Latest / SisterSmart Leadership / 15: How to Recover from Work Burnout with Jenny
Transcript
- 0:00I had found a job that I was pretty keen on.
- 0:02Like I, I was very excited about.
- 0:05It checked all the boxes, but I knew that unless I changed some fundamental
- 0:11things about how I was working, it was going to wind up being just like every
- 0:15other job that I've ever had ever.
- 0:17So that was what kickstarted our journey together.
- 0:20I'm Jill Avey, a career success coach, and this is Sister Smart Leadership, the
- 0:25show that explores how women can rise from director to vice president and beyond
- 0:30by fully leaning into their feminine energy as their biggest advantage.
- 0:34Let's get you one step closer to the recognition and promotion you deserve.
- 0:39Escaping burnout is an inside job, and a lot of my clients are surprised to
- 0:43hear that when they first start working with me, they're thinking, if only the
- 0:47company would change their behavior, then they could change their own behavior.
- 0:50But it's really usually works the other way around.
- 0:53If we change ourselves, then others start to react to us in a different way.
- 0:57And we can really find success in that way.
- 0:59And so I'm really excited for you to meet Jenny today, who is a
- 1:03client of mine who has just done an outstanding job with this issue.
- 1:07And she has gone from overworking to being effective and a leader instead.
- 1:12And so I really want you to hear her journey and how well
- 1:16this has worked out for her.
- 1:17Jenny is someone who I've known for a long time because she
- 1:20was originally my copywriter.
- 1:22And so she got to know my program and, and me through that process.
- 1:27And then when she decided she didn't want to be an entrepreneur anymore,
- 1:30and she wanted to work in the corporate world, her first try she
- 1:33found herself completely burned out.
- 1:35And so she decided when she got this new job that she really wanted it
- 1:38to be successful and she needed some help to make sure that that happened.
- 1:42So we have been working together for about a year and a half now,
- 1:46and it's been my great pleasure to watch her blossom and really shine.
- 1:50So I can't wait for you to meet her.
- 1:52I'm super excited for you to meet Jenny Eastwood today.
- 1:55She is a senior account manager for the social agency, which is a New
- 2:00Zealand division of Omnicom Media Group.
- 2:04And she's been really fun to work with, and I'm excited for you to hear her
- 2:08story about her leadership journey.
- 2:10So welcome, Jenny.
- 2:12It's so great to have you today.
- 2:13Thank you so much for having me.
- 2:15I'm so excited to be here and share about my journey because it's been
- 2:21so life changing and I just wish I could shout it from the rooftops
- 2:26whenever I have the opportunity.
- 2:28So I'm very pleased to be able to chat to you.
- 2:30So tell me a little bit about, you know, what it was like before we
- 2:34started working together and what made you want to join this program?
- 2:39So, for those who don't know myself or Jill we actually worked together, but
- 2:46Jill was my client when I was a freelance copywriter for a couple of years and.
- 2:52I was so amazed by everything I learned about the work that Jill does.
- 2:58And so when I decided I actually wanted to return to the corporate
- 3:02world and that being self employed and freelancing wasn't really my thing, I
- 3:09really couldn't let go of wanting to learn more from you, Jill, as a client,
- 3:17because I knew you were the real deal.
- 3:19There are so many fakes and shills out there, I think,
- 3:22and the online coaching world.
- 3:25And it's really hard to know who is real or who's legit, who can actually help you.
- 3:31And I knew that everything you had to say was very legit.
- 3:35I had already learned so much from you just in the time I had spent
- 3:40working with you as a copywriter.
- 3:43So when I first returned to the corporate world, I was working for a smaller
- 3:48boutique agency as a social media manager.
- 3:51And while I really enjoyed it, I'm ADHD.
- 3:56And so I do everything a hundred percent.
- 3:58I get really obsessed with something, but also I have no boundaries.
- 4:04I, I really struggle with perfectionism and invariably when I'm employed by
- 4:09someone, I tend to burn out and very quick, succession once I've started a
- 4:16role and that happened and my first role having returned to the corporate world,
- 4:22and I was feeling very, very disappointed that I had kind of fallen into the same
- 4:30patterns of every other job that I'd had.
- 4:34I had a bit of a reputation as a job hopper, I suppose.
- 4:37And I didn't want that.
- 4:38I didn't want to be a job hopper.
- 4:40And I recognized that the problem was me.
- 4:44I was the problem because I kept allowing certain behaviors, or I kept
- 4:52saying yes to things when I should have said no, and I didn't know how to
- 4:56establish any kind of healthy boundaries.
