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Episode 292 - Flavored Whiskey: Breaking the Taboo

Eric leads a panel discussion about flavored whiskey at the 2024 American Distilling Institute Conference and Trade show in Baltimore, Maryland. The esteemed panel includes:

Virginia Miller, The Perfect Spot, World's 50 Best

Brad Nichols, Flavor Man

Sara Sergent, Alpine Distilling

Keven Szady, Murlarkey Distilled Spirits

We cover a range of important topics in this discussion, all related to the art and craft of bringing flavored whiskeys to market in a crowded and opinionated market. Some of the specific threads we pursue include:

Who's drinking flavored whiskey and how we can grow that…

The skinny

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