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💡The TRUTH About Website Marketing (FAQs You NEED to Know) · Marketing For Tradies

• 0:00
  SPEAKER_00: A couple of other pages that are important for a high-converting website that a lot of people don't think about is an FAQs page.
• 0:06
  SPEAKER_00: The number one thing that you need to do is make sure that your images are optimized and compressed so they're not too large.
• 0:13
  SPEAKER_00: Any creative assets that are on your website, so photos, videos, graphics, anything like that, generally these are the things that are going to slow down the load time of your page.
• 0:23
  SPEAKER_00: Make sure that you choose a high quality hosting provider because page speed and general website speed can be.
• 0:32
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:40
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:48
  SPEAKER_00: Let's dive in.
• 0:53
  SPEAKER_00: Hello, hello, and welcome to this episode of the Websites That Convert podcast.
• 0:58
  SPEAKER_00: We're doing a little bit of a different format today.
• 1:00
  SPEAKER_00: I'm going to be running through some frequently asked questions related to website strategy, and I'm going to do a series of FAQ style podcast episodes where I'll answer really the common questions about a lot of the services that we offer or the elements that are provided inside of our website marketing system.
• 1:22
  SPEAKER_00: If you have any questions, please reach out on social media.
• 1:25
  SPEAKER_00: The best platform is probably Instagram.
• 1:28
  SPEAKER_00: The link is in the show notes or the description, depending on where you're watching or listening to this right now.
• 1:33
  SPEAKER_00: But in this episode, I'm answering what are the common questions related to website strategy.
• 1:38
  SPEAKER_00: So the first question and the most common one that we get in the agency related to website strategy is what pages do I need on my website to make sure that it converts?
• 1:47
  SPEAKER_00: Okay, well, we have the common ones, obviously, your homepage, your contact page, but the most important pages are your service pages and we want to have dedicated landing pages for each of the key main services that you offer for a couple of reasons.
• 2:04
  SPEAKER_00: The first reason is that we want to be really targeted in the information that we're providing to your prospect on the website.
• 2:11
  SPEAKER_00: So if someone is looking for a specific type of service, they know that they can go to that page and understand all the information related to that one service.
• 2:20
  SPEAKER_00: The second benefit of doing this is that when we have dedicated sales or landing pages for each service that you offer, we can rank them on Google much easier.
• 2:30
  SPEAKER_00: So again, we're being more targeted by ranking that page for keywords related to that specific service.
• 2:37
  SPEAKER_00: So we don't want to be too broad or just try and rank your website in general for all of the different services that you offer.
• 2:43
  SPEAKER_00: Yes, we can do that, but if we have landing pages individual to each service, we can rank them easier related to that one service.
• 2:51
  SPEAKER_00: So if someone is going to Google and looking for that service, you're more likely to come up.
• 2:56
  SPEAKER_00: Couple of other pages that are important for a high-converting website that a lot of people don't think about is an FAQs page.
• 3:02
  SPEAKER_00: So you can answer those common questions that you get from customers and prospects all the time.
• 3:08
  SPEAKER_00: So you know that they have some level of pre-qualification before they come and inquire.
• 3:14
  SPEAKER_00: And also you can answer things that help overcome objections as well.
• 3:20
  SPEAKER_00: And the second one that a lot of people don't think about is an our work or projects page.
• 3:25
  SPEAKER_00: So somewhere where you can display what work you've done and who you've helped in the past so people can have that proof that you can do what you say you can do and have examples of what that might look like for them.
• 3:39
  SPEAKER_00: So the most important pages to have on a high converting website are home, your contact page, your dedicated landing pages for each of the services that you offer, FAQs, and an hour work or portfolio page as well.
• 3:52
  SPEAKER_00: But just a side note on this, you can have these pages and they can be not structured the right way.
• 3:59
  SPEAKER_00: So it's not so much about having the pages, it's about having the pages and making sure that they're actually structured correctly with all the right information and the calls to action that are going to be the most effective for your audience.
• 4:11
  SPEAKER_00: Okay, question number two.
• 4:12
  SPEAKER_00: How can I make my website generate more leads and sales?
• 4:16
  SPEAKER_00: All right, I love this question because it's what we all want, obviously, and it's what we help our clients do with our website marketing system.
• 4:24
  SPEAKER_00: So if you want to generate more leads and opportunities for your business, you need to have these three things with your website.
• 4:30
  SPEAKER_00: You need to have the right structure in place that has the correct branding, the correct content, and the correct calls to action.
• 4:39
  SPEAKER_00: You need to drive high quality traffic to that website.
• 4:43
  SPEAKER_00: Think about Google Ads, SEO, and Medary Marketing campaigns, because these cover people that are actively searching for what you offer and are ready to buy.
• 4:53
  SPEAKER_00: And you need to have the right systems and processes in place so you can turn those leads into sales.
• 4:58
  SPEAKER_00: So think automations, things that are gonna make your business more effective, more efficient, and drive better results and conversions from lead to sale as well.
• 5:07
  SPEAKER_00: Because it's about attracting the right people, getting those people to turn into leads and having a process in place to turn those leads into sales as well.
• 5:16
  SPEAKER_00: So if you want to generate more leads and sales for your business, you need traffic, you need a high converting website, and you need systems in place to make that happen too.
• 5:24
  SPEAKER_00: Question number three, what is the best way to structure my homepage for conversions?
• 5:29
  SPEAKER_00: All right, everyone that comes to your website is going to have these questions.
• 5:32
  SPEAKER_00: They're going to be asking themselves subconsciously as they're going through your homepage, and you need to answer them as fast, accurately, and effectively as possible.