- 5:00So, I left that job without another job lined up, and I wanted to make
- 5:06sure that the next job I went into, I wasn't making the same mistakes
- 5:11again, because every employer will try and get the most out of their team.
- 5:17That is very normal.
- 5:19If you're, if you're a yes, man, and you do everything
- 5:22150%, they're going to love it.
- 5:24And of course, they're going to keep loading you up unless you put your
- 5:28foot down or unless you establish clear boundaries and ways of working.
- 5:31So I couldn't really blame them for taking advantage of.
- 5:36Me wanting to outshine and outsmart everybody else.
- 5:40So I knew that I had to make some real changes if I wanted to start
- 5:45a new role and enjoy it and grow and make a real tangible impact on
- 5:51the company that I was with, which is always what I've wanted to do.
- 5:55So I figured that this was the perfect time to reach out to you, Jill.
- 6:00And I knew that if there is one person on the planet who can help me
- 6:04figure out what I'm doing wrong and what I need to do differently, what
- 6:09behaviors I need to change, it was you.
- 6:12So that was kind of the line in the sand.
- 6:15I had found a job that I was pretty keen on.
- 6:18Like I, I was very excited about.
- 6:20It checked all the boxes, but I knew that unless I changed some fundamental
- 6:27things about how I was working, it was going to wind up being just like every
- 6:31other job that I've ever had ever.
- 6:32So that was what kickstarted our journey together.
- 6:35It did.
- 6:36And we used to have these great conversations when you were my copywriter
- 6:40and I knew, I knew you had so much potential and have been really happy
- 6:44to be joining you on this journey.
- 6:47So how's it gone for you?
- 6:48How has this worked out?
- 6:50When I tell you that I am truly not the same person that I was
- 6:56when we began working together.
- 6:58And I guess it's been about a year and a half now, or coming up on a year and
- 7:02a half since we first started working together in a coaching capacity and
- 7:09I guess I didn't really know what to expect going into career coaching
- 7:14because again, I've done a lot of courses, a lot of online courses and
- 7:19nothing's ever really made a material difference in how I operate, but I still
- 7:25had a very open mind about everything.
- 7:28And I also was very aware that You were not my therapist.
- 7:34So I had to make sure that what I was getting out of our
- 7:37sessions was with that in mind.
- 7:40And I wasn't expecting you to perform the role of a therapist when that
- 7:44is not what you were here to do.
- 7:46So, I have found cumulatively over the time we work together that.
- 7:53I look back now and I cannot believe how far I've come and the reason it was, it's
- 7:59like little milestones along the way.
- 8:03So you and I would have a session or I would do a module and I would
- 8:07learn some information and then.
- 8:09Because of the nature of the corporate world that week, there'd
- 8:12be a scenario that would come up that would force me to actually
- 8:16have to put the work into practice.
- 8:18And there were some really tough moments for me personally that came
- 8:22up, things that really challenged me that would have undone me.
- 8:27Prior to us working together, for example, I really struggle with perfectionism.
- 8:33I think I was a 10 on the saboteurs scale for hyperachiever.
- 8:38And so how that would manifest for me is if a client or my boss does things
- 8:45in a way that I think is not as good or inefficient or then I would, I would
- 8:52feel really frustrated or if I made a suggestion on how I think things could
- 8:55be done better and it wasn't implemented, then that would really frustrate me,
- 8:59which in hindsight is super narcissistic, but that is how I used to operate.
- 9:03And so this has always been a big problem for me.
- 9:08And very quickly it came up as being a major challenge where I had, I was working
- 9:13on a major project with a very big client.
- 9:16They did not have all their ducks in a row.
- 9:18We shall just say it was quite dysfunctional and quite disorganized
- 9:22and essentially every trigger for me on what would tip me over the edge.
- 9:27And it wasn't easy.
- 9:29And I remember you and I working together through that time and I
- 9:32would come to you and I'd be pulling my hair out and stressing and I'd
- 9:36have no idea how to deal with it.
- 9:37And then after one of our hour long sessions, I would walk away with.
- 9:42Oh, just like light bulb moment.
- 9:46And suddenly I'd be like, okay, it's so clear.
- 9:48Like it's, I know what to do now.
- 9:50And, and it's not even you telling me for an hour, Oh, here's what you should do.
- 9:55It's me sharing the difficulty and the problem and you leading me to
- 10:03discover that answer on my own.
- 10:04So a lot of listening, not a lot of.
- 10:08You talking, which is kind of incredible as well.
- 10:11And I think it really speaks to your actual ability as a coach.
