Systemize, Optimize, Grow, Scale

Business is Good with Chris Cooper · Jul 3, 2023 · 6m

Every business grows through four phases:

Systemization - optimization - growth - and scale.

Systemization means getting every process in your business out of your head.

Optimization means repeating the processes that work best, over and over. It also means pursuing virtuosity in those processes - doing them well, without wasted effort or excessive "tweaking". Optimization often means avoiding novelty in favor of repeating what works, even when it gets boring. This is also where delegation occurs and metrics are tracked to make sure staff can deliver at the owner's level.

Growth means…