Latest / Good Morning From The Chicken Coop! / Season 5 - Episode 22 - The sales saga continues 😂

Transcript

Season 5 - Episode 22 - The sales saga continues 😂 · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
• 0:07
  a mastermindset coach, creative strategist, and also happen to
• 0:10
  be a farmer. This is my chicken coop and I
• 0:12
  come out here every day to record a podcast to teach
• 0:16
  distinctions, possibilities, new ways of thinking, and just bring
• 0:20
  some joy into the world. So welcome to the coop and let's
• 0:23
  start your day off in a fantastic way.
• 0:27
  Hey. Everybody good.
• 0:29
  Afternoon from the chicken coop. I'm sitting out here getting
• 0:33
  ready for the big storm that's coming this week.
• 0:35
  Everybody's talking about it and yes, we're going to have it even
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  down South. So it's going to be really
• 0:40
  pleasant for all of us all over the country.
• 0:43
  I don't know my listeners in other countries, yeah, we're
• 0:45
  getting walloped with snow and winter weather.
• 0:47
  So the other day I did a podcast talking about how you know, easy
• 0:51
  it was to lose a customer and it.
• 0:57
  Really stuck. And the saga continues.
• 1:00
  So here's what's funny to me after all of this happened.
• 1:04
  And apparently within this company, one person does not
• 1:08
  connect with another. Nobody checks.
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  Which cracks me up that you could have a lead that wants to
• 1:14
  buy a ticket to your event and nobody reaches out and then you
• 1:19
  continue to market to that person.
• 1:22
  And I have gotten, since this whole little incident has gone
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  on, I've gotten four additional emails asking me to sign up.
• 1:30
  Like it was one of the first emails or I'm in a, what we
• 1:33
  would call a drip campaign in marketing.
• 1:35
  It's called a drip campaign, which means they're going to
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  send between usually between 9 and 15 emails until they get you
• 1:42
  to sign up. And each one of them, the offers
• 1:45
  continue and they come on. And then you have to decide.
• 1:48
  And it keeps going back and forth and back and forth and
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  back and forth. Well, we're in the middle of
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  that with me being dripped upon. And let me tell you, it is
• 1:54
  really irritating me because one, they should know, they
• 1:58
  should have checked the system. Someone in management should
• 2:01
  have checked the system. Someone should have said who's
• 2:04
  calling in, who's emailing in? What are the results of this?
• 2:08
  Nobody's checking. Nobody's checking anything.
• 2:11
  And this goes to a very important factor if you are in
• 2:15
  business and you make money in sales or you are managing a
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  team, do you actually know what's happening?
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  Do you actually have clarity on any of this or are you just kind
• 2:26
  of letting it happen haphazardly?
• 2:29
  Nothing. I, I can't tell you nothing
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  pisses me off more than the fact that this is what's going on
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  with them and that no one has had the decency to reach out and
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  ask the question. What can we do?
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  For you, how can we make this better or any of that?
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  It's so super important. So I am left to sit here and
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  say, well, there's nothing that I can do about this scenario
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  other than observe it. And what I'm observing is
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  mistake after mistake after mistake and, and what is the
• 2:58
  benefit of that? Well, one, it's going to help me
• 3:01
  understand what never to do, even though I already have a
• 3:04
  great understanding of that from my all of my time working with
• 3:07
  all these events and speakers and everything else, I have a
• 3:10
  good understanding of it, but now I'm really solidifying it.
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  And two, I get to share, share this with you guys so you
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  understand what not to do because there is a big long list
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  now when you are doing a drip campaign and when you're trying
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  to poke at your people and you're emailing them and trying
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  to get them to respond, it is a very good idea to cross
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  reference and say have we had any responses?
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  Has have people reached out and tried to buy and couldn't buy.
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  And a bigger portion of this is have I gone through the sales
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  process myself? Because often times people will
• 3:42
  write emails for drip campaign, but they never actually send
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  them to themselves to see what it looks like or to read through
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  it or to feel what the process looks like.
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  And when you don't do that, you are doing damage to your
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  business. I can promise you that.
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  Because if you open it up and it doesn't influence you, then you
• 4:00
  have a problem. It's just like if someone's
• 4:02
  going to start dating somebody, I always say to them, well, I
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  want you to look at this and say, would you date yourself?
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  What are the things? Would you go out with yourself?
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  Would you hire yourself? If you were in a company
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  situation and you're going out and pitching after you listen to
• 4:15
  your stuff, would you hire yourself?
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  And often times people go, no, I didn't really look at it that
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  way. But when we do, it's
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  enlightening. It's beyond enlightening.
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  So I I ask you now, if you're doing emails, if you're reaching
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  out, if you have a brochure, if you have marketing a website, go
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  through it and pretend you are a brand new customer.
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  Pretend you know nothing. Sit down and ask it, ask
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  yourself to analyze it. And if you can't do it in a
• 4:44
  neutral manner and you are into ChatGPT, I would ask your
• 4:49
  ChatGPT to ask like a act like a brand new customer and go
• 4:53
  through my website and tell me if it's easy to purchase.
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  Tell me what your experience is with the site.
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  Tell me is it easy to navigate? Is it easy to understand?
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  Would you be able to purchase? Would you understand what I was
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  doing? Have it do an analysis for you
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  because God knows it is a very useful tool to have something
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  neutral like that look at it so you can do it for yourself.
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  You can ask ChatGPT. To do it or you can have a
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  friend. Do it, but you can't get mad at
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  the friend with whatever they tell you.
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  You've got to be asking someone that's got a critical eye but
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  willing to be honest with you. So hopefully this is helpful and
• 5:30
  I will keep you updated on the saga because this doesn't seem
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  to be going away. All right, my friends, I hope
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  you have a blessed day and I will see you tomorrow.
• 5:38
  Bye.