
  about
• 15:05
  when
• 15:05
  you
• 15:05
  said
• 15:05
  about
• 15:05
  how
• 15:06
  the
• 15:06
  stores
• 15:06
  are
• 15:06
  laid
• 15:06
  out.
• 15:07
  They're
• 15:07
  kind
• 15:07
  of
• 15:08
  laid
• 15:08
  out
• 15:08
  that
• 15:08
  way
• 15:08
  because
• 15:08
  that's
• 15:09
  what
• 15:09
  consumers
• 15:09
  know
• 15:09
  now
• 15:10
  too.
• 15:10
  Right.
• 15:10
  And
• 15:11
  so,
• 15:11
  yeah,
• 15:11
  changing
• 15:11
  that
• 15:12
  would
• 15:12
  be
• 15:12
  very
• 15:12
  cognitively
• 15:13
  dissonant
• 15:13
  for
• 15:13
  a
• 15:13
  grocery
• 15:14
  shopper
• 15:14
  to
• 15:14
  come
• 15:14
  in
• 15:15
  and
• 15:15
  find
• 15:15
  their
• 15:15
  store
• 15:16
  completely
• 15:16
  relayed
• 15:17
  out.
• 15:17
  Absolutely.
• 15:18
  Some
• 15:18
  type
• 15:18
  of
• 15:18
  experiential
• 15:19
  thing.
• 15:19
  So
• 15:21
  how
• 15:21
  do
• 15:21
  you
• 15:21
  think
• 15:21
  about
• 15:22
  that
• 15:22
  question?
• 15:23
  I
• 15:23
  think
• 15:23
  about
• 15:23
  the
• 15:24
  fact
• 15:24
  that
• 15:24
  there
• 15:24
  is
• 15:24
  no
• 15:25
  one
• 15:25
  store
• 15:25
  and
• 15:25
  there
• 15:25
  cannot
• 15:26
  be
• 15:26
  one
• 15:26
  store
• 15:27
  nor
• 15:27
  there
• 15:27
  can
• 15:28
  be
• 15:28
  that
• 15:28
  one
• 15:29
  shopping
• 15:29
  experience.
• 15:29
  Experience
• 15:30
  for
• 15:30
  what
• 15:30
  you
• 15:30
  want.
• 15:30
  If
• 15:30
  you
• 15:30
  think
• 15:31
  about
• 15:31
  the
• 15:31
  difference
• 15:31
  between
• 15:32
  your
• 15:32
  kind
• 15:33
  of
• 15:33
  commodity,
• 15:34
  you
• 15:35
  know,
• 15:35
  very
• 15:35
  consistent,
• 15:36
  predictable
• 15:36
  kind
• 15:36
  of
• 15:37
  buys
• 15:38
  a
• 15:38
  set
• 15:38
  it
• 15:38
  and
• 15:39
  forget
• 15:39
  it
• 15:39
  kind
• 15:39
  of
• 15:39
  strategy
• 15:40
  where
• 15:40
  it
• 15:40
  just
• 15:40
  shows
• 15:41
  up
• 15:41
  predictively
• 15:41
  at
• 15:42
  my
• 15:42
  door
• 15:43
  every
• 15:43
  single
• 15:43
  day,
• 15:44
  week,
• 15:44
  whatever
• 15:44
  frequency
• 15:45
  I
• 15:45
  want
• 15:45
  would
• 15:46
  be
• 15:46
  really
• 15:46
  awesome.
• 15:47
  And
• 15:47
  then
• 15:47
  for
• 15:48
  other
• 15:48
  kinds
• 15:49
  of
• 15:49
  products
• 15:49
  that
• 15:50
  are
• 15:50
  more
• 15:50
  high
• 15:50
  engagement,
• 15:51
  where
• 15:52
  I
• 15:52
  can
• 15:52
  go
• 15:52
  in,
• 15:52
  I
• 15:53
  can
• 15:53
  find
• 15:53
  someone
• 15:53
  who
• 15:53
  can
• 15:53
  talk
• 15:54
  to
• 15:54
  me
• 15:54
  and
• 15:54
  who
• 15:54
  knows
• 15:54
  me,
• 15:55
  you
• 15:56
  know,
• 15:56
  different
• 15:56
  courses
• 15:57
  for
• 15:57
  different
• 15:57
  horses.
• 15:57
  So
• 15:57
  as
• 15:58
  a
• 15:58
  grocer
• 15:58
  you
• 15:58
  have
• 15:58
  to,
• 15:58
  you
• 15:59
  have
• 15:59
  to
• 15:59
  differentiate
• 15:59
  on
• 15:59
  one
• 15:59
  of
• 16:00
  those,
• 16:00
  those,
• 16:00
  those
• 16:01
  elements.
• 16:01
  Right.
• 16:02
  Okay.
• 16:03
  So.
• 16:03
  So,
• 16:03
  so
• 16:04
  basically
• 16:04
  I
• 16:04
  want
• 16:05
  to
• 16:05
  recap
• 16:05
  kind
• 16:06
  of
• 16:06
  what
• 16:06
  you
• 16:06
  said
• 16:06
  too.