- 10:14So, there were very tangible scenarios like that.
- 10:18And then with everyone that would pop up.
- 10:21That'd get easier and easier for me to deal with that's not to
- 10:25say it's easy now, like there's still things that challenge me.
- 10:2990 percent of the time I'm like, Oh, I've come so far.
- 10:32I'm such a different person and then something will pop up and
- 10:35it will send me spiraling again.
- 10:38But the difference is that now I have the self awareness, I have the, the toolkit.
- 10:45I can recognize a trigger or a stressor or a challenge for what it is, and
- 10:50rather than letting it undo me and send me into a spiral of stress or
- 10:56frustration, I can look at it rationally and I can see it for what it is.
- 11:00And I have experience dealing with these situations in a healthy manner.
- 11:06Over the last year and a half and I can just approach it and a far
- 11:11more relaxed and rational manner And now I actually enjoy it's crazy.
- 11:15I never thought I'd get here.
- 11:16I really love my job I really love my job and I even enjoy the stresses and
- 11:23the frustrations and the challenges and I can laugh about these things
- 11:26now like when issues arise it doesn't Send me over the edge, I
- 11:31can actually see it for what it is.
- 11:33I've complete compartmentalization between the challenges at work and who I am and
- 11:39my worth and my value as a person and.
- 11:43I can enjoy the feeling and the satisfaction of handling it well,
- 11:47because it shows me how far I've come, and it's a signal to me of my
- 11:51own personal growth and achievement.
- 11:53When I first joined this company, I didn't really have a
- 11:59plan like a, a long term plan.
- 12:02I didn't really necessarily see myself growing steadily up the ladder.
- 12:07But unsurprisingly, the more you are growing and evolving and getting to
- 12:16know yourself, understanding your strengths and weaknesses better, you're
- 12:19obviously way better at your job.
- 12:22And what it has also given me the time that our time working together is a
- 12:28clearer understanding of what I like to do and what I don't like to do.
- 12:31And I'm also no longer conflict avoidant, which was a huge problem for me.
- 12:36So I don't have any issues and asking for what I want within reason.
- 12:42But if I feel something needs to be done, or I need to have
- 12:47a hard conversation, or I.
- 12:51And looking to try new things with additional responsibility, or
- 12:56maybe there are things that I know I'm not so great at and would be
- 12:59better outsourced to somebody else.
- 13:01I'm not scared of having those conversations anymore.
- 13:05And so when it came time, we had a bit of a internal restructure and I
- 13:12felt that the role I was doing was actually more of a senior account
- 13:17director role than the role I was in.
- 13:19I was so proud to be able to calmly sit down with my managers
- 13:24and have a conversation about what I felt I was actually doing.
- 13:32How I would like to see that become official and also what value I felt I
- 13:40could bring to the company should they come to the party and, agree to an
- 13:46official promotion specific steps or specific things I identified I could
- 13:53do and I could provide to add value to the company over the coming months.
- 13:58So, I wasn't just asking them or telling them, oh, you need to give
- 14:01me a promotion because I'm so great.
- 14:02It's like.
- 14:04I'm really willing to rise to a challenge.
- 14:07I see myself progressing through the company.
- 14:10These are the specific areas I believe I can grow and add value, AKA bring
- 14:16in more money to the bottom line for the company to justify this.
- 14:20So, you know, I'm not just expecting them to give me handouts.
- 14:23I'm, I'm going to earn my keep.
- 14:26They really appreciated that.
- 14:28It was really not a question for them.
- 14:31I was very grateful for how they saw the commitment and the dedication I've put
- 14:37in, I think for any employer as well, because I didn't do any of this coaching
- 14:42with you through them, it wasn't something work had put me up to, they hadn't, you
- 14:47know, put me on to any career development.
- 14:51This is all work I'm doing myself of my own volition, because I want to be better.
- 14:57I think a decent employer can see those things, recognize when they've
- 15:02got a staff member who is committed to becoming better without them needing
- 15:08to lead them, lead a horse to water.
- 15:12So it's been a really rewarding period of time, both for myself, knowing that
- 15:17I now have the skills to cope with most challenging scenarios, and also seeing
- 15:24my employer recognize and celebrate and reward those achievements and the way that
- 15:32I've been continue to grow and do better.
- 15:35And I've got amazing clients now.
- 15:38I've got massive accounts that there's no way I would have been able to handle
- 15:43and deal with the challenges that comes with running enterprise level brands.
- 15:48So it's been, it's been great.