• 5:41
  SPEAKER_00: And the questions are this: who are you?
• 5:44
  SPEAKER_00: What do you do?
• 5:45
  SPEAKER_00: Who do you help?
• 5:46
  SPEAKER_00: Why should I trust you?
• 5:47
  SPEAKER_00: And how do I get it?
• 5:49
  SPEAKER_00: If you answer these questions on your homepage and your content instruction in a way to give the answers in a streamlined and effective way, this is the best way to convert your visitors because it's taking them through that journey of really not knowing who you are to deciding to buy from you.
• 6:09
  SPEAKER_00: And really, marketing is just that.
• 6:11
  SPEAKER_00: It's taking people from not knowing you to wanting to buy something from you.
• 6:15
  SPEAKER_00: So because most of the traffic coming to your website is going to land on the homepage, usually, this is above 90% of all visitors.
• 6:23
  SPEAKER_00: We want to answer those questions on the homepage really, really fast and effectively because people's attention spans are short, but everyone is going to have those subconscious questions they're going to be asking themselves.
• 6:35
  SPEAKER_00: And so make sure your website homepage specifically is structured in a way that answers this question for them.
• 6:42
  SPEAKER_00: All right, next question: how do I make sure my website loads fast?
• 6:46
  SPEAKER_00: Okay, the number one thing that you need to do is make sure that your images are optimized and compressed so they're not too large.
• 6:53
  SPEAKER_00: Same goes for videos, any creative assets that are on your website, so photos, videos, graphics, anything like that, generally these are the things that are going to slow down the load time of your page because the browsers are going to need to generate that image or that graphic or that video.
• 7:12
  SPEAKER_00: So anything that you can do to compress these down to the smallest size possible without affecting or impacting the visual aspects.
• 7:22
  SPEAKER_00: So we don't want to have anything fuzzy or anything like that.
• 7:25
  SPEAKER_00: But load time generally comes down to that being the number one thing we see.
• 7:31
  SPEAKER_00: If we can reduce the size of those graphics and those creative assets, the page speed generally does increase.
• 7:38
  SPEAKER_00: The second is make sure that you have good hosting.
• 7:40
  SPEAKER_00: There is really terrible hosting providers out there.
• 7:43
  SPEAKER_00: Yes, they are dirt cheap, but you're going to pay for it in performance and support as well.
• 7:50
  SPEAKER_00: So make sure that you choose a high quality hosting provider because page speed and general website speed can be heavily impacted by the performance of the server that your website is on.
• 8:03
  SPEAKER_00: And the third one is having too many plugins or functionalities and animations and things like that on the website.
• 8:10
  SPEAKER_00: So too much complexity from a development point of view by having too many plugins on your WordPress website, too many features and too many animations and moving parts can definitely slow things down.
• 8:25
  SPEAKER_00: So if you want your website to load fast, make sure that you've compressed all your images and the graphics and file sizes for anything that's on the website is as low as possible.
• 8:35
  SPEAKER_00: You have good hosting and you don't build it with too much complexity around the software that's involved and the plugins and things like that.
• 8:44
  SPEAKER_00: Alright, last question is what are the biggest mistakes you see business owners make related to their website?
• 8:49
  SPEAKER_00: Honestly, I think the biggest mistake that I see is business owners just not taking their website seriously.
• 8:57
  SPEAKER_00: We have seen businesses absolutely transform their online presence and lead generation and their business in general by having a high-converting website and the right marketing strategies in place to drive the right people to their website and generate leads, opportunities, jobs, bookings, and sales for them in a super simple and streamlined way.
• 9:20
  SPEAKER_00: I think the biggest mistake is not taking it seriously and not taking action soon enough.
• 9:26
  SPEAKER_00: Because if you have a website that you know isn't performing right now, you actively don't like and you know that it's not helping you grow your business and is probably repelling your ideal clients from working with you right now, and you're not taking action on getting it sorted, know that your competitors are and they're going to get it sorted and take your market share and any opportunity that you have to grow your business by opening up this amazing source of lead generation and sales that could be working for you 24-7.
• 10:01
  SPEAKER_00: So I think the biggest mistake is absolutely not taking it seriously and not taking action soon enough.
• 10:09
  SPEAKER_00: And it gets to a point where you're relying on word of mouth, you're relying on referrals, and this isn't a scalable or reliable way to grow your business as a service provider.
• 10:22
  SPEAKER_00: They definitely work, those ways to market definitely work.
• 10:26
  SPEAKER_00: But if you have your website set up in the right way and you have something like our website marketing system in place, those strategies can absolutely complement what will be your main driver of lead generation, which will be your website conversions from people who are in your target market, actively searching for what you offer and ready to take action.
• 10:47
  SPEAKER_00: So those are my answers to our frequently asked questions around website strategy.
• 10:53
  SPEAKER_00: Like I said, this will be the first of a few FAQ style podcast episodes.
• 10:59
  SPEAKER_00: So if you have any questions related to anything that we do, lead generation, online presence, branding, website design, SEO, Google Ads, Metary Marketing, Facebook ads, anything to do with growing your service-based business, reach out to us on social media.
• 11:16
  SPEAKER_00: Head over to our Instagram account through the link in the description or in the show notes, send us a DM with your questions and I'll answer them in an upcoming episode.
• 11:26
  SPEAKER_00: But that is all for today, and I'll see you next time.
• 11:29
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 11:31
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 11:37
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 11:47
  SPEAKER_00: I'll see you in the next episode.