Episode 515: Wildflower and Fern’s Sarah Reyes on building an Oakland-based local flower hub supplying retail and wholesale buyers
Sarah Reyes welcomed me to Wildflower and Fern in Oakland, California I'm so happy to introduce you to today's guest, Sarah Reyes of Oakland-based Wildflower and Fern. Sarah's passion for local flowers moves through both retail and wholesale channels. She calls herself a botanical liaison, a term that sums up the role she plays for both customers of her 240-square-foot retail flower shop, which opened in the fall of 2019 at Oakland's Rockridge Market Hall, and for fellow florists who turn to Sarah for her connections to unique, local and seasonal flowers sourced from farms and fields outside…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.