- 15:51I was just going to mention that, that your clients have seen all this
- 15:54change as well, and that your executive presence is, you know, allowing you
- 15:59to take on much bigger, much bigger clients and a much bigger role with them.
- 16:11One of the clients I work with at the bank and I'm quite heavily involved in a lot
- 16:16of their various projects at the moment.
- 16:20And there was one project I was working on, but it wasn't really
- 16:25within my area of expertise, it was something out that I don't really
- 16:30have a lot of experience doing.
- 16:31And I really enjoyed working on it because, and again, this comes
- 16:35back to having worked with you.
- 16:38And now, even if there is something that I don't love doing or doesn't light
- 16:43my fire so to speak, I now view these things as an opportunity to learn and
- 16:48upscale because I realize, I recognize that all of this is valuable experience.
- 16:54That being said, there came a time where my workload with the stuff I am
- 16:59an expert in on this client's portfolio became such that it didn't make sense for
- 17:05me to continue to work on this account or that particular project anymore.
- 17:09And I could hand it off to the team who specifically specialize in that area.
- 17:14And my stakeholder at the company was so devastated to lose me off
- 17:19of that particular project and she phoned me personally afterwards after
- 17:24we made the announcement to ask why she couldn't work with me anymore.
- 17:29And I saw her at an event last week and she again brought up how sad she was that
- 17:34she didn't have me on the account anymore.
- 17:36And that I found just, it really, it touched me because that was a
- 17:41really challenging project for me.
- 17:42It was really tough.
- 17:44It was not always fun but even on the days that it was stressful I could
- 17:50recognize the value in being on it.
- 17:52And I loved that stakeholder as well.
- 17:54She was such a beautiful person and I really liked her as a person.
- 17:58And so that was, it was great just to get to know her and then for her to be
- 18:02so open and her gratitude of our time together was, was so touching and just
- 18:09really lovely because you don't always get that when you work in agency, you
- 18:13do not always get that from clients.
- 18:15It's usually the opposite.
- 18:18Yes, there is.
- 18:19Yes, there has been very different reactions in the past.
- 18:23So that one, it was just a lovely, lovely moment.
- 18:26And to me really felt like, indirect recognition, I suppose, of how much more
- 18:32competent I've become in my, in my work.
- 18:35Yeah, that's fantastic.
- 18:36So is there any particular parts of the program that you can point to that
- 18:40were particularly helpful for you?
- 18:42Yes.
- 18:43I mean, it's all cumulative.
- 18:44Everything is great.
- 18:45But the very first piece of work that we do together about understanding your
- 18:51strengths and weaknesses, where we go through personality tests, the saboteurs,
- 18:57for me, that actually is something that I come back to literally every single day.
- 19:04I run my life in my bullet journal.
- 19:07That is how I operate.
- 19:09I, I love to be analog and write stuff down and I can't
- 19:14really do digital planners.
- 19:15It just doesn't work for me.
- 19:17I'm a physical note taker and I have created a spread at the front
- 19:23of my journal with all of my career coaching notes and within that
- 19:27it leads with my saboteurs and my strengths and weaknesses and my
- 19:31unrealized strengths and weaknesses.
- 19:34My Myers Briggs and just, I mean, everybody probably has different
- 19:40opinions on these sorts of things.
- 19:43But for me, I love that stuff.
- 19:45And I like to be able to put a name to something.
- 19:50So when a challenge comes up for me during the day, I can sit back, be objective
- 19:55and recognize, Oh, that's my restlessness saboteur and instead of being at the
- 20:02mercy of this gut instinct, or like, I don't know, this little tiny voice
- 20:08in my head telling me to do something.
- 20:09I can be more objective and make a calm, rational decision.
- 20:13I truly come back to those, those points every single day.
- 20:17Another one that has been very helpful for me is delegation, the art of
- 20:22delegation, because I suck at delegating.
- 20:25And still now, still, this is not something I'm good at.
- 20:28I, I'm very much constantly working on how to get better at delegating
- 20:35and how to trust people with tasks.
- 20:37And part of the problem for me is.
- 20:40I'm very busy during the day, extremely busy.
- 20:42And it feels off.
- 20:44I often think when I need to delegate something, I'm like, Oh, the time
- 20:48it's going to take for me to properly delegate and brief the person.
- 20:52How does I just do it myself?
- 20:53That is a lie.
- 20:54That is complete fallacy.
- 20:57And I know that, but it's still something that I'm working through.
- 21:01So I, I come back to the rules of delegation, principles
- 21:05of delegation all the time.
- 21:07I also have my delegation checklist.
- 21:09In that coaching section so I can refer back to it.