• 16:06
  So,
• 16:07
  so
• 16:07
  from
• 16:07
  your
• 16:07
  perspective,
• 16:08
  if
• 16:09
  I
• 16:09
  go
• 16:09
  back
• 16:09
  in
• 16:09
  history,
• 16:10
  because
• 16:10
  you're
• 16:10
  a
• 16:10
  historian,
• 16:11
  researcher,
• 16:13
  you
• 16:13
  would
• 16:13
  say
• 16:13
  that
• 16:14
  there's
• 16:14
  not
• 16:14
  going
• 16:14
  to
• 16:14
  be
• 16:14
  the
• 16:14
  Piggly
• 16:15
  wiggly
• 16:15
  moment
• 16:15
  of
• 16:16
  1916
• 16:17
  where
• 16:17
  like
• 16:17
  they
• 16:17
  completely
• 16:18
  redesigned
• 16:18
  how
• 16:19
  we
• 16:19
  shop
• 16:19
  and
• 16:20
  that
• 16:20
  became
• 16:20
  the
• 16:20
  standard
• 16:21
  over
• 16:21
  the
• 16:21
  next
• 16:21
  10
• 16:21
  years,
• 16:22
  you
• 16:22
  don't
• 16:22
  think
• 16:22
  we're
• 16:22
  going
• 16:22
  to
• 16:22
  see
• 16:22
  some
• 16:23
  big
• 16:23
  sea
• 16:23
  change
• 16:23
  like
• 16:24
  that?
• 16:24
  No,
• 16:25
  I
• 16:25
  think,
• 16:25
  I
• 16:25
  think
• 16:25
  it
• 16:26
  is
• 16:26
  back
• 16:26
  to
• 16:26
  that.
• 16:26
  Different
• 16:27
  courses
• 16:27
  for
• 16:28
  different
• 16:28
  horses
• 16:28
  in
• 16:29
  that
• 16:29
  if
• 16:29
  we
• 16:29
  think
• 16:30
  about
• 16:30
  again,
• 16:30
  back
• 16:30
  to,
• 16:31
  you
• 16:31
  know,
• 16:31
  we've
• 16:31
  been
• 16:31
  talking
• 16:32
  about
• 16:32
  Omni
• 16:32
  Channel
• 16:33
  for
• 16:33
  very,
• 16:33
  very
• 16:34
  long,
• 16:35
  the
• 16:35
  degree
• 16:36
  to
• 16:36
  which
• 16:36
  companies
• 16:36
  have
• 16:37
  really
• 16:37
  executed
• 16:38
  on
• 16:38
  that
• 16:38
  has
• 16:38
  been
• 16:39
  mixed
• 16:41
  And
• 16:41
  I
• 16:41
  think
• 16:42
  one
• 16:42
  of
• 16:42
  the
• 16:43
  next
• 16:43
  stages
• 16:43
  that
• 16:44
  companies
• 16:44
  really
• 16:44
  need
• 16:45
  to
• 16:45
  lean
• 16:45
  into
• 16:45
  heart
• 16:46
  is
• 16:46
  understanding
• 16:46
  the
• 16:46
  omnichannel
• 16:47
  is
• 16:47
  not
• 16:47
  delivering
• 16:48
  the
• 16:48
  same
• 16:48
  thing
• 16:49
  through
• 16:49
  every
• 16:49
  single
• 16:49
  channel.
• 16:50
  You
• 16:50
  do
• 16:50
  have
• 16:51
  to
• 16:51
  deliver
• 16:51
  a
• 16:51
  promise
• 16:52
  through
• 16:52
  that
• 16:52
  channel.
• 16:53
  Yes,
• 16:53
  but
• 16:54
  we
• 16:54
  as
• 16:54
  consumers
• 16:55
  want
• 16:55
  to
• 16:55
  use
• 16:55
  different
• 16:56
  channels
• 16:56
  in
• 16:56
  different
• 16:56
  ways.
• 16:57
  It's
• 16:57
  no
• 16:57
  different
• 16:57
  than
• 16:58
  different
• 16:58
  marketing
• 16:58
  messages.
• 16:59
  Right.
• 16:59
  You
• 16:59
  know,
• 17:00
  you
• 17:00
  have
• 17:00
  to
• 17:00
  market
• 17:01
  differently,
• 17:01
  you
• 17:01
  have
• 17:01
  to
• 17:01
  sell
• 17:02
  differently
• 17:02
  through
• 17:02
  all
• 17:03
  of
• 17:03
  these.
• 17:03
  And
• 17:03
  I
• 17:03
  think
• 17:03
  the.
• 17:04
  The
• 17:04
  future
• 17:04
  of
• 17:04
  the
• 17:04
  grocery
• 17:05
  store
• 17:05
  is
• 17:05
  actually
• 17:06
  a
• 17:06
  really,
• 17:07
  really
• 17:07
  exciting,
• 17:08
  really
• 17:08
  fragmented,
• 17:09
  really
• 17:09
  messy
• 17:10
  kind
• 17:10
  of
• 17:10
  space,
• 17:11
  because
• 17:11
  for
• 17:12
  all
• 17:12
  of
• 17:12
  my
• 17:12
  different
• 17:13
  needs,
• 17:13
  I'm
• 17:13
  going
• 17:13
  to
• 17:13
  want
• 17:14
  those
• 17:14
  different
• 17:14
  things
• 17:15
  just
• 17:15
  better
• 17:15
  be
• 17:15
  done.
