Latest / Good Morning From The Chicken Coop! / Season 5 - Episode 35 - The 21 day experiment!

Transcript

Season 5 - Episode 35 - The 21 day experiment! · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
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  a mastermindset coach, creative strategist, and also happened to
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  be a farmer. This is my chicken coop and I
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  come out here every day to record a podcast to teach
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  distinctions, possibilities, new ways of thinking, and just bring
• 0:20
  some joy into the world. So welcome to the coop and let's
• 0:23
  start your day off in a fantastic way.
• 0:27
  Hey everybody, good morning. So I want to share my results
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  that I have hinted to along the line.
• 0:34
  I talking about building out the YouTube channel and I was doing
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  a 21 day challenge self-imposed with my coach that I was going
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  to do 21 days just consecutively of just shooting random things
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  that are in my day. Nothing complicated was the
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  rule. The reason I wanted to do this
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  one because everybody that I coach typically has, you know, a
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  business they're working on, they have a project they're
• 1:01
  working on, they're promoting themselves, whatever it might
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  be. But you have to, you have to get
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  yourself used to the fact that nobody is going to understand
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  and manage you quite like you do and put your content, your brand
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  together the way you do. So I've tried, I've hired
• 1:20
  people, I've had others involved and it, it always seems to miss
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  the mark or it always seems to start off well and then go
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  downhill. So I was very frustrated, very
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  frustrated that at the end of last summer where I had to try
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  to figure out what was the messaging that I want to put out
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  there. Because the truth is when I
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  write a book, the book is in its totality going out and it's
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  representing exact the exact message that I want out there.
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  It's my words, it's there. And I wanted to do that with
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  video to help people as well. But when you shoot a video, you
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  tend to get nervous. You tend to want to edit and
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  then you have someone else at it and then it doesn't come out
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  quite the way you want it to. So over time, my goal was to get
• 2:07
  used to putting up the video. So we came up, my coach and I
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  came up with this idea of what if we just did 21 days.
• 2:14
  You know, that's technically the number that they say you need to
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  interrupt a pattern. What if we just did 21 days of
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  me shooting random stuff? Less than 60 seconds was the
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  rule we started off with. It ended up being most of them
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  less than 30 seconds, which is important because 30 seconds,
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  what you know, why can't you do 30 seconds for yourself?
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  Just to have the experience of what goes on around me on the
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  farm and how I constantly relate that back to my mindset and how
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  it helps me. So it started off and I wasn't
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  sure I was going to post them, but I was going to shoot them.
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  That was the rule. I started it and then I was
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  like, you know what? I'm going to post them up onto
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  YouTube and then I'll take the same video and I'll post it up
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  onto Instagram and share it to Facebook.
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  So I'm covering the triangle and no, I'm not on TikTok and I
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  won't be. So Needless to say, I started
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  doing this and this. The results were astounding to
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  me after just a week of seeing how I felt about the video.
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  So the first part of the project was how it made me feel.
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  I felt empowered. I felt like I had a good vision.
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  I felt like I was just having fun because that was the vision
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  and I was going to just, you know, do it just to see.
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  And it got easier every day it got easier.
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  I was starting to see things in a different way as I was taking
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  the camera out, taking out my phone, filming it was all.
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  It all just felt more correct. Then as we progressed through
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  it, I started to get results so unexpectedly because I was
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  uploading them and I wasn't studying hashtags and titles and
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  I didn't have all this special software.
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  I wanted to keep it as low key as possible so that the whole
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  process would take me maybe 10 minutes a day.
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  That was my goal, 10 minutes. Well, it worked out because
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  that's exactly what it takes me if I shoot a 32nd video and I
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  come in and I drop it in and I want to do a little editing and
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  I use a software called Filmora. FILMORA, It's by a company
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  called Wondershare and it is awesome, very intuitive and easy
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  to learn. I didn't want something
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  complicated and I didn't like cap cut, which everybody
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  recommends and I didn't like it. It's clunky, so I'm editing
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  them, I'm putting them up and then boom, one of them takes
• 4:35
  off, then another one takes off. And before you know it, my
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  channel went from having 120 and change subscribers because I
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  never really worked on promoting it, up to 272 in 21 days.
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  And I had over 135,000 views, which is really like, wow, holy
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  cow, can't believe that happened.
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  So that was all in itself great at the end of the 21 days.
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  But here's the other thing that happened.
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  I started getting phone calls from people who I used to coach
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  many years ago when I worked at other companies.
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  And they called me because they saw the videos and it was a
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  reminder of how much they enjoyed working with me.
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  And they're back. And then even what's, what's
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  more interesting is I got a referral from somebody who
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  watched it and then said to somebody else, hey, you should
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  work with this person. Now, the point is, you don't
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  know who needs your message and you don't know where they're
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  seeing it. So my friends, I'm going to push
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  you to take this information, remember it, and try something
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  different. Because in 21 days I've already
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  touched different lives and I know it.
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  And I've, I'm contacting people, coaching people again, and I'm
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  connecting with people through YouTube and they're actually
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  messaging me and saying, hey, where can I do this?
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  And not to mention I'm selling books in the process.
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  So I want you to all think about this.
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  From 21 days that cost me nothing more than $10.10 minutes
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  a day. Not a penny.
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  Didn't cost me a penny to do what I did.
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  I hope you guys take this and learn from it and I will see you
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  all tomorrow. Have a blessed day, bye.