- 21:14I have a new girl on my team that we recently hired who is amazing and it
- 21:19definitely does help when you've got a really competent person on your team that,
- 21:22you know, you can give information to and they'll take initiative and run with it.
- 21:28But even still, it is.
- 21:31I think it's going to be a bit of a lifelong journey for me to
- 21:35get really good at delegating.
- 21:37Another area and that kind of within that same vein, reducing the number of turns.
- 21:41So when you do delegate, when you do brief something in giving a really
- 21:45clear brief so that we don't have to constantly go back and redo things.
- 21:52Only have 1 or 2 rounds of feedback whenever we're doing anything creative.
- 21:56That has been really, really valuable for me to all about the
- 22:00art, like communication in general.
- 22:03Another something else that really stuck with me and I think about often,
- 22:08but about a leader in your team is the one who isn't afraid to shoulder
- 22:14the blame if something goes wrong.
- 22:16And that's not to say, oh, it's my fault.
- 22:19I screwed up, but just remove it from being.
- 22:22An issue so that we can move forward for towards solutions.
- 22:28And I think we are so prone to leading our egos, not just us, but
- 22:33other leaders or like so called leaders who are in leadership
- 22:38positions, but aren't necessarily great managers or good with people.
- 22:42And you see teams and squads get held back all the time because something
- 22:48will go wrong and I've just kicked the can around and like pass the blame and
- 22:52try and find someone to pin the problem on instead of actually just owning it
- 22:58and moving forward towards a solution.
- 23:01And I'll give you a very clear example of when this just last week
- 23:06was something that a problem came up where we had a very last minute
- 23:10brief with a client fast turnaround.
- 23:12This particular client in general, there's a lot of legal hoops that we
- 23:18have to jump through whenever we are doing anything creative, which is fine.
- 23:22We know that and we can build that into our processes.
- 23:25However, there was a miscommunication between us and them around the timeframes
- 23:30and the client expressed that they were disappointed because they had
- 23:35specifically asked me a few days prior, will this be ready by this date?
- 23:40And I hadn't, I had communicated with my team about our timeframe, but I
- 23:45hadn't communicated with the client.
- 23:47And there are all sorts of ways that it could have been put on the client
- 23:53as being their fault that they didn't understand how much time we might need.
- 23:59And they only sent us the assets we required the very morning
- 24:02that they expected it to be due.
- 24:04But none of that is helpful.
- 24:06hmm.
- 24:07of that is helpful.
- 24:08Trying to find a reason for it to be not your fault.
- 24:11It's just not helpful.
- 24:12So instead, and I was speaking to a few others on my team and I
- 24:17was like, Oh, how should I reply?
- 24:18And it's okay to take time to reply.
- 24:20I think to like in a situation where there's a bit of tension, it's okay to
- 24:25take a breather, to go and get a coffee.
- 24:27Just have a bit of a walk.
- 24:28Like it's good to not reply when you're in a frazzled state.
- 24:33And I decided contrary to the advice from everybody around me, I just
- 24:37decided, no, I'm just going to own it.
- 24:39Like ultimately I'm the account director.
- 24:41It falls with me.
- 24:42I'm the conduit here between the client and the creative team.
- 24:46It's my fault.
- 24:47So I just replied to her and said, I'm, I'm really sorry.
- 24:52This was a miscommunication from us with the lesson here is I need to
- 24:58make sure that we communicate with you clearly and early on to avoid
- 25:03any other mistakes happening done.
- 25:06And she was so stoked.
- 25:07She was so thrilled.
- 25:08She's like, Oh, thank you so much.
- 25:09Like that's all she needed to hear.
- 25:11And now we can just move on with our day and keep going.
- 25:13I think about that all the time, taking the blame.
- 25:17And again, like that's a situation where , it's not about saying, oh, we
- 25:21screwed up and all of this it's just, all it takes is just some acknowledgement
- 25:25of something, not trying to make it somebody else's problem anymore.
- 25:29And this is something that really amazes me from the time we've been
- 25:32working together is every time we have a session or every time I go through
- 25:36module, I have like a light bulb moment.
- 25:39And I kind of move through the other agencies throughout the week
- 25:42because there's different people and different teams that I need
- 25:45to chat to about various projects.
- 25:47And I can see examples of the challenges that we, we have discussed popping up with
- 25:54management across all the other teams.
- 25:57And that's not a criticism.
- 25:58Like it's not, it's just, realize how we're not taught this stuff.
- 26:05Like nobody, we are not taught the stuff.
- 26:09You have to figure it out on your own.