• 17:16
  You
• 17:16
  know,
• 17:16
  again,
• 17:17
  around
• 17:17
  that
• 17:17
  core
• 17:18
  brand
• 17:18
  promise
• 17:18
  that
• 17:19
  caused
• 17:19
  me
• 17:19
  to
• 17:19
  go
• 17:19
  back
• 17:20
  to
• 17:20
  that
• 17:20
  particular
• 17:20
  retailer.
• 17:21
  Right.
• 17:21
  Which
• 17:22
  gets
• 17:22
  back
• 17:22
  to
• 17:22
  your
• 17:22
  earlier
• 17:23
  point
• 17:23
  of
• 17:23
  investing
• 17:24
  in
• 17:24
  things
• 17:24
  like
• 17:24
  AI
• 17:24
  to
• 17:25
  help
• 17:25
  you
• 17:25
  manage
• 17:25
  all
• 17:26
  that
• 17:26
  data
• 17:26
  so
• 17:26
  that
• 17:26
  you
• 17:27
  can
• 17:27
  know
• 17:27
  as
• 17:27
  much
• 17:27
  about
• 17:27
  your
• 17:28
  consumer
• 17:28
  to
• 17:28
  try
• 17:28
  to
• 17:29
  try
• 17:29
  your
• 17:29
  best
• 17:29
  to
• 17:30
  personalize
• 17:30
  that
• 17:30
  as
• 17:31
  their
• 17:31
  whims
• 17:31
  are
• 17:32
  changing
• 17:32
  day
• 17:32
  to
• 17:32
  day
• 17:33
  and
• 17:34
  format
• 17:34
  to
• 17:34
  format,
• 17:35
  too,
• 17:35
  and
• 17:35
  going
• 17:36
  back
• 17:36
  to.
• 17:36
  The
• 17:36
  business
• 17:36
  strategy,
• 17:36
  too,
• 17:37
  so
• 17:37
  you
• 17:37
  don't
• 17:37
  end
• 17:37
  up
• 17:37
  in
• 17:37
  the
• 17:38
  middle
• 17:38
  with
• 17:38
  no
• 17:38
  value
• 17:39
  proposition
• 17:39
  in
• 17:40
  this
• 17:40
  landscape
• 17:40
  that
• 17:40
  is
• 17:41
  going
• 17:41
  to
• 17:41
  be
• 17:41
  more
• 17:41
  fragmented
• 17:42
  like
• 17:42
  you're
• 17:42
  saying.
• 17:43
  Right.
• 17:43
  But
• 17:43
  having
• 17:44
  to
• 17:44
  incorporate
• 17:44
  technology
• 17:45
  into
• 17:45
  that.
• 17:45
  Yes.
• 17:46
  Which
• 17:46
  is
• 17:46
  the
• 17:46
  new
• 17:47
  muscle
• 17:47
  for
• 17:48
  a
• 17:48
  lot
• 17:48
  of
• 17:48
  these
• 17:48
  grocers
• 17:49
  too.
• 17:49
  Right?
• 17:49
  Absolutely.
• 17:50
  Well,
• 17:51
  thank
• 17:51
  you
• 17:51
  so
• 17:51
  much
• 17:52
  for
• 17:52
  taking
• 17:52
  time
• 17:53
  with
• 17:53
  us
• 17:53
  today.
• 17:53
  It
• 17:54
  was
• 17:54
  so
• 17:54
  great
• 17:54
  to
• 17:54
  talk
• 17:54
  to
• 17:55
  you.
• 17:55
  We
• 17:55
  want
• 17:56
  to
• 17:56
  give
• 17:56
  a
• 17:56
  big
• 17:56
  thank
• 17:56
  you
• 17:57
  again
• 17:57
  to
• 17:57
  Simbi
• 17:57
  for
• 17:58
  hosting
• 17:58
  us
• 17:58
  and
• 17:59
  all
• 17:59
  of
• 17:59
  the
• 17:59
  interviews
• 17:59
  that
• 18:00
  we've
• 18:00
  been
• 18:00
  able
• 18:00
  to
• 18:00
  bring
• 18:00
  you
• 18:00
  from
• 18:01
  fmi.
• 18:01
  We
• 18:01
  still
• 18:02
  have
• 18:02
  a
• 18:02
  couple
• 18:02
  more
• 18:02
  left.
• 18:02
  Yeah,
• 18:03
  we
• 18:03
  do
• 18:03
  some
• 18:03
  good
• 18:03
  ones,
• 18:03
  so.
• 18:04
  Stay
• 18:04
  tuned
• 18:05
  and
• 18:05
  until
• 18:06
  then,
• 18:06
  be
• 18:07
  careful
• 18:07
  out
• 18:07
  there.