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How to Drive Restaurant Sales at the Local Level | Franchise GPS | Ep 8
In this episode of Chicago Sam's Franchise GPS, guest host Justin Egan sits down with Alexis Gillette, Vice President of Marketing at Craveworthy Brands, to deliver a tactical masterclass on local store marketing, grand opening strategies, and unit-level restaurant growth.
Alexis leverages over 22 years of experience across retail, experience-based businesses, and major restaurant brands like Raising Cane's to break down why so many first-time operators struggle with customer acquisition—and how focusing on local community relationships outperforms digital ad spend every single time.
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