- 26:12And if you're leading, if you're learning from the leaders above you,
- 26:16it is rare that you get a really incredible leader who encompasses all
- 26:20of these things around communication and different leadership styles.
- 26:26But most people don't know any of this and I think it's a real sign of
- 26:32growth and evolution when you can see and identify the behaviors that would
- 26:38trip you up or for me the behaviors that would trip me up I can see those
- 26:42things happening with other people but I can see it and I I can recognize it.
- 26:47Like these things aren't elusive to me anymore.
- 26:51They don't teach you this stuff in school.
- 26:53They should.
- 26:53They should.
- 26:54That and budgeting.
- 26:56Yeah.
- 26:57Exactly.
- 26:58I love what you were saying about the, the taking the blame piece because I've read
- 27:02studies on this where hospitals do this.
- 27:04Hospitals make mistakes sometimes and when they take the blame and they
- 27:07apologize to the families, they get, much less lawsuits and things like that,
- 27:12that are going on because the families really just want to be acknowledged.
- 27:16And so it's, it's pretty powerful what that can do.
- 27:21I find personally too, if I have an issue with someone or, or, or a business
- 27:26or whatever, if they immediately own it, then I'm like, Oh, that's nice.
- 27:33That's good.
- 27:34Like it.
- 27:35And it's almost endearing.
- 27:36I find it in, it endears them to you.
- 27:40If they handle a complaint or an, or a disappointment in a grace, gracious
- 27:47manner, they talk about when you're in a fight and it's like two brick
- 27:51walls leaning up against each other.
- 27:53And if you're both just doubling down, then it's just these two brick walls.
- 27:56But if one just owns it.
- 27:59Then suddenly, you know, the conflict just collapses and there's nothing for the
- 28:05other party to push up against anymore.
- 28:08And I always, I like that visualization of it's like, I'm
- 28:11just going to end this here.
- 28:12You know, I just, I'm just going to draw a line in the sand.
- 28:15We're not going to, this is not going to become an issue anymore.
- 28:18We're just going to, so we can move forward and focus on other stuff.
- 28:21Yeah.
- 28:22Good stuff.
- 28:23I think you had a little bit of our process around overcoming busyness as
- 28:26well, and deciding what to work on and what not to, and making those calls.
- 28:32Yes.
- 28:33Something that you taught me very, very early on in our time working together, and
- 28:39this is also drawn from your experience working with me as a copywriter.
- 28:44We spent a lot of time talking about what is good enough.
- 28:48And how I would always do things 1000 percent but I needed to learn how to
- 28:54do things that were just good enough.
- 28:57And.
- 28:58I realized again, early on into my new role, probably three months on into it.
- 29:03And part of why I was burning out over and over again at different
- 29:09companies is that I'd get really excited about a creative idea.
- 29:14I'd want to really wow them and show them how capable I
- 29:19was and how great I could be.
- 29:22And so they'd brief us to do something but I wouldn't just fulfill the brief.
- 29:27I would go above and beyond, which is great.
- 29:30Like you want people to go above and beyond, but I would deliver creative
- 29:33ideas or go far outside the scope of what was actually briefed in.
- 29:40And whilst that was exciting to me because I had a lot of creative
- 29:44ideas, if the client then doesn't buy it or doesn't use it or doesn't
- 29:48care, it felt like a personal attack.
- 29:50It felt like a criticism on me and my abilities that they didn't
- 29:55immediately fall in love with this extra piece of work I'd done for
- 29:58them that they never asked for.
- 30:00Right.
- 30:01And in agency too, it can be harsh.
- 30:04Like sometimes you'll be briefed on a project and you will only
- 30:09be working on that project and halfway through it gets canned.
- 30:12I had to really learn how to divorce myself from the outcomes of my work,
- 30:19basically.
- 30:20And also, since the work we're actually briefed and paid to do could get scrapped
- 30:27at any moment anyway, why would you deliver a piece of work that they didn't
- 30:32ask for, that isn't inside the brief?
- 30:36When that might never see the light of day and this might sound like a,
- 30:42depressing way to operate, but instead for me, it's been really freeing.
- 30:47So now when I get briefed in on a project, I do what I've been briefed to do.
- 30:51And nothing else.
- 30:53Mm hmm.
- 30:53And I save those extra creative ideas for when the time is right.
- 31:00So we, for example, every now and then a client will have a creative sprint
- 31:07where it's an all agency huddle and they are planning for an exciting launch
- 31:14and they want to hear all your ideas.
- 31:17And that is fun.
- 31:18Like that is really fun.
- 31:19And those times do come.
