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How a Local Artisan Soap Shop Used a Custom-Scent Club to Beat Amazon
Episode 120: Lucas and Luna explore how a small-batch soap maker in Portland built a recurring revenue model around custom-blended scents. The shop's 'Scent of the Month' subscription now accounts for over 40 percent of revenue, with a 90 percent retention rate after six months. They walk through the math: how a $28 per month subscription created predictable cash flow, how the shop avoided the race-to-the-bottom pricing trap, and why offering a 'scent quiz' on their website turned first-time buyers into loyal members. The hosts also discuss how the owner used social…
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