- 31:21So.
- 31:23The rest of the time I do what they've asked me to do.
- 31:25And if I think I've got a few extra ideas that they haven't maybe
- 31:30considered, then firstly, I will answer the brief before anything.
- 31:35But I think for me, it's part of time management, trying to get my daily
- 31:40to do list down to as few things as possible, because otherwise your
- 31:45list of things to do will expand at the time you have, and I will just
- 31:49make more things, I'll make more.
- 31:52Like jobs for myself
- 31:53Mm hmm.
- 31:54and instead now I focus on only doing exactly what the client needs
- 31:59from me because that, that allows me to first of all, be clearer in my
- 32:06delegation, because I can tell my team, this is the brief here is the brief.
- 32:12This is the deadline.
- 32:13This is what we're doing together.
- 32:15I also tell them.
- 32:17Save that additional creative ideas that you have save it for when the
- 32:20time is right, because otherwise you will burn out like I do it.
- 32:24hmm.
- 32:24Mm
- 32:25and so I feel that more than anything, that was the key thing
- 32:30for me to learn and get good at, because that is what was undoing me.
- 32:34And if you get to the end of the day and you're just buzzing and you've
- 32:37still got creative energy to burn, then direct it into your own pursuits.
- 32:41Like, you know, come home and do a course if you want, or like
- 32:45come home and draw or write.
- 32:47Or, but if you're doing it at work and you're doing it because you
- 32:49want the client to love you, don't.
- 32:51Because all you're going to do is just destroy yourself, save
- 32:56it for when the time is right.
- 32:57And you have the opportunity, you've been given the opportunity
- 33:00to run with it and shine.
- 33:02Yeah.
- 33:02And I, I mean, I see this all the time, for people that aren't in creative roles,
- 33:07it can look like, going the extra mile on something or raising your hand to do
- 33:11something that is not even being asked of you, or just seeing a problem and
- 33:16going out and fixing it, whether anybody else thinks it's a problem or not, and
- 33:21so often we're solving problems and we don't get any appreciation for it because
- 33:25nobody else thought it was a problem.
- 33:27So we tend to do so much work and then with all the responsibilities
- 33:32that women have at home and additional responsibilities at work that men
- 33:37don't always share of planning meetings and doing parties and
- 33:41all kinds of things that, that women get piled on their plates.
- 33:44And then we end up just overloaded and burned out, like you experienced.
- 33:49So
- 33:49Especially cause the client's only paying a certain amount.
- 33:51So you know that they might like your idea, but they're like,
- 33:56well, we didn't ask for this.
- 33:57We don't have the budget for it.
- 33:59So
- 34:01Right.
- 34:02I think, to assume, Oh, I'm just going to give them all of these things.
- 34:06It's not necessarily, it doesn't necessarily show how great you are.
- 34:09Just be great at what they've asked you to do.
- 34:12Yeah.
- 34:12I love it.
- 34:13I love it.
- 34:15I just lastly wanted to ask you have you had any thoughts about
- 34:19your feminine style of leadership?
- 34:21If this has helped you to understand what it is as a woman that you
- 34:25bring to the workplace and how you might take best advantage of that?
- 34:28I have come a long way in the gender issues of the workplace
- 34:37since we began working together.
- 34:39it used to really rile me up the bias in the workplace And
- 34:44now it still riles me out.
- 34:46But now I understand it and I lean into it and with a view to being
- 34:56able to just work with it because you can't, it's so hard to swim upstream.
- 35:02That being said, I think my strength in leadership is definitely around
- 35:08empathy and listening and my ability to connect with people and That
- 35:17is a great strength, but also my weaknesses lie in that confrontation.
- 35:23I'm not as straight up quick to the point as some of my male counterparts are.
- 35:30It's something I'm working on, but I'm also aware that I need to strike
- 35:33the right balance because I know that as a female, it doesn't come across
- 35:37the same way if you are short, sharp, direct, as it would, if you're a male.
- 35:44So, I have found it empowering to understand the differences
- 35:49in female and male leadership.
- 35:51It's weird.
- 35:52And I don't always agree with it, but it is what it is.
- 35:55And so I think I am still learning because I'm still very early on in my journey.
- 36:01And this is very much.
- 36:03The start of where I hope to get in terms of my leadership abilities, but I try
- 36:09and vary my leadership styles, depending on who I'm working with, but I feel like
- 36:15I'm also constantly learning in terms of understanding, watching and observing
- 36:21how my male senior leadership around me operates my female senior leadership
- 36:27around me operates, and then what my clients and my team respond to as well
- 36:32so that I can make sure I'm providing the best leadership for each situation.
- 36:40And something I've come really far in is not making decisions
- 36:44based on my own personal emotions.
- 36:45And it's instead stepping back and thinking about.
- 36:49What's actually best for the wider team or who would this, when I'm making a
- 36:56decision, who is this going to help?
- 36:58Who's this actually going to help?
- 36:59Yeah, absolutely.
- 37:00I think you're in a really interesting situation too, because, you know, the
- 37:04creative agency advertising space has been such a male dominated business
- 37:10for a very long time, and yet you have a, this amazing female leader
- 37:15that you work under, and so you've got really a lot of influences from
- 37:19both sides, which is really great.
- 37:21I'm so lucky.
- 37:22I have just the most incredible female manager who is the way that she handles
- 37:30different people is truly a masterclass.
- 37:35Like watching how she interacts with the male C suite team
- 37:40versus smaller teams underneath.
- 37:43And those of us who are having a bad day, Oh, queen, like absolute queen.
- 37:49The nuance is just phenomenal that, and she's got like three kids
- 37:56of her own at home, three boys.
- 37:57It's just, oh man, she is truly, it's phenomenal to watch and,
- 38:05and watching her operate every day is just, it's a, it's a gift.
- 38:11You took the job because of her, didn't
- 38:12did.
- 38:13I did.
- 38:13I literally, I, I actually did.
- 38:15I took the job because of her.
- 38:16She, I had heard such great things about her and before I started working
- 38:21there, I asked if she would have lunch with me so I could basically pick her
- 38:25brain and make sure I wasn't entering into a job that wasn't going to be
- 38:29a good fit I trusted her to give me.
- 38:31Her honest opinion on whether or not I would thrive in the agency world.
- 38:36And I knew she would be honest with me, even if she wanted me to
- 38:39come work for her, I knew she'd tell me the truth if I asked her.
- 38:42I was so blown away by how she came across and all my interactions with her
- 38:50before I took the job that I decided to get a job there because of her.
- 38:54I always say you're hiring your boss when you take a new job, you know.
- 38:59Ugh, we'd be at a loss if she left.
- 39:02But there's a lot of us there who are there because of her as well.
- 39:05You know, I'm not alone in that.
- 39:06And so that's pretty, pretty special.
- 39:09I always like to ask people who they look up to and who is a woman in
- 39:12leadership that, that they like to use as a role model is, would she
- 39:17be the one or do you have others?
- 39:19It's definitely her.
- 39:20She is amazing.
- 39:22I wouldn't want to have her job to be clear.
- 39:24She's got a hard job.
- 39:25I think it would be so, so challenging, but she's definitely the most phenomenal
- 39:33woman I've seen in real life in action.
- 39:37Like there's always been female leaders of companies who I look up
- 39:40to like Whitney Wolfherd, whatever, but in terms of companies I've
- 39:45worked in, she's the best I've ever, ever seen I've ever come across.
- 39:49That's great to hear.
- 39:50I love that.
- 39:51Thank you so much for sharing your story with us, Jenny.
- 39:54I know that you're going to inspire our listeners and I just really appreciate you
- 39:59taking the time to, to chat with me today.
- 40:02Thank you because I'm so happy.
- 40:04If not for you, I would have quit my job like a year ago in an
- 40:07angry huff over something small.
- 40:09So instead I just got promoted and I love my job.
- 40:13So thank you
- 40:16That's definitely a testament.
- 40:19for real.
- 40:20Yes.
- 40:20If you found Jenny's story inspiring or helpful, please let us know in the
- 40:23comments, which part you liked best.
- 40:25And if you'd like to hear more about the sisters in leadership process and
- 40:29how it might work for you, download my private podcast on the seven step
- 40:33passport to promotion on the sistersmart.
- 40:35com website, the links in the show notes.
- 40:38And if you want to dive deeper into women's leadership and how to
- 40:41move up in your career, subscribe either on YouTube or wherever you
- 40:44listen to your favorite podcasts.
- 40:46I'm on a mission to help more women get into leadership and stay there.
- 40:49And if that's aligned with you, I'd love to have you be part of this community
- 40:53and tune into more episodes on sister smart leadership that will support you
- 40:57in becoming the leader you want to be.
- 40:59If you're ready to fully lean into your feminine leadership and get promoted
- 41:03from director to vice president and beyond, hit that subscribe button so
- 41:08you'll get all the episodes to come and check out the recommended video here
- 41:11to see how women are rising up without playing by the old rules that built these
- 41:16male dominated industries and systems.